Naz Internship Report Final

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INTERNSHIP REPORTFebruary - July 2010

Student: Nasser Mohamud

Class: 3 COA

Study: Communication

Student nr: 449700

Internship Company:Toronto CityEventsJob coach: Deborah Leis


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Internship coach: Me!issa Ducha"


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Preface

Current!y#$

mcom%!etin&

a'ache!or$s

de&reeinC

ommunic

ationat the#N(o!!

and)choo! o*Communicationsin theNether!ands+ #$min my3rdyearandthere*ore #havetoconduct a ,monthinternshi%+

Thereaso

n #choose todo myinternshi%abroad isbecause #anted to

bene-t *romthee.%erience+A*ter*o!!oin& 3internshi%sin theNether!ands

durin&my%reviouseducation/ #ante


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dane

cha!!en&e+

#antedtodomyintern

shi%abroad

toe.%e

riencetheinternationa!busin

essor!dand to!earnin&/im%roveanddeve!o%nesets

o*s"i!!s+Oneo* mymain&oa!sis toim%rove myEn&!ish+Another&oa! isthat#$m%!annin& tostudyabroad and*o!!oaMasters

%ro&ram+

This ishy #choose to*o!!omyinternshi%abroad to

!earnanddeve!o%nesetso*


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s"i!!s

andtoe.%e

rienceor"in&abroad+

Thereason#cho

oseCan

ada *ormyinternshi% isbecausemy

unc!e is!ivin& inTorontoe!!over 10years+ #tseemedconvenient *orme"noin&that oneo* my

re!atives isnearby/someone hocanhe!% meandshome theay inCanadahi!edoin&myinternshi%abroad+

#n this

internsh

i%

re%ort #

i!!

describe

mye.%erie

nces

durin&

my

internsh

i%

%eriod+

The

internsh

i%

re%ort

contains

an

overvie

o* the

internsh


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i

%

c

o

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y

a

n

d

t

he

a

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t

i

v

i

t

ie

s

/

t

a

s"s and

%ro2ects

that #

have

or"ed

ondurin&

my

internsh

i%+

ritin&

this

re%ort/ #

a!so i!!

describe

and

reectmy

!earnin&

ob2ects

and

%ersona

! &oa!s

that #

have

set

durin&my

internsh

i%

%eriod+

1


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5or this o%%ortunity/ # than"6

Deborah Lewis, ho is the CEO o* CityEvents and my 2ob coach+ # ant to

than" her*or &ivin& me the o%%ortunity to *o!!o my internshi% at her com%any+

)he had the "indness to acce%t me in her com%any and &uide me throu&h my

internshi% ith advice/ *eedbac" and ti%s des%ite her busy schedu!e+

Melissa Duchak/ ho is my schoo!s internshi% coach+ )he he!%ed and coached

medurin& my internshi% by &ivin& me *eedbac" and ti%s on ho to hand!e and

a%%roach situations+ )he had a!ays time to anser a!! my uestions concernin&

my internshi%+

Michelle Le/ ho is or"in& *or ish Canada/ a com%any that arran&esinternshi%s inCanada+ # ant to than" her *or he!%in& me ith the %rocess o*-ndin& me a suitab!e internshi% in Canada+

bdi Mohamed/ ho is my unc!e and ho has %rovided me ith anaccommodation *or my internshi%+ # anted to than" him *or !ettin& me !ive ithhim and he!%in& me durin& my stay in Toronto+

A!so # a%%reciated a!! the interns # or"ed ith and s%ent &ood moments ithdurin& my internshi%+ # ant to than" Lisa Perru!!a, "ladis #re$o, Da%yDuon&, Jessica 'im,'risten Loma(, Jessica Loach, le(andraPeterseren andLisa Le)

'esides my internshi%/ # rea!!y en2oyed my stay in Toronto/ Canada+ #t is a&reat e.%erience and # ant to than" everybody *or it+

3


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#able ofContents

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unication

8B


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3.1.1 343+# PL++I+"

CityEvents is an event %!annin& com%any/ that is hy this area is the mostim%ortant one+ Most o* the *ocus and attention &oes into here+ :!annin& an eventcan ta"e u% to ee"s or months+ # most!y or"ed on the %!annin& %rocess o* the

5astLane events+ A event here youn& urban %ro*essiona!s meet and netor"/discuss trends/ trade ti%s and ma"e bene-cia! contacts ith other %ro*essiona!sin various industries+ CityEvents uses critica! %aths *or schedu!in& event %ro2ectactivities to %!an the 5astLane events+ The event %ro2ect activities are dividedinto the *o!!oin&6

1Administration

2Mar"etin& and :romotion

3Desi&n

4Lo&istics

5is" Mana&ementF(ea!th and )a*ety

65ood and 'evera&e

#n my internshi% re%ort # i!! describe the 5astLane event %ro2ect activities that# as invo!ved in+

Adminstration

1)earchin& and addin& contacts to ?oo&!e docs

2%datin& the ebsites

3Contactin& %otentia! s%onsorshi% %artners

4Or&aniKin& and u%datin& documents and schedu!es

5Mai!in& !etters to c!ients

)earchin& and addin& contacts to ?oo&!e docs

Addin& contacts to ?oo&!e docs is im%ortant+ Meetin& ne %eo%!e andnetor"in& is %art o* the everyday activity hen or"in& in event %!annin& and%ub!ic re!ation+ That is hy in*ormation *rom business cards needs to be addedto the ?oo&!e docs dai!y to maintain the contact+

%datin& the ebsites

%datin& the ebsites is an im%ortant dai!y tas" that must be com%!eted+

CityEvents u%dates the ebsites ith ne b!o&s/ %hotos/ videos and artic!es

about various events and not 2ust 5astLane+ Many businesses and c!ients emai!

