The History of Advertising Advertising & Media Unit 2 – The Advertising Industry.
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Transcript of The History of Advertising Advertising & Media Unit 2 – The Advertising Industry.
![Page 1: The History of Advertising Advertising & Media Unit 2 – The Advertising Industry.](https://reader036.fdocuments.in/reader036/viewer/2022081501/5697bff31a28abf838cbc7d4/html5/thumbnails/1.jpg)
The History of Advertising
Advertising & MediaAdvertising & MediaUnit 2 – The Advertising IndustryUnit 2 – The Advertising Industry
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Life Before Advertising
There is evidence of advertisements dating back to Babylonian times
Exchange of goods predates advertising Scattered and small populations of self-
sufficient households eliminate the need to advertise Able to maintain themselves without outside
assistance
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Factors Leading to Advertising
• Population increases• Growth of towns and cities– Specialization– Barter– Putting a price on items– Supply, demand and competition
• New technology enabled distribution of information to many people (mass media)
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Early Advertisements
• In 1704 the Boston News Letter contained paid advertisements for items such as real estate and rewards for stolen merchandise– Slave owners would advertise runaway slaves– Early advertisements had no illustrations
• Ben Franklin’s publications sold advertisements
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Industrial Revolution• Mass merchandising• Interchangeable parts• Producers need to create a market for their
massed produced products• Advertising became essential for business
success
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National Markets
• Technological developments in communication (telegraph) and transportation (railroads) connected people and markets across the country
• By 1850, newspaper circulation reached 1 million copies per day
• The first advertising agent, Volney Palmer, started his operation in Philadelphia
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Advertising in the 1900s
• Advertisements become more visual– Illustrations are included
• Some ads from the 1920s are now considered works of art
• Radio became the dominant advertising medium between the 1930s and the 1950s– Radio was eventually eclipsed by television
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Television• Initially television commercials focused on one
product• Advertisers would sponsor specific programs
with the host often advertising or using the product within the program
• Advertising spots soon morphed into the slick, polished product we are accustomed to today
• Television commercials have become shorter in length
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Advertising - Today
• Advertising is everywhere• Traditional forms of media have matured– Directed towards a passive audience– It is difficult to be new and innovative
• The Internet is becoming a dominant advertising medium– Spending exceeded $5 billion
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Advertising - Future
• The definition of advertising will not change– A paid attempt to convince through mass media
• Changes in the Internet create more opportunities to advertise
• Interactive Media means that communication goes both ways– Active over passive connection
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Advertising – Future (cont’d)
• New media is being developed (WebTV)• Viral Marketing• Consumer developed media• Interaction between television/radio/movies
and the Internet• Who knows what else will be developed?
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Keys to Success
CAPTURE ATTENTION andPIQUE A CONSUMER’s
INTEREST