Natural Sweeteners Market Forecast 2014-2024

Honey, Agave, Stevia, Malt & Rice Syrups & Other Sugars

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Contents 1. Report Overview 1.1 Global Natural Sweeteners Market Overview

1.2 Global Natural Sweeteners Market Segmentation

1.3 Why You Should Read This Report

1.4 How This Report Delivers

1.5 Key Questions Answered by This Analytical Report Include:

1.6 Who is This Report For?

1.7 Methodology

1.8 Frequently Asked Questions (FAQ)

1.9 Associated Visiongain Reports

1.10 About Visiongain

2. Introduction to the Natural Sweeteners Market 2.1 Natural Sweeteners Market Definition

3. Global Natural Sweeteners Market 2014-2024 3.1 Global Natural Sweeteners Market Forecast 2014-2024

3.1.1 What is Underpinning the Natural Sweeteners Market Growth?

3.1.2 What is the Governments’ Role in the Industry?

3.1.3 Find out About the Regulatory Approval for Natural Sweeteners around the

Globe

3.1.4 Food Industry Players’ Reaction to Natural Sweeteners

3.1.5 EU Consumers’ Attitudes Towards Synthetic Food Ingredients

3.1.6 Good Prospects for Organic Honey

3.1.7 Maple Syrup is Still a Strong Player Within the Natural Sweeteners Arena

3.2 Global Natural Sweeteners Market Drivers & Restraints

4. Natural Sweeteners Submarket Forecasts 2014-2024 4.1 Honey Submarket Forecast by Regional Market 2014-2024

4.1.1 Honey Submarket Analysis

4.1.2 What Problems Does the Honey Submarket Face Long- and Short-Term?

4.1.3 Consumers’ Perception of Honey as a Healthy Alternative to Sugar

4.1.4 Eastern Europe is Becoming a Strong Performer in the Production

4.2 Maple Syrup Submarket Forecast by Regional Market 2014-2024

4.2.1 Maple Syrup Submarket Analysis

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Contents 4.3 Agave Submarket Forecast by Regional Market 2014-2024

4.3.1 Agave Submarket Analysis

4.4 Stevia Submarket Forecast by Regional Market 2014-2024

4.4.1 Stevia Submarket Analysis

4.5 Rice Syrup Submarket Forecast by Regional Market 2014-2024

4.5.1 Rice Syrup Submarket Analysis

4.6 Malt Syrup Submarket Forecast by Regional Market 2014-2024

4.6.1 Malt Syrup Submarket Analysis

4.7 Other Submarket Forecast by Regional Market 2014-2024

4.7.1 Other Submarket Analysis

5. Regional Natural Sweeteners Market Forecasts 2014-2024 5.1 North America Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.1.1 North America Natural Sweeteners Market Analysis

5.1.2 What are the Restraining Factors in the North America Honey Market?

5.1.3 Find Out About the Driving Factors in the North America Honey Market

5.1.4 Recent Governmental Approval of Stevia in Canada is Expected to Positively

Influence this Submarket

5.1.5 Awareness of Stevia-Based Products is on the Rise

5.2 Latin America Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.2.1 Latin America Natural Sweeteners Market Analysis

5.2.2 What Are the Two Strongest Countries in this Region to Drive the Honey

Submarket?

5.2.3 Local Economic and Banking Stability is Paramount for the Honey Industry

5.2.4 Health and Wellness Trend Supports Demand for Honey

5.3 Western Europe Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.3.1 Western Europe Natural Sweeteners Market Analysis

5.3.2 What Role do Chinese Honey Imports into Western Europe Play for the

Industry?

5.3.3 Taste of Stevia is Still Representing an Issue for the End Consumer

5.4 Eastern Europe Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.4.1 Eastern Europe Natural Sweeteners Market Analysis

5.4.2 What Will Define the Honey Submarket in Eastern Europe and Russia in the

Near Future?

