National Eating Disorder Information Centre - NEDICNational Eating Disorder Information Centre. ......

2012 • 2013 ANNUAL REVIEW

National Eating Disorder Information Centre

At NEDIC we are passionate about the work that we do.

This shows in our willingness to go the extra mile to

make sure that the person calling our helpline, or the

child asking about why he’s being bullied because of

his size, gets a satisfying answer. One that takes them

further than where they started.

Our passion and commitment is matched and supported

by many individuals, community and corporate partners,

as you will see from our Donor page. Financial and in-

kind contributions have helped NEDIC staff, students

and volunteers to continue to grow to meet the ever-

increasing needs of our community.

This fiscal year has indeed been about growth. We are

happy to have been able to increase our outreach and

education efforts in the community at large. With new

funding, we have been able to hire our first part-time

Outreach and Education Co-ordinator, Jackie Grandy,

who, along with a dedicated corps of volunteers, has

increased our reach with students, educators, health

professionals and the general public. We grew our social

media followers into an expanding, dedicated group of

engaged individuals. We inaugurated a webinar series,

enabling health and education professionals as well

as other interested individuals to engage directly with

professionals on a particular topic, and to be able to

download the recording to review at their leisure.

It’s not our bodies that need changing. It’s our attitudes.

Director’s LetterWith continued support from our long-time partner,

the Dove Self-Esteem Project, we have created an

accessible, critical media literacy curriculum, which

fills a national gap. Teachers, counselors and public

health nurses are loving it and using it widely.

A Bell Canada’s Community Mental Health grant

enabled us to pilot an extension to our helpline hours

from 9am–9pm EST, allowing more individuals coast

to coast to coast to access us outside work or school

hours. We are the only Canadian organisation offering

this specialized service and hold a database of over

800 service providers.

Yes, 2012–2013 at NEDIC has been marked by growth,

engagement and commitment. We thank you for being

a part of it.

Merryl BearDirector

Commitment 1

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This year we presented to groups from the following

organizations, institutions and schools.

• The Durham Family Health Team

• Access Alliance

• Bishop Strachan School

• Canadian Association for the Advancement

of Women in Sport (CAAWS)

• Community Hebrew Academy of Toronto (CHAT)

• Cityview Alternative Senior School

• Davenport-Perth Community Centre

• Earl Haig Secondary School

• Flemingdon Health Centre

• Four Villages Community Health Centre

• Humber College

• Iona Catholic Secondary School

• National Women’s Show

• North York Women’s Centre

• Ontario Institute for Studies in Education (OISE)

at the University of Toronto

• Pickering High School

• RISE Above Girls Empowerment Conference

• St. Clement’s School

• Supervised Adult Learning Centre

• Toronto Central Community Care Access Centre (CCAC)

• Toronto General Hospital

• William Dunbar Public School

• Woodlands School

Where we wentHEALTH AND EDUCATIONAL FAIRS

1,266STUDENTS

1,031COMMUNITY MEMBERS

264PROFESSIONALS

160


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FastFacts 8M

MEDIA VIEWERSof NEDIC stories across Canada

364,801WEBSITE VISITORS

8,031EDUCATIONAL MATERIALS

distributed

3,415STUDENTS AND TEACHERS

reached through Beyond Images

3,939INDIVIDUALSserved in person

3,000YOUTUBE VISITORS

2,413VISITORS

to our Facebook and Twitter pages

1,834GIRL GUIDEScompleted the

“Love Yourself Challenge”

777SERVICE PROVIDERS

in our searchableService Provider Database

20PERCENTAGE

of our budget that isgovernment funding

4EQUIVALENT

full-time staff positionsat NEDIC


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“Outside of the world of celebrityculture, why are there seeminglyso few recognizable female rolemodels for us to choose from?”

Outreach

At NEDIC, we’ve always been valued for our role as an

educational resource and go-to source of information

on eating disorders and related issues in Canada. This

year, we have been delighted to be able to hire our first

ever (part-time) Outreach and Education Co-ordinator.

This has allowed us to proactively seek out new

partnerships, significantly increasing our community

engagement efforts.

With the help of 13 new volunteers specifically trained

in outreach and education, we went into schools,

community centres, and conference rooms to speak

about eating disorder prevention and treatment,

body-image and self-esteem.

We worked with nurses, guidance counsellors, parents,

and social service workers, developing their capacity to

understand and help those with, or at risk of an eating

disorder. We reached out to new audiences at

community and school health fairs, and to an audience

of thousands at the National Women’s Show in Toronto,

raising awareness of the everyday connections between

poor body image, dieting and the shame that limits our

potential. And we shared stories and strategies of hope

and recovery.

We firmly believe that talking saves lives – and our

community outreach programming is just one of

the ways that NEDIC is turning old stories into

new beginnings.

2,721TOTAL INDIVIDUALS

REACHED

7,431TOTAL NEDIC

MATERIALS DELIVERED


“Children are experiencingpressures at younger and youngerages to be dangerously thinand to conform to unrealisticstereotypes of beauty. It is ourjob, as role models, to make surethat kids and teens know it’sOKAY to be who they are.”

