Keeping Biological Anthropology in Anthropology, and Anthropology in Biology
Nataša Stuper - Next · Anthropology of Social Networking Research Projects Directory....
Transcript of Nataša Stuper - Next · Anthropology of Social Networking Research Projects Directory....
Nataša StuperScience Communicator
Networking as a Key Element of Networking as a Key Element of Innovation and Technology TransferInnovation and Technology Transfer
Why scientists should care about science Why scientists should care about science communication?communication?
● A social responsibility to inform the public, the media and the stakeholders where (and how) their scientific data should be used
● To share the scientific excellence and the innovation of a science institution
● To create a new ties between research and industry
● To show how the outcomes are relevant to our everyday lives
● To create in the public a positive attitude toward the science and its results
Science, share it
Science Science meetsmeetsBusinessBusiness
Craig Venter, Craig Venter,
The Human The Human Genome ProjectGenome Project
Try to search funds, but think about becoming the manager of yourself
How can I bring science to the public?How can I bring science to the public?
Crucial questions: Is my research relevant for:
● just the scientific community?● industries or other investitors?● general public? ● policy makers?
The way of sharing your results depends on your target
Scientists
Industry (societies, publishers)
Institutions
Government
Non ProfitGeneral public
Who to target?Who to target?
● Focus on objectives and target audience
● Focus the attention on national and regional authorities and other public and private funding sources to the needs and eventual benefits of (your) research
Communications toolsCommunications tools
- Press Release
- Publications: articles, conference proceedings, books
- Events: conventions, seminars, workshops, exhibits and conferences
- Campaigns: multimedia presentations, video, advertising
- Internet, social networks
- Open access scientific publishing
CGIAR Climate
Publish a summary of your results and information about your projectPublish a summary of your results and information about your project
Communication is not something that you give to someone as a task on the side; it’s really one of the most important aspects of running a successful project
How and Where to communicate?How and Where to communicate?
Disseminate your results through different channels Disseminate your results through different channels
How and Where to communicate?How and Where to communicate?
Engage the public, the media and stakeholder in the projectEngage the public, the media and stakeholder in the project
How and Where to communicate?How and Where to communicate?
poptech
Ensure continuity and up to dateEnsure continuity and up to date
How and Where to communicate?How and Where to communicate?
Enhance your reputation and visibility at local, national and Enhance your reputation and visibility at local, national and international levelinternational level
How and Where to communicate?How and Where to communicate?
runneralan2004
Food Science: a “sexy” topicFood Science: a “sexy” topic
Create a bridge (a strategic communication) between Food Science and Public Perception in a language with which the consumers can relate
Media have to explain and understand the process, not just present the finished product
Educate and inform Consumers
We all have an intimate relationship with food: it is a primary, everyday part of our lives...
Sara Maino
When scientists are silent or don’t know how to communicate, you can ensure science does not win
Food between tradition and innovation: are Food between tradition and innovation: are biotechnology an evil?biotechnology an evil?
Consumers’ innovation acceptance is too law: a lack of trust and a lack of knowledge of appropriate methods and skills
Communicating food-related risks
Bad communication
Sharing Science Research in the Age of Digital Sharing Science Research in the Age of Digital MediaMedia
Today the multimedia content is the norm and not the exception
Science_2.0
Build your Science NetworkBuild your Science Network
Involved the stakelhoders and the public in your project
Communication is a way to keep all partners actively involved in the project
To amplify your work
To collaborate with others and share ideas
To advance the public understanding of different science issues
To ensure a fast project dissemination
To amplify your work
Networks of Scientific ResearchNetworks of Scientific Research
Researchgate
The SCOPE Network
Graphene Week
Anthropology of Social Networking Research Projects Directory
Communication 2.0: the importance of digital Communication 2.0: the importance of digital mediamedia
If you're not online, you don't exist
Building and maintaining an online presence and an online science agorà will enable you to reach out directly to the public and to the stakeholders
ScienceOnline
Examples of good practice Examples of good practice
www.frionline.it
Glifeprogram
Nutrigenefood
www.asoltech.it
Thank you!Thank you!