Nationalmuseet Moving towards a new, exciting experience… Portfolios: Rasmus Jacob Pernille...
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Transcript of Nationalmuseet Moving towards a new, exciting experience… Portfolios: Rasmus Jacob Pernille...
NationalmuseetMoving towards a new, exciting experience…
Portfolios:RasmusJacobPernilleZuzannaSimon
Focus area:
Give The Experience Seekers incentive to seek out knowledge
DISCOVERINGMAIN ATTRACTIONS
COZINESSSURPRISES
HUNTENERGY
ADVENTURE
Needs – Guests loses interes
The exhibition is very large
Needs – Big and famous objects gets attention
Focus on famous objects
Needs – Guests clump around famous objects
Crowds gather easily
Needs – Engaging guests more in the experience
Guests don’t feel involved
Approach – How are we going to achieve this?
Create focus on objects usually ignored
Approach – APP and Usertests
Approach – Description of the APP
Approach – Description of the APP
Approach – Flow of experience
Approach – Spread out the guests
Spread out the guests
Approach – Engaging the guests
Engage the guest
Approach – Promotion posters
Poster at the museum with QR code
Approach – Promotion banners
Promotion banners for
websites
Benefits – Engaging in the experience
Benefits – Discounts in shop/café
Discount dependent on collected points
NOW GOAL
Benefits – More guests in the shop and café
Competing approach – Not very engaging
Not engaging
Competing approach – Engagement scale illustration
Move toward engaging experience