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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 1
CHAPTER .1
INDUSTRY PROFILE
Food processing is the set of methods and techniques used to transform
raw ingredients into food or to transform food into other forms for
consumption by humans or animals either in the home or by the food
processing industry. Food processing typically takes clean, harvested
crops or butchered animal products and uses these to produce attractive,
marketable and often long shelf-life food products. Similar processes are
used to produce animal feed. Extreme examples of food processing include
the delicate preparation of deadly fugu fish or preparing space food for
consumption under zero gravity.
History:
Food processing dates back to the prehistoric ages when crude processing
incorporated slaughtering, fermenting, sun drying, preserving with salt, and
various types of cooking (such as roasting, smoking, steaming, and oven
baking).
Salt-preservation was especially common for foods that constituted warrior
and sailors' diets, up until the introduction of canning methods.
Evidence for the existence of these methods exists in the writings of the
ancient Greek , Chaldean, Egyptian and Roman civilizations as well as
archaeological evidence from Europe, North and South America and Asia.
These tried and tested processing techniques remained essentially the
same until the advent of the industrial revolution. Examples of ready-meals
also exist from preindustrial revolution times such as the Cornish pasty and
the Haggis
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 2
Modern food processing technology in the 19th and 20th century was
argely developed to serve military needs. In 1809 Nicolas Appert invented
a vacuum bottling technique that would supply food for French troops, and
this contributed to the development of tinning and then canning by Peter
Durand in 1810.
Although initially expensive and somewhat hazardous due to the lead used
in cans, canned goods would later become a staple around the world.
Pasteurization, discovered by Louis Pasteur in 1862, was a significant
advance in ensuring the micro-biological safety of food.
In the 20th century, World War II, the space race and the rising consumer
society in developed countries (including the United States) contributed tothe growth of food processing with such advances as spray drying, juice
concentrates, freeze drying and the introduction of artificial sweeteners,
colouring agents, and preservatives such as sodium benzoate.
In the late 20th century products such as dried instant soups, reconstituted
fruits and juices, and self cooking meals such as MRE food ration were
developed. In western Europe and North America, the second half of the
20th century witnessed a rise in the pursuit of convenience, foodprocessors especially marketed their products to middle -class working
wives and mothers.
Frozen foods (often credited to Clarence Birdseye) found their success in
sales of juice concentrates and "TV dinners". Processors utilized the
perceived value of time to appeal to the postwar population, and this same
appeal contributes to the success of convenience foods today.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 3
INDIAN CONTEXT
India is the world¶s second largest producer of food next to China, and has
the potential of being the biggest with the food and agricultural sector
contributing around 26% of India¶s GDP.
The total food production in India is likely to double in the next ten years
and there is an opportunity for large investments in food and food
processing technologies, skills and equipment, especially in areas of
Canning, Dairy and Food Processing, Specialty Processing, Packaging,
Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables,
Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience
Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-
sectors of the food processing industry.
Health food and health food supplements is another rapidly rising segment
of this industry, which is gaining vast popularity amongst the health
conscious.
As a result of several policy initiatives undertaken since liberalization in
August 1991, the industry has witnessed fast growth in most of the
segments. As per study on the food processing sector, the turnover of the
total food market is approximately Rs.250, 000 crores (US $ 69.4 billion)
out of which value-added food products comprise Rs.80, 000 crores (US $
22.2 billion).
Processed food exports were at over Rs.13, 500 crores (US $ 3.2 billion) in
1998-99. Out of these exports, rice accounted for 46%, whereas marine
products accounted for over 34%.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 4
SECTORS COVERED UNDER THE INDIAN FOOD
PROCESSING INDUSTRY
India¶s food processing sector covers fruit and vegetables; meat and
poultry; milk and milk products, fisheries, plantation, grain processing and
other consumer product groups like confectionery, chocolates and cocoa
products, Soya-based products, mineral water, high protein foods etc.
