My 50 TV YOUR station for My 50 TV YOUR station for positive results!positive results!

We believe there are only two ways to grow your business.

1. Get your current customers to shop you more often / spend more money.

OR

2. Find new customers.

We can help you accomplish one or the other or both.

Who Watches TV?

98 out of 100 peopleAre reached by Albuquerque TV

everyday.

The Power Of TelevisionThe Power Of Television

The average adult 18+ spends:

4 hours & 45 minutes per day watching television*

27 minutes reading the newspaper

1 hours & 38 minutes listening to the radio

1 hour & 38 minutes on the internet

17 minutes reading magazines

TVB Media Comparisons Study 2008

*Nielson A2/M2 Three Screen Report 3rd qtr 08

The Power Of TelevisionThe Power Of Television

Your advertising message on television reaches the key senses for learning:

Sight

65% of all human beings are visual learners

- Best at collecting information with their eyes

Sound

30% of all human beings are auditory learners

- Best at collecting information with their ears

Motion/Emotion

5% of all human beings are kinesthetic learners

- Best at collecting meaning through touch and movement- “Self Improvement 101: The 62 Essential Truths About Improving Your Life” -David Riklan

Albuquerque MarketAlbuquerque Market

Market Facts#1 BEST COST OF DOING BUSINESS

Forbes • May 5th Best Metro Overall

Forbes • MayBest City to Start a Business or Career

MSN • MayOne of the Top Metro Areas in the Nation …” InfoUSA • March

Albuquerque Market Ethnic MixWhite/Caucasian: 61.2%Black/African-American: 1.5%Hispanic: 36.4%Asian: 0.9%

New Mexico Market DataTotal TV Households: 677,740Average Persons Per HH: 2.5

Penetration Percentages – Nielsen May 2008Unemployment U.S. Department of Labor Sept-Oct 09 and U.S. Bureau of the Census Division PPL-47

UnemploymentAlbuquerque: 7.7%United States: 9.5% WHO IS COMING

Advent Solarexpected to employ 1000 by 2010

Hewlett Packardexpected to employ 1350 initially

Tempur-Pedicexpected to employ 300 initially

State employment grew about 2.1% in 2008. New Mexico should add 20,400 jobs in 2010, which should put New Mexico among the fastest growing states in the county. Lee Reynis Executive Director • UNM • BBER

Sources: Daily Viewing: The Nielsen Company, NTI Annual Averages. Monthly estimate: Nielsen 1Q09 Three-Screen Report.

Each year, time spent viewing TV is increasing across all demographics. Each month the average American watches

approximately 153 hours of TV at home.

Men Women Teens Children

2002 4:22 4:58 3:09 3:10

2003 4:29 5:05 3:07 3:14

2004 4:26 5:07 3:07 3:16

2005 4:31 5:17 3:19 3:19

2006 4:35 5:17 3:22 3:26

2007 4:39 5:19 3:24 3:27

2008 4:49 5:25 3:27 3:28

Hours:Minutes /Day

Television reaches the most consumers.

Newspapers7.4%

Radio3.0%

Magazines3.8%

Television79.1%

Internet6.7%

Source: TVB, Nielsen Media Research Custom Survey 2008; Adults 18+

Most Influential

Television advertising is considered more influential than all other media combined:

Television reaches the most consumers.

Purchase

Preference

Consideration

Awareness

Television is the most effective medium through the purchase funnel.

Consumers generally go through 4 stages during the purchase process:

Source: Wordpress.com

The US TV viewing audience varies dramatically due to local culture,

climate and economy.

Media Planners can improve advertising effectiveness by using

local television to strategically reach advertisers’ best prospects.

• A recession calls for smart, bold, audacious marketing.– Television reaches the most consumers, and its advertising

is the most influential and authoritative.– Television is the most effective medium through all stages

the purchase funnel.

• Consumer purchases are local, and local television stations connect with local customers.– Advertisers’ best prospects can be targeted geographically.– Every market’s culture and viewing habits are different.

– The economic recovery will be scattered.

• Local television is easier than ever to buy and steward.

Overall Median AgesOverall Median Ages

Scarborough: Albuquerque October 2007 – March 2008

Largest Population SegmentLargest Population Segment

45% of the Albuquerque DMA is made up of Adults 18-44!

Scarborough: Albuquerque October 2007 – March 2008

Viewer DemographicsViewer Demographics132,030 Adults 18+ watched KASY in the past 7 days132,030 Adults 18+ watched KASY in the past 7 days!!

Scarborough: Albuquerque October 2008– September 2009

What They WatchWhat They Watch

49% Are Women

51% Are Men

61.4% are College Graduates or have some college

75.6% are Homeowners

Who is watching….Who is watching….

Scarborough: Albuquerque October 2008– September 2009

Income levels of the KASY AudienceIncome levels of the KASY Audience

Scarborough: Albuquerque October 2007 – March 2008

Who’s doing business with KASY?Who’s doing business with KASY?

Who benefits locally from advertising with KASY?Who benefits locally from advertising with KASY?

To name just a few…To name just a few…

KASY TV- Valued by these clients!KASY TV- Valued by these clients!

“Thanks for your teams efforts Wednesday. You all did a great job and we loved your whole crew! I want to thank you for being on time, respecting the process of our school and taking the extra effort to make our shoot the best. We're excited to see the results!... Bob Cody, Owner, Calles Beauty Institute

“I have been advertising with Kasy-My50TV for many years, I believe they give you quite a bang for your buck. They helped be produce several TV campaigns that have been very successful. Thanks MY50.”

Joel Marks, Pawn City

“Acme Auto Auction is very pleased with the response to our ads placed on KASY-My50TV. That’s why we continue to use KASY”

Mark McNeil, President, Acme Auto Auction, Inc.

“We feel that doing business MY50 TV was a very smart business move. The deals were great and we feel that no matter our budget something can be done.”

Troy and Laina-Otero Brown, Owners, Otero's Doggie Doos

We’ve got more too!We’ve got more too!

Advantages Available Only on KASYAdvantages Available Only on KASY

Online Opportunities:

Banner advertising

Promotional Tie-Ins:

Festival of Trees, Hometown Heroes, Happy Tails, Smokin 5K

Squeeze backs

Snipes

Promotional Packages:

After 5 Networking, Win a Lunch, Reality Check and etc.

Veejay

Buy It Right, Buy It Right Here

Total Campaign SupportTotal Campaign SupportWhat it’s like doing business with

KASY and (YOUR NAME HERE ).

• We are available for you even after hours.

• We will under promise and over deliver.

• We are very dependable.

• We do what we say.

• Monthly meetings or phone calls/emails to monitor progress

•Broadcast schedules developed using Marketron to assure highest impact at lowest cost.

•My problem solving capabilities available day or night:

•Office: 505-( )

•Cell: 505-( )

• A complete ROI meeting conducted following the campaign. We’ll both learn from such an evaluation… so that our next effort will be even better.

The Benefits of This Plan!The Benefits of This Plan!

Two Objectives:

3.Get new customers in the door

4.Put together a commercial that reflects the quality and scope of your store

Our ProposalOur Proposal

If your schedule runs for suggested If your schedule runs for suggested3 :months the results would be3 :months the results would be

• Number of Gross Impressions Number of Gross Impressions your commercial your commercial will be seen by your target will be seen by your target DemoDemo

• More Specifically More Specifically How Many of your Demo How Many of your Demo will have seen your commercial 7 at least times 7 at least times