“When we focus too greatly on whatwe eat or how many hours of gymtime we get each day, we can losesight of who we are and what isimportant in life.”

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That’s what we all want when we are in crisis. For 28

years, NEDIC staff and volunteers have been the voices

on our National Helpline, helping thousands annually.

We are pleased to announce that our National Helpline

has expanded its hours!

Thanks to a generous grant from the Bell Canada Let’s

Talk Community Fund, we were able to expand our

Helpline to the evening hours, five days a week. Many

individuals can’t get to a phone during the day or they

HelplineTalking Saves Lives

may be reluctant to contact NEDIC while at school

or work. Now, thanks to the Bell Let’s Talk grant our

Helpline is open from 9 a.m. to 9 p.m. EST, Monday

through Friday.

One-third of our callers have an eating disorder.

One-third of our callers are anxious parents, spouses

and family members looking for information,

support, and that essential referral to get their

loved ones help. And finally, our remaining callers

are professionals from across the country who call

NEDIC for information and training. We provide the

education to help them in their roles as teachers,

doctors, nurses, counsellors and youth workers.

We are honoured to be a unique and trusted

source of information and support from coast to

coast to coast.

Monday–Friday 9.00 am – 9.00 pm EST

For help and understanding, call:

416-340-4156 (GTA) 1-866-633-4220or email: [email protected]


The voice at the end of the phone telling you that you are not alone.

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As a support worker at NEDIC, I’m in contact with so

many different “voices” – those who are struggling with

eating disorders, parents, friends and loved ones of

those with food and weight preoccupation, as well as

many health-care professionals. While of course there

are common themes and concerns, the uniqueness of

each person’s call and “voice” is why access to a live,

knowledgeable person is so important.

I think the importance of speaking directly to a person

can’t be underestimated. Whether it’s a dad calling

about his daughter, a doctor’s office, or a young man not

knowing where to turn for help, there is a significant and

important difference between reading information and

talking to someone directly about those same concerns.

With person-to-person contact, the immediacy and

“human” element of support can have a significant

positive impact.

Helpline“Talking it out”

That’s why “talking it out” can be so beneficial. Being

able to ask specific questions is more personal, and

really feeling heard by someone who understands can

make such a big difference. While it’s only a small

step on the road to recovery, it’s an important one,

as we help them navigate a whole lot of other services,

appointments, and treatment.

Personally, I believe there is not enough of this one-to-

one or “live” connection in our culture these days: I’ve

had individuals say they were so happy to hear a live

person pick up the phone. Often we receive calls from

people who feel “at the end of their rope”: They may

have already made several attempts at finding some

form of help.

Calling us is sometimes the first time they feel they

are not alone. Many want to know if we’ve had other

callers with concerns similar to their own. An important

moment in a call is helping to break the shame they

may feel, by having a non-judgmental voice reassure

them that what they are going through is not “their

fault”… They are not alone in what they experience,

and not alone at that moment.

Engagement

Susan Main is a longstanding NEDIC volunteer and specializesin direct phone support.


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One hundred and fifty attendees supported us in raising

over $66,000.00 for a good cause while enjoying an

evening of great food, entertainment, and a lively

silent auction. Among our notable auction items were

an artwork created on the spot by well-known artist

Jessica Gorlicki and our highly sought after Bliss in

the Bahamas package holiday donated by Mr and Mrs

Duffy and Dr Pritchard and Mia Wiliamson. Celebrated

musician Anne Murray donated an autographed copy

of her Greatest Hits and recent memoir. Dr Blake

Woodside, Director of the Toronto General Hospital

Eating Disorder Program demonstrated professional-

level auctioneering skills to a delighted crowd who

generously contributed to the evening. Sera de Rubeis’

compelling point of view on struggle and recovery was

moving and educative, as was Dr Woodside’s talk on

What We Need To Know and What We Need To Do.

Fundraiser2012

The funds raised enabled us to serve more individuals

on our helpline and to provide almost 3,000 additional

individuals with new understandings of eating disorders

and how to build resilience against them.

Special thanks go to the Dove Self-Esteem Fund,

RBC Foundation, Lionhart Canada Ltd., J.F. Brennan

Design Build, the Dairy Farmers of Canada, Pitch

Communications, and all of our generous donors and

incredible fundraiser steering committee and volunteers.

To all of you, we extend a warm thank-you for all the

hard work that made this night a smashing success!


Steering committee:Kim Duffy (Chair), Mia Williamson, Sarah Charles,Dr Kim Lazar, Dr Laura Erdman, Doreen Ostrowski,Suzanne Phillips, Merryl Bear.

NEDIC’s first Annual Fundraiser was held on February 2nd, kickingoff Eating Disorder Awareness Week.

