National Heavy Haulage Case Study by iFactory
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Case Study: National Heavy Haulage About the Client National Heavy Haulage is a specialist heavy freight transport provider for the mining and civil construction industries. With experienced staff and a modern fleet of trucks and trailers, National Heavy Haulage transports all kinds of overweight and oversized equipment, from monstrous mining trucks to oversized hydraulic equipment. Client Objective iFactory has been working with National Heavy Haulage since April 2013. We were initially engaged to shape a winning digital strategy to engage their target market and improve organic search engine rankings. The foundation of this strategy involved iFactory designing a brand new website. Following site launch and as testament to the strength of our growing partnership, National Heavy Haulage now engages iFactory in ongoing digital marketing services. iFactory Solution Digital marketing, including search engine optimisation, is an ongoing task. Link building takes time, as does analysing and responding to website performance, and developing a faithful user base. Despite having more than 133 highly saturated keywords, iFactory has been able to realise and maintain first page and first place rankings for National Heavy Haulage. Participation is one way search engines evaluate relevance, and with a narrow target audience one approach has been to leverage interest and traffic from groups other than potential clients. For instance, we have been able to engage passionate truck and haulage fans through viral content marketing. iFactory works hard to strike a balance between driving traffic and converting clicks to enquiry. Here are some of the methods iFactory uses to achieve ongoing digital marketing success for our client: • Continuous website QA, usability testing and on and off page SEO; • Link building with high profile directory sites; • Managing social media channels including Facebook, YouTube, Google+, Twitter and LinkedIn; • Creating content marketing, including writing blog articles that integrate SEO and are based on current online trends, creating videos, managing multimedia galleries; • Coordinating and designing print advertising, brochures and trade booth merchandise; and • Managing online brand reputation. To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email [email protected]. Phone: 07 3844 0577 97 Boundary Street West End Brisbane QLD Australia 4101 www.ifactory.com.au
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Transcript of National Heavy Haulage Case Study by iFactory
Case Study: National Heavy Haulage
About the Client
National Heavy Haulage is a specialist heavy freight transport provider for the mining
and civil construction industries. With experienced staff and a modern fleet of trucks and
trailers, National Heavy Haulage transports all kinds of overweight and oversized
equipment, from monstrous mining trucks to oversized hydraulic equipment.
Client Objective
iFactory has been working with National Heavy Haulage since April 2013. We were
initially engaged to shape a winning digital strategy to engage their target market and
improve organic search engine rankings. The foundation of this strategy involved
iFactory designing a brand new website. Following site launch and as testament to the
strength of our growing partnership, National Heavy Haulage now engages iFactory in
ongoing digital marketing services.
iFactory Solution
Digital marketing, including search engine optimisation, is an ongoing task. Link building
takes time, as does analysing and responding to website performance, and developing
a faithful user base. Despite having more than 133 highly saturated keywords, iFactory
has been able to realise and maintain first page and first place rankings for National
Heavy Haulage.
Participation is one way search engines evaluate relevance, and with a narrow target
audience one approach has been to leverage interest and traffic from groups other than
potential clients. For instance, we have been able to engage passionate truck and
haulage fans through viral content marketing.
iFactory works hard to strike a balance between driving traffic and converting clicks to
enquiry. Here are some of the methods iFactory uses to achieve ongoing digital
marketing success for our client:
• Continuous website QA, usability testing and on and off page SEO;• Link building with high profile directory sites; • Managing social media channels including Facebook, YouTube, Google+, Twitter and LinkedIn;• Creating content marketing, including writing blog articles that integrate SEO and are based on current online trends, creating videos, managing multimedia galleries;• Coordinating and designing print advertising, brochures and trade booth merchandise; and• Managing online brand reputation.
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email [email protected].
Phone: 07 3844 057797 Boundary Street West EndBrisbane QLD Australia 4101
www.ifactory.com.au
