EVERYTHING’S BIGGER IN

HOW TO MAKE YOUR WEBSITE A BIG SUCCESS

Namwolf Marketing Best Practices Committee Presents

MAYRA A. JIMENEZMarketing Director, AlvaradoSmith

AMY KURSONManaging Partner,Reyes Kurson, Ltd.

MICHELE RUIZ

President & CEORuiz Strategies

JENNIFER SCHALLER, ESQ.

Managing Director and Co-Founder

National Law Review On-Line Edition

LISA DELANEYPresident/Co-

FounderPower Design

Why is it important to have a well-designed website?

Words are not enough

Usage of the right colors are important

It’s tough to changea first impression

Resource: Why First Impressions Are Difficult to Change: Study

Your

is your

The

Humans react

of attractio

nSTRONGLY

• The mood of red changes dramatically when lightened or darkened

• Blue is associated with

• Closely related to nature and growth

• Can bring feelings of

• Can convey sophistication or villainy

• Evokes feelings of , and

and• the emotions; lowers blood pressure

and• .

or convey • Yellow is inviting and can create an open atmosphere

• Denotes and

Source: http://creativebeacon.com/consider-eye-catching-psychology-attraction/

What type of research should law firms do prior to putting together a website?

Getting the right designer, the right team, both internally and externally. Research what your competitors are doing. What are they missing? What can you improve on?

What are your clients looking at? Find your keywords and develop a strategy on content.

Do I need a web designer? Can I do it myself

to save some money?

you need aweb designer.

don’t usedo-it-yourself

package

What are some of the latest and most important trends in website design?

80%

Mobile Responsive or

of internet users own a smartphone

Emerging devices used to search the internet

How does a law firm speak to its target audience?

Evaluate the

on your

COPY, IMAGERY, ETC.

How does a law firm decide what content it needs and should have on its website?

Do a content inventory

and assessment.

“What content do

I already have?”

Why are infographics important?

 

(noun)

: a visual image such as a chart or diagram used

to represent information or data.

"a good infographic is worth a thousand words"

infographicsgrow traffic

or more

USING

Source: https://www.customermagnetism.com/infographics/what-is-an-infographic/

Are Blogs, Newsletters, Alerts, Videos, Podcasts good for helping SEO (Search Engine Optimize) law firm websites?

How should a law firm determine the best imagesto use for its website? Stock images vs hiring a professional photographer?

This slide will be examples of good staff photos – use Griesing Law

This slide will be samples of good stock photographyUse Shemtob Law samples

How does a law firm pull people back to its website?

It’s about what you are

You need a content distribution strategy Helps with: SEO, Social Media Marketing, Content Marketing,

Sharing…

How often should law firms update website content?

How important are analytics – in providing feedback – tracking interested clients?

Google Analytics Is Free What Is Successful on our Website and Why?

Focus on Two Basic Google Analytics Features Who is Reading Your Content

Acquisition (how did you get people to your site)

Who Has Linked to Your Content

What Keywords Were Searched on Search Engines to Get To Your Content

What is your best advice for attorneys with respectto their websites?

Who will be creating the

content?

Do you have the resources to create the

content?

Do you have existing

content or do you need to

create the content?

• Target Clients• Business Goals

What are some design best practices to incorporatein a good website?

Who would you ?

Photo Credits: Apple, Google