Promising sub-sectors are, Soft-drink bottling, Confectionery manufacture,
Fishing, aquaculture, fish-processing, Grain-milling and grain-based
products, Meat and poultry processing, Milk processing, Tomato paste,
Snack food, Fast-food, Ready-to-eat breakfast cereals, Ice-creams, Food
additives, flavors, Food packaging, Refrigerated food handling,
Supermarkets, etc.
Fruit and Vegetable Sector
Horticultural crops in India are currently grown in 12 million hectares, which
represents 7 percent of India¶s total cropped area. Annual horticultural
production is estimated at 100 million metric tonnes, which is over 18% of
India¶s gross agricultural output- India is the second largest producer of fruits, after Brazil. In vegetables India¶s production is exceeded o nly by
China.
India¶s share of world trade in this sector is only around one percent.
India¶s major exports are fruit pulps, pickles, chutneys, canned fruits and
vegetables, concentrated pulps and juices, dehydrated vegetables, and
frozen fruits and vegetables. This sector has attracted a total investment of
US$ 1954.2 million since the initiation of the liberalisation process,including foreign investment of US$ 219.7 million.
The number of fruit and vegetable processing units, the installed
processing capacity and production of processed items are going up
steadily. The country¶s share in the world trade of processed fruits and
vegetables is still less than one percent.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 5
As such, abundant investment opportunities are there in the expanding
domestic market and export arena. An increasing acceptance of new
products with market development efforts is seen.
Changes in export-import policies and exchange rate adjustments have
helped improving the export potential . Fresh fruits identified as having good
export potential are: mango, grapes, banana, lychee and exotic fruits like ,
pomegranate, custard apple and other tropical fruits.
Among vegetables, the items identified as having good export potential are:
onion, potato and green traditional vegetables like: okr a, bitter gourd, green
chillies and other seasonal vegetables.Many non -traditional vegetables
mainly processed mushrooms & gherkins, and other like: asparagus,
celery, bell pepper, sweet corn, green and lima beans and organically
grown vegetables are also increasingly being exported.
According to latest official statistics, India exported processed fruits and
vegetables worth Rs 5240 million in 1997-98. The horticulture production is
around 102 million tonnes.
Foreign investment since 1991, when economic liberalisation started, stood
at Rs 8,800 crore.Products that have growing demand, especially in the
Middle East countries include pickles, chutneys, fruit pulps, canned fruits,
and vegetables, concentrated pulps and juices, dehydrated vegetables and
frozen fruits and vegetables.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 6
India is the second largest country in world producing fruits and vegetables.
However, the processing of such products is less than 2% as against 70%
in European countries. The 1% share of export of such processed foods
from India in the world indicates that there is lot of scope of developing
agro-based industries. The agro ± based industry, is considered as high
risk industry.these risks may affect the food processing industry,in its day
to day operation.
The risks involved are:
y It is seasonal industry.
y It has to depend upon natural functioning and vagaries of nature.
y The raw material is perishable and shelf life of finished product is limited.
y Inconvenient location of industry.
y Non-availability of trained managers and operators.
y Lack of incentives from the government
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 7
Present Status and Future Prospects of Indian FoodProcessing Industry
The food processing sector is highly fragmented industry, it widely
comprises of the following sub-segments: fruits and vegetables, milk and
milk products, beer and alcoholic beverages, meat and poultry, marine
products, grain processing, packaged or convenience food and packaged
drinks. A huge number of entrepreneurs in this industry are small in terms
of their production and operations, and are largely concentrated in the
unorganized segment. This segment accounts for more than 70% of the
output in terms of volume and 50% in terms of value. Though the organized
sector seems comparatively small, it is growing at a much faster pace.