CityEvents ith the reuest to have their events %osted on the ebsites+ The 3ebsites that # had to u%date re&u!ar!y durin& my internshi% are6

9astLanee%ents)ca

This is the ocia! ebsite o* 5astLane

#orontoCity3%ents)ca

This ebsite is the ocia! ebsite o* CityEvents this ebsite is the centra!hub o* a!! in*ormation re&ardin& CityEvents+

Deblewis)ca

This is Deb$s b!o&/ she is The CEO o* CityEvents+

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These 3 ebsites are the main ebsites that CityEvents uses to mar"et theevents+ The ebsites contain in*ormation resources and !in"s o* CityEvents/ DebLeis/ 5astLane and other events+

Contactin& %otentia! s%onsorshi% %artnersTo %romote 5astLane/ e are a!ays searchin& and contactin& %otentia!s%onsorshi%s %artners to s%onsor the 5astLane events+ e oIer the com%aniesthe o%%ortunity to connect ith youn& %ro*essiona!s in the u%comin& 5astLaneevents in 1080+

The %rocess &oes throu&h the %hone/ *a. or emai!+ e reuest their su%%ort to

donate &i*t ba& items or door %riKes at one 5astLane event or more+ #n return e

oIer e.%osure durin& the event on a number o* !ive mar"etin& initiatives such as

the %oer%oint/ %oster and yers that are *eatured durin& the events+ A!so e

oIer that the !o&o$s o* the com%anies i!! be %ut on the 5astLane ebsite as a

%artner+ And e oIer to hand out %roducts to the youn& %ro*essiona!s that attend

the 5astLane event throu&h &i*t ba&s and door %riKes+

Or&anisin& and u%datin& schedu!esFdocuments re&ardin& u%comin& eventsor"in& *or CityEvents/ s%onsorFsu%%!iersFvendors documents has to beu%dated on

a re&u!ar base+ Documents i!! be sent re&u!ar!y throu&hout the day/ and most

documents have to be edit and revieed re&ardin& the u%comin& event+ These

documents are *or e.am%!e 5astLane %romotiona! in*ormation !etters/ s%onsor

!etters and contracts+

Mai!in& !etters to c!ients

Each CityEvents member has a database tar&etin& a 5astLane tar&et &rou%+These databases need to be u%dated on a re&u!ar base and consist o* trac"in&

in*ormation o* ebsites that need to be %osted in/ )ocia! media &rou%s in

5aceboo" and Lin"ed#n that need to be in*ormed/ Emai! !etters that need to be

send out to c!ients+ Every member o* CityEvents i!! send out on!ine in*ormation

!etters and %oster to their %ersona! contacts+ This ha%%ens a *e times over the

mar"etin& cam%ai&n o* 5astLane)e a!so send out in*ormation about the ne.t

events to a!! the %revious attendees ho have attended the %revious 5astLane

events+

Other event activities

These are the event %ro2ect activities that # as invo!ved in+ There are oI course

many other event activities+ These activities are divided beteen the interns+

Event %!annin& activities such as the De+ign, Logi+ic+, Ri+1 M&n&gemen


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3.1.2 3S3C;I+"

or"in& *or CityEvents you i!! s%end most the time researchin& diIerent

in*ormation that can he!% ith the event %!annin& %rocess+ >ou i!! a!so s%end

time observin& and ana!ysin& diIerent sub2ects+ hen a ne event occurs/ there

are diIerent demands that the c!ient cou!d reuest+ A !ot o* research has to beconducted to -nd the c!ients in*ormation+

The researches that # made durin& my internshi% are based on 5astLaneand CityEvents events and consist o*6

1esearch on venues6 hat is the best venue that suites the c!ientsneeds de%endin& on the bud&et

2DiIerent su%%!iers and caterers needs to be contacted re&ardin& %ricin&

3esearch on event entertainment/ bands/ music has to be done

Once the main research is done/ a *o!!o u% research has to be conducted anda!! the contacts re&ardin& the event such as caterers/ %er*ormers and su%%!iersmust be contacted re&ardin& their services+

A*ter that/ a handson research is &oin& to be contacted here the*o!!oin& activities are invo!ved6

1Attendin& a tour o* the venue Goor %!anH

2Attendin& meetin& ith the su%%!iers and caterers *or a chec" u%/ totaste *ood and bevera&es

3Attendin& meetin&s ith A< and e!ectronic su%%!iers to !earn ho to usethe a%%!iances

4Attendin& meetin&s ith the caterers to taste *ood and bevera&es


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At CityEvents you i!! be constant!y mar"etin& u%comin& events throu&h varioussocia! media too!s/ maintainin& communication ith the tar&et &rou%+ CityEventsuses social mediaas a main strate&y *or mar"etin& and %romotin& eventactivities+

Durin& my internshi%/ # have or"ed ith the severa! socia! media too!s to

%romote the 5astLane events+ The socia! media too!s that # most!y used *or the

mar"etin& and %romotion o* 5astLane are ?oo&!e docsFemai!/ ord%ress/

5aceboo" and Lin"ed#n+ The socia! media o* 5astLane can be divided in to 3

cate&ories6

Cate&orie6 :ub!isch

#ool6 ord%ress

.se6 :ostin& b!o&s/ artic!es/ Nes

hen b!o&&in&/ e uti!iKe @ord press,a b!o&&in& %ub!ishin& %!at*orm+ #t isvery easy to use and e use it to %romote 5astLane+ sin& ord%ress e%romote 5astLane ith the *o!!oin& ays6

:ostin& b!o&s and artic!es

:romotin& 5astLane throu&h b!o&s and artic!es/ ritin& about the theme/netor"in&/ venue/ vendors/ *ood and drin"s G):H+

Addin& %hotos J videos

Addin& %romotiona! %ictures and videos onto the ebsite+

:romotions J contests

:romotin& event as%ects and creatin& and deve!o%in& %romotiona! contestsith the o%%ortunity to in+

Cate&orie6 )ocia! Netor"in&

#ool6 5aceboo"

.se6 )earchin& and connectin& ith the tar&et

&rou%/ )harin& on!ine resources/:romotions

5aceboo" is easy to use+ 5aceboo" a!!os us to connect and communicate ithour *o!!oers/ attendees and c!ients on a re&u!ar basis+ The activities that aredone on 5aceboo" inc!uded6

1:!acin& messa&es/ %hotos/ videos and !in"s on the 5aceboo" a!!+

2Creatin& or 2oinin& 5aceboo" &rou%s

3Addin& events to 5aceboo"

4#nvitin& *riends and contacts

5#nvitin& *riends and contacts

Cate&ory6 )ocia! Netor"in&

#ool6 Lin"ed#N




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11


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e use Lin"ed#n to create discussions that revo!ve around events and ma"econtacts to invite the the CityEvents Lin"ed#n &rou%+ e a!so use Lin"ed#n *or%ostin& in &rou%s+

Cate&ory6 )ocia! Netor"inool6 ?oo&!e Docs



A side *rom our on ebsites/ e %romote the artic!es on other re!evant socia!media and events ebsites+ e a!so use ?oo&!e docs to store and to *o!!o u%on in*ormation about the activities o* 5astLane+

3.1.4 +L=EI+"

CityEvents monitors the use o* socia! media by trac"in& a!! the socia! media too!s+The socia! media too!s that # used to trac" and ana!yKe socia! media activities are5aceboo"/ Titter/ the ebsites tracs/ >outube and 5!ic"r+

e monitor a!! o* our %osted teets/ &rou% amounts/ %hotos J videos viesand %romotions throu&h the diIerent socia! mediaPs to see i* our strate&iesor"s+

3.1.5 P.


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3.1.6 9I++C3

The -nancia! area o* CityEvents is %re%arin& bud&ets by assistin&/researchin& and com%arin& costs+ Durin& my internshi% # most!y or"ed onthe -nancia! cost o*#nvesti&ator Meetin& event that is he!d in 'ritish Co!umbia in

M 'io)ciencesNimotuKumab tria!s in N)CLC+ The meetin& is or&anised *or doctors andcoordinatin& nurses *rom hos%ita!s a!! over Canada and even the nited )tates+

:ro&ram Detai!s o* the event6

Date6 May 84th to May 8=th

(ote!6 5our )easons estin 'ayshore hote!

