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MYSCIENCEEuropeanProgramforYoungJournalistsProjectAbstract29March20101

Project Summary

MY SCIENCE European Program for Young Journalists (230328)FP7-SCIENCE-IN-SOCIETY-2008-1Duration: January 1, 2009 June 31, 2010

EC Scientific Officer: Sofia Caira

Project Coordinator: Europische Akademie Bozen /Accademia Europea Bolzano, Italy(EURAC research)Scientific Coordinator: Eva Maria MoarProject Managers: Farah Fahim and Karina ZabielskaWorkshop Responsibles:EURAC Institute for Renewable Energy Alexandra TroiEURAC Institute for Applied Remote Sensing Christian SteurerEURAC Institute for Minority Rights Gnther Rautz

Partner: Young Journalists Association POLIS, PolandProject Manager: Jan Dabkowski

Sub-contractors:Laboratories with ongoing EU projects for 3 workshops:Biotalentum kft. Gdll, Hungary - Andras DinnyesUniversity of Vienna Vienna, Austria Sabri PllanaInstitute of Chemical Technology Prague Prague, Czech Republic - Anna Mittnerova

Abstract:

MY SCIENCE represents a support action aimed at improving the wider public`s understanding

of EU research, as well as the scientists` engagement towards the public, in order tominimize the ambiguous feelings expressed by citizens regarding knowledge of and thepotential benefits from science and technology. This is achieved through promoting the massmedia`s engagement towards science and building partnerships between science laboratoriesand non-scientific associations of journalism.

The program primarily focused on developing the basic infrastructure of a two-waycommunication between scientists and journalists through 6 training programs provided to85 young journalists by scientists. EU organisations of journalism ensure the involvement ofyoung journalists, while EU funded research laboratories provide the background for thetraining and the scientific and technical know-how in ongoing EU funded projects.

The programs are based on common issues and objectives. They are activated and havestarted a dialogue in order to reach the objectives, and as an effect, they will start to listento and communicate to each other. In order to ensure long term sustainability, the programwill be developed into a common platform for young journalists being interested in writingabout European research, which will continue to be alive after the closure of the project.

The following specific objectives are expected to be achieved within the duration of theproject: (a) Establish an infrastructure and a methodology to support communication and co-

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MYSCIENCEEuropeanProgramforYoungJournalistsProjectAbstract29March20102

operation between scientists and journalists. (b) Involve participants who will contribute tomaximizing the impact of the program and ensure maximum benefits for the wider public. (c)Provide young journalists with appropriate tools to maximize their skills and interest topublish interesting and relevant material about EU research in non-scientific TV channels andin general press, in a way that is understandable for the wider public.

90 young journalists from all over the European Union and Associate countries, in the agegroup of 20-30 were selected to participate in the workshops. 85 young journalistseffectively participated in the workshops which have taken place as indicated below.

Outcome of workshops: Most participants have and will produce media works on EU fundedprojects and their experience with communication in EU funded laboratories. All media workswill be published in original on the My Science website. Selected works will be further

elaborated and published in May 2010 as an issue of ACADEMIA the EURAC science magazine.

For more information on the project activities, workshops and newsletterswww.my-science.eu