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Transcript of Navbharat Steel Re-rolling Mill

AN
INDUSTRIAL TRAINING REPORT
UNDERGONE AT
PREPARED BY: GUIDED BY:
PAVSIYA CHINTAN B. MR.SHAHEZAD BODILA
S.Y.B.B.A. LECTURER
+91 9277503367
SWAMI SAHAJANAND COLLEGE OF COMMERCE AND MANAGEMENT
BHAVNAGER UNIVERSITY
BHAVNAGAR
BATCH: 2009-2012

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PREPARED BY GUIDED BY
PAVSIYA CHINTAN B. SHAHEZAD BODILA
S.Y B.B.A (LECTURER)
ROLL:-NO:-145
+91 9277503367
SWAMI SAHAJANAND COLLAGE OF COMMERCE & MANAGMENT
BHAVNAGER UNIVERSITY
BHAVNAGAR
ACADEMIC YEAR 2009-2012

CANDIDATE’S STATEMENT
I undersign PAVSIYA CHINTAN.B the student of S.Y.B.B.A hereby declare
the project work presented in this report in my own work and has carried it out
under the guidance of SHAHEZAD BODILA of SWAMI SAHAJANAND
COLLEGE OF COMMERCE AND MANAGEMENT the data contain in the project
report is authentic and not copied from any project report.
DATE:…………. SIGNATURE:……………..
PLACE:-BHAVNAGAR (PAVSIYA CHINTAN B)
.

PREFACE
B.B.A is management course and as a part of S.Y.B.B.A. I am student S.Y.B.B.A
of SWAMI SAHAJANAND COLLEGE OF COMMERCE AND MANAGEMENT
BHAVNAGAR. The main objective behind this is to get practical knowledge about
industry and environment. Now I can say confidently that this report will be
inclined my practical knowledge and improve my not only managerial skills but
also personal skills.
As a part of the curriculum the industrial training was to be taken in an
industry and a report was to be prepared the report basically comprises of :-
General information and history
Human resource department
Marketing department
Finance department
According to our syllabus prescribed by BHAVNAGAR UNIVERSITY, I have
finished my practical study. With a great zeal and gaiety, I put this report before
you. I have presented information of four subjects according to S.Y.B.B.A.
syllabus. this report is the reflect of which I have tried my level best to present
information regarding NAVBHARAT.
For this purpose I had visited NAVBHARAT STEEL RE- ROLLING MILL
Bhavnagar- Rajkot highway, sihor. Bhavnagar.

ACKNOWLEDGEMENT
The phenomenon remains same that no project report ever can be executed
proficiently and efficiently without sharing the meticulous ideas managerial
expertise and innovative thought put forwards by the managerial and non
managerial veterans by the managerial veterans.
Knowledge in itself is a continuous process at this moment of my substain
encasement. I ready find enough words to expressed my gratitude towards those
who were constantly involve with me during my project report. I would like to
place on records my grateful thanks to people who have help me through the
successful competitions of my project report.
In this regard first of all I would like express deep gratitude to our college trust
managing directors Dr. SURESHBHAI SAVANI and principal Miss. HETALBEN
MEHTA and B.B.A coordinator Mrs. POOJABEN MEHTA and SHAHEZAD
BODILA for sharing their precious knowledge with me and helpful to me.
I would like to thanks AJAYSINH SARVAIYA of NAVBHARAT STEEL RE-
RONG MILL who give us the permission of training in NAVBHARAT STEEL RE-
ROLLING MILL and all the other staff members who have been helpful to us
either directly or indirectly.
I am thankful to all the other faculties of my ssccm college for providing me
support either directly or indirectly.
The practical knowledge which is necessary in this world which I got through
this project report by studying B.B.A in such a good ssccm.
DATE: NAME:-PAVSIYA CHINTAN B.
PLACE:-BHAVNAGAR. SIGN:-

INDEX
SR. NO PARTICULAR PAGE NO.
1 GENERAL INFORMATION 1-12
2 HUMAN RESOURCE MANAGEMENT 13-35
3 MARKETING MANAGEMENT 36-46
4 FINANCE MANAGEMENT 47-62
5 BIBLIOGRAPHY 63.


CONTENT
NO PARTICULAR PAGE NO
1 INTRODUCTION 1-2
2 HISTORY OF THE COMPANY 3
3 PROFILE OF THE COMPPANY 4
4 SIZE OF THE UNIT 5
5 FORM OF THE ORGANIZATION 6
6 MENUFACTURE PROCESS 7-8
7 ORGANIZATION STRUCTURE OF THE
UNIT
9-10
8 TIME KEEPING SYSTEM 11
9 INDUSTRIAL CONTRIBUTION OF THE
UNIT
12

INTRODUCTION
I have completed my industrial training In NAVBHARAT, for the
practical knowledge as part of management and general information of industry, in
that HUMAN RESOURCE MANAGEMENT, MARKETING MANAGEMENT,
FINANCE MANAGEMENT.
A rolling mill is a machine for factory for shaping metal by passing it
between rollers. Rolling mills are often incorporated into integrated steel works, but
also exist as separate plants and can be used for other materials.
Rolling mills historical have been of several kinds.
A slitting mill was used to cut flat bar iron into rods for nall marking.
From the industrial resolution, peddled iron, after consolidation with a
powered hammer , was rolled into bar iron using a rolling mill with grooved
rolls, the droves provided were progressively smaller, so that on successive
of the bar became smaller and the bar itself longer. By designing the rolls
appropriately, it is possible to obtain iron or steel with and railway rails,
electrics and steels are normally used in every industrial unit but iron is also
very important and necessary in industrial unit.
The main products of the companies are.
1- M.S.Flat bar.
2- M.S.Angle bar.
3- M.S.Round bar.
4- M.S.Square bar.
-1-

-2-

HISTORY & DEVELOPMENT OF THE UNIT
The history of NAVBHARAT defines that how it progressed and how it got
success.
NAVBHARAT STEEL RE-ROLLING MILL Established in the year 1994
having the purpose to manufacturing various products of steel bars. The
production of the company has started with the help of single rolling mill is that
with 7 stands with and also with well furnished.
Then, in the year, 1999-2000 company has installed another set of
machinery with further develop with the production of M.S. Angle, M.S. Flat,
Square and Round Bar and also produce various sizes bars like 6, 8, 10, 12, and
16. Initially production of the unit was 4000 increased capacity the company has
got ISI mark and ISO 9001-2000 certificates.
-3-

FORMATION OF THE COMPANY
Company Name : - NAVBHARAT STEEL RE-ROLLING MILL
Address : - Survey No:-268/1
Rajkot-Bhavnagar highway
Sihor-364240
Dist. Bhavnagar-(guj)
Office : - 12, sagardeep, lokhand bazaar
Bhavnagar.
Managing director :- Mr.Bhagirathsinh G. sarvaiya
Promoter of the company: - Mr.Bhagirathsinh G. sarvaiya
Manager : - Mr.Ajaysinh
Banker : - state bank of India
E-mail add : - [email protected]
Web site : - www.navbharatsteel.com
Auditors of company: - V.M.Shah & co. Bhavnagar.
Establishment year : - 1994
Accounting year : - 1st April to 31stMarrch
-4-

SIZE OF THE UNIT
Size of the unit means, how much the investment of company and how
much the turnover is. According to Indian government rules or say policy, this is
recognizing by the government.
THERE ARE MAINLY 3 TYPES (SCALE) OF INDUSTRIES:-
1. SMALL SCALE: -Investment is up to Rs. 1 to 5 corers.
2. MEDIUM SCALE: - Investment is between Rs. 5 to 10 corers.
3. LARGE SCALE: -Investment is more than Rs. 10 corers.
According to India government rules NAVBHARAT STEEL RE-
ROLLING MILL is small scale industry, because the investment is of
Rs.40 lacks. Small scale industry plays a vital role in the country‟s
economy.
-5-

