Auto Dealer Association Rates Per Inch

Color Rates and Data

No color minimum. Two progressive proofs must accompany photo copy. Closing dates: Reservations and cancellations 5 days in advance; printing material 3 days in advance. * 1 color must be a percentage of Cyan, Magenta or Yellow only. Any mixed color is considered process color.

Pre-printed InsertsStar Banner Inserts - Full run inserts are eligible for a $2.00 per thousand discount. Add $4.00 per thousand for each additional 4 pages.

Pre-print Printing Guidelines

Tabloid Insert: Overall paper size should be no larger than 11 inches by 13.75 inches. Full page or standard size inserts must be no larger than 11 inches by 12 inches (folded). Minimum insert size: 53⁄4 x 7 inches. One page inserts are 151 square inches or less when laid flat and unfolded. Maximum page size for flexi inserts is 6 inches x 10 inches.

All preprints are inserted mechanically to insure effective coverage. To get optimum coverage, please observe the following specifications. Metal objects (such as keys, coins, etc.) and liquids attached to any page of preprinted sections are NOT machine insertable and will incur additional charges. Minimum size 4-page broadsheet, 8 page tabloid, 16 page quarter fold for even distribution. Inserts under 8 page tabloid or 4 page broadsheet cannot be guaranteed 100% coverage. However to avoid misses and duplication, all inserts under the above sizes should be at least 8/1000 of an inch thick. We recommend the use of 7 point high bulk, 70# exact offset or heavier paper for single sheet inserts. Neat, well-secured packaging, as well as having ink dried before stacking, is essential to accurate distribution.

All printed inserts should have the supplement line on the front page of the supplement to read as follows: “Advertising Supplement To The Star Banner.” Gang listings of newspapers distributing the inserts are acceptable. Insert date on the preprint is preferred, but not required. Confirmation of insertion upon product inspection. Preprints that contain any type of U.S. Postal Permit Imprint or Indicia cannot be inserted, except for business reply mail.

Shipments are to be delivered F.O.B. to The Star Banner loading platform, C/O Receiving Manager, 2121 SW 19th Ave. Rd., Ocala, Florida 34474. Warehouse receiving hours, 8:00 a.m. to 5:00 p.m. Monday through Friday. Receiving dock is not open on Saturday and Sunday.

All preprints due in the warehouse ten (10) days prior to run date.

Media Combo Buys

Ocala/Gainesville Media Combo Buy - Now Available Call for rates Ocala Star Banner & Gainesville SunCentral Florida Golden Market Group Ocala Star Banner • Gainesville Sun • Lakeland LedgerWith a 7 day lead time printing materials need only be sent to the Star Banner, otherwise: Send group orders and printing material to individual newspapers. A single bill will be issued for all combination orders from the Star Banner. Group rate applies only when same copy, same size appears in all of the group during the same calendar week.

Golden Market Full Run ROP - 3 Paper Combination

P.O. Box 490, Ocala, FL 344782121 S.W. 19th Avenue Road, Ocala, FL 34474

Phone: (352) 867-4095 • FAX: (352) 867-4053 • 1-800-622-5237

National Advertising RatesEffective October 1, 2007

PersonnelStar Banner Publisher, Allen ParsonsAdvertising Director, Jeff BrownCall Center Manager, Melody Day, (352) 867-4061Retail Advertising (352) 867-4017Classified Advertising (352) 732-9565National Advertising Account Executive, Susan Cooke, (352) 867-4095 E-mail...................susan.cooke@starbanner.com

Representatives• FNAN 633 N. Orange Avenue, MP #601, Orlando, FL 32801 (407) 420-6112• FLORIDA PRESS SERVICE (National Newspaper Placement Services) 2636 Mitcham Drive, Tallahassee, FL 32308 (850) 222-6401 Commission & Cash Discount15% commission is available to recognized advertising agencies placing national rate advertising provided payment is received by the 15th of the month. All ads are cash with order unless credit is already established. Accounts with balance 30 days old or older are subject to 1.5% per month finance charge (18% APR).

National Advertising RatesFull Run - ROP

NEW Extended Reach with Weekly Newspapers Target the fastest-growing areas in the greater Ocala market as well as the culturally diverse market in East Gainesville. Delivered to prime readers through a combination of direct mail and carrier delivery, these papers provide high-quality local content that reflects the journalistic standards of the Star Banner and the Gainesville Sun. Circulation available upon request.

Inches/Year

Open

63

126

250

500

750

1200

1600

3200

6500

9000

12500

18000

25000

Mon. - Wed.