5.4.3 Ukraine is on the Way to Become a Leader Within the Honey Industry

5.5 MEA Natural Sweeteners Market & Submarket Forecasts 2014-2024

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Contents 5.5.1 MEA Natural Sweeteners Market Analysis

5.6 Asia Pacific Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.6.1 Asia Pacific Natural Sweeteners Market Analysis

5.7 Oceania Natural Sweeteners Market & Submarket Forecasts 2014-2024

5.7.1 Oceania Natural Sweeteners Market Analysis

6. SWOT Analysis of the Natural Sweeteners Market 2014-2024

7. Expert Opinion ____ 7.1 Dr. Fernando Schved - VP Strategic R&D & Chief Scientist, Galam Group

7.1.1 Trends and Developments

7.1.2 Challenges and Opportunities

7.1.3 What is Driving the Market?

7.1.4 What is Restraining the Market?

7.1.5 Development in Geographical Regions

7.2 Loren Miles - Chief Executive Officer of Natur Research Ingredients, Inc.

7.2.1 Find out about Current Trends and Developments

7.2.2 Why the Sensory Profile of Sucrose Still Prevails

7.2.3 What Consumer Perception is Currently Driving the Market?

7.2.4 What is Restraining the Market?

7.2.5 Development in Geographical Regions

8. Leading Natural Sweeteners Companies 8.1 ADM

8.1.1 ADM Net Sales Forecast 2014-2024

8.1.2 ADM Analysis

8.2 ABF Ingredients

8.2.1 ABF Ingredients Analysis

8.3 ACH Food Companies

8.3.1 ACH Food Companies Analyses

8.4 Cargill

8.4.1 Cargill Revenue Forecast 2014-2024

8.4.2 Cargill Analyses

8.5 Evolva SA

8.5.1 Evolva SA Analyses

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Contents 8.6 Galam Group

8.6.1 Galam Group Analyses

8.7 GLG LifeTech

8.7.1 GLG LifeTech Revenue Forecast 2014-2024

8.7.2 GLG LifeTech Analyses

8.8 Herboveda India

8.8.1 Herboveda India Analyses

8.9 Imperial Sugar Company

8.9.1 Imperial Sugar Company Analyses

8.10 Merisant

8.10.1 Merisant Analyses

8.11 Morita Kagaku Kogyo Co., Ltd

8.11.1 Morita Kagaku Kogyo Co., Ltd Analyses

8.12 Ohly

8.12.1 Ohly Analyses

8.13 PureCircle

8.13.1 PureCircle Revenue Forecast 2014-2024

8.13.2 PureCircle Analyses

8.14 Sunwin Stevia International, Inc

8.14.1 Sunwin Stevia International, Inc Revenue Forecast 2014-2024

8.14.2 Sunwin Stevia International, Inc Analyses

8.15 Tate & Lyle

8.15.1 Tate & Lyle Revenue Forecast 2014-2024

8.15.2 Tate & Lyle Analysis

8.16 Zevia LLC

8.16.1 Zevia LLC Analyses

8.17 Other Leading Companies in the Natural Sweeteners Market

9. Conclusions& Recommendations 9.1. Natural Sweeteners Market Outlook

9.1.1 EU Consumers’ Honey Preferences

9.1.2 Carbon Footprint vs. Honey Imports

9.1.3 How Important is Traceability for the High-Income Markets?

9.1.4 The Role of the Residue Monitoring Plan for the Potential Importers

9.1.5 How Will “Honey Laundering” Affect the Future of Honey Industry?

9.1.6 Direct Consumption is Expected to Drive the Largest Submarket of All

Natural Sweeteners

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Contents 9.2 Key Findings

9.2.1 Outlook for Stevia is Optimistic

9.2.2 Stevia is Embraced by the Leading Food Manufacturers

9.2.3 Controversy Surrounding Artificial Sweeteners is Good News for Stevia

9.2.4 Regulatory Approvals Keep Coming

9.2.5 Stevia’s Taste and Price are Still to be Considered an Issue

9.2.6 Natural Sweeteners Market is Set to Grow

9.2.7 Why Honey is Set to Lose its Market Share?

9.2.8 Maple Syrup is Set to Remain Very Popular

9.2.9 Applications for Maple Syrup are on the Increase

9.2.10 What New Maple Syrup Products Trigger the Most Interest?

10. Glossary

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Natural Sweeteners Market Forecast 2014-2024: Honey, Agave, Stevia, Malt & Rice Syrups & Other Sugars

4.5 Rice Syrup Submarket Forecast by Regional Market 2014-2024 Table 4.6 Rice Syrup Submarket Forecast by Regional Market 2014-2024 ($bn, AGR%, CAGR %)