FORM OF ORGANISATION
There are various types of organization structures
are as under:-
Sole proprietorship:- only one owner
Partnership:- minimum 2 & maximum 20
Joint stock company:- artificial person created for carrying
one some business by an association of person
Co-operative organization:-minimum 2 & maximum 10
Government department:-public undertaking that is directly
under the control of the minister
Public corporation :- public corporation is a form of
organization established for public welfare
Government company:- Gov. Company is a company
where in 51% of shares held by the central government and
a state government jointly.
Form of organization means weather the company is sole
proprietor firm or partnership firm. Here NAVBHARAT is a
partnership firm. The reason to choose the partnership firm is
the investment is not to be done by only the single person and
also an idea is not of the one person.
According to Indian partnership Act.1932
“Where two or more persons make an agreement to
start a business & share profits & loss of the business can
stated as partnership firm.
-6-

MANUFACTURING PROCESS
Manufacturing process means in what way the product is
to be produce:-
The most time raw material comes from along ship
breaking yard. Generally production process should be short, fair and
speedy, because cost, price, and quality are depend upon the production
process and technology. Therefore, manufacturing process is an
important factor and plays vital role for profitability of firm.
NAVBHARAT is producing items like M. S. Flat bar,
M. S. square, M. S. round bar, M. S. angle bar, so the manufacturing
process should not be very slow. The company is making this type of
product at different size like 6, 8, 12, 16, 18 gage etc according to the
demand.
The company NAVBHARAT is produces. So, they use different
ingredients for different products the whole process of the company may
be classified in following stages:
MANUFACTURING PROCESS CHART
Raw material
(M.S.Billets / M.S.Ingots, M.S.Bars)
↓
Breaking in required size
↓
Pieces of billets & ingots heated in furnace at require temperature.
(Furnace heating by coal)
↓
Hot pieces of metal entered in to rolling mill stand.
↓
After passing hot pieces through rolling mill stand
↓
For Achieving Final product
(Final products = M.S.Angle, M.S. Flats, Square bar, Round bar, etc.)
-7-

EXPLANATION OF MANUFACTURING PROCESS
1) we are producer of angle, flats, round & square , etc
2) M.S. Billets is IS: 2830 is over basic Raw Material.
3) Purchased M.S. Billets are bracken into required sizes with help
of hammer.
4) The pieces of Billets are heated to the require temperature in
heating furnace running by coal.
5) The hot metal is then entered into rolling stand where rolls are
fitted according to the required size and type of the final product.
6) After passing through the six rolls in rolling mill stand accordingly
we achieve the required size and type of final product.
Moreover it is note that this process is carried out
under supervision of three skilled persons like foreman and his
assistants. The entire process is been worked in the same time
table.
-8-

ORGANIZATION STRUCTURE
Generally, the organization structure mainly depends upon the size
& the form of the form of the company. The organization structure of
NAVBHARAT Includes Three Levels.
1) Top level
2) Middle level
3) Lower level
CHART
Now, let‟s look at the organization structure of the NAVBHARAT STEEL
RE-R OLLING MILL.
PARTNER
↓
OFFICE ADMINISTRATOR
↓
FACTORY AMINISTRATOR
↓
LABOUR
From the above organization chart we can see that the proprietor of
the company is at the beginning by office administrator, factory
administrator and labor.
-9-

TOP LEVEL
TOP LEVEL MANAGEMENT mainly consists of Board Of Director, Chief
Executive, Managing Director Etc... They manage the whole business unit & take
decision about right policy, business promotion, legal provision & all liabilities of a
business unit. They also look after Human Resource Management, Marketing
Management as well as Finance Management of company.
In NAVBHARAT STEEL RE-ROLLING MILL Company in Top Level
Bhagirathsinh G. Sarvaiya. He is director of the company
MIDDLE LEVEL
MIDDLE LEVEL MANAGEMENT is the link between the Top
Management& The Lower Management. It consists of function like production,
sales account &personnel officers. They are experts of specific field and try to
accomplish work by preparing programs for different section.
In NAVBHARAT STEEL RE ROLLING MILL, the Middle Level
Management consists of finance head, production head, and sales
LOWER LEVEL
Generally, BOTTOM LEVEL MANAGEMENT of Jobbers, Workers,
Foreman etc...These people are important to the company as they are persons
who produce the different products of the company, which the company
producing on the Large Scale.
IN NAVBHARAT STEEL RE ROLLING MILL
INDUSTRY, the bottom level consists of many workers who take the
guidelines for middle level, who is instructed by the top level.
-10-

TIME KEEPING SYSTEM
Time keeping system is very important for each and every person organized
for any small or large scale unit. It is basic requirement of all units. If we want to
be success in our business we need to be very time punctual system. The
organization can obtain their Goal If They Are Working in a Time System Set by
the Firm.
Time is very important in business and also our life one times its goes
than they never return. In the same way NAVBHARAT STEEL RE ROLLING
MILL is very strict in this matter. The manager director of the unit is very
conscious that here aches in time. So, its employees and workers needs to reach
at firm in time or before time but should not be late. The unit has been runner in a
single shift only but if the demand of product is increased and if they are to be
sent earlier than they go for two shift also. The regular shift is only one shift and
the time is 10:00P.M. To 6:00A.M.
It does not allow to workers, visitors or trainees to enter without the
permission of higher authority and they keep attendance register for the record of
its employees. The employees have to signed into that register when they enter
in NAVBHARAT STEEL RE ROLLING MILL and when they leave the unit.
The attendance register has been checked by the manager and it any
loop poles are there they are rectified and checked upon
-11-

INDUSTRIAL CONTRIBUTION OF THE UNIT It is necessary for each and every organization to maintain a
healthy relationship not only with their employees or customers but
also with the industry situated in surrounding area of the industry.
For getting such success in the market this relation should be
maintain by a good organization. The following is being taken into
consideration by the unit:
The unit has maintained a good relationship with a view to
developing its marketing channel.
The unit a leading part in the industrial association and also in
marketing such decision.
The unit tries their level best to fulfill the demand of its
customer by providing them better quality product and by
providing employment the unit helpful by reducing such
unemployment.
-12-

HUMAN
RESOURCES
MANAGEMET

CONTENT
NO PARTICULAR PAGE NO
1 INTRODUCTION 15
2 DEFINITION OF HUMAN RESOURCE MANAGEMENT
16
3 ORGANIZATION OF HUMAN RESOURCE DEPARTMENT
17
4 RECRUITMENT 18
5 SELECTION & INDUCTION 19-20
6 TRAINING AND DEVELOPMENT 21-22
7 JOB DESCRIPTION 23
8 HEALTH AND SAFETY 24
9 PROMOTION & TRANSFER POLICIES 25-26
10 PERFORMANCE APPRAISAL SYSTEM 27
11 WAGE & SALARY 28
12 WORKING OF E.S.L SCHEME 29
13 GRIEVANCE HANDLING AT NAVBHARAT 30
14 COLLECTION BARGAINING & AGREEMENT 31
15 EMPLOYEE WELFARE 32
16 TRADE UNION 33
17 PERSONNEL RECORD 34
18 PROVIDENT FUND SCHEME 35
19 MANAGERIAL DEVLOPMETNT 36