$93.61

86.55

85.50

84.29

83.04

82.30

80.36

77.25

65.74

62.60

60.54

53.41

49.01

43.33

Thurs. - Sun.

$101.00

89.00

87.96

86.70

85.42

84.64

82.64

79.47

67.63

64.42

62.27

54.92

50.40

44.59

Repeat DiscountsAn advertiser who repeats a bulk contract display ad within six (6) days of original ad with no copy change and no size change will receive the following discounts from the applicable rate: 1st repeat is 25% off; 2nd thru 6th repeats are 50% off*excluding weekends & holidays

Open

$20.53

17.69

17.30

13.65

16.25

Weekly National Rates*500”

$18.43

15.52

15.20

11.55

14.14

1000”

$16.30

13.42

13.10

9.45

12.30

Reporter

Leader

The Press**

Guardian

Voz Latina

Daily: $39.34 (Gross) Weekend: $42.44 (Gross)

Tabloid Pages< 4 Pages

up to 4 pages

up to 8 pages

up to 12 pages

Daily$51.00

62.00

70.00

79.00

Sat. & Sun.$53.00

64.00

71.00

80.00

Rates per inch: $254.51

1 Color: $578 Process Color: $895

*A 15% agency commission applies to all of the herein printed commissionable rates. ** Summerfield & Belleview Editions.

Special Products

Section FrontsIn today’s competitive advertising world, it takes a great first impression for the customer to consider your product or service. Think about the tremendous number of views the front page of a newspaper section receives. You can help differentiate your company with an “eye catching” section front strip ad.

Front Page Sticky Note AdvertisingFront Page Advertising available as pre-printed sticky notes on the front page of the newspaper. 10,000 minimum order.

Poly Bags

*Rates are net. **Price does not include printing/production. Printing/production rates available upon request.

ComicsCall for rules/ retail rates apply. A standard broadsheet, full or half page, printed on both sides in full color wrapped around or attached to the Sunday color comics. Copy deadline for comics advertising products 35 days in advance of publication. Production ready materials (disk or film), due 27 days in advance of publication. Call for sizes, mechanical specifications and requirements. Send materials to Benita Scott, Comics Service Manager, Treasure Chest Advertising, 3440 Browns Mill Road S.E., Atlanta, GA 30354.

Ocala Business JournalCall for rules/ retail rates apply. Keep ahead of the competition and access local business information. The new Ocala Business Journal will help create sales leads and networking opportunities to help grow your business. Each issue includes: Business Calendar, Business Movers & Shakers, After Hours Social Page, Continuing Education Opportunities, Executive Profile, Feature Stories, and Business Lists.

Visit ocalabusinessjournal.com for more information.

Day of PublicationMondayTuesdayWednesdayThursdayThursday GOFridaySaturday & SundayTV WeekSunday Lifestyle

DeadlineWednesdayThursdayFridayMondayThursday (1 wk prior)TuesdayWednesdayThursday (1 wk prior)Monday

• Local & State

• Sports

• Business (Inside Front)

• Features

Monday | Live & Learn

Tuesday | Mind & Body

Wednesday | Dine & Design

Thursday | Go!