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FUNDRAISING

26,282 (8%)

MANAGEMENT ANDOPERATIONS

69,770 (20%)

PROGRAMS*

241,296 (72%)

Financials

NEDIC is a program of, and audited through, the University Health Network

http://www.uhn.ca/corporate/ForMedia/Documents/Full_2013_Financial_Statements.pdf

* Helpline and referral, Online education (website/Real Me Experience/Beyond Images/webinars & social media), Outreach andeducation (specific/in person), General awareness/outreach (Eating Disorder Awareness Week; media campaigns, media articles)

TOTAL REVENUES

$337,348

TOTAL EXPENSES

$337,348


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Staff Members

Merryl Bear, Director

Suzanne Phillips, Program Co-ordinator

Jackie Grandy, Outreach and Education Co-ordinator

Tracy Barber, Administrative and Technical Co-ordinator

Frances Currullo, Direct Client Support Worker

Emily Tam, Project and Administrative Assistant

Nicole Pin, Summer student

Advisory Board Members

Josée Champagne, M.S.W.Executive Director of Anorexia and Bulimia Québec.

Anne Rochon Ford,Executive Director of the Canadian Women’s Health Networkand Research Associate with the National Network onEnvironments and Women’s Health at York University.

Sandra Friedman, M.A. (Psych), B.SW.British Columbia based educator, author andcounsellor/therapist.

Karin Jasper, Ph.D., M.Ed.Clinical Mental Health Specialist and Research Coordinatorof the Eating Disorder Program at Southlake RegionalHealth Centre and Assistant Professor in the Department ofPsychiatry of the University of Toronto. Author and educator.

David Mayerlen,Principal, digital marketing company de�-e�m3.

Mia Williamson,Publisher, Rogers Communications.

Nedic Staff and Partners2012–2013

For 28 year, NEDIC has raised awareness about eating

disorders and trained professionals to provide services

to adults and youth at risk. We’ve done so in partnership

with dozens of teachers’ organizations, youth groups,

healthcare and government organizations. The purpose

of these relationships is to amplify the work that

each organisation can do through leveraging combined

resources. Here’s just a small sample of our

collaborations from the past year:

• Girl Guides Canada

• Boys & Girls Clubs of Canada

• Elementary Teachers’ Federation of Ontario

• National Initiative on Eating Disorders

• Canadian Women’s Health Network

• University of Ontario Institute of Technology

• Ontario Community Outreach Program for

Eating Disorders (OCOPED)

• Canadian Mental Health Association (Manitoba)

• Manitoba Provincial Eating Disorder Prevention

and Treatment

• Canadian Centre for Substance Abuse

• Canadian Association for the Advancement

of Women in Sport (CAAWS)

• Kelty Mental Health Resource Centre, BC.


Commitment

OUR ONGOING PARTNERS

DIAMOND LEVEL

$25,000–$49,999

PLATINUM LEVEL

$10,000–$24,999

GOLD LEVEL

$5,000–$9,999

SILVER LEVEL

$1,000–$4,999

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Our ThanksJanuary 2012–March 2012


• The Schneider Family Foundation

We are grateful for the annualcontribution by the Ontario Ministry of

Health supporting NEDIC for over 25 years.

The Dove Self-Esteem Project has beena proud partner since 2003.

• Wade and Dorianne Clark • Colliers International

• Joanne Peters and Michael Bowick

• Alice and Murray Maitland Foundation

• Eileen Greene

• Andrew Galloway

• Pitch Communications

• Copoloff Insurance

• Ontario Teachers’ Insurance Plan

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Our ThanksEvery Donation Counts


If we inadvertently misspelled or omitted your name, please accept our sincere apologies and contact us at 416.340.4156

We wish to thank the following individuals and organizations for their donations to NEDIC.

GIFTS-IN-KIND • The following individuals and businesses donated goods and services to NEDIC.

• A. Thomson

• Eating Dynamiks & Therapy

• F. Hincenbergs

• G. Dundas

• G. DeMarchi

• A. Sargon

• G. Smitherman

• A. Groll

• Gorgeous Girls’ Gala

• H. Beamish

• C. Sand

• J. Lackstrom

• C. Holt

• J. Gaudreau

• C. Hoyda

• J. Andrew

• J. Fraleigh

• Northumberland Regional

High School

• J. Filipetto

• R. Valade

• Dr.K. Jasper

• S. Blake

• Knights of Columbus, St. Patrick’s #11271

• S. Hiebert

• M. Neim

• S. R. Lietch

• M. Gray

• T. Dobko

• M. White

• M. Shin

• V. Phillips

• N. Italiano

• Anne Murray

• Linda Palumbo

• Body Blitz Spa

• Mia Williamson & Dr. Sandy Pritchard

• Candace Walton

• Muskoka Bay Club

• Capucci Salon & Spa

• Natalie Jamison

• Colleen Muise

• Rostrum Group

• Dawn Langstroth

• Sephora

• Diamond Estates Wines & Spirits Side 3

• Flaherty Dow Elliott & McCarthy LLP

• Sound Designs

• Heather Collinge and Donna Reid

• SPiN Galactic

• ISX Tours

• Tarragon Theatre

• Jill Cribbin, Tank Jewelry and Beads

• Thompson Landry Gallery

• John Steinberg & Associates

• TIFF Bell Lightbox

• Toronto Athletic Club

• Kim and Terry Duffy

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