INTRODUCTION
The term Human Resource can be defined as the total
knowledge, skill, creative abilities talents and attitudes of an
organization work force as well as the value attitudes and believe of the
individual involved. The term human resource can also be explained in
the since that it is resource like any natural resource It does mean that
the management can get and use the skills., knowledge, ability etc.
through the development of skills, taping, and utilizing them again and
again.
Now a day for any company it is important that personnel department
should effective developed. Effective development of personnel
department helps the organization to accomplish the goal of the unit
and its success. Without co-operation of the people achieve met of goal
cannot be done. Personnel department deals with the planning
organizing directing and controlling the human resource.
There is a famous proverb that “MIND YOUR MEN AND MEN WILL
MIND ALL OTHER THINGS”.
For getting the best out of people they must be managed well. This is
where human resource management plays at critical role in bringing
gaps between employee expectations and organization needs by
adopting appropriate human resources strategies and practices.
NAVBHARAT STEEL RE-ROLLING MILL is havening a human
resource department in which the manager tries to understand the
problem of the employees. It tries to motivate its employees to work in a
better way and with full energy. They try to maintain unity with the
employees.
-15-

DEFINITION OF HUMAN RESOURCE MANAGEMENT
DEFINANTION:-
“Human resource management means employing people,
developing their resources, utilizing, maintaining and compensating
their services in tune with job and organizational requirement.”
It is required that the workers are given essential training for the
work so that the work can be done easily. Training is not only task
properly.
This is the only resource which can produce unlimited amounts
through better ideas. Human resource is most complex & unpredictable
in its behavior. Thus, personnel management is the most important
function & useful to any company or industry.
The NAVBHARAT Steel Re-Rolling Mill itself a
partnership unit. In the unit managing director used to handle the
authority and responsibility of this department. The personnel
department‟s staff member comes under this and the workers take
place at the end. Being a small scale industry the unit NAVBHARAT
Steel Re-Rolling Mill doesn‟t has such a big human resource
department. It can be representing in the chart as follow:
PARTNER
↓
STAFF MEMBERS
↓
WORKERS
From the above chart we can easily understand that partner of the unit
is the authorized person who handles the department. After him staff of
the unit comes. An as said before the workers of the unit takes their
place at the end.
-16-

ORGANIZATION OF HUMAN RESOURCE DEPARTMENT
The success or failure of the managerial planning is
depends upon the organization department. The main actual and
practical work is done by employee.
The human resource management is handled by the
president and personnel management. He is the person. Who looks
after the whole personnel department.
The organization of personnel department is done as the step
of the work is suitable for company band society organizations.
The organization structure of personnel department of
NAVBHARAT is quite easy to understand and it should be put on your
mind carefully. The organization structure of personnel department is
listed below:
CHART
MANA GING DIRECTOR
↓
PERSONNEL MANAGER
↓
PERSONNEL ASSISTANT
↓
WORKERS
All the work activity is done by employee with the co-ordination.
All the function related to the company‟s are concerned with personnel
department with the help of personnel manager.
-17-

RECRUITMENT
Recruitment, Selection and Induction are the operating of the
personnel department which is as follows.
RECRUITMENT:-
Recruitment is the process of searching for and attracting applicants for
the various jobs position which arise from time to time in the
organization. There are two main sources of recruitment which are as
follow:
(1) INTERNAL SOURCES:-
1. Promotion
2. Transfer
3. Demotion
4. Deputation
5. Lay-Off
(2) EXTERNAL SOURCES:-
1. Employees recommendation
2. in campus interview
3. Employment exchange
4. Advertisement in newspaper
5. Personnel consultant
NAVBHARAT STEEL RE-ROLLING MILL Has To Recruit Other
Persons through Following Reasons :->
1. If somebody recommends or obliges anyone then he is recruited
2. If a person has special skills for then he is recruited.
3. If employees believe that there will be a shortage of employees in
future.
They will recruit employees in advance.
-18-

SELECTION & INDUCTION
Selection starts when recruitment ends. The process of recruitment is
open invitation to all concerned. While selection is only welcome
process. Candidates who are suitable & qualified for the position for
which there are invited. So selection is a process of offering job to the
one or more proper candidates from all those who have applied for
services.
Selection is the process of choosing the most suitable candidates
from among the applications for jobs. The need for scientific selection is
appreciated by its impact on work performance and employee cost.
SELECTION PROCESS:-
1. Collection of application
2. Selection of application
3. Personal interviews
4. Final selections
In NAVBHARAT STEEL RE-ROLLING MILL the selection and
recruitment is done internally hence they do not have to give any
advertisement in the newspaper and also there is no chance for calling
people from outside.
In NAVBHARAT STEEL RE-ROLLING MILL selection process is as
llow:
1. first to all they take those people who are in contact with
NAVBHARAT STEEL RE-ROLLING MILL employees and mostly the
children‟s of employees are taken.
2. the selection committee will take their personal interviews and if they
pass the final interviews will be taken.
3. they see their qualification, age, eligibility etc..
4. then the selection person will be given his joining date and his time
and his work will be showed.
-19-

INDUCTION:-
Induction is the process of receiving and welcoming an
employee when he first joins a company and giving him basic information. He
needs to settle down quickly and happily and start work. New employee who Is
selected for the job must be introduced in the organization.
In simple word induction means introduction the new employees
are given general information about the management and the work to be
undertaken by him. In other word induction means when a new employee is been
employed than he has been awareness about his work and rules and regulation.
In NAVBHARAT STEEL RE ROLLING MILL the head of the
department does the induction program. He shows the new employee his job
specification its duties and responsibilities. The supervisor is given the authority
to help the employee and teach him his work with cool and mind and he tries to
motivate the new employee to achieve the targeted goal of the firm.
In the introduction general information rules his work job
description are given to the workers. The new employees are made familiar with
other employee‟s supervisor his superior subordinate etc.
-20-

TRAINING AND MANAGEMENT DEVELOPMENT
Training and development is the basic necessity for each and
every firm by this process. By training a person will be able to work
more efficiently.
In other words training is the art of developing skill and
knowledge for performing particular job.
F.W. Taylor the father of modern management emphasized the
need of training to optimize productivity and development of the
organization in today‟s fast moving a world training & development is
basic necessity for each & every firm to achieve organization goals
training is not only enables the organization.
Training is the process of acquisition & development of those
knowledge, skills, techniques, attitude and experience which enable and
individual to make his most effective contribution to combine efforts to
team.
Training is a short-term process utilizing a systematic and
organization procedure by which non-managerial personnel learn
technical knowledge and skill for definite purpose.
While development is long-term education process utilizing a
system and organized procedure by which managerial learn conceptual
and theoretical knowledge for general purpose.
NAVBHRAT STELL RE-ROLLING MILL gives training to
the new recruited people and tries to explain their work in a very easy
way. The new employees are given training under the higher authority
people who have experienced and knowledge.
-21-

METHOD OF TRAINING
There are so many method of training based on the needs. the two
main types of training method are.
On the job training
Off the job training
(1) ON THE JOB TRAINING:-
In this types of training the trainee will be trained directly
but not in the working hrs means after completing of the will be
trained. This types of training is given by conducting lecture or
seminar. In short training which is not given in the job time is called
“OFF THE JOB TRAINING”.
(2) OFF THE JOB TRAINING:-
In this types of training the trainee will be trained
directly but not in the working hrs means when they are working they
will be trained so when any new person join the company he will
have to stay with other experienced person for few days 0 when he
was performing his job he will be instructed by other person then it is
known as on the job training.
In NAVBHARAT they are not following any specific training. But
they are given training to their employee on the job.
-22-

JOB DESCTIPTION
Job description is statement containing items such job
title, location, job summary, duties, machine, tools, and equipment
material and firm user supervision given or receive working condition.
Job is their responsibility? What is authority? Job description is a part of
job analyzes. It gives information about the job itself.
This is a written statement that describe the main features
of the job as well as the qualification, activities which the job process.
Job description is prepared on the bases of the data
collection through job analysis. The results of job analysis are set down
in job description of the activities and duties to be performing in a job. “it
is a statement containing items such as, job title, location, duties,
machines, tools and equipments and forms used supervision given or
receive and hazards.”
The title indicates nature and constitutes records of existing
and pertinent job facts. Its document discusses what, how, and why it is
to be done.
In NAVBHARAT STEEL RE-ROLLING MILL company they have a
completely written document of job description and perfect
implementation also. Therefore work for the manager is being very easy
and comfortable.
-23-