City6


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3.1.7 -+BSI#3 343+# C#I4I#I3S

CityEvents is an event %!annin& com%any and durin& events/ every staI member

has severa! tas"s and res%onsibi!ities+ These activities are described in the event

%roduction schedu!e/ that are set 2ust be*ore the actua! event is &oin& to ha%%en+

The event %roduction schedu!e is divided into 3 %arts+

'e*ore the event

1Ma"in& sure set u% is done %ro%er!y

B!ing in +u$$%' Bo#e+, +ign&ge &nd &%% o)e! e6ui$men $!o"eco!, %&$o$,c&+)/o#, ic1e+, $o+c&!d+, $%&+ic *!&me+, A


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3.2 P-J3C#S +D C#I4I#I3S

Durin& my internshi%/ # had been assi&ned to or" on a cou%!e o* %ro2ectsand activities+ My s%eci-c %ro2ects consisted o* the *o!!oin&6

3.2.1 9S#L+3 M'3#I+" PL+

# have ritten a mar"etin& %!an *or the 5astLane event+ #n this mar"etin& %!an/ #

described ho to mar"et 5astLane usin& socia! media+ The mar"etin& %!an

out!ines the strate&ies needed to be success*u! in %romotin& an event+ #t &oes

throu&h the mar"etin& %rocess and describes the necessary actions to im%rove

and to achieve the ob2ectives and &oa!s+

or"in& on this mar"etin& %!an/ # ana!yKed the com%any itse!*/ the mar"et and5astLane tar&et audience+ # he!% deve!o% and determine ob2ectives and the

choice o* the mar"etin& communication strate&y+

The main &oa! o* this 5astLane mar"etin& %!an is to %romote the 5astLaneevents usin& the mar"etin& communication strate&y/ the socia! media too!sand to create aareness amon& the tar&et &rou%+

3.2.2 9S#L+3 3S3C; 3P-#

Durin& my internshi%/ # have conducted surveys to research and eva!uate the

5astLane event+ The survey is based on uestions o* hat attendees thin"

about 5astLane/ ho they heard about the event and hich on!ine too!s theyuse+ The survey conducted on!ine as e!! as durin& the events and shos a!!

the 5astLane survey resu!ts such as the tar&et audience &ender/ a&e/ mar"et

and many diIerent thin&s+

'ased on the resu!t o* the survey/ su&&estions are &oin& to be made to im%rovethe 5astLane events+ A!so actions are &oin& to be described on ho to im%rove5astLane+

The %ur%ose o* this research re%ort is to eva!uate and to im%rove the 5astLaneevents/ and to %rovide the attendees ith the hi&hest !eve! o* service durin&

each 5astLane event+

3.2.3 L-=L#= P-"M

# researched the %ossibi!ity o* creatin& a !oya!ty %ro&ram *or the 5astLane attendees+# came u% ith ideas on ho the attendees can become a member o* 5astLane+

#t is %art o* the research re%ort # have rote *or 5astLane here # came u% ith

su&&estions and actions to im%rove the 5astLane events+ #n the a%%endi.

cha%ter # added 5astLane Mar"etin& %!an and esearch re%ort+ #n the a%%endi.

o* the research re%ort you i!! -nd the ideas o* the Loya!ty %ro&ram+

1=


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6) C-MP3+#3+CI3S +D SM#PL+

4.1

C-MP3#3+CI3S

The 1ma2orcom%etencies that #havechosen andim%!ementeddurin&myinternshi% are:ro2ecte.ecutor and'ud&etho!derF%!anner+

4.1.1 3L#I-+S;IP@I#;MJ-C-MP3+CI3S

As a P!o"ece#ecuo!/ #antedactive!y

contribute tothecom%any$sob2ectives bya%%!yin& the"no!ed&e #obtaineddurin& myeducation+

That is the&oa! that # setu% be*ore myinternshi%be&an+

#n the %revious

cha%ter/ #

described the tas"s and

%ro2ects that # have or"ed

on durin& my internshi%+

These tas"s and %ro2ects are

divided in the areas

mar"etin& communication/

:/ researchin& and

ana!yKin&+ These areas are

a!! as%ects o* the "no!ed&e

# obtained durin& my

communication education

over the years/ e.%ect *or

the event %!annin& area+ #

i!! short!y describe theas%ects o* my education and

the re!ationshi% and

connection that it had ith

the tas"/ %ro2ects and

activities # had to im%!ement

as a %ro2ect e.ecutor+

Mar"etin& communication

or"in& in this area # as

assi&ned to mana&e themar"etin& %rocess o* the

5astLane events+ The tas"s

and activities that # had to

or" ere %rimari!y

%romotin& the event ith the

diIerent socia! media too!s

such as 5aceboo"/ Titter

and Lin"ed#n to %romote the

5astLane events+

Advertisin have or"ed in this area *ora short %eriod o* time+ 5or thisarea/ # rote su&&estions onho to redesi&n andadvertise the ebsite o*CityEvents and 5astLanecreative!y+

: and media

# have or"ed on this area

constant!y in*ormin& and%romotin& the tar&et &rou%

by ritin& b!o& artic!es and

sendin& emai! !etters+ As

*or the media/ # constant!y

used socia! media too!s to


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in*orm and

%romote the

tar&et &rou%

by %ostin&/

and sendin&

messa&es on5aceboo"/

Titter and

Lin"ed#N+

As a'ud&etho!derF%!anner #set u%the&oa!

to %re%are andassist ith the%re%aration o* thebud&ets o* theevents or&aniKedby CityEvents+

or"in& as a bud&et %!anner

durin& my internshi%/ # have

com%ared su%%!y eui%ments

costs *or CityEvent invo!vin&

audio/ video/ visua!s !i&htin&

and sta&in&+ A!so # have

maintained the bud&et o* a

meetin& event+ # had to

research and &ather

accommodation/ i&hts coststrave! J trans%ortation/

hos%ita!ity and activity costs+

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4.1.2 3L#I-+S;IP @I#; P3S-+L D343L3P3M3+# #"3#S

