National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.
-
Upload
deborah-bailey -
Category
Documents
-
view
217 -
download
0
Transcript of National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.
![Page 1: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/1.jpg)
National Walk SummitOctober 29, 2015
Cooperative Approaches to
Pedestrian Safety: Massachusetts
![Page 2: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/2.jpg)
–Krystian Boreyko• Massachusetts Executive Office of Public Safety and
Security – Highway Safety Division
–Stacey Beuttell • WalkBoston, Program Director
Panelists
![Page 3: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/3.jpg)
• National average for pedestrian fatalities as percentage of total roadway fatalities is 14%
• Massachusetts has an average of 21%
• MA had 68 pedestrian fatalities in 2013
Source: NHTSA Fatality Analysis Reporting System (FARS) - http://www.nhtsa.gov/FARS
Pedestrian Safety in Massachusetts
![Page 4: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/4.jpg)
2004 2005 2006 2007 2008 2009 2010 2011 2012 20135.0%
10.0%
15.0%
20.0%
25.0%
Percentage Pedestrian (MA)
Percentage Pedestrian (National)
Perc
enta
ge o
f Fat
aliti
es
Pedestrian Fatalities as a Percentage of Total Traffic Fatalities
Pedestrian Fatalities as a Percentage of Total Traffic Fatalities
![Page 5: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/5.jpg)
• Overtime enforcement grant
• Awarded to municipal Police Departments – all communities are eligible for funding contingent upon availability
• 70 communities currently utilizing funds to enforce bicycle and pedestrian safety laws
• Funds also used to purchase safety equipment
• Drivers can be unaccustomed to sharing the road – grant helps promote safety practices
Pedestrian and Bicycle Safety – Highway Safety Office
![Page 6: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/6.jpg)
• Grant awards range from $3,000 - $7,500
• Diversity of participating communities
– 14 new ones for 2016
• 24 cities and towns witness 51% of MA pedestrian fatalities
• 15 of them participate in the program
Pedestrian and Bicycle Safety – Highway Safety Office
![Page 7: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/7.jpg)
• Officers deployed to areas of cycling and walking activity
• Monitor conditions to ensure motorists yield to pedestrians, don’t occupy bike lanes, etc.
• Pedestrian decoy strategy: plainclothes officer tests to see if vehicles yield at crosswalks
• Grant is used by rural, suburban, and urban communities
Pedestrian and Bicycle Safety – Highway Safety Office
![Page 8: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/8.jpg)
Participating Communities
![Page 9: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/9.jpg)
Paid and Earned Media
2014 - Be Seen Be Safe:• In collaboration with Quincy
Police Department• Distributed to communities
participating in the enforcement grant that year
2015 – Common Sense Saves Lives:• Four 15 second ads • Played 244 times, garnered
602,254 impressions• Targeted 25-54 demographic• Networks: Food, ESPN,
HGTV, Lifetime, TLC, and MSNBC
• Also distributed to all Police Departments for usage on social media
![Page 10: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/10.jpg)
Bicycle and Pedestrian Safety Awareness and Enforcement Program
Description:• 12 communities in pilot program, six in second year• More data-driven than Highway Safety grant program
Program Goals:• Reduce the number of crashes involving bicyclists and
pedestrians• Determine if there is a built environment reason for
crashes and/or road user behavior, and invest in improved infrastructure
![Page 11: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/11.jpg)
Bicycle and Pedestrian Safety Awareness and Enforcement Program
Program Goals cont’d:• Build capacity at the municipal level around improving
the bicycle and pedestrian environment• Raise awareness• Educate on needs• Study Tours• Road Safety Audits
![Page 12: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/12.jpg)
Selection Criteria
Communities selected based on:
• High rates of bicyclist and pedestrian crashes
• High rates of bicyclist and pedestrian activity
• Participation in the MDPH Mass in Motion Program
• Ratio of non-motorist to all crashes
• Number of EMS calls
![Page 13: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/13.jpg)
Year 1BrocktonCambridgeFall RiverHaverhillLynnNew BedfordNewtonSalemPittsfieldQuincySomervilleWatertown
Year 2BrooklineDennisHolyokeNorthamptonWalthamWorcester
Participating Communities
![Page 14: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/14.jpg)
Awareness and Enforcement Education and Assessment
Regional PlanningAgencies
Program Framework
![Page 15: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/15.jpg)
Awareness and Enforcement
![Page 16: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/16.jpg)
Police data
Reasons for “not following the rules”
Pedestrians• Crosswalks are too far away• Crosswalks are faded• Didn’t want to wait to cross; WALK takes too long to come on• “Didn’t know I had to use crosswalk all the time”• “Just being lazy”• Running for the bus
Motorists• Didn’t know required to yield to pedestrians in crosswalks• Didn’t see pedestrian - distracted• Saw person in the crosswalk, but it was too late to stop• Unaware that stopping in a crosswalk was not allowed
![Page 17: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/17.jpg)
Use of crash data
HSIP crash clusters
• within top 5% of all clusters in the region
• used as starting point to determine assessment locations
![Page 18: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/18.jpg)
Walk Assessments
![Page 19: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/19.jpg)
Walk Assessments
![Page 20: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/20.jpg)
Lessons so far . . .
Communities fall into three categories:
• Municipal staff may have the will, but not the support of elected officials
• Elected officials may have the will, but not the support of the municipal staff
• Communities may have the will (staff + elected), but not the capacity
![Page 21: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/21.jpg)
• Overlap:– 13 communities participate in both programs– Both grants fund enforcement
• Opportunities for collaboration:– Highway Safety has wide reach– Feedback from local Police Departments on areas of
concern helps develop a statewide map of hot spots– MassDOT has more targeted approach
Turning Overlap Into Coordination
![Page 23: National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts.](https://reader035.fdocuments.in/reader035/viewer/2022062409/5697bffc1a28abf838cc18f0/html5/thumbnails/23.jpg)
Thank you!