HEALTH AND SEFATY
SAFETY :-
Safety is the state of being "safe" (from French sauf), the condition of being
protected against physical, social, spiritual, financial, political, emotional,
occupational, psychological, educational or other types or consequences of
failure, damage, error, accidents, harm or any other event which could be
considered non-desirable. Safety can also be defined to be the control of
recognized hazards to achieve an acceptable level of risk. This can take the form
of being protected from the event or from exposure to something that causes
health or economical losses. It can include protection of people or of
possessions.
“Every twenty seconds of every working minute of every hour throughout
the world, someone dies as a result of an industrial accident.” This was how the
seriousness of industrial accidents was described by the director-general of the
British council, in his massage of good wishes to the seventh national conference
on industrial safety and health organized by the national safety council, India.
In other word safety mean there also are two slightly different meanings of safety.
For example, home safety may indicate a building's ability to protect against
external harm events (such as weather, home invasion, etc.), or may indicate that
its internal installations (such as appliances, stairs, etc.) are safe (not dangerous
or harmful) for its inhabitants
HEALTH:-
Health is a state of complete physical, mental and social well-being and not
merely the absence of disease or infirmity.
Health is the general condition of a person in all aspects. It is also a level of
functional and/or metabolic efficiency of an organism, often implicitly human.
The well-being of the employee in an industrial establishment is affected by
accidents and by ill health physical as well as mental. In this section, we shall
discuss the need for healthy workers and health services to be provided by the
management to ensure the continuing good health of their employees.
In NAVBHARAT STEEL-RE ROLLING MILLS provide safety and health
facility in various types.
-24-

PROMOTION AND TRANSFER POLICY
Promotion and transfer of the employee is the major factor affecting in the
work of employees. Promotion means to increase post of the employee. Not only
has this but also increased the duties and responsibilities of the employees
(A) PROMOTION :-
Promotion is the way to motive an employee but this motivation must be
on certain strong base. The basic criteria on which employees are promoted are
as under.
It consider seniority of employee
Qualification opinion
Supervisor‟s opinion towards employee
Performance of employee
Extra efforts of work
The term promotion may be explaining an up word advancement of an
employee in an organization to another job which commands better pay, better
status, and higher opportunity, responsibility, and authority better working
environment hour‟s rank.
In NAVBHARAT STEEL RE ROLLING MILL there is the policy to give
promotion on the basis of performance & experience. The organization believes
that efficiency of the employee increase along with time and experience. At the
same time quality of work and performance approved is also taken into
consideration. In the company worker has promotion to increment salary bases
so he do work efficient way
B) TRANSFER:-
A transfer is a horizontal of lateral movement of an employment from one
job, department shift plant of position to another at the same or another place
where his salary status and responsibility are the same.
Transfer is the movement of employee from position to other. Usually
involving and marked change is the duties responsibilities skill needed or
compensation.
In NAVBHARAT STEEL RE ROLLING MILL there is no transfer policy in
the unit as it is only one production site so there is no question of transferring
employee. Some employee transfer internally For E.G.:- from one department to
other. This is also when some adjustment is to be done regarding the running of
some equipment or adjust the employee who are on leave or are absent.
-25-

C) DEMOTION:-
Demotion refers to the lowering down the studies, salary and
responsibilities of and employee. It is used as a measure where there are
services branches of duty on the part of an employee when it is after a
preliminary to a dismiss it defines as “The assignment of an individual to a bob of
cover rank and day usually involving lower level of difficulties and
responsibilities.”
A demotion is a reduction in an employee's rank or job title within the
organizational hierarchy of a company, public service department, or other body.
A demotion may also lead to the loss of other privileges associated with a more
senior rank and/or a reduction in salary or benefits.
In NAVBHARAT STEEL RE ROLLING MILL recruitment and selection are
done very carefully and promotion is also given after same measurement so
there is no caution of demotion. In this industry demotion is happened in very rare
case
-26-

PERFORMANCE APPRAISAL SYSTEM
Performance appraisal is the systematic, periodic and an impartial
rating of an employee‟s excellence in matters pertaining to his present job and its
potential for a better job. Performance appraisal is required for the purpose of
placement, selection, transfer, promotion, giving also motivate them towards
work. Sometimes performance system is received constant feedback on their
performance to be inputted to their continued development.
to appraise is to asset the work or value in the content of
individual organization. Performance appraisal is the systematic evaluation of
personnel by the supervisor of those familiar with their performance appraisal is
the systematic way of judgment the relative work of an employee in performing
their task performance appraisal has many different dimensions. It is the
feedback process as well as an emotion process.
NAVBHARAT STEEL RE ROLLING MILL performance appraisal system
which helps its employees to overcome some times they are given bonus or
some token for their good performance.
The procedure for performance appraisal is as follows:
Established performance standard
Communication of performance expectations to employees
Measures actual performance
Compare actual performance with standards
Discuss the appraisal with the employees
Initiate corrective actions
In NAVBHARAT STEEL RE - ROLLING MILL having a
well managed performance appraisal of its employee. Each and every
department head is given deviation to work discipline, quality of work,
co-operation etc…
-27-

WAGE AND SALARY ADMINISTRATION
Wage and salary is the compensation to the employee for their
daily work. Wage and salary of an employee can be determined
according to their work and their category. It is determined according to
his grade filling under different categories.
The basic purpose of wage and salary is to establish and
maintain an equitable wage and salary structure. Wage and salary
should be inter namely equitable externally competitive and should pay
individually on the basis of their skill and performance.
A wage is the remuneration paid for the service of labor in production
periodically to an employee or worker thus wages usually refer to the hourly rate
paid to such groups as production and maintenance of employees.
On the other hand, salary normally refers to the weekly or monthly rates
paid to clerical, administrative and professional employee‟s worker.
In NAVBHARAT STEEL RE-ROLLING MILL wages and salaries
are distributed on the 5th of every month and if employees wants salary
in advance, company give advance salary in between at Date 1st to 15th
of the month.
-28-

WORKING OF E.S.I. SCHEME
E.S.I. act was established in 1948 by the E.S.I. Corporation and autonomous
body consisting of representative of the central and state government.
E.S.I is an abbreviation of employee state insurance
scheme. This is compulsory for the company. According to the “employee stat
insurance act 1948.: E.S.I scheme is applicable on those companies in which
there are more than 20 workers working according to factory act; this scheme
covers those employees who have salary less than RS.7500 per month. This
scheme provides them health and sound benefits of this scheme.
Under this scheme employees have to contribute 1.75% of their
total salary while the company contributes 4.75% of their total salary. That total
amounts that is 6.25% are sent at E.S.I. head office in Ahmedabad.
In NAVBHARAT STEEL RE-ROLLING MILL the employee‟s state
insurance (E.S.I) scheme is applicable to such employees as government per
rules.
-29-

GRIEVANCE HANDLING PROCEDUR
A grievance may be understood as an employee‟s dissatisfaction or feeling of
personal injustice relating her or his employment relationship.
Grievance producer is another method of resolving disputes. All labors light
magnesium carbonate contains some form of grievance provide. And if the
producer is followed strictly, and any dispute can easily be slowed.
is it rather difficult to define a grievance when dissatisfaction which is
mostly related to work, is brought to the notice of the management through
grievance procedure channels, grievance handling procedures means how to
make out the solution of the problem.
In NAVBHARAT STEEL RE – ROLLING MILL there is no specific
treatment for the grievance. It means if the problems is occurred, the officer take
out the solution of this.
-30-

