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National

FoodsPresented By

Anam Rizwan

Aqeel TahirAqib Ateeq

Badar Rashid

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Introduction

1970

150dierent

!roductsand abo"e100 #$%&s

'aters tointernational mar(etwith o"er100

!roducts

)0)0*ision

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+ualitati"e Analysis

National Foods Ltd.

Food Division (43%)

Pickle, Ketchup,Chinese, Jas, Jellies,!nstant Po"de# D#ink

and Desse#ts

Kitchen Division($%)

Deh&d#ate, 'asicecipe, ecipe,

nacks, alt and ice

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+uantitati"e Analysis

*ctual ales

()

P#ia#&

+a#et (+)

Pe#-o#ance

!nde (/+)0122

Food Division   38,500,000 73,000,000 52.739

Kitchen Division   46,000,000 85,200,000 53.990

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+uantitati"e Analysis

,ahore -ohar Town .one/ood i"ision

52304$itchen i"ision

72)4

  ,  a  h  o  r  e   '  e  n  t  r  a l   .  o  n  e

/ood i"ision

52374

$itchen i"ision

3274

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+uantitati"e Analysis

National Foods

s 1 5illion

Food Division s $,162,222,222(43%)

Kitchen Division 6,742,222,222

($%)

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6ational /ood 54

#han 34

8ehran 34

MARKET SHARE

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Problems

LahoreCentral Zone

ComplexSales

Structure

ImproperSalesQuota

Setting

HigherCost ofGoodsSold 

Merchandi sers not

Performing

No Ke !ccount

Management 

Mar"etingPro#lem

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'ore Issue

'om!le#ales /orce

#tructure

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Recommendations

• Reducin: distributors ;rom 5 to1 and eliminatin:merchandisers

• Res!onsi"e and Reduce

In"entory ,e"els

Restructure#ales /orce

 Team

• /or 574 o; the sales< hence itwould be better that they try toisolate and e!lode

#e!arate #ales/orce ;or $ey

Accounts

• 8ar(et Potential• 8ar(et emandReor:anize #ales

+uota #ettin:

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Thank You!