The first advert we looked at as a group was an informational advertisement for Nandos, the only

person who spoke seemed like a Mexican little dwarf and I say dwarf because in my head I can

imagine him to look like a puppet with a sombrero on his head with a big bushy moustache and

dancing around. The advert makes me feel joyful because of the jokey tone of language that was

used and the slogan that he constantly used ‘it’s okay!’ where he means, it’s okay if you have a

mono-brow or facial hair like his sister or you don’t like chicken or you’re such and such, it’s okay for

you to go and eat there because they offer different things and they also don’t care what you look

like, which I think is a good message to get across because most of us may know Nandos don’t care

what you look like as long as they get paid but maybe people who have never been there before will

feel relieved to hear that you don’t have to be a certain way because in very high class restaurants

people who wear what they want will not be excepted as you have to dress formal and in a certain

way.

The advert has packed a lot of highlighted things in a limited amount of time and they try to meet all

your needs, it makes you feel:

Comforted

Happy

Joyful

Fulfilled

Hungry

And it also causes you to think ‘I fancy a Nandos!’

In the background they use music that I would put under the genre ‘Mexican’ and they also use one

of them tiny guitars which gives me more of a reason to think the man is a small dwarf puppet

because only a puppet could play an instrument that small.

Overall I think this advertisement for the lovely Nandos restaurant is funny and it makes you see

nandos in a bright funny light, it certainly changed my perspective on it because I just thought it was

a bland chicken restaurant and I’ve never wanted to go but now I might give it a go instead of a miss!

After reading the ‘Radio Copy Guidelines’ on the RACC website I came to find that this advert may be

slightly offensive because of the use of a foreign accent and they used a Mexican accent whereas

Nando’s is Portuguese, yet RACC say “A fine line can be drawn, for example, between the use of a

foreign accent in a relevant manner and one which is being used to denigrate or mock. While the

mere use of a foreign accent is not precluded in advertisements, it needs to be borne in mind that

humour in advertisements does not necessarily get round the potential to offend.” So maybe they

haven’t gotten around to offending people just yet but there’s no saying it won’t effect anyone, it

will most definitely effect a lot of people. They have also said “When different nationalities or

regional accents are used in advertisement scenarios, care is needed so as not to cause offence by

negative stereotyping or by ridiculing the relevant country, region or racial group”.