Selecting Natural Sweeteners Products, Properties, and …€¦ · · 2017-05-28Selecting Natural...
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Selecting Natural SweetenersProducts, Properties, and Performance
MELANIE GOULSON, MSCGENERAL MANAGER & PRINCIPAL SCIENTIST, MERLIN DEVELOPMENT
ADJUNCT PROFESSOR, ST. CATHERINE UNIVERSITY
March 28-29, 2017
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Selecting Natural Sweeteners Consumer Drivers Sugar and Health HeadlinesNatural Appeal Sweeteners *Plus*
Products & PropertiesNutritive Natural Sweeteners Zero Calorie Natural SweetenersApplication Insights
Summary
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Sugar and Health
Source: USDA DGA 2015, AHA 2017
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Sugar and Health
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World Health Organization4 March 2015 Geneva - A new WHO guideline recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake. A further reduction to below 5% or roughly 25 grams (6 teaspoons) per day would provide additional health benefits.
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2015-2020 Dietary Guidelines for Americans USDA recommends limiting added sugars to less than 10% of calories per day In July of 2018 Nutrition Facts panel must include a line for added sugars
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Clean Label
INGREDIENTS: SIMPLE, FAMILIAR, NATURAL, ORGANIC, LOCAL, WHOLE, FRESH, REAL, SUSTAINABLE, TRANSPARENT, TRUSTWORTHY, AUTHENTIC, ETHICAL, WHOLESOME, SAFE, HEALTHY, NUTRITIOUS
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Natural Sweeteners - “Real Food”Whole, fresh, minimally processed
Naturally nutritious, not fortified
Vitamins, Minerals, Phytochemicals, Amino Acids, Enzymes, Healthy Fats, etc.
Photo
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Source: JR Norton, 2013
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Natural Sweeteners with Inherent BenefitsSweeteners *Plus*
Honey: Mn, Zn, Mg, riboflavin, enzymes, amino acids, pollen
Maple Syrup: Mn, Mg, K, Ca, Zn, riboflavin, polyphenols
Blackstrap Molasses: Mg, Fe, Ca, K, vitamin B-6
Malt Extract: B vitamins, Mg, Mn, Se, amino acids and antioxidants
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Which Sweeteners Are Natural?Sweetener Is It Natural?
(% of Consumers)Honey 89
Raw Sugar 76Molasses 73
Beet Sugar 72Agave Nectar 65
Monkfruit 55Stevia 36
Source: Ingredion 2015 Photo
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Top Natural Sweeteners on the WebWebsites
Sweeteners
Cleveland Clinic
Prevention Fit Day Dr. Oz Dr. Axe Dr. Weil Nutrition Authority
Top 10 Home Remedies
FoodBabe
Raw Honey 4 2 1 1 1 1 7 1
Maple Syrup 5 1 2 5 5 2 8 4 4
Stevia 2 6 3 2 2 1 2
Coconut Palm Sugar 5 4 4 5 8 1
Blackstrap Molasses 3 4 6 6 7
Date Paste/Sugar 4 3 3 3 2
Fruit 1 8 4 3
Raw Sugar Products 7 5 6
Erythritol 3 2
Xylitol 3 9
Agave Nectar 6 5
Brown Rice Syrup 7 9
Others 7 3 4 10
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Sweeteners & Healthfulness
Good for Health(In Moderation)
Neutral Bad for Health(Avoid)
Honey Coconut Palm Sugar
Agave Nectar
Monkfruit Stevia Granulated Sugar
Sucralose Erythritol Xylitol Saccharin Aspartame HFCS
Source: Mintel Sugar & Sweeteners 2014
Honey Leads in Consumer Perception of Healthfulness
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Caloric SweetenersYacon Syrup
Sorghum SyrupPalm Sugar
Blackstrap MolassesRaw HoneyBarley Malt
Brown Rice SyrupMaple Syrup
Fruit Juice ConcentrateSucanat, Rapidura, Turbinado
HoneySugar, Evaporated Cane Juice
Corn SyrupHigh Fructose Corn Syrup
Low/No Calorie SweetenersErythritol
XylitolStevia
MaltitolSucralose
AspartameSaccharin
Source: Sweetener Wars, The Hartman Group 2013
Perceived As
Healthier
Perceived As Less Healthy
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Natural Sweetener CategoriesSugar Syrups
Raw Honey Maple SyrupMalt Extract Tapioca Syrup
Blackstrap MolassesAgave Nectar Yacon Syrup
Brown Rice SyrupSorghum Syrup
Less Refined SugarsCoconut Palm SugarRapidura Sucanat
Turbinado Demerara
Jaggery
Zero-CalorieHigh Potency
Stevia Leaf ExtractsMonkfruit Extract
Low/No-CalorieSugar Alcohols
ErythritolXylitol (?)
