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Myrtle Beach Area Chamber of Commerce President & CEO

Myrtle Beach, SC

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ABOUT THE MYRTLE BEACH AREA CHAMBER OF COMMERCE Myrtle Beach Area Chamber of Commerce is a nonprofit organization committed to promoting, protecting, and improving the business community for 80 years. The chamber serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach, Pawleys Island, Socastee, and Carolina Forest.

ABOUT OUR MEMBERS The Business Development Division represents 2,700+ member investors within the business community. Almost 80% of that number are “small business” meaning they have 10 or fewer employees. In terms of industry segments, 29% are hospitality, 19% are retail, and 52% represents the services, general business and other categories. By area, 15% are in the north strand, 15% are in the south strand, 47% are in Myrtle Beach and 8% are in the “other” category which indicates they are out of the area. Our top five categories of membership are: Restaurants, Retail, Services, Amusements and Other. Fifty percent of the membership is considered “tourism” related. ABOUT THE MYRTLE BEACH CONVENTION & VISITORS BUREAU The Myrtle Beach Area Convention & Visitors Bureau is a non-profit organization that is the officially recognized marketing organization for the Myrtle Beach Area, known as the Grand Strand. Its mission is to market and promote the Myrtle Beach area as the premier beach destination in the United States for individuals, families, groups, and business travelers. The CVB represents the following cities and towns: Myrtle Beach North Myrtle Beach Surfside Beach

Garden City Beach Little River Conway

Loris Aynor Atlantic Beach Murrells Inlet Litchfield Beach Pawleys Island

ATTRACTIONS AND THINGS TO DO Go beyond the beach with thousands of fun activities and attractions. When you're here, the beach is your playground with over 60 miles of sand, sun and sparkling Atlantic Ocean. And while a trip to our beach is a must when visiting the Myrtle Beach area, the fun extends beyond our shores to over thousands of area activities and attractions. HOTELS & LODGING When planning your trip to Myrtle Beach, there are plenty of choices when it comes to selecting accommodations for your stay. Choose from Myrtle Beach resorts, oceanfront hotels, campgrounds, motels, cozy beach homes, condo rentals, and more. RESTAURANTS & DINING Enjoy delicious cuisine from a variety of Myrtle Beach South Carolina restaurants, from mouthwatering seafood and steaks to scrumptious pastries and coffee. After an afternoon at the beach, enjoy a light lunch at a local deli, where your family can relax while taking in the ocean's natural splendor. In the evening, sophisticated palettes will take pleasure in the gourmet dining available, while casual diners can enjoy steakhouses and buffets. Click here to choose from the wide range of South, Central, and North Myrtle Beach restaurants.

• Myrtle Beach Area Chamber of Commerce • Visit Myrtle Beach - Visitor Information • Myrtle Beach Area Relocation Information

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VISITOR BASE An annual study prepared by DK Shifflet estimated the Myrtle Beach destination greeted 18.6 Million visitors in 2016. Using monthly occupancy data as compiled by Coastal Carolina University, it is further estimated that approximately 6.7 Million of these visitors or 36%, visited the destination during the destination’s Summer (peak) Season, defined as June, July, and August. It’s estimated that approximately 5.2 Million visitors or 28%, visited the destination during the Spring Season, the destination’s 2nd most active season, defined as March, April, and May. The average length of stay is estimated at 2.5 to 3.0 days, with longer stays experienced during the Summer Season, moderated by shorter stays during the destination’s “shoulder” seasons. The destination’s top 10 feeder states during the Summer Season include North Carolina and South Carolina (excludes Horry County) ranked #1 and #2, together comprising approximately 38% of all visitors, with Ohio, Virginia, Pennsylvania, Georgia, Maryland, New York, West Virginia and Tennessee rounding out the group in descending order. The seasonal profiles for the destination’s “shoulder seasons” also reflect the Carolinas in the top 2 positions. GROUPS & TOURS The Myrtle Beach Area of South Carolina is known for our wide sandy beaches and even wider variety of options to keep groups entertained. Create the perfect tour that offers something for everyone. Take advantage of more than 100 championship golf courses, seven live entertainment theaters, thrilling amusement parks, beautiful sculpture gardens and an assortment of other activities. Pick your style of shopping at one of three area malls, two factory outlet centers, a multitude of fabulous boutiques and our newest urban village, Market Common. Let's not forget the activity that keeps folks fueled for fun. Dining on the Grand Strand is easy, the difficult part is choosing from hundreds of fine restaurants offering a variety of flair. A great location, mild climate and unrivaled attractions are just a few of the qualities that make the Myrtle Beach area the perfect setting for any kind of gathering. Whether you're planning a family reunion, motor coach group tour, music festival/performance soiree, student group outing, sports group event or reuniting with fellow retired military friends we invite you to plan your next group get-together with us. MEETINGS & CONVENTIONS With 18.6 million visitors to the Myrtle Beach area annually, it seems everyone knows about the area's spectacular beaches, challenging golf courses and fresh local seafood, and Meeting & Group Planners are quickly learning these features, and many others, have helped to evolve this popular vacation destination into a premier location for meetings, conventions, reunions, motor coach, and sports groups. From charming waterfront resorts along the Intercoastal Waterway to oceanfront convention hotels along the Atlantic Ocean, the Myrtle Beach area offers varied meeting facilities for groups as large as 5000 people. Below is a quick reference to hotels and facilities offering meeting and function space. Click here for a complete alphabetical listing of meeting accommodations.

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POSITION SUMMARY Position Title: President & CEO Reports To: Chair of the Board of Directors PURPOSE

• Chief administrative executive ultimately responsible for the total operations of the Myrtle Beach Area Chamber of Commerce.