'e*ore my internshi% be&an/ # set u% %ersona! deve!o%ment tar&ets to %ractise/

im%rove and deve!o%+ # anted to observe and research sub2ects/ %re%are %!ans/

research the media and the tar&et &rou%s+ # a!so anted to deve!o% communication

and media strate&ies/ and to %!an and or&anise communication activities+

# have or"ed and %racticed a!! these tar&ets and s"i!!s durin& the s%eci-cassi&ned %ro2ects that # have or"ed on durin& my internshi%+ # have describedthe content o* these %ro2ects in the %revious cha%ter+

or"in& on the mar"etin& and research %ro2ects has de-nite!y he!%ed meim%rove my En&!ish !an&ua&e by ritin& and describin& sub2ects in the %!ans+ #ta!so has im%roved my others s"i!!s such as my observin&/ research andana!yKin& s"i!!s+

6)*)2 P-J3C# -L +D D3"33 -9 I+D3P3+D3+C3

:ro2ect ro!e

The ro!e that # *u!-!!ed durin& my internshi% in the %!annin& %rocess o* theevents/ as a mar"etin& assistin& ro!e+ # have been assi&ned to mana&e themar"etin& activities o* the events+ The activities that ere assi&ned to eresendin& %romotiona! Emai! '!ast/ searchin& *or ebsites/ b!o&s and !ocations to %ostevents on!ine/ searchin& *or ebsites/ b!o&s and other !ocations to %ost eventson!ine+

The tit!e that is &iven me to at the be&innin& o* the internshi% as6

N&++e! Mo)&mudM&!1eing +$eci&%i+Ci'Een+ ; To!ono+ P!emie!e Een P%&nning Boui6ue

De&ree o* #nde%endence

The de&ree o* inde%endence at CityEvents is hi&h+ or"in& *or CityEvents you i!!&et the *reedom to %re%are and im%!ement your or" at your on %ace+

A status re%ort had to be -!!ed out every Tuesday and Thursday+ This ay DebLeis can trac" hat %ro2ect are bein& or"ed on+ A!so Deb Leis as a!ays

around *or uestions and assistance/ but most o* the time e had to do theor" by ourse!ves+ This is eIective because this ay you i!! be ab!e to !earn onyour on and "no ho to it+

5eedbac"

Durin& my internshi% at CityEvents/ # ou!d &et !ots o* *eedbac" on ho to im%!ementthe or"+ CityEvents has , or"in& areas and # have or"ed in a!! o* them+ # haveor"ed ith most o* the interns and a!! o* them ou!d &ive *eedbac" or e ou!dbrainstorm on certain sub2ects+ The interns have diIerent s%eci-c educationa!bac"&round and # ou!d &et *eedbac" *rom their area o* e.%ertise+ 5or e.am%!eor"in& in :/ # ou!d in*orm the tar&et &rou% by ritin& b!o&s artic!es and sendin&emai!s !etters+ Most o* the *eedbac" that # &ot or"in& on this area is to mention the

):$s Guniue se!!in& %ointsH o* the event+ The -rst b!o& Deb as"ed me to rite as

1B


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about my 8ste.%erience as attendee o* 5astLane+ # rote it *rom my %oint o*

vie and # rote as # s%o"e+ # uic"!y !earned that this is not the ay+ # had totry to rite the b!o&s and %romotiona! emai! !etters *rom the %oint o* vie o*the %ub!ic

8stb!o& that # rote6

M' 7!+ een )& I ee! e#$e!ienced i+ c&%%ed F&+%&ne. I0+ & ne-o!1ing een )&)e%$+ 'oung $!o*e++ion&%+ o mee. I $e!+on&%%' e#$e!ienced )& i+ &cu&%%' & g!e& -&'o mee o)e! $!o*e++ion&%+ &nd e#c)&nge +o!ie+ &nd &n')ing )& c&n )e%$+ 'ou -i)'ou! c&!ee! &nd een $e!+on&% %i*e.

T)e een -&+ c&%%ed M&1e oe! 'ou! /u+ine++ -i) F&+%&ne &nd )e )eme o* )e een -&+

Be&u'. T)e ide& o* )e een i+ o !e;ene!gi5e 'ou %oo1 &nd & )e +&me ime 'ou ne-o!1. I

-&+ )e%d in )i+ /e&ui*u% +uie & )e Q89 1ing+!ee &%+o 1no-n.T)e' -e!e & %o o* di3e!en

endo!+ %i1e De!mo%ogic& -)o -e!e giing i$+ &/ou S1in c&!e. T)e!e -e!e &%+o endo!+ *o!

N&i% &! &nd Co+meic+. Bu )e endo!+ )& +ud ou *o! me -&+ )e one -)e!e 'ou ge &

m&++&ge -i) W)ee%+. You0%% ge & 9 minue me++&ge -i) moing -)ee%+ *!om /&c1 o nec1.A*e! )& 'ou *ee% +o g!e& &nd 'ou *ee% +o !e*!e+)ing &nd ene!gi5ed. T)e o)e! endo! )&

&%+o c&ug) m' &enion i+ )e one -)e!e 'ou c&n ge & $!o*e++ion&% $icu!e &1en. An)on'

P&!&5o -)o I me &nd &%1 o -&+ $!oiding )e &endee+ )e o$$o!uni' o &1e &

$!o*e++ion&% )e&d +)o )& 'ou c&n u+e *o! /u+ine++ /u &%+o *o! F&ce/oo1, Lin1edin &nd een

'ou! -e/+ie. M' $)oo -&+ &1en &nd I %oo1 g!e& )&n1+ o An)on'.

A+ *o! )e een )e &endee+ -e!e en"o'ing )ei! +e%*. T)e!e -&+ *ood, d!in1+, %&ug)e!

&nd mu+ic. You cou%d &cu&%%' noice )& $eo$%e -e!e ne-o!1ing &nd )&0+ )e m&in

go&% o* )e een. Bu & )e +&me ime )e' -e!e )&ing *un. I go )e c)&nce )e &%1

o & %o o* $eo$%e )e!e. And /ec&u+e im *!om Ho%%&nd &nd ne- in o-n, So I +&!ed o

&+1 )em4 >W)& i+ & mu+ +ee in To!ono


49/73

19


50/73

4.2 SM# PL+

The *o!!oin& com%etencies that # have chosen are the S!&egi+, P!o"ec

o!g&ni+e! &nd Re+e&!c)e!.These com%etencies are based on activities that # havedone durin& my internshi% and that *u!-! my com%etencies and !earnin& ob2ectives+

# have described these com%etencies in )MAT !earnin& ob2ectives+ #n thischa%ter/ # i!! describe ho # *u!-!!ed these com%etencies and !earnin& ob2ects+