COLLECTIVE BARGAINING AND AGREEMENT
When many employees have complaints of particular things and they
collectively revolt against then it is the COLLECTIVE BARGAINING. If a
large numbers of employees have problems then they have to first inform
the director. The chain will be followed by the requirements which depend
on the size of the problems faced. The head tries to solve the problem faced
by the employees by analysis same person‟s problems, the complaint are to
be jointly said and the action is made to it.
Collective bargaining is the resolution of industrial
problem between the representative of employer and freely designated
representative of employees acting collectively with a minimum of
government dictation. Collective bargaining is an essential element of
economic democracy is a „Two Party‟ procedure to arrive at mutually agreed
solution.
IN NAVBHARAT STEEL RE – ROLLING
MILL, try to provide their level best to fulfill worker and management.
NAVBHARAT STEEL RE – ROLLING MILL industry provides many facilities
to their worker. Here the whole work is do manual so there is on major
problems create between worker and management
-31-

EMPLOYEE WELFARE
Why welfare activity is important? Employees are the value able assets
of the organization with employee any activity cannot be conduct. We
can get work from machinery as we want and as we like but in sense of
employee we have to respect their emotion, behavior and take care of
their financial status.
To give motivation to work effective and more extra facility should be
provided like school for children and transportation facility. In welfare
activity we have to care about the refreshment during the job is also
included in welfare activity.
Employees are the capital of the organization. It is necessary to provide
such services and benefits to their employees with a view to improving
the output and morale of employees towards works. The objective of the
organization is not only the profit oriented but also to do the work by
employee‟s satisfaction.
Employee services means to take care of the employees. If we see the
most of entrepreneur‟s history, who achieves the success they take
care of their employees for E.g. Dhirubhai Ambani used to meet all their
employee & ask them about improvement so that all his employee
would feel good & part of his business.
NAVBHARTA STEEL RE-ROLLING MILL Give various benefits
provided to the workers for their welfare. There are no fixed uniform for
workers. During special occasion and festival, the workers are provided
with a lump sum of money.
The company is providing facilities for first-aid medical services.
The company is also take insurance of every employee.
If in any case any employee needs drawings company provide it.
Company also provides provident facility.
On diwali festival they distribute sweets to all the employees.
On uttrayan festival they distribute threat and kites to the
employees.
Company also gives tea coupon in cartain limits.
They give extra bonus to some worker‟s if they had done a good
work.
-32-

TRAND UNION
”the Trade union indicates the combination of persons, A trade union is
an association of employees & of independent worker. The reason for
trade union is that they want steady employment with an adequate
income. The Trade union works for the satisfaction of their worker. This
type of union puts the problem of worker against the management. They
sometimes put pressure on management team satisfy the worker‟s
demand.”
Trade union is combination of persons, whether temporary
permanents primarily for the purpose of regulating the relationship
between workers and employees or between workers and workers.
Trade unions are voluntary organization of employees or
employers formed to promote and protect their interest through
collective action though he terms employees and employers are used
when we say trade unions. They generally refers to employees trade
union must be,
1. A combination of workers or employers
2. Such a combination could be permanent temporary
3. Could include federation of two or more unions
4. To regulate relations or among employers.
In NAVBHARAT STEEL RE-ROLLING MILL relation of
the staff member workers is like family member they are only 70 to
80 workers. They work with co-operation. So here there is no trade
union.
-33-

PERSONNEL RECORDS
A record is piece of writing or a chart which provides ready
information and which preserves evidence for feature reference or use
records provides tangible evidence of the past activities of an organization.
It also provides the information relating to various aspects of human
resources of an organization viz. wages and salary productivity social
security absenteeism employee welfare, job satisfaction etc…
Personnel records contain each and every information of the
employee. It is maintained in files and registers.
In NAVBHARAT STEEL RE - ROLLING MILL personnel department
maintains a wide range of records consisting details information about each
every aspects of organization. This firm adopts computer system as well as
manual system for keeping all the data about employees.
In NAVBHARAT STEEL RE - ROLLING MILL the personnel records
of all the employees are maintain through personnel department. Such as,
Name and addresses of employees.
Telephone no. Of employees.
Name of parents.
Date of joining.
Designation and nature of work.
Salary and allowances rate.
Monthly attendance, leave and salary position.
Service disciplinary action report.
Remarks.
So, personnel record is a very essential part of the every
organization. Through the personnel record the management can know all the
things of employee.
-34-

PROVIDENT FUND SCHEME
According to provident fund act 1952, “provident fund means collection
of money from the salary of workers and it is repaid to them at the time
of retirement with interest.”In this scheme the company who is having
more than 20 employees is eligible to contribute under provident
scheme. The year followed by the head office is March to February and
also company must the amount provident fund in bank after 15 days of
salary.
An employee‟s-employer hast to fill the provident fund withdraw
from which is available at provident fund office on retirement. Provident
fund is also paid for need of any employee himself or his family member
as a form of loan on the occasion of operation etc…
As per this scheme, employees get benefit of the pension after his or
her retirement and other amount is refunded at the time of his or her
retirement.
The NAVBHARAT STEEL RE-ROLLING MILL also follows
provident fund act. It provides as government‟s rules provident fund to
its employees.
-35-

MANAGERIAL DEVELOPMENT
Development is the activity associated with the managerial personnel such
as executives. Development is concern with theoretical and conceptual
knowledge. The human resource department gives high attention and
development of each and every employee for the following purpose.
1. Increasing efficiency
2. Increasing productivity
3. Increasing morals of employees
4. Reduce supervision
5. Reducing in learning time
6. Reducing in operational problem.
7. Effective utilization of resources
Development of employees refers to those activities that prepare them for
future jobs or positions. The main difference between training and development is
that training is generally linked with the operational tasks and development is
linked with the future needs of the organization. Both training and development
programmer are necessary for any organization. But not all organization show
awareness of the need for the development. This is perhaps due to the fact that
fruits of training programmer are more apparent and can be obtained more
quickly.
In NAVBHARAT STEEL RE ROLLING MILL workers are trained by the
method of on the job training. A supervisor goes with the workers and gives
detailed information about his work then asks him to do it practically. Supervisors
supervise the process and guide the worker by giving suggestions he also solves
the problem which worker faces in the process. The basic purpose of giving
training is that worker get full information about his job in a practical way which is
very necessary. It is useful in development of worker and workers and also be
motivated. Visual training is very good type of training. In this type of training,
employees are very best way to understand that what he should actually do in
their job.
-36-

MARKETING
MANAGEMENT

CONTENT
NO PARTICULAR PAGE NO
1 INTRODUCTION 39
2 ORGANIZATION OF MARKETING MANAGEMENT 40
3 PRODUCT PLANNING 41
4 MARKET SEGMENTATION 42
5 PRICING POLICY 43
6 PROPOTION MIX 44-45
7 MARKETING RESEARCH 46
8 PRODUCT PORTFOLIO 47
9 CHANNELS OF DISTRIBUTION 48

INTRODUCTION
Man is a bundle of desire his needs increases day by
day. As one need is satisfied another need emerges. Producer
produces things for the consumers, but how the things do reach from
the producers to the consumers there are so many barriers which
comes between these two, so there should be a chain which removes
all barriers.
When producer has finished manufacturing of product it
is necessary to bring that product in the market so that producer can go
on marking that product constantly. In between the product and
consumer many things come like transport, decision relating to price,
related to the quality and quantity, packing and much more. Market is
the set of actual and potentials baggers of product of service.
DEIFINATION:-
According to Malcomm Mc Nair, “Marketing is the
creation and delivering of a standard of living.”
Market is the place where buyer and seller come
together to exchange their goods.
Marketing is a social and managerial process by which
individuals or group of persons obtain what they want and need through
creating, offering, exchanging product of value with other.
NAVBHARAT STEEL RE-ROLLING MILL is a leading
manufacturer of bars. They identify the needs and want to satisfy the
customer through providing them better product quality of the product
and customer services their customer.
-39-

