National on European Social Fund interventions ESF Committee · • To inform people about all...

NationalCommunication

Campaignon EuropeanSocial Fundinterventions

in France

Programming period2000/2006

ESF Committee

September 2003

The European Social Fund in France

2

Context : a « knowledge deficit »

• The European Social Fund,

a financial instrument, often complex,

which does not easily reflect and communicate

the reality of the projects it supports


3

Communication Objectives


• To demonstrate the value of ESF interventions

• To inform all the actors and partners involved in ESF implementation

• Ultimately , to strengthen the idea of European citizenship

4

Key principles

• To inform people about all programmes to which the ESF contributes inFrance (Objectives 1, 2, 3 and Equal)

• Using both media and non-media based tools

• National piloting of the campaign by the Ministry of Social Affairs,Employment and Solidarity , and disseminated to the regions


5

Key principles

Building-up the campaign (mid-2002 to mid-2004)...

�� Launch the campaign internally

�� Accompany the relaunch of programming

�� Maintain institutional communication

�� Communicate to a wider public

�� Increase awareness amongst the general public


6

Stage 1 : Launch the campaign internally


A communication pack sentto all ESF andcommunication contacts

Information document aimed at

‘Prefects’ in the regions and atinstitutional partners

7

Stage 2 : Accompany the relaunch of programmingPublications


8

Publications


9

Some examples from the regions (1)


In Rhône-Alpes

10



In Poitou-Charentes

11



In Bourgogne In Aquitaine

12

Stage 3 : Maintain institutional communication

• The annual implementation report 2001, with 26 regionalvariations


13

Stage 3 : Maintain institutional communication

• Keeping the national monitoring committees regularly informed on theprogress of the campaign


14

Stage 4: Communicate to a wider publicBasic principles

• A symbolicrepresentation of the

founding principles ofthe European strategy


• People who arerepresentative of the‘ESF public’

15

Press advertisements from the media campaign


16

An internet site to "de-mystify" the ESF


17

Provide inspiration via the Project Forum (Forumdes Projets )


18

The next main stagesIncrease awareness amongst the general public

• A Europemploi Forum

• A media campaign aimed at the general public

• Supported by :

– a strengthened media relations action plan

– documentation aimed at those benefiting from the interventions(beneficiaries)


19

Evaluation of the communication action plan

• Positive findings

– The objectives of the communication strategy have been met

– The campaign tools are well perceived

– Visual techniques and tools that are appreciated and used by the regions

– A convincing Project Forum, which is worth developing


20

Evaluation of the media campaign

• A campaign that was appreciated by the large majority of those whosaw it

The campaign was liked by :

– 62 % of institutional representatives

– 73 % of company representatives

• A campaign noted as: "friendly", "clear", "understandable ",

"convincing"


National on European Social Fund interventions ESF Committee · • To inform people about all...

Documents

Transcript of National on European Social Fund interventions ESF Committee · • To inform people about all...