4.2.1 S##3"IS#

As a S!&egi+,# ant to come u% ith %!ans ne ideas and strate&ies onho im%rove the com%any %osition in the mar"et+

or"in& on this com%etency durin& my #nternshi%/ # observed and ana!yKed

be*ore comin& u% ith strate&ies+ # described that my &oa! as to try to come

u% ith ne ideas and strate&ies on ho to im%rove the com%any$s %osition inthe mar"et+ A!so one my other &oa!s is deve!o%in& ne ideas and strate&ies on

ho to attract the tar&et &rou% throu&h communication resources+

Mar"etin& and communication strate&y

# rote a Mar"etin& %!an *or the 5astLane event+ This mar"etin& %!an is based on

the socia! media strate&y+ #t describes ste% by ste% ho to %romote an event

usin& the socia! media too!s+ #n this mar"etin& %!an # u%dated and added socia!

media strate&ies such as !in"in& the socia! media too!s and activities to the

ebsite usin& the b!o&s artic!es/ %hotos J videos and other socia! media too!s+

# a!so u%dated and added &enera! communication strate&ies to the %!an suchas Emai! Mar"etin&FEnes!etters,Eb!asts/ Te!e%hone ca!!s/ 5!yers J:osterin&/ Advertisement/ Nes%a%ers and )%onsorin& %ro&rams or cross%romoters

'y im%!ementin& these strate&ies/ the &oa! is to encoura&e the tar&et &rou% to

visit the ebsites CityEvents/ Deb$s b!o& and 5astLane+ Another &oa! is to create

brand aareness *or CityEvents/ Deborah Leis and 5astLane+ The socia! media

&oa!s ere to increase the members/ *o!!oers and vies o* the too!s+

To -nd hether these strate&ies and &oa!s ere achieved/ e use a socia!media trac"in& system+ e monitor a!! o* our %osted teets/ &rou% amounts/

%hotos J videos vies and %romotions throu&h the diIerent socia! mediaPs to

see i* our strate&ies or"+

Durin& my internshi% # as monitorin& the use o* socia! media strate&y by

trac"in& a!! the socia! media too!s+ The socia! media too!s that # trac"ed and

ana!yKed are 5aceboo"/ Titter/ the ebsites trac o* TorontoCityEvents+ca/

5astLanevents+ca and deb!eis+ca/ >ouTube and 5!ic"r+

30


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Social Media Goals Tracking resultsF

0Group 1 CityEvents Members

FacebookGroup 2 FastLane Members

Account 1 CityEvents Followers

TwitterAccount 2 FastLaneToronto Followers

Account Torontocityevetns Channel views

YouTube Video 1 April 8/8 ViewsVideo 2 !" #o Cos$o Views

Video % #ept FastLane Views

Google TorontoCityEvents.ca Monthly Vistors

Analystics Deblewis.ca Monthly VistorsFastaneevents.ca Monthly Vistors

TorontoCityEvents.ca Out of Ten oints

Google !ank Deblewis.ca Out of Ten ointsFastaneevents.ca Out of Ten oints

The &oa!s are set *rom 5ebruary unti! the month o* May+ # thin" thestrate&ies that are out!ined in the mar"etin& %!an or"+ Most o* thee.%ected &oa!s ere not achieved but there is a hu&e increase in a!! o*the socia! media too!s+

Durin& my internshi%/ e had to discuss and come u% ith ne ideas*or interactive and socia! media too!s based on these resu!ts+ e had tocome u% ith *eedbac" on the e.istin& too!s/ ideas to im%rove setu%Fdesi&n/ ideas to im%rove content/ strate&ies and activities to

increase our community and reach+


52/73

These are su&&estions # made to im%rove CityEvents interactive and socia!media too!s+

Ideas to impro%e set updesi&n

Ci'Een+ de7nie%' mu+ im$!oe )e +e u$


53/73

4.2.2 3S3C;3

As a esearcher/ # ant to research and im%rove the com%any$s %osition inthe mar"et+

or"in& on this com%etency durin& my #nternshi%/ # had to conduct researcheson 5astLane ima&e and identity and try to come u% ith ideas and su&&estionson ho to im%rove the event+

Su!e'

To research 5astLane identity and ima&e/ # conducted surveys both on!ine and

durin& the events o* 5astLane+ The surveys are based on uestions o* hat

attendees thin" about 5astLane/ ho they heard about the event and hich

on!ine too!s they use+

Ta"in& the survey durin& the event asn$t dicu!t/ because you ou!d a%%roachthe attendees direct!y+ 'y as"in& them nice!y/ most o* them ou!d -!! out thesurvey+

The on!ine survey as uite cha!!en&in&/ because -!!in& out on!ine surveys is not

%o%u!ar+ That is hy e combined the on!ine survey ith an on!ine drain& contest+

e oIered the attendees the chance to in 5astLane tic"ets by -!!in& out the survey+

&in FastLane tickets'''

This month we are also offerin! the "han"e to win Fast#ane ti"$ets% Currently we are &erformin! an evaluation

on our &ast events an' we woul' a&&re"iate any fee'ba"$ you are willin! to !ive us on this survey%

htt&())www%$wi$surveys%"om)online*survey%&h&+survey,-./00-,93f"54416-./2825953214

7s a result of fillin! out the survey(

we are giving you the hane to win two ti!et" to a #uture Fa"t$ane Networ!ing Event o# your hoie in 2010%%%

'y doin& that # as ab!e to &et enou&h resu!ts to eva!uate 5astLane+

esearch re%ort

A*ter &atherin& a!! the resu!ts o* the survey/ # rote a re%ort that shos a!! the

survey resu!ts+ The %ur%ose o* this research re%ort is to eva!uate the 5astLaneevent+ This re%ort a!so he!%s to sho i* the strate&ies o* the mar"etin& %!an

have the necessary eIect+

(ere are the most interestin& resu!ts o* the re%ort ith su&&estion # madeto *or im%rovements6

A&e6

esu!ts shos that most attendees are o* the a&e o* 1,40+ This is the a&e that 5astLane

is aimin& at+A+ & +ugge+ion F&+L&ne c&n %o-e! )e &iming &ge )& i+ cu!!en%' *ocu+ing

on o8(;9. F&+L&ne een+ *ocu+ on 'oung $!o*e++ion&%+ /e-een )e &ge+ o* 8(;9.

T)e !e+u%+ +)o- )& )e!e &!e &%+o m&n' &endee+ /e-een )e &ge+ o* ;8(

&ending.