ORGANISATION OF MARKETING MANAGEMENT
In the competitive business word of today, marketing of any
product is very important. Important every product produced must have
a market for sale.
This until takes this well info accounts and thus running it
effectively.
To achieve various objective and goals marketing managers has to
organization his department on the basis of sound modern principles of
organization. it also requires sound organization structure. There
shouldn‟t be any over lapping of responsibility and obligation of the
person.
ORGANIZATION CHART OF MARKETING DEPARTMENT
MARKETING MANGER
↓
DISTRIBUTORS
↓
DEALERS
-40-

PRODUCT PLANNING
Product planning is the process of determining that line
products which can secure maximum net realization from the intended
markets.
In other word Product planning means,”introduces a new
product in the market. In other word it is adding a new product to
existing line of the company.” The products may be as per the needs
and the requirements of consumers or may be introducing due to a
technological and development new product development. A new
product development is different from product innovation or product
modification. In any company, they follow customer-oriented planning
process, which is as follow.
Idea generation
Screening
Business analysis
Product development
Test marketing
Commercialization
NAVBHARAT STEEL RE-ROLLING MILL the product
planning is done by taking care so that the product can easily available
to its user. As the unit is making the bars they plan about their product
in advance regarding its cost, quality, raw material and time duration,
quantity to be produced etc.
-41-

MARKET SEGMENTATION
Market consists of buyers and buyers differ
in one or more ways. They differ in their wants, resources locations,
buying attitude and buying practices through market segmentation.
Segmentation at market is necessary to serve better to the target
market for any produces market is not a single market, but it is
composite of various sub markets. Market is divided into distinct groups
of buyers of marketing mixes.
THE MAIN THREE REASON FOR WHY FIRMS GOING FOR
SEGMENTATION ARE:
1. Some market is heterogeneous.
2. Market segment respond differently to different promotional
appeals.
3. Market segmentation consists with the marketing concept.
3. There Are Some Bases For Segmentation Of Market Such as:
1. Geographical segment:-
Dividing the market into different geographical units such as
nations, states, regions, countries, cities and climate.
2. Demographical segment:-
Demographical segmentation division of their variables like
generates family style, family size, age, sex, education and nationality.
3. Behavior segment:-
Behavior segmentation divides market into group based on
customer knowledge attitude use or response to.
4. Psycho graphical segmentation:-
Divides the market into group based on consumer knowledge,
attitude, use or response to a product.
5. Social economic segment:-
Divides market in group based on income level, consumption
level, religion, culture etc.
In NAVBHARAT manufacturing unit there is Geographic market
segment.
-42-

PRICING POLICY
Price may be defined as the value of product. Price is
therefore a link that binds consumer and the company. Price is the sum
of the values that customers exchange for the benefit of having or using
the product or service. Price I the process of determining the price of
the product considering all the factors and polices of the firm. Price I the
most favorable element of marketing mix.
Internal factors affecting pricing includes the company‟s
marketing objective, marketing mix, strategy coasts and organization
goal.
In NAVBHARAT, it depends upon the demand and supply.
And it is one type of open price system.
-43-

PRAMOTION MIX
THE TOP 4 PROMOTION MIX TACTICS:->
PERSONAL SELLING
is one of the most common of the promotion tactics. Most companies
will hire people to do the selling: sales representatives, account managers, inside
sales representatives, retail sales, sales agents, or telemarketers. Face-to-face
selling is one of the most common methods of selling, although sales by phone,
and more recently, sales by email, are becoming well used. These are not
necessarily as effective, but they are low cost sales tactics
SALES PROMOTION
Sales promotion is the marketing activity other than advertising. It is a
short term incentives to encourage purchase/sales of product and
service.
In simple words, sales promotion may define as those activities other
than advertising and personal selling‟s which aim at sales promotion. In
broader sense the terms refers to almost all activities tempts to improve
relations with distributors and customers of which essentially aim an
increasing sales.
PURPOSE OF SALES PROMOTION:-
To attract new consumer.
To know customers about the introduction of new policy.
To encourage present customers to buy more.
Sales promotion is an important activity being performed by
the marketing department. In NAVBHARAT to increase the sales
volume, they use some good credit for sales promotion. This unit allows
30 days credit facility and this limit is increase if needed.
-44-

PUBLIC RELATIONS (PR)
is another common promotion tactic. Public relations includes writing and
distributing press releases (to the local newspaper, the national newspapers, to
online PR sites, to radio and television, to magazines, and more). The key for
effective PR is to identify and understand your target audience, the key message
or messages you want to deliver, the credibility of your organization, and the
recognition that PR is not a sales tactic but an identity (whether corporate, brand
or product) building tactic.
ADVERTISING
“Advertising is any paid from of non-personnel presentation and
promotion of ideas, goods and services by identifiers sponsor.”
In today most competitive world, advertising is most useful way
of communication between the manufacturers and the consumers.
Advertisement usually provides information about the
advertising firm, its product qualities place of availability etc, to the
prospective buyers.
In the unit NAVBHARAT STEEL RE-ROLLING MILL. However, to
highlight the name of our company. We distribute every year diary and calendar
to our customer and broker or relatives and friends and they are attached the
ribbon of aluminum with product which is indicate the benchmark & logo of
company.
-45-

MARKETING RESEARCH
“Marketing research is the systematic gathering recording
and analyzing of data about problems relating to the marketing of goods
and services.”
AMERICAN MARKETING ASSOCIATION (AMA)
Through market research, the company can have all the
information related to its product market share information about
competitors etc. all the activities are necessary to collect the information
about the market situation.
Marketing research is the systematic decision collection, analysis
and reporting of date finding relevant to a specific marketing situation
facing the company.
The success of marketing research is as under
Define the problem and research objecting
Develop the research plan
Collection the information
Present the finding.
In NAVBHARAT, through market research the
company can have up to date information about its products, market
share, information about competitors etc.
-46-

PRODUCT PORTFOLIO
INTRODUCTION:-
The business portfolio is the collection of businesses and products that make up
the company. The best business portfolio is one that fits the company's strengths
and helps exploit the most attractive opportunities.
The company must:
(1) Analyse its current business portfolio and decide which businesses should
receive more or less investment, and
(2) Develop growth strategies for adding new products and businesses to the
portfolio, whilst at the same time deciding when products and businesses should
no longer be retained.
BUYER AND SALER INFORMATION
BUYERS
“Buyer is one who purchases the product from other by giving them value”.
When we purchase the raw material, we have to take care of many things like cost,
defectiveness etc. so that we can make best product with cheapest cost and ultimately
our profit will be high.
SELLERS
“Seller is one who sells the product to other by obtaining value from them”.
To sell the product, we have to take care of making good quality of product with
reasonable price because people want those products which are of good quality and
reasonable price.
-47-

CHANNELS OF DISTRIBUTION
Distribution channels are the set of intermediaries of
independent department involved in the process of making a product or
service available for the use of consumption by the goods and service
form producers to customers. Channel of marketing research.
1) DIRECT CHANNEL:-
The direct or short channel is one where in the company chooses to
sell direct to consumers without engaging any intermediary.
Manufacturing ↓ Consumers
2) INDIRECT CHANNEL:-
In direct of long channel is one where in the company chooses to
engage intermediaries in order to channelize its product and services to
consumers.
Manufacturing ↓ Agent ↓ Wholesaler ↓ Retailer ↓ Consumer
from the above channel of distribution, NAVBHARAT does its
production its production through third channel i.e. manufacture, trader,
broker, retailer and consumer.
Thus, the rational for having a distribution channel is to create value for
consumer through the generation of form, possession, time and
availability, utility.
MANUFACTURER ↓ TRADER ↓ BROKER ↓ RETAILER ↓ CONSUMER
-48-