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024North America 0.25 0.26 0.27 0.28 0.29 0.30 0.31 0.32 0.33 0.34 0.35 0.36AGR (%) 3.0 3.6 3.8 3.6 3.5 3.3 3.2 3.1 3.0 3.0 3.0Latin America 0.07 0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.10AGR (%) 3.1 3.5 3.7 3.9 3.8 3.7 3.6 3.4 3.3 3.2 3.2Western Europe 0.14 0.15 0.15 0.16 0.16 0.17 0.18 0.18 0.19 0.20 0.20 0.21AGR (%) 3.6 3.7 3.9 4.0 4.1 4.0 4.0 3.8 3.7 3.6 3.5Eastern Europe 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.07 0.07 0.07AGR (%) 2.9 3.0 3.0 3.0 3.3 3.5 3.7 3.6 3.5 3.3 3.2MEA 0.04 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.05 0.06 0.06AGR (%) 2.4 2.7 2.9 3.3 3.7 3.9 3.8 3.5 3.4 3.3 3.0Asia Pacific 0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.12 0.12 0.13 0.13 0.14AGR (%) 3.3 3.6 3.9 4.0 4.2 4.4 4.3 4.2 4.0 3.9 3.7Oceania 0.06 0.06 0.06 0.07 0.07 0.07 0.07 0.08 0.08 0.08 0.08 0.09AGR (%) 3.1 3.3 3.6 3.7 3.8 3.5 3.4 3.4 3.4 3.2 3.0Total 0.70 0.72 0.75 0.77 0.80 0.83 0.86 0.90 0.93 0.96 0.99 1.02AGR (%) 3.1 3.5 3.7 3.7 3.8 3.7 3.6 3.5 3.4 3.3 3.2

2019-2024CAGR (%) 2014-2019 3.7 3.4CAGR (%) 2014-2024 3.5

Source: Visiongain 2014

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Natural Sweeteners Market Forecast 2014-2024: Honey, Agave, Stevia, Malt & Rice Syrups & Other Sugars

7. Expert Opinion ____

7.1 Dr. Fernando Schved - VP Strategic R&D & Chief Scientist, Galam

Group Visiongain sought opinion of Dr. Fernando Schved - VP Strategic R&D & Chief Scientist of Galam

Group – a company that is focused on expertise in refining nature’s raw materials, manufacturing

fructose, glucose, natural high-fibre and protein ingredients, as well as native and modified

starches. We interviewed Dr. Schved in April 2014 and would like to thank him for his time.

7.1.1 Trends and Developments

Visiongain: What would you say are the key trends and developments in the Natural Sweeteners

Market and why?

Dr. Schved: One of the major trends that is dictated by the customer nowadays is for producers to

reduce the calorie content of the end product by at least 20%, ideally up to 50% or above. We will

see more and more development taking place in that direction, where the reduction of calorie

content by 20%, 30% or even 40% will be achieved on the increasing scale.

Another trend is the increasing improvement within natural sweeteners arena and especially the

quality of the existing natural sweeteners solutions in terms of "quality of sweetness". At the

moment we are facing a problem, where the consumer is reluctant to accept taste profiles which

are too far from that of sugar. In this case we are trying to work out this dilemma by mixing natural

sweeteners with sugar and flavour modifiers.

7.1.2 Challenges and Opportunities

Visiongain: What challenges and opportunities do you expect to see in the Natural Sweeteners

Market over the next 10 years?

Dr. Schved: I think one of the challenges within the sugar industry, which I believe, affects the

entire food and beverage industry as a whole is the delivery to the market of natural sweeteners

which meet the existing though regulatory framework . Some of the potential new natural

sweeteners require for example a "novel food process" authorization prior to their introduction into

the EU.

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Natural Sweeteners Market Forecast 2014-2024: Honey, Agave, Stevia, Malt & Rice Syrups & Other Sugars

8. Leading Natural Sweeteners Companies

8.1 ADM

Total company net sales 2013, $bn

$90bn

Headquarters Decatur, US Ticker NYCE Website www.adm.com

8.1.1 ADM Net Sales Forecast 2014-2024

Table 8.2 ADM Net Sales Forecast 2014-2024 ($bn, AGR %, CAGR%) 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Sales $bn 90.0 91.0 91.9 93.5 94.7 95.8 96.9 97.2 98.3 99.8 100.1 101.0AGR (%) 1.1 1.0 1.7 1.3 1.2 1.1 0.3 1.1 1.5 0.3 0.9CAGR (%) 2014-19 2019-24CAGR (%) 2014-24

1.3 0.81.0

Figure 8.1 ADM Net Sales Forecast 2014-2024 ($bn, AGR%)

0.00.20.40.60.81.01.21.41.61.82.0

0

20

40

60

80

100

120

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

AGR

%

Sale

s $b

n

Year

Sales $bn AGR (%)

Source: Visiongain 2014

Table 8.1 ADM Overview 2014 (Total Net Sales, HQ, Ticker, Website)

Source: Visiongain 2014

Source: Visiongain 2014