Natural Media_D&AD wood pencil award

Natural Medium

Wood Pencil / Graphic Design / Greeting Cards & Invitations / 2009

In Cannes Lions 2008, our agency presented the 'Designing Naturally' workshop, which

discussed the role of design as a tool to transform the future. For our invitations, we asked our

team to select images that, along with the time and date of our workshop, were laser printed on

fallen leaves collected from the streets of Rio de Janeiro. Simple, different, meant to be looked

at against sunlight – our invitation became a new medium, a flyer that is actually supposed to

be thrown away on the ground. Paint free, borrowed from nature for a purpose and then

returned to it.

Agency Tatil design

Client Tátil Design

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Natural Medium | Tatil design | 2009 D&AD Awards Pencil ... http://www.dandad.org/awards/professional/2009/graphic-des...

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Credits

Designer

Assistant Designer

Claudia Niemeyer

Ana Camargo

Felipe Caldas




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Ana Camargo

Highlight

Creative Director

Photographer

Artworker

Producer

Production Manager

Design Group

Client

Fred Gelli

Guido Paternó Castello

Fabricio Menezes

Luciana Moletta

Anderson Marcicano

Tátil Design




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Natural Media_D&AD wood pencil award

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