Natural Sozio Solution MOSQUIT · • N,N-Diethyl-meta-toluamide (DEET) is the most common active...
Transcript of Natural Sozio Solution MOSQUIT · • N,N-Diethyl-meta-toluamide (DEET) is the most common active...
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MOSQUIT
-OFF
Natural Sozio Solution
AUGUST 2018 www.jesozio.com
Insect Repellent
DID YOU KNOW?
55% of adults have issues with mosquitoes,
and 32% of adults use spray repellent for personal use.
As more cases of Zika virus unfold in the US,
consumers will rely more on pest control services
and products to combat mosquitos.
Assuming these trends continue,
Mintel forecasts this market to have positive
growth through 2021.
Source: Lightspeed/ Mintel
TABLE OF CONTENTS
3
SOZIOFRAGRANCE
1
MARKET OVERVIEW
Consumer Insight
Ingredient Data
Market Products
2
TESTING
Methodology
Materials
Results
Conclusion
1MARKET
OVERVIEW
• c o n s u m e r i n s i g h to a i r c a r e
o p e r s o n a l c a r e
• i n g r e d i e n t d a t a
• m a r k e t p r o d u c t s
- 1 -
MARKET OVERVIEW - consumer insight
AIR CARE
US CONSUMERS
73%of adults are interested in
aircare that serves as
insect repellant;
30% would pay more
for this
Source: Lightspeed/ Mintel/ GNPD - March 2017
$8.2
billionglobal insect repellent retail
sales in previous year
Natural positioned packaging can attract consumers with visible cues like nature inspired materials and
simple graphics, as well as simplified delivery systems that are easy for shoppers to interpret.
“As concerns are raised over
aircare ingredients, naturally
positioned packaging can
engage consumers
”-Mintel,
Global Analyst
Natural extracts or essential oils are increasingly recognized as
effective pest control ingredients, and there is growing use of these
ingredients in other household applications, thus it is reasonable to expect
more pest control brands to develop such products.
Aircare and pest control brands can explore the 'clean label' positioning that
is growing in the food industry to look at natural ingredients. This offers
brands an effective strategy for communicating to consumers that
ingredients are safe, functional and authentic.
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MARKET OVERVIEW - consumer insight
Personal care and skincare brands have an opportunity to fight Zika while also
attracting new consumers…consumers rely on brands not only for a product, but
also solutions to lifestyle needs.
Source: Lightspeed/ Mintel/ GNPD - March 2017 Global launches of personal Insect repellents and insect repellents for children, % by format, 2016
As some repellents are only meant to be applied to the parts of the body
that are not concealed by clothing, it is important that repellent
packaging provides consumers with complete control over dispensing and
applying product in precise, targeted amounts….
more targeted packaging solutions can help to ease consumer concern.
Precise packaging applications such as roll-on bottles and specialized
applicator formats can act as key points of differentiation.
31%of Americans think
using personal
repellents on their
body is more effective
against mosquito
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PERSONAL CARE
MARKET OVERVIEW - ingredient data
DEET vs. NATURAL
of people with older children
aged 18+ in the household
who prefer natural repellents
56%
OLDER CHILDREN
of parents with children aged
under 18 in the household
prefer natural repellents
70%
CONCERN FOR YOUNGER KIDS
of all US pest control
consumers prefer to use
natural alternatives
61%
NATURAL INGREDIENTS
Source: Lightspeed/ Mintel/ GNPD - March 2017
• N,N-Diethyl-meta-toluamide (DEET) is the most common active ingredient in mosquito and
tick repellent.
• N,N-Diethyl-meta-toluamide has proven toxic to children under the age of 2 in high
concentrations.
• Most consumers worry about the chemicals used in repellents and refrain from using
products on their skin and body.
• Insect repellents with Natural Ingredients offer similar protection to products containing
DEET.
- 4 -
MARKET OVERVIEW - market products
Top Claims made by Insect repellents launched in the last year
.
.
.
.
.
.
.
.
ariants of series
.
.
#3All Natural
claim is used when a product
is clearly all-natural,
100% natural or
free from
artificial ingredients
Source: Mintel/ GNPD
Variants
(%
of series)
- 5 -
#2.