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Sweetener SyrupsCarbohydrate Composition (dwb)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43 DE CornSyrup
42 DE Tapioca
Brown RiceSyrup
Agave Nectar
BlackstrapMolasses
Maple Syrup
Honey
DP1 Fructose DP1 Glucose DP2 Sucrose DP2 Maltose DP3+
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Carbohydrates Chemistry Review
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Sweetener Functionality SweetnessAppearance
Viscosity Crystallization Binding Hygroscopicity
Non-Enzymatic Browning Caramelization
Preservation Body and Mouthfeel Freezing Point Depression
Photo
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Sweetener SyrupsCarbohydrate Composition (dwb)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43 DE CornSyrup
42 DE Tapioca
Brown RiceSyrup
Agave Nectar
BlackstrapMolasses
Maple Syrup
Honey
DP1 Fructose DP1 Glucose DP2 Sucrose DP2 Maltose DP3+
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Less Processed SugarCoconut Sugar - Sap tapped from the blossom stems of the coconut palm tree. Syrup or crystal form.
Jaggery - Concentrated mixture of date palm, coconut palm, or sugar cane juice crystals and molasses pressed into a cone or cake shape. Coarse, golden to dark brown. S Asia and Africa.
Muscovado - Evaporate sugar cane crystals and molasses mixture that is not separated. Dark color, very flavorful, sticky wet sand texture.
Rapidura, Turbinado and Demerara - Sugar crystalized from first press of cane juice. Contains various amounts of molasses. Rapidura has smallest light brown crystals. Turbinado has large, off-white crystals. Demerara has very large light brown crystals.
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Zero Calorie High Potency SweetenersStevia Leaf Extracts Sweet compounds extracted from the leaves of the stevia plant
Steviol glycosides are about 200-250x as sweet as sugar
Steviol glycoside blends, plant breeding, fermentation
Monkfruit Juice and Extracts Sweet compounds extracted from the monkfruit melon
Mogrosides are about 150-200x as sweet as sugar
Monkfruit juice is about 20x sweeter than other fruit juices
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0 200 400 600 800CONCENTRATION (ppm)
0
2
4
6
8
10
12
Swee
tnes
s In
tens
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(% S
ucro
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quiv
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Sweetness vs. Concentration
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Sweetness vs. Concentration
0 CONCENTRATION0
2
4
6
8
10
12
Swee
tnes
s In
tens
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(% S
ucro
se E
quiv
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ce) Nutritive Sweeteners
(%)
High Potency Sweeteners(ppm)
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Is A Bulking Agent Required?Food products sweetened with high potency sweeteners typically require a bulking agent
Claims- Naturally Sweetened or All Natural Product?- Low/No calorie?
Functionality
Taste
Labeling
Cost
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Erythritol
Sugar alcohol with 0 calories/gramProduced by fermentationCrystals look like sugarAbout 60-70x as sweet as sucroseHigh quality, clean, sweet, sugar-like tasteBlends well with zero-calorie sweeteners Freezing point depressionGood digestive tolerance
Photo
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Summary Clean label movement is reaching deep into the sweetener space Consumers are also concerned by new nutritional guidelines related to sugar Consumers are seeking natural sweeteners with *bonus* nutrients There are many consumer-friendly natural sweetener choices Natural sweeteners have unique properties and functionality
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Thank You!
March 28-29, 2017