NASSP's Principal leadership 2019 Media Kit · Media Kit. table of contents ... sufficient quantity...
20
NASSP's Principal leadership 2019– 20 Media Kit
Transcript of NASSP's Principal leadership 2019 Media Kit · Media Kit. table of contents ... sufficient quantity...
NASSP's Principal leadership 2019–20 Media Kit
table of contents
Principal Leadership 01
Readership and Buying Habits ........................................................... 03
Editorial Calendar ............................................................................ 04
Rates and Specs .............................................................................. 05
Artwork Guidelines ........................................................................... 06
Advertiser Information ...................................................................... 06
Digital Properties 07
NASSP Websites ............................................................................. 08
NASSP E-Newsletters ..................................................................... 09
M A R C H 2 0 1 9LEADERSHIPPRINCIPALA Publication of the National
Association of Secondary
School Principals
The Value of Co-TeachingFrom Isolation to Collaboration
44
Avoiding Burnout 10 Practical Strategies
50
Empowering Adult LearnersLeading With Personalized Support
54
Engagement Offers Connections, Partnerships34
Alumni Programs Enrich Communities
principal leadership
1
*Results based on 2014–15 Principal Leadership readership survey.
ore than 22,500 decision makers in secondary schools throughout the country receive Principal Leadership for the information and direction it
contains, which can help them improve their practice. You’ll want your product or service in front of our readers when they are deciding what change to make, what program to adopt, what product to purchase, and what service to contract to make their middle level and high schools better places to learn.
Readership and Buying HabitsWhether enhancing the facility or the instructional program, principals and assistant principals have a great deal of discretion in determining the products and services from which the school can derive the greatest benefit. The following overview reveals NASSP members’ purchasing habits and power.
M
More than 90 percent of readers rated the publication as excellent or good in:*
• Usefulness of content• Ability of headlines to entice them to read an article• Cover art and text that encourages them to open and read• Relevance of content to their work• Overall satisfaction with the magazine
Circulation: 22,500+ What do NASSP members purchase?*
66.3% Awards, certificates, recognition services59.1% Curriculum programs58.5% Professional development programs54.9% Textbooks53.2% Furniture52.4% Audiovisual equipment49.0% Reference books48.2% Fundraising programs47.9% Character education programs46.2% Technology and computer hardware45.1% School safety programs and equipment43.7% Test preparation programs42.9% School photography42.3% Yearbooks 42.1% Career and guidance programs41.5% Signage40.1% Stationery products38.4% Physical plant/facilities equipment and supplies 35.4% Customized supplies and clothing33.7% Distance learning programs29.5% Uniforms/caps and gowns29.5% Business machines28.1% School reform programs25.9% Vending machines
Catch one principal’s Interest AND influence thousands of teachers and students.
KIM DANIELE [email protected]
410-584-1975
2
Members value Principal LeadershipPL readership
76%Consider PL required reading
87%Value PL because it’s published by NASSP
98%Find PL useful in their jobs
99%Find the authors credible
46% Visited the advertiser’s website
32% Discussed ad with others
31% Filed ad for future reference
21% Passed ad along to others
17% Purchased product/service
56–65 26–35
36–
45
46–55Ages of NASSP
members
2012–13 NASSP Principal Leadership reader survey.
Positions held by NASSP membersnPRINCIPALS
n ASSISTANT PRINCIPALS
nOTHER
nOTHER ADMINISTRATORS
Where members’ schools are locatedn SUBURBAN
nRURAL
nURBAN
Member reader habitsn SAVE THEIR COPY
nREAD AT LEAST HALF
nREAD EVERY ISSUE
nREAD FOR MORE THAN 30 MIN
81 79 77 74
40 34 26
51 32 9 8
NASSP members take action!
