1. Advertising

2. ADVERTiSiNG Advertising is a creative process, which involves among other things, planning , preparing, and placing advertisements in the media to achieve certain objectives. 3. Local Area Regional Area National Area International Area AREA An advertisement is decided on taking into consideration whether it is to be shown in in: 4. AREA Local Advertising: Also known as retail advertising. Local area can be village, town or a city. Media used is newspaper, cable network, neon signs, posters, billboards and local cinema. The response expected is Buy at my Store. Eg. Raj electronics, Rajaram stores, etc 5. LOCAL ADVERTiSE 6. AREA Regional Advertising: It is done in a particular region. (Western region, Southern region) The media used are regional television and newspaper. Also outdoor media in a particular region. Eg. Chanya choli, Aam ras, etc 7. REGiONAL ADVERTiSE 8. AREA National Advertising: This advertising is undertaken by marketers who sell their products throughout their nation. Advertisement are respect of branded products. The response expected is Buy my brand. Eg. Parle G, Amul, etc 9. NATiONAL ADVERTISE 10. AREA International advertising: This in undertaken by MNCs, airlines, hotels and exporters who promote their products/ services in different countries. The international advertisers may/ may not use same advertise world wide. Eg. Cadbury, Nestle, etc 11. INTERNATiONAL ADVERTiSE 12. ANY QUESTiONS???