MyCatholicVoice 122008

8/14/2019 MyCatholicVoice 122008

1/28

Proprietary and Confidential, Catholic Content, LLC 2008

Overview

November 2008


2/28

What is Web 2.0?

MyCatholicVoice Mission, Objectives, Target

Demographics

Accomplishments, Future Plans

Overview



3/28

The Web as Information Participation

Rich Media e.g. (Audio and Video)

Engaging, Intelligent Recommendations

Social Networking; Social Marketplace, Content

Centered Communities

Wikis Communities own and exercise control

over the data community replaces expert

Everyone Becomes a Publisher: User

Generated Content

What is Web 2.0?



4/28

What if Web 2.0 is applied to the ecclesialchallenges and opportunities of the worlds

1.2B Catholics?



5/28

What is Web 2.0?

MyCatholicVoice Mission, Objectives, Target

Demographics


Overview



6/28


The mission of MyCatholicVoice is to

capture, organize and share the tradition of

the Catholic Church for the next millennium.

MyCatholicVoice Mission


7/28

Picture18

Distribution &

Settlements

Social

Networking

UGC-

Rich Media /Streaming

Web 2.0 Success Models

Everyone is a Publisher + Publishers

User Generated Content, trusted voices +Dialogue

A niche community, yet sufficient scale

Specifically Catholic identity

Technologically flexible, scalable

Industrial strength, global capability

Content Delivery Network / Search / Advertising

MyCatholicVoice is a hybrid

of several Web 2.0 businessmodels, optimized specifically

to meet the needs of the

current - and future -

Catholic population.

http://www.myspace.com/http://www.myspace.com/


8/28

VS.Millennial The rest of us!

Our Target DemographicDesigned for the Younger Church



9/28

More than YouTube for Catholics

The ability to blend

user generated

content AND the

best charisms of

the Catholic

publishers allow

MyCatholicVoice tostay in the center

of the church.



10/28

Customizable Group Home Page

Free group

function allows

content centered

communities to

explore, share,

recommend, blog,

and expand theirinternet presence.

Parishes,

Organizations,

Youth Groups,

Universities, and

others can

leverage their bestby sharing

modules.



11/28

Publisher Media Page

Publishers can sell

related items on

MyCatholicVoice, or

link to their site or

another site --for

fulfillment of

physical goods ORcan link to other

items for sale on

MyCatholicVoice.



12/28

Search Results Page


Browse and search

algorithms allow for

exact match, multiple

views, and category

filters


13/28

MyCatholicVoice provides rich advanced search capabilities based on

Catholic constructs as well as user defined tags

Catholic Search



14/28

Neo-conservative

Right

CharismaticCatholic

Progr

essive

FaithfulC

atholic

Fallen Away

Catholic

Liberal!

ClosetCatholic

Conservative

Catholic

Left

PostVat

icanII

ReturningCatholic

Cafeteria Catholic

The diversity of the Catholic Community presents special challenges in creating a

tolerant, open, and respectful dialogue on complex issues. MyCatholicVoice

addresses this with Web 2.0 best practices and unique capabilities.

Bad Catholic

Good Catholic

SocialJ

ustice

Governa

nce

Theology

Doctr

ines

Spirituality

Liturgy

Ecumenism

Identity

Practice

Catholic Diversity



15/28

Segment Self-Identifier

MyCatholicVoice.com utilizes a unique scheme for an enhanced user

experience which is based upon the users self selected relationship toCatholicism.

Thanks for registering! To enhance your MyCatholicVoice.com experience, please choose

from one of the following icons that best describes your relationship to Catholicism:

Defends the rules more

Follows the rules more

Considers the rules more

Dont know the rules the rules more

The rules dont apply to me more

The Segment Self Identifier allows an opt in for: Customized, configurable web presence Geographically and culturally relevant quotes and images More insightful ratings for users Targeted marketing for advertisers



16/28

Traditional Internet Rating

Youtube

Ebay

Amazon



17/28

MyCatholicVoice vs Traditional Rating

MyCatholicVoice allows opt in for ratings displayed by SSI, which providesenhanced user insight into the medias personal relevance to them.

Composite Rating

312 ratings 265 ratings 281 ratings 1104 ratings 115 ratings



18/28


Sources of Content Consumers of Content

Video

Music

Spoken word

Documents

Images

Podcasts

Blogs

Infrastructure Operating Partners

UserGenerated

Content

CommunityGenerated

Content

Published

Content

IndividualConsumers

Ministers

InterestGroups

VirtualEvents

Upload+Blog

Explore+Shop+Rate+Comment

MyCatholicVoice Capabilities

MyCatholicVoice Operating Model


19/28


DR

M

Com

mun

ity

Func

tions

BlogsPu

blis

hed

For

Fee

Con

tent

Full Support Partial Support Does Not Support

Adv

ance

d

Sea

rch

Catho

lic

Me

ta-D

ata

C

onte

nt

Ra

ting

M

ulti-

Lang

uage

UserG

enerated

Content

Sna

cks,

Mea

ls,

D

esse

rts

Itunes

Disc

ussi

onFor

ums

Catho

lic

Ident

ity

Youtube.com

MyChurch.org

Beliefnet.com

Faithstreams.com

LovetobeCatholic.com

Godtube.com

Picture268

Web

2.0

Alternatives Assessment


20/28

Revenue Sources

Revenue Sources Pricing Construct(s)Recurring/

Non-Recurring

Advertising Sales

Product Sales

Subscription Services

Software License

Ad word Click through Online ad CPM Dessert Click through

Subscription Based Free and for fee options

Groups Resource Centers

Transaction Based Subscription

Contract Based

Recurring

Recurring

Non-Recurring

Non-Recurring


21/28

Technology Overview

MP3 Devices

Audio/Video Data

Catholic Meta-Data

Transl

atIon

La

yer

General PurposeComputers

Cell Phones

FM Broadcasts

Satellite Radio

Cable/Broadcast TV

IP-TV

*Patent pending

*

- Encoder Version- Bit Rate- Sample Frequency- Genre- Author- Size- Sample Frequency- Audio / VideoContent

- Roman Calendar- Catechism- Catholic Sacraments- Feasts- Saints

- Scriptural References- Seasons- Church Document References

Mobile PDAs

Structured Search

Phase 1

Future Phases

Unstructured Search

- Themes/ Topics- User defined Tags



22/28

MyCatholicVoice provides patented system for Catholic publishers

to enhance sales of related items.