• Serve as the primary staff point of contact for the officers, Executive Committee, Board of Directors, and members. • Formulate, plan, organize, and administer objectives and policies for achievement of major area goals. • Coordinate the organizations’ Strategic Plan and Program of Action, structure and procedures. • Lead the Chamber in providing services, grants and other available funds to accomplish the Chamber’s overall

mission. Establish short- and long-term goals to continually grow the Chamber in its service to its members. ESSENTIAL FUNCTIONS

• Formulate, plan, organize, recommend and administer policies and programs relating to the Myrtle Beach Area Chamber of Commerce, which includes current and long-range planning for achievement of major area goals.

• Manage and coordinate the functions and staff of the departments and divisions of the chamber. • Serve as an advisor to the Chairman of the Board, Officers, Board of Directors and provide leadership in the

formulation of objectives, programs, and policies. • Develop plan of work of committees, task forces and other groups to accomplish the program of action and monitor

progress. • Convey the organization’s mission, purpose, philosophy and objectives and their relationship to the staff and Board

of Directors. • Select, develop and manage an adequately staffed organization, assign duties and functions, define lines of

authority and responsibility and set up an effective system of operation. • Establish and maintain a satisfactory working relationship with community leaders, public officials, private and

public agencies. • Works with local, regional and national media, including trade, travel and news media, to communicate on behalf

of the chamber. • Accountable for the finances of the chamber and management of chamber resources, which includes the planning

of the budget, control and audit of the approved budget and the placement and monitoring of all private and public funds (including but not limited to TDF, A-Tax and Matching Dollars).

• Approve disbursements, sign checks and maintain general control of expenditures. • Make public addresses to various organizations, professional and civic groups in the area concerning the

organization and the area activities and purpose. Serves as primary spokesperson for the organization. • Identify new funding sources and monitor existing funding sources useful in accomplishing the Chamber’s overall

mission. • Keep the Board informed of pertinent information. • Maintain and/or improve member satisfaction. • Maintain and/or improve staff relations.

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REQUIRED BACKGROUND, SKILLS & ABILITIES

• A minimum of 10 years of executive level experience preferably within a Chamber or DMO. • Bachelor’s degree in Business, Marketing, Political Science, Finance or related field. • Experience working with boards and/or multiple stakeholder groups, including local political officials • Board governance and management experience highly desirable • Should have a demonstrated record of cooperation and collaboration with other organizations in working for the

advancement of community goals, tourism development, advocacy, membership development, job growth and community service.

• Significant experience and proven success in the areas of deployment, market research, accountability and tracking. • Understands brand management: capable of leading a community effort to improve the Myrtle Beach brand. • Able to guide the staff in placing TDF, A-Tax and Matching Dollars monies and monitoring the success and

placement of these monies. • Excellent presentation skills. • A team leader who works well in a collegial management environment but is equally comfortable in a more

competitive corporate environment. • Outstanding oral and written communication skills. • Ability to efficiently handle multi-tasked operations. • Ability to work effectively with the media. • Ability to establish and maintain effective working relationships with personnel as well as board members and the

general membership. • Ability to be flexible regarding business hours and accepting new responsibilities.

IDEAL CHARACTERISTICS

• Strong relationship builder • Exceptional consensus builder and diplomatic • Exceptional communication skills • Charismatic • Politically savvy • Visionary • Transparent and trustworthy • Humble but confident • Exhibits high integrity at all times. • Results oriented • Genuine and authentic

KEY PRIORITIES FOR THE FIRST 6 – 12 MONTHS

1. Begin to develop strong and meaningful relationships with all stakeholders/constituents and maintain effective on-going communication. Constituents include but are not limited to customers, staff, board, industry leaders, business leaders, city, county and state elected officials, other partners and vendors.

2. Get up to speed quickly on the I-73 Interstate initiative. 3. Develop a local public relations strategy to help support the Chamber’s objectives and define measurable results. 4. Continue to support the efforts to expand airlift to the destination. 5. Create a plan to develop and advance the staff to meet the current and future needs of the Myrtle Beach

communities. This document is not a contract of employment, prior documents on this subject are revoked, and employment with the Myrtle Beach Area Chamber of Commerce is at-will.

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If this could be a great opportunity to extend your professional reach, please respond through the SearchWide website or email your resume to the following SearchWide Executive:

Mike Gamble, President & CEO | SearchWide

www.searchwide.com | gamble@searchwide.com 651-275-1370 Direct | 651-308-1115 Mobile

MBACC ORGANIZATIONAL CHART

CHIEF EXECUTIVE OFFICER

ADMINISTRATION

BOARD OF DIRECTORS

BUSINESS DEVELOPMENT

TOURISM SALES & MARKETING

MEMBERSHIP

• Business Dev. Programs

• Member Sales / Renewals

• Member Services

• Community / Chamber Events

STAFF

EVP of Business Dev.—Diana Greene Director of Business Dev.—Cindy Ott

18 additional staff

ADVOCACY

• State Government

• Federal Government

• I-73 Association

STAFF N/A

• Group Sales

• Advertising

• Publicity & Promotion

• Marketing Production

• Information Services*

• Visitor Centers*

*Managed by EVP of Business Development

STAFF

EVP of Marketing—Scott Schult Director of Marketing—Diane Charno Director of Group Sales— Kim DaRoja

12 additional staff

COMMITTEES Membership

North Strand Council Small Business Council South Strand Council

West of the Waterway Council Young Professionals Council

Diversity Council

COMMITTEES Advocacy Council

• Executive Office

• Accounting

• HR

• IT

COMMITTEES Finance Review

STAFF EVP of Finance—Amy Villasenor

Board Liaison—Exec Assistant to CEO 7 additional staff

COMMITTEES Marketing Council CVB Group Sales

Advertising & Publicity Fulfillment

EXECUTIVE COMMITTEE