33


54/73

Tar&et mar"et

T)e !e+u%+ +)o- )& mo+ 'oung $!o*e++ion&%+ )& )&e &ended )e F&+L&ne

een+, come *!om )e /u+ine++ &nd m&!1eing +ide. T)e !e+u%+ &%+o +)o- )& mo+ o*

)em come *!om o)e! indu+!ie+


55/73

4.2.3 P-J3C# -"+IS3

As a P!o"ec O!g&ni+e!&+ m' mino! com$eenc', I -&ned o &++i+ )ecom$&n' -i) )e m&!1eing, $%&nning &nd )e $!omoion o* )e een+.

or"in& on this com%etency durin& my #nternshi%/ # &++i+ed -i) )em&!1eing,$%&nning &nd )e $!omoion o* )e &ciiie+ o* )e een+.

Mar"etin& and %romotion activities

The mar"etin& and %romotiona! activities that # or"ed on durin& my internshi% ere

%romotin& 5astLane throu&h b!o&s and artic!es/ ritin& about the event theme/

netor"in&/ venue/ vendors/ *ood and drin"s+ A!so # have %romoted 5astLane throu&h

the diIerent socia! media too!s such as 5aceboo"/ Titter and Lin"ed#n+ # have a!so

%romoted the b!o& artic!es on other re!evant socia! media and event ebsites+

'e*ore or"in& on the Mar"etin& and %romotion activities e set u% mar"etin&tar&et &oa!s+ Every 5astLane event has a diIerent theme and tar&ets a diIerent

mar"et+ # have e.%erience 3 5astLane event 5astLane inter )"in Care 5astLane

in the community 5astLane ine and Choco!ate tastin&

Each 5astLane event has a diIerent theme and *or each one e *ocus and tar&eta diIerent mar"et+ De%endin& on theme o* 5astLane the mar"etin& tar&et &oa!se.ist o*6

1hich tar&et mar"ets the *ocus &oes to/

2hich


56/73

4.2.4 P3S-+L D343L-PM3+# #"3#S

# set u% %ersona! deve!o%ments tar&ets to %ractise/ im%rove and deve!o% durin&my internshi%+ This chart i!! sho the connections that the tas"s/ %ro2ect andactivities had re&ardin& the com%etencies and %ersona! deve!o%ment tar&et+

,e&ardin& competencyand

#S'S, P-J3C#S +D C#I4I#I3Spersonal de%elopment

tar&et:

343+# PL++I+"

)earchin& and addin& contacts to :ro2ect or&aniKer?oo&!e docs Eng%i+) +$e&1ing -!iing

+1i%%+A%datin& the ebsites and socia!

media P%&nning &nd o!g&ni5ingtoo!s

Communic&ion +1i%%+Mai!in& !etters to c!ientsF invitation !ettersto

Re+e&!c)ing +1i%%+send out to contactsFtar&et &rou%s

)ocia! media s"i!!sCa!!in& u% the searched

contactsFtar&et &rou%s to *o!!o u%

Contactin& %otentia! s%onsorshi%%artners

3S3C;I+" > +L=EI+":

)ocia! media monitorin&FObservin& J esearcherana!yKin& the use o* the )ocia! Media O/+e!&ion +1i%%+too!s

An&%'5ing +1i%%+)earchin& *or diIerent events

Re+e&!c)ing +1i%%+in*ormation such as


57/73

eventFDeve!o%in& Loya!ty %ro&ramDeve!o%in& %osters *or %osterin& activities

3=


58/73

9inance

'ud&et %!anner

Mana&in& and com%arin& bud&ets 5inancia! s"i!!scosts

Social media

or"in& ith b!o&&in& %ro&ram ord%ress Soci&% medi& +1i%%+

or"in& ith ?oo&!e Ana!ystics Ine!&cie +1i%%+

or"in& ith 5aceboo"/ Titter/ Lin"ed#n/

#Contact

or"in& ith (ootsuite

37


59/73

8)39L3C#I-+

5.1 39L3C#I-+

#

nthischa%

ter/#i!!

re*!ectho

#or

"ed asa

P!o"ecIm$%emenerandBudgeHo%de!


60/73

or

"e

d

in

m

an

y

ar

ea

s

he

re

#di

d

di

Ie

re

nt

or

"+#

de

scr

ib

ed

in

th

e

%r

evi

ous

ch

a%

ter

s

th

at

th

e

tas"

s

an

d

%r

o2ects that #

have or"ed

on are divided

in the areas

mar"etin&

communication/ :/

researchin&

and

ana!yKin&+

The &ood

thin& is that

these areas

are a!!

as%ects o* the

"no!ed&e #obtained

durin& my

communicatio

n education+

This

"no!ed&e

has he!%ed

me a !ot ith

the %ro2ects

that # have

done *orCityEvents+ #

a!ready

studied the

structure o*

ritin&

mar"etin&

%!ans and

research

re%orts+ #

!earned hoto research

the mar"et/

tar&et &rou%

and ho to

come u% ith

strate&ies+

The

"no!ed&e

that #

obtained o*

my education

has rea!!y

he!%ed me in

this area+

The on!y area


61/73

h

er

e

#

did

n$

t

h

a

v

e

a

n

y

"

n

o

!

e

d

&

e

o*

asth

e

e

v

e

nt

%!

a

n

nin

&

ar

e

a+

T

h

at

is

hy

th

e

-r

st

months o*

my

internshi%

ere a !itt!e

bit dicu!t+

Main!ybecause

most o* the

time # as

not aare o*

hat as

ha%%enin&

around me+

A!so # had to

&et use to

s%ea"in& and

understandin

& En&!ish+

:!us the

de&ree o*

inde%endenc

e at

CityEvents is

hi&h/

meanin& that

you had to

search outeverythin&

on your on+

There are oI

course

manua!s that

describe the

or" and *or

uestions

you cou!d

a!ays turnto Deborah+

'ut most o*

time/ at !east

hat # tried

to do is

-&urin& out

everythin&

on my on+

'y or"in&

this hy #

!earnedabout the

sub2ects on

my on+

(a!*ay my


62/73

int

er

ns

hi

%/

#im

%r

ov

ed

a

!ot

co

m

%a

re

d

to

th

e

-r

st

m

on

th

s+

)ear

chi

n&

m

os

t

o*

th

e

thin&

s

on

m

y

o

n

ha

ve

he

!%ed

m

e

a

!ot

+ A!so

observin& and

!istenin& a !ot

to

discussionFbra

instormin&that ere

he!d in the

oce has a!so

he!%ed me a

!ot+ 'ut the

most eIective

ay *or me

as or"in&

ith the other

interns+ The

interns ere

a!! *rom

diIerent

educationa!