Friday | Here & Now

Saturday | Faith & Values

Saturday | Big Sun Homes

Sunday | Arts & Travel

Sunday | Opinion

Contract & Copy GuidelinesGeneral ProvisionsPublisher reserves the right to adjust rates any time during the life of any contract upon 30 days notice. Upon notice, the advertiser has the option to accept the rate adjustment or terminate the contract without penalty. Advertiser agrees to indemnify Publisher for all expenses it may incur to enforce collection of any amount due under the agreement and Advertiser agrees to pay reasonable attorney’s fees and court costs incurred in such collection.R.O.P. Depth RequirementsMinimum size ad is 1 inch. Ad should be as many inches deep as columns wide, but exceptions will be considered. Ads over 19 inches deep will be billed 21 inches. Tabs over 91⁄2 inches deep will be billed 11.5 inches.Bulk Contract Lineage ConversionsAll advertising dollars spent with The Star Banner (excluding classified) will apply toward the fulfillment of a signed bulk contract. The method used to determine applicable lineage value will be derived by dividing the rate of the bulk contract bracket previously committed to by the client into the dollars spent. This will provide The Star Banner a lineage value basis to apply toward the client’s bulk contract. Discounted rates count as discounted inches.Copy Correctness and Error AllowanceThe Star Banner will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. In the event of a Publisher’s error advertising goods at less than the specified price, the Publisher will furnish a letter to the advertiser to be posted, noting the error and stating the correct price. Typographical accuracy shall be at the risk of the advertiser on copy received for publication after proof-copy deadline. Claims for adjustments of errors must be made no later than three (3) days after publication date upon which said error occurred. The publisher’s schedule of copy and proof deadlines must be observed in order to assure publication. The Star Banner is not responsible for, and does not assume any liability for, damage or loss of any material submitted.PositioningThe Star Banner endeavors to grant all position requests except upon application for guaranteed position, which may require an additional charge of 25 percent of the cost of the advertisement. Guaranteed positions are limited (see your account executive for details).Acceptable AdvertisingFor the mutual protection of its newspaper, its advertisers, and its readers, The Star Banner reserves the right to edit, reject or reclassify any advertisement deemed objectionable or offensive in subject matter, phraseology or illustration. We will not knowingly publish false, misleading, obscene or defamatory ads. Advertising set to resemble news matter must carry the word “advertisement” at the top of the advertisement in 10 pt. type, all caps. Standard Star Banner editorial faces shall not be used in such advertisements. Cigarette advertising is prohibited.Advertising ContentThe advertiser and advertising agency assume liability, jointly and severally, for all content (including text representations and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against The Star Banner. The advertiser and the advertising agency agree, jointly and severally, to indemnify and hold The Star Banner harmless from all costs, expenses (including reasonable attorney’s fees) liabilities and damages resulting from publication of any advertisement placed by the advertiser and the advertising agency. The advertiser and advertising agency grant to The Star Banner the copyright in the advertisement.Classified AdvertisingAdvertising in the category of help wanted, local automotive, real estate, business opportunities, rentals and mobile homes advertising will be serviced and billed by the Classified Advertising Department.

Closing Times

CirculationMember ABC, NAA, SCAMA, FNAME, FNCAABC Publisher’s Statement - April 1, 2007

Daily: 51,672 Sunday: 52,864Daily online: 15,000 average unique visitors

Columns

1

2

3

4

5

6

Width

1.83”

3.78”

5.74”

7.70”

9.65”

11.625”

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One column depth: 21”

One Page: 126”

Double Truck: 273”

A page is 6 columns x 21”

MAJOR LEAGUE BASEBALL

CHRIS O’MEARA/THE ASSOCIATED PRESS

New York Yankees owner George Steinbrenner watches as Roger Clemens throws against theFort Myers Miracle in a Florida State League game last week at Legends Field in Tampa.

BY PAT MILTON The Associated Press

NEW YORK

With his New YorkYankees struggling,George Steinbrennersays Joe Torre is safe

for now, general manager BrianCashman ‘‘is on a big hook’’ andJason Giambi ‘‘should have kepthis mouth shut.’’

In a rare interview Thursdaynight from his office in Tampa, theBoss praised Roger Clemens, AndyPettitte and Derek Jeter and said hewas encouraged by the Yankees’performance this week in takingtwo out of three games from ALEast-leading Boston.

Cashman, given increased dutieswhen he re-signed after the 2005season, is apparently being heldlargely responsible for the team’s

play.‘‘He’s on a big hook,’’ a spirited

Steinbrenner said in a telephoneinterview with The AssociatedPress. ‘‘He wanted sole authority.He got it. Now he’s got to deliver.’’

New York entered Friday 21-24and trailed the Red Sox by 91⁄2games.

‘‘The boss is the boss,’’ Cashmansaid before Friday night’s gameagainst the Los Angeles Angels.‘‘There are no surprises here. He’ssaid this to me privately.’’

Cashman agreed with Steinbren-ner’s assessment.

‘‘I’m on the hook. You can’tdescribe it any better than that,’’Cashman said. ‘‘It’s my job to fig-ure it out.

‘‘So far, it’s been a long, shortseason. We’ve got to fight throughthis,’’ he said, adding the results at

this point are ‘‘not acceptable.’’The Yankees, with the highest

payroll in the majors, haven’treached the World Series since2003.

‘‘We hope we have turned itaround, ’ ’ S te inbrenner saidemphatically. ‘‘We just have to getout there and compete, competehard, and win.’’

Torre, Steinbrenner’s managersince 1996, appears to be safe fornow.

‘‘We are not considering achange,’’ said Steinbrenner, whoowns Kinsman Stable — a 850-acreproperty located in Ocala..

Torre, like Steinbrenner, is dis-pleased with the Yankees’ start.