CONTANT
NO PARTICULAR Page no
1 INTRODUCTION 51
2 ORGANIZATION OF FINANCE & ACCOUNT 52
3 CAPITAL BUDGETING 53
4 CAPITAL STRUCTURE 54
5 MANAGEMENT OF WORKING CAPITAL 55
6 INVENTORY MANAGEMENT 56
7 RECEIVABLE 57
8 CASH MANAGEMENT 58
9 RATIO ANALYSIS 59-60
10 LEVERAGE 61
11 CAPITALIZATION 62
12 FINANCIAL PLANNING 63
13 MANAGEMENT OF FIXED ASSETS 64
14 CONCLUSION 65

INTRODUCTION
The scope of financial management, that is, the views about Finance
function have undergone remarkable changes over time. till1950,
Finance function was regarded as the function only of raising Finance
for business, and consequently the discussion centered round different
sources of Finance, financial institutions and financial documents. In a
modern life cycle, money using economy finance may be defined as the
provision of money at the time it is wanted.
Finance is the regarded as the life blood of a business enterprise.
It has rightly been said that business needs money to make more
money hence applicant management every business enterprise is
closely link with efficient management of its finance.
Finance management is mainly concern with the proper
management of funds the finance manger must see that the funds
properly balanced in a given situation and there is optimum utilization of
funds.
DEFINITION:-
Hoagland says “Financial management is concerned mainly with such
matters as, how a business corporation raises its finance and how it
makes use of it”
The financial management has therefore been assigned the task of
planning and controlling long and short term financial needs of the firm.
-51-

ORGANISATION OF FINANCEANDACCOUNTS
ACCORDING TO HENRY FORD REMARKED:-
“Money is an arm or leg. You either use it”
This remark explains the significance of money or cash. The
finance is very popular and one of the most important factors for
established any company.
In simple word financial management means, raising of adequate fund
at the minimum cost and using them effective in business. Financial
management does not stop at procuring they require finance. It has also
to see that it is effectively utilized in business.
“Money is the soul and of coarse the blood of any share of
business.”
Organization of finance of at NAVBHARAT unit is totally done at sihor,
Bhavnagar. Mr. Bhagiratsinh and also two assistants are
(Mr.Rajendrasinh & Mr.Kanaksinh) handle the department of finance. All
the decision regarding finance taken with the help of accountant, while
management of finance looks after by directors are meeting in which
take the decision.
THE ORGANIZATION CHART OF FINANCE DEPARTMENT
IS AS UNDER:-
Finance manager
↓
Accountant manager
↓
ASSISTANT A/C manager
↓ ↓
Chief accountant assistant accountant
-52-

CAPITAL BUDGETING
ACCORDING TO R. M. LYNCH
“Capital budgeting consists of planning and budgeting of available
capital for the purpose of maximizing long term profitability of the firm.”
Capital budgeting decision may be defined as the decision to
invest its current funds most effectively in the long term assets in
anticipation and expected flow of benefits over a series of years.
A number of capital budgeting techniques are in use are classified into
two categories:-
DISCOUNT AT CASH FLOW CRITERIA:-
Net present value
Internal rate of return
Profitability index
Discount payback period
NON-DISCOUNT CASH FLOW CRITERIA:-
Payback period
Accounting rate of return
In NAVBHARAT at present most of the important and
heavy investment decision have been taken in part.
-53-

CAPITAL STRUCTURE
A mix of a company's long-term debt, specific short-term debt,
common equity and preferred equity. The capital structure is how a firm
finances its overall operations and growth by using different sources of
funds.
Debt comes in the form of bond issues or long-term notes
payable, while equity is classified as common stock, preferred stock or
retained earnings. Short-term debt such as working capital requirements is
also considered to be part of the capital structure.
In finance, capital structure refers to the way a corporation
finances its assets through some combination of equity, debt, or hybrid
securities. A firm's capital structure is then the composition or 'structure'
of its liabilities. For example, a firm that sells $20 billion in equity and
$80 billion in debt is said to be 20% equity-financed and 80% debt-
financed. The firm's ratio of debt to total financing, 80% in this example
is referred to as the firm's leverage. In reality, capital structure may be
highly complex and include tens of sources.
NAVBHARAT STEEL RE-ROLLING MILL is Partnership
Company so the company is not issued any equity, preference and
debenture.
-54-

MANAGEMENT OF WORKING CAPITAL
Capital, which required for day to day functioning of its business. It is
require for purchase of raw material, semi-finished goods, payment of
was. The goal of working capital management the firm‟s current assets
and liabilities in such a way that a satisfactory level of working capital is
maintains. Interaction between current assets and current liabilities is
main theme of working capital.
Working capital management may be need optimum level of current
assets, the tradeoff between profitability and risk which associated with
the level of current assets and liabilities, financing-mix structure and
soon.
There Are Two Concept Of Working Capital A Under:-
1. GROSS WORKING CAPITAL:-
According to gross concept the total investment of working capital
in current assets. While net working capital refers to the difference
between current assets and current liabilities.
2. NET WORKING CAPITAL:-
In net working capital there are two concepts. First positive and
second negative, when current assets exceed current liabilities. It is
called positive net working capital. While current liabilities exceed from
current assets it‟s called negative net working capital.
the working capital consists of three phases.
Inventories
Receivables
Cash & bank
-55-

INVENTORY MANAGEMENT TECHNIQUES
Inventory is composed of assets that will be solving in
future in the normal cause of business. In the finance inventory
means the value of raw materials, consumables, spares, work in
progress, finished goods and scraps in which a company‟s fund
have been invested. he considers Inventory as a blockage of money.
The marketing manager prefers to have reserves if finished goods
and for production manager favors relatively a higher level of
Inventory. Inventories are higher-level Inventory. Inventory is thus
one of the major elements, which help the firm is obtaining the
desire level of scales and smooth running business.
In management of Inventories in NAVBHARAT STEEL RE-
ROLLING MILL, the record of Inventory is maintained of factory
premises according to rules and regulation.
-56-

RECEIVABLE
Receivables are a direct result of credit sales. Credit sales is restored to by a
firm to push up its sales which ultimately result in pushing up the profits earned
by the firm
“Receivables are assets accounts representing amounts owed to the firm
as a result of the sale of goods or services in the ordinary course of business.”
Receivables management is an essential tool in modern business trade.
When firm will sale goods for cash, when a firm sales food or services on credit,
payment are received only at a future date & receivable are created. A firm grants
credit to its customers so that its customers so that its sales are not lost to
competitors.
Receivables or book debt is created by the trade and arises out of credit
transaction. The basic objective of receivables or credit. Management is to
maximize the value of the firmly obtaining optimum volume of sales by controlling
the cost or credit and keep it at minimum.
-57-