Eco-Friendly Productclaim that the actual product is
friendly to the environment
using bio-degradable
or recycled material
#1Botanical/Herbal claim implies products
contains ingredients
that are derived
from plant material
MARKET OVERVIEW - market products
Flying Insect Killer
EcoLogic
Outdoor Fogger
Cutter Natural
Citro Guard Candle
Cutter
Woodland Mint
Bug Out!
Lemon Eucalyptus
Cutter
Bug Spray
Honest
Rosemary Repel
Conditioner
Fairy Tales
Fabric Roll-On
Good Knight
Global launches of Insect repellents not containing DEET
and claim Natural - 2016-2017
Citronnelle Candle
Oniric Tropic
Jasmine
Citronella Twist (Gel)
HomeLife
Source: Mintel/ GNPD
Home Care
Personal Care
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(Minimum Risk Pesticide Products)
2TEST STUDY:
MOSQUITO REPELLENTS
• d e f i n i t i o n
• m e t h o d o l o g y
• m a t e r i a l s
• r e s u l t s
• c o n c l u s i o n
- 7 -
Test Study
done by
Poseidon Sciences
Group on
June 5, 2017.
TEST STUDY: MOSQUITO REPELLENTS - definition
Pesticides products that are exempt from the Federal Insecticide,
Fungicide, and Rodenticide Act (FIFRA) under the Minimum Risk Exemption
regulations in 40 CFR 152.25(f).
Based on the EPA List of Active and Inert Raw Materials.
Rosemary Thyme Peppermint Geranium Lemongrass
8
Sozio used these ingredients found on the
EPA List of Active Raw Materials to create three fragrances.
What Are Minimum Risk Pesticides?
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TEST STUDY: MOSQUITO REPELLENTS - methodology
• Methods ASTM E951 and OPPTS 810.3700
• The mosquitoes used are known as Culex quinquefascius.
(species ubiquitous throughout the world)
• A total of 30 volunteers were recruited for the study (age 18 to 40; 18 women and 12 men –
there is no sex and age difference in mosquito attraction and biting). They did not consume
any food for a period of at least 2 hours prior to the test.
• Study conducted at peak of biting activity at 6pm for C. quinquefascius.
• A period of 5 minutes was allowed to elapse before insertion of the forearm inside the cage.
• The blank control group comprised volunteers who didn’t receive any treatment.
• Protection Time is the period that has elapsed from the insertion of the arm into the cage
and the time for the first confirmed bite, indicating that the test product had reached its limit
of protection from mosquitoes. It is measured in minutes.
- 9 -
TEST STUDY: MOSQUITO REPELLENTS - materials
The following were tested:
• MOSQUITOFF SZ56340
• MOSQUITOFF SZ56341
• MOSQUITOFF SZ56339
• Blank arm (No Protection)
Testing Box
- 10 -
TEST STUDY: MOSQUITO REPELLENTS - results
0
5
10
15
20
25
30
35
40
0.1
24.8
37
30.4
- 11 -
TEST STUDY: MOSQUITO REPELLENTS - conclusion
➢ All fragrances show efficacy
➢ SZ56341 demonstrates the most repellent activity with
a protection time of 37 minutes
➢ “Non-DEET products rarely exceed 40 minutes
of protection time” - Testing Facility Director -
- 12 -
3SOZIO
FRAGRANCE
- 13 -
SOZIO FRAGRANCE
MOSQUITOFF
SZ56339
herbal mint floral
Thyme GeraniumPeppermint
MOSQUITOFF
SZ56341
citrus woody
GeraniumLemongrass
MOST
REPELLENT
MOSQUITOFF
SZ56340
herbal floral
Geranium
- 14 -
Latin & North America
Sozio Inc
51 Ethel Road West
Piscataway, NJ 08854 USA
Phone: (+1) 732 572 5600
Fax: (+1) 732 572 0944
AsiaJ&E Sozio Asia Ltd
Unit C6, 15/F, TML Tower
No,3 Hoi Shing Road
Tsuen Wan, N,T, Hong Kong
Phone: (852) 2111 0842
Fax: (852) 2111 0942
Europe, Africa and Middle East
Sozio SAS
6, Rue Barbès - CS80050
92532 Levallois-Paris cedex - France
Phone: +33 (0) 1 81 93 00 60
Fax: + 33 (0) 1 81 93 00 98
∙ Perfume your world ∙
www.jesozio.com