NATIONAL HEALTH PROMOTION CONFERENCE

CITITEL HOTEL MID VALLEY KUALA LUMPUR

11TH OCTOBER 2011

DATO’ CHAMIL WARIYA

MALAYSIAN PRESS INSTITUTE

OPENING REMARKS

• Health is the prime concern of everyone – thus health promotions are essential

• Health promotion enable people to increase control over and to improve their health

• Writings – news of articles – transmit information otherwise not known

• Writing – published in newspapers and magazine have a huge audience

• Writing is an important tool in communications, hence in promotion as well

TYPES OF PROMOTION

1. Advertisement

2. Public Service Announcement

3. Advertorial

4. Awareness campaign

5. CSR Projects / Programme

6. New Stories

7. Features/Articles

WEEKLY

NEWSPAPER

HEALTH’S COLUMN

WEEKLY NEWSPAPER HEALTH’S COLUMN

Kesihatan – Mingguan Malaysia

Circulation: 350,000 copies

WEEKLY NEWSPAPER HEALTH’S COLUMN

Life & Times – NST , every Tuesday

Circulation: 130,000

WEEKLY NEWSPAPER HEALTH’S COLUMN

Sihat – Metro Ahad

Circulation: 400,000

WEEKLY NEWSPAPER HEALTH’S COLUMN

Fit4Life – Sunday Star

Circulation: 300,000

WEEKLY NEWSPAPER HEALTH’S COLUMN

Rona Sihat – Berita Minggu

Circulation: 217,000

Pesona Wanita, Keluarga & Kesihatan – Kosmo!

Circulation: 250,000

WEEKLY NEWSPAPER HEALTH’S COLUMN

EXAMPLE OF

ARTICLES BY

DOCTORS

EXAMPLE OF ARTICLES BY DOCTORS

Dr. Ismail Thamby –

Doktor Sakit Tuan, Metro Ahad

EXAMPLE OF ARTICLES BY DOCTORS

Dr. Nor Ashikin Mokhtar –

Women’s World, Sunday Star

EXAMPLE OF ARTICLES BY DOCTORS

Dr. Fong Choong Sian –

You & Eye, Sunday Star

EXAMPLE OF ARTICLES BY DOCTORS

Dr Yeap Swan Sim – Sunday Star

EXAMPLE OF ARTICLES BY DOCTORS

Prof. Madya Dr. Nik Hazlina Nik Hussain –

Soal jawab Dr., Mingguan Malaysia

EXAMPLE OF ARTICLES BY DOCTORS

Dr Amir Farid Ishak –

Art of Healing, Sunday Star

Dr. Shaharom Sulaiman –

Cantik Sihat, Mingguan Utusan

EXAMPLE OF ARTICLES BY DOCTORS

Dr. Nurhalina Azly Minhat –

Kesihatan, Mingguan Utusan

EXAMPLE OF ARTICLES BY DOCTORS

Dr. Norzila Mohamed Zainudin –

Pakar Perunding Pediatrik & Respiratori, Kosmo!

EXAMPLE OF ARTICLES BY DOCTORS

ROLE OF DOCTORS

Source of news stories

and articles

Doctors as journalists/

columnist/writers

ROLE OF DOCTORS

EXAMPLE : Source of news stories and articles

EXAMPLE : Source of news stories and articles

EXAMPLE : Source of news stories and articles

EXAMPLE : Source of news stories and articles

AUTHORITATIVE WRITING

Stay within your area & expertise

If not, rely on someone else

Ethical issues to keep in mind:

Avoid conflict of interest

Be honest ( never invent; no exaggeration, not distortion)

Avoid plagiarism

PRODUCING AUTHORITATIVE WRITING

Be convincing, credible and inspire trust

Know your stuff

Show you have experience

Write competently

Know exactly your goal

Never deceive, always be true

MAKING YOUR TEXT AUTHORITATIVE

Timely – something that had just happened

Relevant – have meaning to the audience

Important – things that matter

Focused on change of the established order

Have impact – focus beyond individuals

WRITING : THINKING LIKE JOURNALISTS

► Overcoming evil

► Transformation

► Tragedy

► Romance

► Coming of age

TYPICAL NARRATIVE FRAMING

Look for ideas

Choose the medium – newspapers/ weekly

Gathering of facts

Finding angle of stories

CONSTRUCTION STORIES

News form

Story form

Essay form

Infomational form

Hybrid form

FORM OF STORIES

Summary

Close-up

Extended anecdote

Description

Scene setting

One liner

GETTING STARTED : TEASING INTRODUCTION

♦ Telling details

♦ Best anecdote

♦ The most amazing facts

♦ Killer

CONSTRUCTING THE BODY – SOME IMPORTANT ELEMENTS

▬ News form - tail off

▬Story form – moral of the story

▬ Essay form – bring the thread and story together

▬ Informational form

CONCLUSION

• Overdoing

• Clichés

• Clichés Idea

• Repetition

• Rhetorical questions

• Convoluted and overdoing sentences

WHAT TO AVOID IN WRITING

Health promotion must be seen as an investment for the country.

Consistent reporting on health issues are the staple of the mainstream media in the industrial nation. We should emulate them.

Doctors must be encouraged to write about health related issues on a regular basis.

Health promotion must be done not only when a perceived health thread is detected, but all the time .

CONCLUSION REMARKS

THANK YOU …