National Target Marketing Coalition (NTMC) Conference Houston, TX
-
Upload
marcena-terence -
Category
Documents
-
view
20 -
download
0
description
Transcript of National Target Marketing Coalition (NTMC) Conference Houston, TX
![Page 1: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/1.jpg)
11
National Target Marketing
Coalition (NTMC) Conference
Houston, TX
Tom Foti
Manager, Marketing Mail
February 9, 2011
USPS Strategies for Growth
![Page 2: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/2.jpg)
22
Agenda
USPS Organizational Update
USPS Business Strategies
Mail Growth Initiatives
Working Together
![Page 3: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/3.jpg)
33
USPS Organizational Update
![Page 4: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/4.jpg)
44
USPS Organizational Update - Challenges
Economic recovery slow
FCM trends
Increased competition
Cost containment
Legislative hurdles
![Page 5: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/5.jpg)
55
USPS Business Strategies
Strengthen the business to consumer channel
Improve the customer experience
Compete for package business
Become a leaner, faster and smarter organization
![Page 6: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/6.jpg)
66
USPS Business Strategies – Revenue Strategies
Retain Existing Business
Create Innovative Mailing Service Products
Expand Access
Grow Packages
![Page 7: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/7.jpg)
77
FCM & Standard Volume
50
75
100
125
2005 2006 2007 2008 2009 2010
Volu
me
(B)
StandardStandard
FCMFCM
![Page 8: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/8.jpg)
88
Mail Growth Strategies
Customer and segment focused solutions
Reduce Complexity
Leverage pricing and incentives
Create new innovative profitable products
![Page 9: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/9.jpg)
99
Mail Growth Strategies – Customer Focused Solutions
Product and pricing for specific customer or customer segments
• Customer needs
• Market dynamics and competitive pressures
• Total value of customer
• Revenue opportunity
Example : Targeted incentives and recently proposed Discover NSA
![Page 10: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/10.jpg)
1010
Mail Growth Strategies – – Reduce ComplexityReduce Complexity
Simplify product offerings
Improve ease-of-use
Maintain targeted product and pricing
Example : Expansion of simplified addressing option
![Page 11: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/11.jpg)
1111
Mail Growth Strategies- Leverage Pricing and Incentives
Create flexible pricing solutions
• Market driven
• Customer friendly
• Quick-to-market
• Consistent with USPS capabilities
![Page 12: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/12.jpg)
1212
Mail Growth Strategies- Leverage Pricing and Incentives
Recent/Current Pricing Initiatives
• Saturation Mail Incentive - May ’09 - May ’10
• Summer Sale – 2009
• First Class Mail Incentive – 2009
• Summer Sale – 2010
• Saturation / High Density Incentive - Jan ’10 - Jan ’11
• Reply Rides Free - Jan ’10 - Jan ’11
![Page 13: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/13.jpg)
1313
Mail Growth Strategies – New Innovative Profitable Products
Leverage technology solutions
Integrate with communication channels
Leverage USPS Assets
![Page 14: National Target Marketing Coalition (NTMC) Conference Houston, TX](https://reader030.fdocuments.in/reader030/viewer/2022032804/56812aa7550346895d8e6933/html5/thumbnails/14.jpg)
1414
Mail Growth Strategies – TMC Market Focus Understand industry dynamics
• Competitive pressures
• Cost pressures
• Changing advertising landscape
Keep existing TMC customers and volume Win back lost TMC volume Foster open communications Develop product/pricing solutions that make a difference