area !i"e

event

%!annin&/ :

and

Advertisin&+

or"in& and

communicatin& ith them

and seein&

ho they

a%%roach

thin&s has

he!% me

understand

the %rocess+

The areas

that # *ee! theinterns rea!!y

he!%ed me

the most ith

are event

%!annin& area

and the :

area+

# can base

my

im%rovements and

understandi

n& o* the

event

%!annin&


63/73

%

r

o

c

e

ss

o

n

t

h

e

5

a

s

t

L

a

n

e

m

e

e

ti

n

&

s+

#

h

a

v

e

e.%erienced

3 5astLane

events+

'e*ore

every event

e or&anisea team

meetin&

here e

discuss the

event+ The

-rst 1

meetin&s #

asn$t

aare o* the

sub2ects+

'ut the !ast

meetin& #

attend/ #

as *u!!y

aare o* the

sub2ects o*

the meetin&

and # as

active!y

more

invo!ved inthe meetin&

su&&estin&

ideas and

thin"in&

ith the

team+

3B


64/73

5.1.2 39L3C#I-+ S M'ioscience meetin&bud&et is a &ood e.am%!e o* my im%rovement o* this com%etency+

5.1.3 39L3C#I-+ -+ D343L-P3D 3S +D S'ILLS

The or"in& areas # deve!o% and im%roved durin& my internshi% arethe *o!!oin&6

E


65/73

E)EAC(#N? J ANAL>#N?

or"in& on these area$s has he!%ed me deve!o% and im%rove my research/

observin& and ana!yKin& s"i!!s+ Durin& my internshi%/ # had to conduct

researches on diIerent event %!annin& sub2ects+ This he!%ed me understand the

event %!annin& %rocess+ As *or my observin& and ana!yKin& s"i!!s/ # had to

monitor and observe the use o* the socia! media too!s ee"!y+ A!so # had toconduct surveys here # had to ana!yKe the resu!ts+ # had to monitor and

observe the use o* the socia! media too!s ee"!y+

5#NANCE

or"in& on this area has he!%ed me understand the costs that are invo!ved in%!annin& an event+ )earchin& the costs and mana&in& the bud&ets/ has he!%edme im%rove my -nancia! s"i!!s even more+

5.1.4 39L3C#I-+ -+ P3S-+L D343L-PM3+# D.I+" I+#3S;IP

# set u% &oa!s ha!*ay durin& my internshi%/ to deve!o% and im%rove areas that #-nd needed to be im%roved+ The or"in& areas # deve!o% and im%roved indurin& my internshi% are the *o!!oin&6

or" eIective!y

I -&n o %e&!n )o- o -o!1 e3ecie%'. # have achieved this ha!*ay my

internshi% byor"in& and usin& a todo !ist+ This todo!ist ere emai!s that

Deborah as sendin& throu&hout the day+ The todo!ist e.isted o* or" that

needed to be done -rst and had more %riority than other dai!y tas"s Gc!ients

needs *or e.am%!eH+

or" %recise!y

I -&n o -o!1 mo!e $!eci+e%'. A )e /eginning o* m' ine!n+)i$, # noticed that

thereare !ots o* mista"es *ound in my or"+ Mista"es in s%e!!in& and &rammar

but a!so in de!iverin& or" that is not -nished+ (a!*ay my internshi%/ # have

im%roved in this area by readin&/ !istenin& and *ocusin& better on my or"

#m%rove my communication

I -&n o im$!oe m' communic&ion +1i%%+. At the be&innin& o* my internshi%/ #

rea!iKed that # didn$t communicate o*ten+ This is because # as at the time

unsecure about my En&!ish+ (a!*ay my internshi% # have im%roved this by

communicatin& more ith the interns that # have or"ed ith and ta!"in& to

them about a!! "ind diIerent sub2ects+

More initiative

I -&n o +)o- mo!e inii&ie du!ing ine!n+)i$+. At the be&innin& # had troub!e

&ettin& invo!ved in the event %!annin& %rocess+ This is because # asn$t aare o* ho

the %rocess as conducted and # didn$t have a!! the bac"&round in*ormation o* it+

H&%*-&' m' ine!n+)i$ I )&e im$!oed in )i+ &!e& /' geing mo!e ino%ed&nd /ecoming mo!e &-&!e on )o- )e een $!oce++ i+ conduced.

40


66/73

:hone ca!!s

I -&n o /e &/%e o m&1e c&%%+ &nd &n+-e! )e $)one mo!e e&+i%'. At the

be&innin had dicu!ties communicatin& over the %hone+ This is because # as

at the time unsecure about my En&!ish+ (a!*ay my internshi% # have %racticed

and im%roved anserin& the %hone more than usua!!y+

48


67/73

/)C-+CL.S#I-+S

6.1

I+#3+S;IP3P3I3+C3S.MM=

The

%as

t

mo

nth

s o*

my

inte

rns

hi%hav

e

bee

n

ver

y

inst

ruc

tive

*or

me+

Cit

yEv

ent

s

has

oIe

red

me

o%%

ortunit

ies

to

!ear

n

and deve!o%

myse!* in many

areas+ # &ained a

!ot o*

e.%erience/

es%ecia!!y in the

event %!annin&

-e!d+ A !ot o* the

tas"s and

activities that #

have or"ed on

durin& my

internshi% are

*ami!iar ithhat #$m

studyin& at the

moment+ #

or"ed in many

areas here #

did diIerent

or"+ This &ave

me the chance

to -nd out

hich areas #

ant or" in

a*ter my

education+ The

area that # *ound

most interestin&

is mar"etin& J

communication+

'y deve!o%in& a

mar"etin& %!an/

# had to do !ots

o* researchhere # had to

-nd the best

ay o*

mar"etin& an

event+ # !earned

many thin&s

about vira!

mar"etin& by

usin& and

!earnin& aboutsocia! media

too!s+

As a bonus/ #

&ot to


68/73

e.

%e

rie

nc

e

the

ev

en

t

%!

an

ni

n&

%r

oc

ess+ #

!e

ar

ne

d

ho

th

e

m

ar"e

tin

&

an

d

%r

o

m

oti

on

a!ac

tiv

iti

es

oc

cu

r+ #

a!s

o

!e

arne

d

ho

th

e

administrationa

! %rocess

occurs by

maintainin&

contact iththe venue/

vendors and

s%onsor

%artners+

'e*ore my

internshi%

started my

ideas did not

match the

e.%erienceshave &ained

durin& my

internshi%+

There is a bi&

diIerence in the

schoo! %ro2ects

and the tas"s

and activities

durin& the

actua! or"+ #n

schoo! e !earn

ho to describe

the or" in

%ro2ects/ here

in or" you

!earn ho to

im%!ement them

in rea!ity+ This

internshi% as

de-nite!y an

introduction tothe actua! or"

-e!d *or me+ #

have !earned to

or" in a

business

or&anisation

and a%%!y my

"no!ed&e into

%ractice+

# !earned a !ot

*rom the diIerent

interns that #

have been

or"in& ith

durin& my


69/73

inter

nshi

%+

Eac

h

intern

had

a

diIe

rent

edu

cati

ona!

bac"