Snacks Meals

Short (3-5 minutes) Entertaining Easy to create &

post May be User Generated

Content (UGC)

Digital Media Extended content Related to snacks Free or Fee Extended Content via

Downloads

Desserts

Physical Media Free or Fee* Related to snack or meal External to

MyCatholicVoice ordirected to other offerings

on MyCatholicVoice

Video

Image

Audio

* Click thru charge applies

Snacks, Meals and Desserts



23/28

GodTube demonstrates both the opportunity and the challenge

if the Catholic community does not seize this opportunity

Soft launched in January 2007 with a public launch in August 2007

Fastest growing Web site, with growth at nearly 1,000% per month since publiclaunch

3 million unique monthly visitors with over 13M monthly page views

50,000 hours of digital content in archive, and 30,000 hours available online

65% of content is user generated - over 2,000 digital media items per week

35% of content is professionally produced; 10,000 to15,000 hours of content frompublisher and producer partners.

Over 850 communities established in 6 months, with largest communities nearing

1,000 members. 50 new groups added per week. Only 6 groups have designatedthemselves as uniquely Catholic.

All user generated content and comments are manually reviewed prior to makingpublic.

Recently announced $30M investment by GLC Partners as part of $150Mcampaign.

A Comparable - GodTube Metrics



24/28

MyCatholicVoice is distinct from alternatives in

mission, design, features and target demographics

Reinforcement of Catholic identity, culture, mission

User Generated Content + Publishers - Publishers in the center of the site for quality,identity and mission reinforcement; Publishers have contracts for settlements on soldmedia

User Generated Content can be linked to copyrighted content for value creation for

publishers

Publishers and contributors can link audio, video, documents and photos for playlists andcompilations to be downloaded (eg., album with sheet music with lyrics)

Editorial Advisory Board to provide input on community identity issues

Community function allows password protected access to content for controlled access toa particular groups media items (Parish, University, Youth Group, ConferenceParticipants)

Unique safeguards and Catholic identity features:

Profanity Filter

Clergy icon (after background check)

Uniquely Catholic Data Model supports search engine, (e.g., Lectionary, CCC) Snack/Meal/Dessert capability allows for Content Referral Links - for enhanced sales of

MyCatholicVoice vs. Alternatives



25/28

Deployment Approach

Our current deployment approach is market driven,

with the ability to shift based on church mission priorities.

Low

Market Based Deployment

(1) Sources: Economist Statistical Summary, Adherents.Com, CatholicContent LLC Research(2) Sources: 2007 Pontifical Yearbook

Low

High

High

TechnologyReadine

ss

#DomainNames

Catholic Population

USA (61M 26%)

Brazil (135M 87%)

Mexico (86M 95%)

Philippines (58M 83%)

Italy (56M 97.2%)

France (48M 82%)

Spain (37M 94% )

Columbia (32M 92%)

Argentina (31M 91%)

Germany (28M 35%)

EX

AM

PLE

Low

Low

High

High

TechnologyReadin

ess

#DomainName

s

Catholic Growth Projected

USA

Italy

France

Germany

Spain

Mexico

Dominican Republic

Ecuador

El Salvador

Haiti

Kenya

Tanzania

Costa Rica

Guatemala

Honduras

IndiaLiberia

MadagascarPeru

China

Venezuela

Brazil

Mission Based Deployment



26/28

What is Web 2.0? MyCatholicVoice Mission, Objectives, Target

Demographics


Overview



27/28


Accomplishments To-Date

Established contractual relationships with all major Catholic publishers.

Built Content Delivery Platform, Settlements Functionality, Content IngestionPlatform, Search and Indexing Scheme and User Interface v.1.0 for launch

Digitized and loaded over 6,000 related media items on the site for sale.

Successfully launched the brand at LA Congress, Feb 2008. Hosted LACongress Technology Innovation Center and MyCatholicVoice Ministry Minutes.

Filed Patents on Catholic Content, LLC Innovations

Refined prototype and feature set expanded per feedback in Q4 2007.

Market launch in June 2008, coinciding with World Youth Day Virtual Pilgrimage(Collaboration with USCCB and Australian Embassy. (8K page views / day)

Began release for localization (Spanish and Mandarin), enhanced groupfeatures, independent Artist content ingestion, and other user usability testfeedback.

Implemented operational and marketing campaign reporting.


28/28

Proprietary and Confidential Catholic Content LLC 2008

Product PlansWe have established the following product plan to support our business case.

Q4 2008

Release 3.0 website on the Jove3 platform Implementation of a localization architecture

Integration with content aggregators (e.g. IODA)

2009

Acquisition of Christian music label producers and artists

Diocesan On-Line Resource Center

Blogger Hub

Deployment of Spanish, Mandarin Chinese, Portuguese

Site enhancements; photo album, group templates, RSS feeds

NFCYM Groups and NCYC Conference Support

Platform enhancements to support mobile phones

2010

Franchise localization to support additional languages

Acquisition of additional content providers, particularly foreign language providers

MyCatholicVoice 122008

Documents

Transcript of MyCatholicVoice 122008