Readex Research Survey
KIM DANIELE
410-584-1975
SEPTEMBER 2019
• Teacher Retention/Dealing With Teacher Shortages• Assistant Principal of the Year• Ensuring Students' Emotional Health; National Principals
Conference Highlights; Building Ranks Framework
AD CLOSE: JULY 8, 2019
ART DUE:JULY 15, 2019
OCTOBER 2019
• Engaging Stakeholders on Technology; Digital Principalsof the Year
• Female Students and STEM at the Middle Level• AI and AR in the classroom; Virtual Bio Labs; STEAM
and Startups• Digital Principals
AD CLOSE:AUGUST 5, 2019
ART DUE:AUGUST 12, 2019
NOVEMBER 2019• Helping Students Overcome Trauma• College Preparedness and Life Skills Training; Vocational
Training Integration
AD CLOSE:SEPTEMBER 5, 2019
ART DUE:SEPTEMBER 12, 2019
DECEMBER 2019
• Rural Education and Intersection With Health and Business• Quick, Innovative, Easily Adoptable Ideas From Principals• Earning College Credits in High School; Connection to Higher
Education and Principal Prep
AD CLOSE:OCTOBER 2, 2019
ART DUE:OCTOBER 9, 2019
JANUARY 2020
• Collaborative Leadership• National Principal of the Year• Dealing With Tardiness and Absenteeism; Using Culturally
Responsive Instruction Through an Equity Lens and Building aDiverse Teacher Workforce
AD CLOSE:OCTOBER 31, 2019
ART DUE:NOVEMBER 7, 2019
FEBRUARY 2020• School Safety• Communication During a Crisis• Trauma’s Effect on Principals; Other School Safety Topics
AD CLOSE: NOVEMBER 14, 2019
ART DUE: NOVEMBER 21, 2019
MARCH 2020
• Special Education Today: Are IEPs Preparing Studentsfor Adulthood?
• Equity and Building Ranks• Podcasts in the Classroom; Are IEPs Preparing Kids for Adult
Life?
AD CLOSE: DECEMBER 18, 2019
ART DUE: JANUARY 2, 2020
APRIL 2020
• Encouraging and Fostering Student Voice• Community and Staff Engagement• Sex Education Done Right; Transgender Issues and
Student Empowerment
AD CLOSE: JANUARY 28, 2020
ART DUE: FEBRUARY 4, 2020
MAY 2020• 2020 National Principals Conference Thought Leaders• Parent Portal Best Practices• Vision V Mission; Health Education
AD CLOSE: FEBRUARY 28, 2020
ART DUE:MARCH 6, 2020
Editorial Calendar*2019–20
410-584-1975
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*Feature topics are subject to change.
Four-Color RatesSpace 1x 3x 9x
Full page $6,450 $6,310 $5,885
2/3 page $6,060 $5,845 $5,680
1/2 page horizontal $5,025 $4,805 $4,615
1/3 page $4,095 $4,040 $3,900
Cover RatesCover 2 $7,895
Cover 3 $7,760
Cover 4 $8,000
Note: Special covers are NOT subject to cancellation.
Inserts available upon request. Contact Kim Daniele at [email protected] or 410-584-1975 for pricing.
Ad SizesSpace W x HFull page bleed 9.25" x 11.125"
Full page 8.5" x 10.375"
2 /3 page 4.516" x 9.541"
1 /2 page horizontal 7.625" x 4.5"
1 /3 square 3.8167" x 3.8167"
1 /3 vertical 2.166" x 9.541"
Magazine SpecsTrim size 9" x 10.875"
Bleed size 9.25" x 11.125"
Safety 1/4" inside trim
Binding Saddle stitched
If your advertisement requires special placement (e.g., right-facing, front section), add 10 percent to the appropriate advertising rate. There is no additional charge for bleeds.
Rates and specs
KIM DANIELE [email protected]
410-584-1975
5
Advertiser InformationADVERTISER RESPONSIBILITIES The advertiser is
responsible for meeting all deadlines, requirements, and submission charges. If artwork that meets the appropriate specifications is not received by the artwork deadline, the advertiser will be responsible for all reserved ad-space fees and applicable charges. Artwork submitted incorrectly will be returned for correction to the advertiser at at the advertiser’s expense NASSP will not be responsible for making corrections to artwork.
artwork guidelines
410-584-1975
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AGENCY COMMISSION Recognized agencies are eligible for a 15 percent commission on reserved ad space, net 30 days. All advertisements are subject to approval by the publisher, and the National Association of Secondary School Principals reserves the right to reject or cancel any advertisement and/or contract. Frequency rates are earned on placement in at least three (3) issues, beginning with the first insertion. All AAAA Contract and copy regulations apply.
