"Between the need and the realisation" by Zuzanna Stanska from Moiseum (PL)
-
Upload
wearemuseums -
Category
Mobile
-
view
335 -
download
0
description
Transcript of "Between the need and the realisation" by Zuzanna Stanska from Moiseum (PL)
Between the need and the realisation
8 deadly sins of mobile projects in museums
Zuzanna [email protected]
www.moiseum.com@zstanska
2010 Musei Capitolini NFC
2010 Musei Capitolini NFC
2011 Startups in Warsaw
2012
2012 My Warsaw - Warszawa jest moja
www.getdailyart.com
LustGluttonyGreedSlothWrathEnvyPride
7 deadly sins
1. The basics.
Do you really need an app?What do you
want to achieve with it?
What do you want to give to the world?
Terracotta Warriors app, Asian Art Museum
2. The users.
Who will be using the app?
Who is your target group?
Guggenheim app
3. The devices.
Why not to use the
devices fully?
Chopin Museum app
4. Smartphones and project managers
Do people work on project owns smartphones/tablets?
Is the project manager experienced in the field?
5. Tests & Stats.
Did you test the app properly? (systems/devices)
Does the app has stats?
Does anyone follows them?
5. Tests & Stats.
DistimoFlurry
MixpanelCrushanalytics
6. Sustaining the app life.
updates
news systems
new devices
7. Code control
Who owns the rights for the code?
Who IN FACT owns the code?
Who is the owner of the account in Store?
Do you have a budget for promotion?
How can anyone find out about the app?
Is App Store Optimization done?
8. Promotion.
Questions!