‘‘When he says something, youunderstand it’s his team and hehas the right to be unhappy,’’ Torresaid. ‘‘He’s stirred the pot here for alot of years, and it’s paid off.’’

Steinbrenner was less generoustoward Giambi, whose recent

The Boss SpeaksKinsman Stable’s owner talks

about the status of his Yankees

Steinbrenner continues: TheBoss praises Jeter, Pettitte. 5C

Bookergetting

comfy withDolphins

FSU running backwill likely becomeBrown’s backup

BY TIM REYNOLDSThe Associated Press

DAVIE — Shortly after LorenzoBooker learned he was drafted by theMiami Dolphins, the Florida State run-ning back became excited about learn-ing nuances of the NFL game fromRicky Williams.

Instead, he’ll essentially be replacingWilliams.

Not only doesBooker have thesame locker that Wil-liams occupied in theDolphins’ trainingcomplex, he’s alsolikely be RonnieBrown’s backup inMiami’s backfieldand fill the role manyexpected Williams tohave before his sus-pension for violating the league’s drugpolicy was extended until at leastSeptember.

And Williams’ loss — all indicationsare that the Dolphins will not welcomeback the former NFL rushing cham-pion when, or if, he is reinstated bythe league — appears to be Booker’sgain.

‘‘I’d be lying if I said that I didn’tanticipate getting more carriesbecause of that,’’ Booker said Friday.‘‘But at the same time, I was lookingforward to learning from him also.Regardless of what the guy does onhis own time, he’s a great footballplayer and no one can take that fromhim. ... But, obviously, I’m excitedabout the opportunity to get moretouches early.’’

Brown is excited by that possibility,too.

He wasted no time in beginning toforge a relationship with Booker,teaching him some of the lessons he’slearned since he was drafted No. 2overall by the Dolphins in 2005 — andpredicted Friday that the rookie willmake an impact for Miami right awaythis season.

‘‘He’s doing a great job,’’ Brown said.‘‘He came in and has been catchingthe ball real well, is learning a lot onthe move. It’d be a lot for a lot of peo-ple, but he’s taking everything in, isn’tmaking a lot of mental mistakes and isgetting better on a daily basis.’’

The 5-foot-10, 191-pound Bookergenerated 3,176 yards of offense in hisfour seasons at Florida State, averagingnearly 4.8 yards per carry and 8.1yards per reception — amid some criesthat he wasn’t used enough by theSeminoles.

It doesn’t sound like that will be thecase in Miami, where Dolphins coachCam Cameron calls Booker ‘‘a change-of-pace guy,’’ meaning someone whocan run the ball, catch it, even returnit if necessary.

Booker__________

Booker continues: Running backsigned four-year deal with Miami. 6C

Team tennis helps area youths improve skillsTEAM TENNIS

CONTACTS Fort King Tennis Center Jason Weiss 629-8453 Country Club of Ocala John Sperling 861-1444 West Port High Maria Hurt 286-8338Jim Hawkins 209-3308 Lake Weir High Leah Greenleaf 307-1782

BY KEVIN CARTER Special to the Star-Banner

OCALA — The best high school ten-nis players spent their childhood sum-mers more focused on returningserves than catching up on reruns.

That’s partly why area high schoolcoaches are banding together to offerkids the chance to grow their gameand teens the chance to polish theirsin team tennis this summer. The pro-gram is for kids 8 to 18 years old of

any skill level who can play a match.“As a high school coach, I love it,”

said Forest boys coach Leigh Chak. “Iwant all the kids on my team to playin the offseason.”

The area league coordinator for jun-ior tennis also believes the USTA pro-gram that begins the first week of Junewill give younger kids a chance tobuild their skills. They’ll practice acouple times during the week and playmatches against local teams of players

of the same age and ability level.A schedule of matches will be fol-

lowed with the results publishedonline at a USTA website so friendsand family can follow their favoriteplayers through the summer. Theteam tennis program will conclude atthe end of July with a large tourna-ment in Lakeland that gathers other

Many continues: Lots ofprograms around the county. 5C

STAR-BANNER SATURDAY, MAY 26, 2007 SECTION C

SEEKING THECAREER SLAM

Roger Federer hopesto win the onlyGrand Slamtournament that haseluded him in hiscareer — theFrench Open. 6C

Andy MarksSports Editor

867-4143andy.marks@starbanner.com

Needto know

KIAWAH ISLAND, S.C. —Eduardo Romero took the stingout of The Ocean Course for asecond straight day, grabbing atwo-stroke lead at the Senior PGAChampionship.