File SubmissionHOW TO SUBMIT FILES
Submit files to NASSP.sendmyad.com.
Please supply only a print-ready PDF file. We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.
Do NOT include printer’s marks (crop marks, registration marks, etc) in the file submission.Do NOT include a bleed with fractional ads unless specified.
Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale. We cannot guarantee an exact color match. If advertiser requires a critical color match, please contact Megan Lebo.
The publisher is not responsible for printing errors due to incorrect file preparation. We use an on-screen soft-proofing process. You are not required to send a printed proof.
INSERTS Completed inserts must be supplied, ready for binding, in sufficient quantity to match the press run for the scheduled issue. Contact Kim Daniele at [email protected] or 410-584-1975 for press run before printing your insert. Asample must be provided to Principal Leadership staff at least45 days before publication. NASSP has the right to require that“Advertisement” be printed on any insert resembling editorialor run-of-book material.
NASSP's Advise 2019–20 Media Kit
table of contents
Advise 01
About the Magazine .......................................................................... 02
Readership and Buying Habits ........................................................... 03
Editorial Calendar ............................................................................ 04
Rates and Specs .............................................................................. 05
Artwork Guidelines ........................................................................... 06
Advertiser Information ...................................................................... 07
Digital Properties 08
NASSP Websites ............................................................................. 09
NASSP E-Newsletters ..................................................................... 10
June 2019 | Volume 47, Issue 6
#ICANHELPTips to empower your
student groups on
social media
Bring Change by Rallying Student VoiceHow RSVP drastically
improved school climate
at an Illinois high school
Powering Student Leadership and Engagement
TOP OF The #Work2BeWell campaign unites students from all
backgrounds in raising awareness about emotional well-being
MINDMAKING MENTAL HEALTH
advise
1
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
Received by more than 32,000 middle level and high school activity advisers, Advise is published by NASSP and is the official publication of:
• National Honor Society
• National Junior Honor Society
• National Student Council
Advise circulates four times during the school year, fall through summer. When advisers plan and organize student activities—from dances, concession stands, and spirit assemblies, to fundraisers, service projects, and campus beautification projects—they turn to Advise for ideas and guidance.
Apr/May 2019 | Volume 47, Issue 5
Personalizing the Leadership Experience Accommodate and embrace individuality to the benefit of your students
College Access Strategies for Student Success Implement this tactical approach to help students
Powering Student Leadership and Engagement
Warren E. Shull Award winners reveal their secrets to student empowerment
EXEMPLIFYING EXCELLENCE
Partic
ipat
ion
Statio
n: P
repa
ring
for t
he F
utur
e
“I look forward to the arrival of my magazine and the quick pick-me-up that it provides. As I talk to advisers across my state, I encourage them to use the magazine as a starting point for the month and to use the articles as mini lessons for their student leaders.”Rashaan Davis, adviser, Eaglecrest High School, Centennial, CO
“I have always appreciated the resources, support, and programs of NatStuCo. Specifically, the magazine serves as an invaluable tool for me as an adviser and leadership teacher, as well as to the student leaders in my building. I value the relationship I’ve had with the organization and its response to members’ needs.”Jane Suberg, executive director, adviser, and principalMontana Association of Student Councils, Highwood High School, Highwood, MT
More than 70 percent of readers say they have adopted ideas, strategies, or projects featured in the magazine.
ABOUT THE MAGAZINE
2
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
MORE THAN 32,000 READERS SEE ADVISE EACH MONTH. Readers primarily include:
• Advisers of student councils, student governmentassociations, and other student groups
• Advisers of National Honor Society and NationalJunior Honor Society chapters
• Class officers and other student leaders
• Student activities directors
• Student fundraising groups
WHAT DO THE READERS SAY ABOUT ADVISE?*I turn to Advise for ideas to help run my chapter . . . . . . . .78%
I make time to read every issue . . . . . . . . . . . . . . . . . . . .66%
I share Advise with other chapter/affiliate officers . . .67%
I consider Advise a “must read" . . . . . . . . . . . . . . . . . . . .53%
WHAT DO READERS BUY?Awards, certificates, recognition services . . . . . . . . . . .79%
Decorations and supplies . . . . . . . . . . . . . . . . . . . . . . . . .65%
Fundraising programs . . . . . . . . . . . . . . . . . . . . . . . . . . . .50%
Customized supplies and clothing . . . . . . . . . . . . . . . . .46%
Assembly programs and equipment . . . . . . . . . . . . . . .41%
School spirit products . . . . . . . . . . . . . . . . . . . . . . . . . . . .37%
Motivational speakers and programs . . . . . . . . . . . . . .35%
Career, character, and leadership programs . . . . . . . .31%
Graduation products . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31%
LETTER FROM THE DIRECTORS
Dear Prospective Advertiser,
Thank you for your interest in Advise magazine. Our readers—advisers of the National Honor Societies and student councils—depend on Advise to help them create and implement leadership curricula, fundraisers, service projects, recognition programs, and more. It serves as their guide to being better advisers and running excellent programs—and we’re sure you want your product in front of them when they’re making plans. Thanks again for your interest, and we hope to see your product advertised on our pages soon.