&rou

ndand

that

mad

e it

inter

esti

n&

*or

me+

'y

or"in&

ith

the

m #

&ot

to

!ear

n

*rom

the

mand

bec

ome

aa

re

edu

cati

ona!

bac"

&rou

nd+

My

me

ntor

duri

n& my internshi%

as Deborah

Leis ho # have

a!so !earned a

!ot *rom durin&

my internshi%+As a *ormer

event mar"etin&

teacher/ she has

!ots "no!ed&e

in mar"etin& an

event+ )he has

a!so !ots o*

"no!ed&e in

the or"in& area

that # have

described such

as :/ esearch/

and 5inance+ )he

as very he!%*u!

and a!ays

i!!in& to &ive

me advice and

*eedbac" hich #

a%%reciate+ #

have tried to

!earn as much as%ossib!e *rom

her and the

interns durin&

my internshi%+

The conversation

throu&h emai!

and )"y%e ith

my mentor

Me!issa Ducha"

is a!so an

im%ortant

!earnin& moment

*or me durin&

my internshi%+

)he had a!ays

time to anser

a!! my uestions

concernin& my

internshi%+ And

as an En&!ishteacher/ she a!so

he!%ed me a !ot

by &ivin& me

*eedbac" on ho

to use my


70/73

En&!

ish

riti

n&+

)he

hada!

ays

time to anser

a!! my uestions

concernin& my

internshi%+ #

a%%reciate a!!

the advice she&ave me durin&

my internshi%+

41


71/73

# had *un *o!!oin& my internshi% at CityEvents+ # !earned a !ot about the areas

:/ vira! mar"etin& and event %!annin&+ # a!so became stron&er in my En&!ish ora!

and ritten communication+ # have achieved this by ritin& b!o& artic!es and

communicatin& throu&h the socia! media too!s/ ritin& the mar"etin& and

research %!an and my internshi% re%ort in En&!ish+ # have im%roved my En&!ishora! s"i!!s by communicatin& ith the interns that # have or"ed ith and

Deborah/ but # sti!! need to %ractise more s%ea"in& En&!ish+ That$s hy #$m

%!annin& to ta"e En&!ish courses to im%rove my En&!ish ora! as e!! as in my

ritin&+

#nternin& at CityEvents as de-nite!y a !earnin& e.%erience+ # had *un attendin&

both CityEvents and 5astLane events+ The most interestin& event that # have

attended durin& my internshi% beside the 5astLane event as the ?10 summit

events or&aniKed by the Canadian the Canadian >outh 'usiness 5oundation

GC>'5H+

CYBF o!g&ni5ed & G89 +ummi )& /!oug) oge)e! mo!e )&n 899 'oung

en!e$!eneu!+ &ged o 9 &nd %e&de!+ o* en!e$!eneu!i&% o!g&ni5&ion+ *!om

G89 coun!ie+ o e#c)&nge ide&+ &nd e+&/%i+) ine!n&ion&% ne-o!1+ &nd

$&!ne!+)i$+ )& -i%% )e%$ d!ie +u+&in&/%e g%o/&% economic g!o-).

e as CityEvents ere attendin& and assistin& ith the event/ ma"in& sure

everythin& as &oin& on schedu!e+ Durin& this event # &ot to netor" meetin& a

!ot o* entre%reneurs *rom the ?10 countries+ 'esides the En&!ish !an&ua&e/ # &ot

to use my other !an&ua&es such as Dutch/ Arabic and even the )oma!i !an&ua&e+

This made the conversations easier and # &ot to !earn more *rom the ?10entre%reneurs+ # rea!!y en2oyed attendin& this event and as de-nite!y

e.%erience to remember+

This internshi% as de-nite!y bene-cia! *or me and #$m &rate*u! and than"*u! that# &ot to e.%erience and !earn many thin&s+

6.2 3C-MM3+D#I-+S

6.2.1 3C-MM3+D#I-+S 9- #;3 I+#3+S;IP C-MP+=

CityEvents is a &reat !earnin& com%any *or interns+ CityEvents is a sma!! com%anyand he!%s interns im%rove and deve!o%s their s"i!!s+ # ou!d recommend

CityEvents to "ee% hirin& interns ith diIerent educationa! bac"&round/ to he!%

bui!d and im%rove the com%any ith the "no!ed&e they &ained *rom their

studies+

/)0)0 3C-MM3+D#I-+S 9- #;3 .+I43SI#=

The %art that # *ound most interestin& durin& my internshi% is the socia! media+Durin& my studies # most!y !earned ho to use the RTraditiona!S communication too!ssuch as

T


72/73

43


73/73

radio and ma&aKine are o* course eIective i* you have the necessary bud&et+ 'utat CityEvents # !earned you can %romote events creative!y by 2ust usin& the socia!media too!s+

T)& i+ -)' I0m !ecommending m' unie!+i' o in!oduce & +oci&% medi&cou!+e, -)e!e )e +uden+ %e&!n )e /&+ic on%ine oo%+ )& &!e needed om&!1e.

esearch and studies have shon that youn& &enerations use socia! media too!s

such as titter/ 5aceboo" and Lin"ed#n *or both %ersona! and %ro*essiona! use+

More businesses are usin& socia! media to identi*y themse!ves by increasin&

aareness ithin the tar&et mar"ets+ They are a!so usin& socia! media to

connect/ netor" and attract customers+

Durin& my communication education/ # studied diIerent communication

as%ects such as mar"etin& communication/ advertisin&/ :/ media/ rittencommunication/ in*ormation/ or&anisation and mana&ement+ And durin& my

internshi%/ # have seen a!! these as%ects in the socia! media+

'e*ore studyin& my communication education/ # choose be*ore that to study

Communication systems+ #t as a *air!y ne education that is introduced to

our university in The (a&ue+ #t as simi!ar to my Communication education+

The on!y diIerence studyin& Communication systems is that you !earn ho

to a%%!y communication in modern systems such as ebsite/ audio and

videos+

A*ter a year studyin& Communication )ystem/ # sitched in my 1nd

year toCommunication+ 'y doin& that/ # thou&ht the communicatin& throu&h systemsas not that im%ortant+

No a*ter *o!!oin& an internshi% here communication throu&h the socia!

media too!s is im%ortant+ # rea!iKe # may have made mista"e by chan&in& my

education+ Luc"i!y/ # have *o!!oed internshi% here # !earned the basic

"no!ed&e o* communicatin& throu&h socia! media too!s+

n*ortunate!y the communication systems education does no !on&er e.ist inour university+ #t is been cance!!ed due to the !ac" o* interest by thestudents+

# am su&&estin& reintroducin& the Communication system education+ ith

techno!o&y o* today in com%uters and socia! media inte&rated mobi!es

Naz Internship Report Final

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