Romero, the first-round leaderafter a 4-under 68 in strong wind,shot a 70 in calmer conditionsFriday to move to 6 under.

Story on 7C

Scoreboard

Earnhardt Jr.focused on race

CONCORD, N.C. — With hissister handling all his suitors, DaleEarnhardt Jr. was able to focus onracing for the first time since hebecame a free agent. The result washis best qualifying effort of theseason.

Earnhardt will start fourth inSunday night’s Coca-Cola 600 as hetries to snap a 37-race winlessstreak. He’ll do it with an interimcrew chief — regular Tony Eury Jr.is serving a six-race NASCARsuspension — but plenty ofconfidence that he can drive to hisfirst points victory at Lowe’sMotor Speedway.

Story on 3C

MLBAmerican League

Cleveland 7, Detroit 4L.A. Angels 10, N.Y. Yankees 6Oakland 3, Baltimore 2Minnesota 4, Toronto 3Seattle 10, Kansas City 2Chicago White Sox 5, Tampa Bay 4Boston at Texas, (n)

National LeagueN.Y. Mets 6, Florida 2Pittsburgh 10, Cincinnati 4, 10 inn.Philadelphia 8, Atlanta 3Washington 5, St. Louis 4Houston at Arizona (n)Milwaukee at San Diego (n)Colorado at San Francisco (n)Cubs at Dodgers (n)

Romero leadsby two strokes

Full Run: $56M Zoned: $61M

EDITOR’S NOTE ............ 4OPINIONS.................... 4JOB FAIR....................... 8TRANSACTIONS ......... 14CONSTRUCTION ........ 16

PARADE OF HOMES .... 23THE OBJ LIST ............... 20SOCIAL HOUR ............ 26ON THE MOVE........... 28CALENDAR ................. 28

Slowdown:Built to last?

SEE E-ONE PAGE 12

LEAN YEAR: Brad Benton, left, and Scott Keathley of Romeo & Sons work on the rooftop of a home in Summerset Estates in southeast Ocala.

ERICA BROUGH/OCALA BUSINESS JOURNAL

R E A C H I N G M A R I O N C O U N T Y & T H E H E A R T O F F L O R I D A

MARION COUNTY CHICK-FIL-A OPERATOR EARNS NATIONAL RECOGNITION FROM HIS COMPANY

DAVID COSTA’S TILE AND GROUT CLEANING FIRM SEES MARKET POTENTIAL IN THE AREA

LONGTIME FLORIDA GROCERY CHAIN DECIDES TO SCRAP BRAND, CHANGE FOCUS AFTER 50 YEARS

PAGE 10 PAGE 30 PAGE 6

Planning has new meaning for BaxleyBY MARIAN RIZZOOCALA BUSINESS JOURNAL

OCALA — Dennis Baxley laughs at the irony of a billboard that bears his picture and the words, “Planning For the Future – It Just Makes Sense.”

That message recently hit home when Baxley’s longtime business partner, John Hiers, died at the age of 73 on Feb. 6. The co-owner-ship of Hiers-Baxley Funeral Services transfe-rred to the Baxleys but left them facing a sizea-ble estate tax next November.

“This is really a cruel joke, because I’m always encouraging people to do advance planning for funerals,” said Baxley.

Though Hiers and Baxley had drawn up a succession plan, Baxley admits that he could have done more preparation.

SEE BAXLEY PAGE 12

Special Report on the construction industry begins inside

Deal or no deal, E-One property likely to hit marketBY RICK CUNDIFFOCALA BUSINESS JOURNAL

OCALA — Much has been made in recent months of the fate of fire truck manufacturer Emergency One's new $50 million plant. Re-gardless of whether the company stays here, with the benefit of a $26.7 million incentive package, or goes to greener pastures out of state, the company will leave a significant asset when it moves out of the current facilities.

Multiple buildings on two sites will be vacant when E-One moves to a single new 375,000-square-foot plant. Owned by E-One corporate parent Federal Signal, those facilities could be on the market once E-One relocates to the new plant.

PARADE OF HOMESMARION COUNTY’SANNUAL BUILDERS’SHOwCASE IS SET FORAPRIL 28-MAY 13. SEESPECIAL REPORT

PAGE 23

WORK SPACEOCALA REAL ESTATEOFFICE HOUSESIMPRESSIVE COLLECTIONOF SPORTS MEMORABILIA,PICTURES

PAGE 7

SEE CONSTRUCTION PAGE 16

$ 1 . 2 5