CASH MANAGEMENT
Cash a liquid and assets is the basic input required to run the business. It
includes cash and near cash assets like c both cash management is concerned
with the managing of cash flows into and out or within the firm. The basic
objective of cash management is to reduce the operating cash requirement to the
minimum possible extent without affecting the routine transaction.
Generally cash is handled by director, his family member and show self.
While bank is also operate by director. However, it has been maintained with the
help of accountant and their staffs.
In NAVBHARAT STEEL RE-ROLLING MILL petty cash book is managed
and most of the transaction is done by cash.
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RATIO ANALYSIS
Financial ratios are calculated from one or more pieces of information
from a company's financial statements. For example, the "gross margin"
is the gross profit from operations divided by the total sales or revenues
of a company, expressed in percentage terms. In isolation, a financial
ratio is a useless piece of information. In context, however, a financial
ratio can give a financial analyst an excellent picture of a company's
situation and the trends that are developing.
A ratio gains utility by comparison to other data and standards. Taking
our example, a gross profit margin for a company of 25% is
meaningless by itself. If we know that this company's competitors have
profit margins of 10%, we know that it is more profitable than its industry
peers which is quite favorable. If we also know that the historical trend
is upwards, for example has been increasing steadily for the last few
years, this would also be a favorable sign that management is
implementing effective business policies and strategies.
Financial ratio analysis groups the ratios into categories which tell us
about different facets of a company's finances and operations. An
overview of some of the categories of ratios is given below.
Leverage Ratios which show the extent that debt is used in a
company's capital structure.
Liquidity Ratios which give a picture of a company's short term
financial situation or solvency.
Operational Ratios which use turnover measures to show how efficient
a company is in its operations and use of assets.
Profitability Ratios which use margin analysis and show the return on
sales and capital employed.
Solvency Ratios which give a picture of a company's ability to
generate cash flow and pay it financial obligations.
These alternative methods of expressing items that are related to
each other are, for purposes of financial analysis, referred to as ratio
analysis.
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TYPES OF RATIO ANALYSIS 1. GROSS PROFIT RATIO:- DESCRIPTION:-
The gross profit ratio indicates how much of each sales Rupees is
available to meet expenses and profits after merely paying for the
goods that were sold. This interactive tutorial explains the gross profit
ratio by walking you through the steps, including where Sales and Cost
of Goods Sold are on the Income Statement. It lets you use your own
numbers -- great for checking homework answers
The gross profit ratio indicates how much of each sales dollar is
available to meet expenses and profits after merely paying for the
goods that were sold. This interactive tutorial explains the gross profit
ratio by walking you through the steps, including where Sales and Cost
of Goods Sold are on the Income Statement.
OPERATING RATIO
A ratio that shows the efficiency of a company's management by
comparing operating expense to net sales.
EXPLAINS OPERATING RATIO...
The smaller the ratio, the greater the organization's ability to
generate profit if revenues decrease. When using this ratio,
however, investors should be aware that it doesn't take debt repayment
or expansion into account. Calculated as:
X 100
Where,
Cost of goods sold = Net sales – Gross profit
Operating exp. = Administrative – interest + selling. exp
Out of sales of Rs. 100, Rs.72 is taken away by cost of goods sold
and other expenses and Rs.23 is left in the hands of proprietors. This
ratio therefore suggests that a particular share of selling price is
absorbed by cost of sales and the remainder is left for the owner‟s of
the business. Hence the higher the ratio, lower the profitable it is.
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LEVERAGE
MEANING :-
The dictionary meaning of leverage to an increase means for
accomplishment some purpose. Leverage help us lifting heavy, which may not be
otherwise possible
DEFINITION:-
“Leverage may be defined as the employment of assets of fund for
which firms paid fix cost or fix returns.”
ACCORDING TO SOLOMAN:-
“Leverage is the ratio of the net rate of return equity share and net rate
of return of total capitalization.”
THERE ARE 3 TYPES OF LEVERAGE:-
1. Operating Leverage
2. Financial Leverage
3. Combined Leverage
But NAVBHARAT STEEL RE- ROLLING MILL does not follow leverage.
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CAPITALIZATION
The term “capital” plays an important role in any organization
because more is the turnover more is the profit .it is necessary to know from how
much capital they had started the business and now where are they?
In any business first of all the finance manager has to decide which
amount is require. This decision include estimation of total funds require by a
business unit. The capitalization is of three types.
If capitalization of a company is just equal to its capital requirement, it is
considers to be property capitalized. If it is more than require, profit per share will
fall and its capitalization is said to be in appropriate, similarly if capitalization is
less than require, it is not desirable.
1. OVER CAPITALIZATION:-
A business is said to be over capitalize when there is over estimation of fund.
It can be also being said like there excess investment in assets and require. It
said to be over capitalization i.e. book value greater than real value.
2. UNDER CAPITALIZATION:-
A business is said to be under capitalization when there is under
estimation of fund. So, the investment in the assets is also less than. In under
capitalization there is book value is less than the real value.
3. FAIR CAPITALIZATION:-
Total amount of capital should be enough to meet its future needs
it called fair capitalization.
In regard to NAVBHARAT STEEL RE-ROLLING MILL,
are very near to fair capitalization i.e. it has adequate capital in relation to its
requirement.
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FINANCIAL PLANNING
Planning is very necessary for smooth running of the business. Financial
planning may be referred to as assessment of financial requirements and clear
arrangement of various sources of capital so as to optimize on the cost and
increase return to shareholders and accommodate at all times the carrying of the
assets. Financial planning is one of the pre-requisites for the success of an
enterprise. Finance manager is consumed in financial planning i.e. co-ordination
of a series of interdependent and interconnected decisions over a period of time,
including the process of forecasting.
As a short term measure, it ensures timely and balanced flow of funds to
all segments of the organization. As a long term aspect, it is one of the basic
tools for efficient use of financial resources.
The basic objective of the firm is to get maximum profits out of minimum
efforts or to maximize the wealth of the corporation to its shareholder in an
efficient manner. So the basic purpose of the financial planning is to make sure
that adequate funds are raised at the minimum cost and that they are used
wisely. Thus planners of financial policies must see that adequate finances are
available with the concern when they are required because an inadequate supply
of funds will hamper operations and may lead to difficulties.
Financial planning is basically of three types-short term, middle term, and
long term. The unit has no separate department for financial planning, but these
functions are performed by the account department. They make the plan for the
stock of goods amount of maintenance of stock etc. planning of the company is
extremely good. So the financial planning is most important for each and every
company.
Important to both long term as well as short term financial planning. The unit
basically concerned with 3 types of planning.
o Short term planning: for one month to one year.
o Meddle term planning: for one year to five year.
o Long term planning: more than five year.
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MANAGEMENT OF FIXED ASSETS
Those assets, which are purchased by the company because of their long uses
period, are termed as fixed assets. It does not include items offered for sale fixed
assets management
Is the most important task, which a management has to face. The decision
regarding investment in fixed assets should be taken effectively and effectively
because it converted into cash easily except as considerably loss.
The management of fix assets should be done very accurately in every firm. It is
done for some specific purpose like to know the size of reward of return that will
set after a period of time, or to know whether the firm is going profitable or not
also for taxpaying purpose.
THE DETAIL OF INVESTMENT IN FIX ASSETS BY NAVBHARAT
IS AS FOLLOW:-
FIXED ASSETS
AMUNT IN RS.(APPROX)
MACHINERY 50 TO 60 LACKS
LAND 25 LACKS
BUILDING 30 LACKS
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CONCLUSION
In the overall conclusion, I observed that the company has well laid out
human resources development. Marketing and financial department
The quality of people was found to be very good and rightly placed. The
organization Chart was well defied. Constant training of the staff was keeping
people‟s performance up to the mark for their post. Perhaps, work allocated to
some individual was less than the working time available
Finally, I am extremely thankful to the management of
NAVBHARAT STEEL RE-ROLLING MILL top import extensive practical training
to me.
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BIBLIOGRAPHY
HUMAN RESOURCE MANAGEMENT:-
Prof. Udai Parikh C.B. Mamori, S.V. Gankar, Himmaliya
publishing house, Mumbai. And Human resources management by
S.S.khanka, 11 editions 2002-03
MARKETING:-
Philip Kotler. Kevin lane Kller, Abraham koshy,
Mithileswar Jha, „marketing management‟, 12 editions 2002-03
FINACIAL MANAGEMENT:-
Prof. S.P. Shah, Dr.Paresh Shah, Dr P.K.Priyam, Dr. Hitesh Shukla,
„finance management 1st edition 2002-03, and financial management by
prof. s.p.shah
WEB SITE:- www.navbharatsteel.com
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