Sincerely,
Nara LeeDirector of National Honor Societies, NASSP
Ann Postlewaite Director of Student Programs, NASSP
* Surveys of NHS, NJHS, and NatStuCo membersconducted in 2011 and 2013.
READERSHIP & BUYING HABITS
3
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
EDITORIAL CALENDAR*
FALL 2019 • Proud to Be First: Preparing First-Generation
College Students• College Admissions Review Processes• Prudential Award Winners• Preparing Students to Be Active Leaders
Ad Close: July 10, 2019Art Due: July 17, 2019
WINTER 2020
• Ensuring Equity in Your Chapter or Council• The Ethics of Advisers and Tackling
Delicate Situations• Exploring Honorary Memberships for Special
Education and ESL Students• Mindful Campaigning and Active Citizenship
Ad Close: October 18, 2019Art Due: October 25, 2019
SPRING 2020
• Empowering Student Voice and Advocacy• Fundraising and How to Responsibly Handle
Those Funds• Health and Wellness for Advisers and Students• Students on Capitol Hill
Ad Close: January 14, 2020 Art Due: January 21, 2020
SUMMER 2020
• Chapter and Council Face-Lift (how to implementchange and improve your chapter/council)
• Keeping Students Safe on and off Campus• Transitions (school activity advisers and school
leaders staying connected)• Student Support Systems and Elevating
School Culture
Ad Close: March 30, 2020 Art Due: April 6, 2020
A VSI ED
4
*Feature topics are subject to change
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
RATES AND SPECS
5
MAGAZINE SPECSTrim size . . . . . . . . . . . . . . . 9" x 10.875"Bleed size . . . . . . . . . . . 9.25" x 11.125"Safety . . . . . . . . . . . . . . 1/4" inside trimBinding . . . . . . . . . . . . .Saddle stitched
INSERTSContact Kim Daniele at [email protected] or 410-584-1975 for pricing.
PLEASE NOTEIf your advertisement requires special placement (e.g., right-facing, front section), add 10 percent to the appropriate advertising rate. There is no additional charge for bleeds.
SPACE W X H 1X 3X
COVER 2 9.25" X 11.125" $3,780
COVER 3 9.25" X 11.125" $3,700
COVER 4 9.25" X 11.125" $3,835
FULL PAGE 8.5" X 10.375" $3,075 $3,000
FULL PAGE WITH BLEED 9.25" X 11.125" $3,075 $3,000
2/3 PAGE 4.516" X 9.541" $2,825 $2,740
1/2 PAGE HORIZONTAL 7.625" X 4.5" $2,150 $2,090
1/3 PAGE SQUARE 3.8167" X 3.8167" $1,540 $1,500
1/3 PAGE VERTICAL 2.166" X 9.541" $1,540 $1,500
RATES
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
SUBMIT AD MATERIALS TO:Submit ads to NASSP.sendmyad.com.
Please supply only a print-ready PDF file. We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.
Do NOT include printer’s marks (crop marks, registration marks, etc) in the file submission.Do NOT include a bleed with fractional ads unless specified.
Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale. We cannot guarantee an exact color match. If advertiser requires a critical color match, please contact Megan Lebo.
The publisher is not responsible for printing errors due to incorrect file preparation. We use an on-screen soft-proofing process. You are not required to send a printed proof.
