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The Power of Personal Connections*:Using to Market Yourself and Your Business
Presented by:Mary Bahr09/30/09
* Plus, 50 Fabulous Free websites to help you do things faster, better cheaper.
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QuickTime™ and a decompressor
are needed to see this picture.
Source: http://www.informationisbeautiful.net/2009/the-hierarchy-of-digital-distractions/
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• Largest B2B social network: founded in 2003; 42M members; 1new member per second; 50% outside US
• All Fortune 500 represented; over 4M small businesses
• Increase visibility, improve Google page rank & search engine results
• Increase connectability: locate people from your past, present & future
• Research companies & people (staff movement, hiring turnover, job descriptions)
• Give and get—ask questions, answer questions, write recommendations
• Promote yourself and your business with added apps, website, blog visibility
• Scope out the competition, potential customers and employers
• Keep track of job movement and people within your network
Why use
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• Must Do! Strive for 100% complete profile (click “complete profile” button to see how complete your profile is: follow instructions to get to 100%)
• Must Do! Use the “professional headline” for more than your current title: use it to describe yourself (see Basic Information section)
• Should Do! Use “current status” (AKA “Facebook” field) to raise your professional profile: e.g.: what are you working on?, what are you reading?, what are you attending?…Current status updates appear in your network’s email updates
• Make your profile and work experience as complete as possible: it will bring more potential connections to your attention
• Your LinkedIn profile should complement your resume, not duplicate it; what do you want people to know “behind” your resume?
• Must Do! If you’re a business owner, create a business page for your business NOW; it increases business’ credibility & visibility
Maximize Your Experience
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• Must Do! Edit your public profile URL to your name; add this URL as a hyperlink to your email signature: people you email can instantly look you up
• Add your websites and blogs to website listings: list up to three (you could also list causes you are involved in)
• Applications add functionality and visibility to your profile: select ones you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you and your business)
• Give and get recommendations strategically: however, do not give recommendations that you would not give in “real life”
• Join groups that will complement both your professional and personal interests
• Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific
Maximize Your Experience
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Use description for more than your title
Strive for 100% complete
Formatted profile
Personalize your URL
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Email signoff includes hyperlink to
LinkedIn profile
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My Lucky Strike Extra!
The Fast Fifty Websites* that will help you do things faster, better and
cheaper
(*and they are almost all free!)
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google.com/alerts
Google might take over the world!
They have free apps galore that can help your business immensely. These are just a couple of the best…stay on the lookout for Google Wave!
What are they saying about you on the web?Track it and your competitors…
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google.com/adwords
What are the hot words on the webright now?
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google.com/analytics
How does your website rate?
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google.com/trends
What are the hot topics right now?
Use this app to make your blog rank higher, your website more relevant…
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google.com/readerKeep all the blogs you follow in one place; sort and save functions very helpful
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dimdim.com
Free web-conferencing and audio bridge for up to 20 people
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websitegrader.com
Free SEO tool: easy to use and understand; also has facebook and twitter graders;
How does your website score against your direct competition?
This will tell you and tell you exactly how to improve your score.
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instapaper.com
Save web pages you want to read but don’t have time to now in one central place!
Read later icon in toolbar…
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tinyurl.com
Create short URLs with one click: indispensable for FB and Twitter: add app to toolbar
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posterous.com
A phenomenally easy blog/website platform. Email whatever you want and it’s instantly posted to site.
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hetemeel.com
Personalizepictures to sendor use in presentations: fun but functional
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imagechef.com
Similar to hetemeel; great time waster
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“Getting Things Done”
Davidandco.com:David Allen’s process: GTD
The god of productivity gurus…his email management ideas are gold…
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43folders.com
A David Allen disciple:great productivity tips and tricks
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thefourhourworkweek.com
For those of you who love Tim Ferriss, or really hate him; either way he’s interesting and provocative, and urges us not to waste our personal time and resources
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itunesu.comGet the equivalent of a graduate degree in anything…Classes available for download on any subject from some of the best universities in the world
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Trendhunter.comKeep track of what’s hot around the world: great free reports on worldwide trends
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charlesandmarie.com
My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous
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bagsnob.comNeed I say more? Can any woman have too many handbags?
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mint.com Integrated personal money management site
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someecards.comFor those of us who prefer snark to sincerity.
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trademarksearch.comA government site that actually works.
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brandsoftheworld.com Logos, logos and more logos
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Printwhatyoulike.comSave paper: print only what you want from a web page
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lifehacker.comProductivity tools and tricks: particularly involving technology
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zenhabits.comGood advice for those of us over-scheduled, over-worked people
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mashable.comStay up to date on what’s going on in social media, and it changes daily
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ted.comGive yourself a gift and listen to at least one TED talk a week. Share on Facebook and LI, share your favorites with friends and colleagues
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presentationzen.com
Stuck with powerpoint? At least try not to suck so This will help your presentations not suck quite so badly
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findsounds.com
Free SFX. Can be used in ppt!
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visualthesaurus.com
Note: trial is free, website is not. If you write, you’ll love it
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thesaurus.com
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clichefinder.com
Sometimes that cliché is right on the tip of your tongue…find it here
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smartbriefentrepreneurship.com
Links to the best articles for entrepreneurs. Many other smart brief editions available.
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digg.com See what other people find interesting on the web and vote yourself
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stumbleupon.com A huge timewaster, but loads of fun
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groupon.com
Great deals, if enough folks sign up
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tripadvisor.com
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iltrafficalert.com Set up alerts based on your own schedule and route
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opentable.com
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openforum.com From American Express: great resources for small business owners.
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dailybeast.com A somewhat snarkier CNN. Good columnists that you won’t find elsewhere
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alltop.comAn aggregator of great information on almost any topic. Try here first rather than wikipedia…
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evernote.comCapture everything from a web page to photo to clipping and keep it all organized on your computer. Premium version is worth it. Syncs with smart phone.
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godaddy.comEasy, cheap URL purchase, web hosting and more.
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whois.netFind out who owns a specific URL and how to contact them.
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pagesix.comGossip, gossip, gossip.
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gethuman.comGet around horrid customer service via phone.
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mailchimp.comFree email blasting service!
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Flip mino
Not a website, but the coolest, smallest, easiest HD camcorder. Stores up to 2 hours of HD video. Connects to computer via USB.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.