CHANGES/CORRECTIONSNASSP will charge a fee for any resizing, mechanical and production services, or corrections to existing ads.
INSERTSCompleted inserts must be supplied, ready for binding, in sufficient quantity to match the press run for the scheduled issue. Contact Kim Daniele at [email protected] for press run before printing your insert. A sample must be provided to Advise staff at least 45 days before publication. NASSP has the right to require that “Advertisement” be printed on any insert resembling editorial or run-of-book material.
Contact Megan Lebo for assistance at [email protected] or 410-584-1907.
ARTWORK GUIDELINES
Feb/Mar 2019 | Volume 47, Issue 4
Make the Most of Your MeetingsFeeling like your chapter or council is in a rut? Use these ideas to dig yourself out of it
Go Big or Go HomeCharity fundraising with enormous results
Powering Student Leadership and Engagement
LOOKING OUTSIDE THE CLASSROOM TO ENGAGE STUDENTS
How NatStuCo and the National Honor Societies use service to teach real-world skills
6
A VSI ED
KIM DANIELE • [email protected] • 410-584-1975
ADVERTISER RESPONSIBILITIESThe advertiser is responsible for meeting all deadlines, requirements, and submission charges. If artwork that meets the appropriate specifications is not received by the artwork deadline, the advertiser will be responsible for all reserved ad-space fees and applicable charges. Artwork submitted incorrectly will be returned for correction to the advertiser at the advertiser’s expense. NASSP will not be responsible for making corrections to artwork.
AGENCY COMMISSIONRecognized agencies are eligible for a 15 percent commission on reserved ad space, net 30 days. All advertisements are subject to approval by the publisher, and the National Association of Secondary School Principals reserves the right to reject or cancel any advertisement and/or contract. Frequency rates are earned on placement in at least three (3) issues, beginning with the first insertion. All AAAA Contract and copy regulations apply.
ADVERTISER INFORMATION
NHS, NJHS, and NatStuCo are programs of NASSP
7
Apr/May 2019 | Volume 47, Issue 5
Personalizing the Leadership Experience Accommodate and embrace individuality to the benefit of your students
College Access Strategies for Student Success Implement this tactical approach to help students
Powering Student Leadership and Engagement
Warren E. Shull Award winners reveal their secrets to student empowerment
EXEMPLIFYING EXCELLENCE
Partic
ipat
ion
Statio
n: P
repa
ring
for t
he F
utur
e
digital properties
8
410-584-1975
NASSP websitesNASSP.orgThe official NASSP website
Average views per month: 110,792
Specs and RatesSPACE PLACEMENT SPECS
Leaderboard 728x90 px
Square
Home page only
Home page and internal 250x250 px
SPACE 3 MONTHS 6 MONTHS 12 MONTHS
Leaderboard $900 $1,650 $3,000
Square $750 $1,375 $2,500
student PROGRAMS’ websitesNational Honor Society, nhs.us Average views per month: 299,857
National Junior Honor Society, njhs.us Average views per month: 91,918
National Student Council, NatStuCo.org Average views per month: 27,645
National Elementary Honor Society, nehs.org Average views per month: 11,675
Specs and RatesSPACE PLACEMENT SPECS
Square Sub pages only 200x200 px
SPACE 3 MONTHS 6 MONTHS 12 MONTHS
Square $900 $1,625 $2,950
KIM DANIELE9
Materials contact: Megan Lebo • [email protected] • 410-584-1907
410-584-1975
NASSP e-newsletters
NatStuCo e-bulletinThis monthly email newsletter (sent every month except July) is sent to more than 7,000 National Student Council advisers and provides news, inspiration, and resources to help make their student council a success.
Specs and RatesSPACE SPECS 1 MONTH 11 MONTHS
Banner 610x90 px $200 $2,250
Square 160x160 px $150 $1,600
honor society newsThis monthly email newsletter (sent every month except July) is sent to more than 25,000 National Honor Society and National Junior Honor Society advisers and provides tips, updates, and reminders about Honor Society news and events.
Specs and RatesSPACE SPECS 1 MONTH 11 MONTHS
Banner 610x90 px $250 $2,700
Square 200x200 px $200 $2,250
Materials contact: Megan Lebo • [email protected] • 410-584-1907
KIM DANIELE