GRAPH 1
y Source: D&B Research
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 9
Food Processing Units in Organized Sector (numbers)
TABLE 1
y Source: Ministry of Food Processing Industries, Annual Report
2007-08
The installed capacity of fruits and vegetables processing industry has
doubled from 1.1 mn tonnes in January 1993 to 2.1 mn tonnes in 2006.Presently, the processing of fruits and vegetables is estimated to be around
2.2% of the total production in the country. The major processed items in
this segment are fruit pulps and juices, fruit based ready-to-serve
beverages, canned fruits and vegetables, jams, squashes, pickles,
chutneys and dehydrated vegetables. The new arrivals in this segment are
vegetable curries in retortable pouches, canned mushroom and mushroom
products, dried fruits and vegetables and fruit juice concentrates. The fruits
and vegetable processing industry is rather fragmented.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 10
A large number of units are in household and small-scale sector, having
low capacities of up to 250 tonnes per annum. From the year 2000
onwards the industry has seen a significant growth in ready -to-serve
beverages, pulps and fruit juices, dehydrated and frozen fruits and
vegetable products, pickles, processed mushrooms and curried
vegetables, and units engaged in these segments are export oriented.
TABLE 2
Exporters Of Fruit & Vegetables
y (Quantity in MT, Value in Rs Mn)
FRUITS AND VEG2004-05 2008-09 CAGR
Quantity Value Quantity Value Quantity Value
Dried & Preserved Veg 209157.8 5371.5 351034.3 7657.5 18.8 12.5
Mango Pulp 76735.18 2413.4 90988.6 3008.6 5.8 7.6
Pickles & Chutney 38758.97 1203.4 67193.29 1205.8 20.1 0.1
Other Processed Fruits
& Vegetables61332.39 2017.4 80760.5 2755.3 9.6 10.9
Total 385984.3 11005.7 589976.7 14627.2 15.2 9.9
y Source: Ministry of Food Processing Industries, Annual
Report 2008-09
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 11
CHAPTER 2
COMPANY PROFILE
Calypso Foods aims to be amongst the leading food solutions company
that caters to the rapidly growing, global processed foods market. Based in
India, They leverage the sub-continent¶s agro-climatic diversity, its low-cost
structure and ability to imbibe and implement high technology to provide
complete processed foods solutions for an international clientele. Their
core competencies in agri-sciences, food technology and quality
management enable them to successfully manage the entire business
supply chain ± from seed to shelf.
The farm families of India are central to the processed foodsbusiness. Yet, these rural communities are largely marginalized with limited
access to technology, information and global markets. Calypso Foods is
committed to actively supporting and gradually empowering the Indian,
rural farmers through a holistic partnership approach .
Calypso Foods delivers high quality fruits and vegetables to global-scale
retailer with private labels and domestic retail/ food service chains. They
supply processed pickles, juices and pulp in multiple packaging formats tomeet the specific requirements of their client. Besides their existing range
of products, in the pipeline is an exciting variety of vegetable and fruit
products that will be introduced in the near future
Calypso Foods aims to become a globally preferred food solutions
company. they provide world-class, branded, processed fruits and
vegetables to an international clientele. While the global marketplace is
their destination, and deeply committed to the source of their business -the local,small and marginalized farmers of India.
Through an effective and successful farmer-partner model, they put these
isolated rural communities in touch with the global food market; thereby,
giving them access to a whole new world of wealth, technology and
ultimately, a sustainable, improved quality of life.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 12
VISION
³Calypso Foods aims to become India's largest food solutions company and amongst the
world's best. We will develop and deliver high quality, safe and cost -effective food
solutions for consumers across the world. In doing so, we will partner with rural
communities by linking them to the international food market, thereby giving them access
to wealth and technology.´
MISSION
To build a world-class organization that is supported by knowledge, technology
and an understanding of the social and economic framework of markets, at a
global and local level
To create capabilities that are environmentally sensitive, community focused
and enable sustainable development
To deliver to stakeholders stable, long-term returns, comparable to the best in
the industry
OBJECTIVES
Become India¶s first billion dollar food solutions company that services the global
private label market as well as the rapidly changing and growing domestic
market
Use the next 3 years to focus on developing and institutionalizing competenciesand product market platforms necessary to realize our objective
Execute a global delivery model with world-class standards and cutting-edge
technology, linking rural communities to target market s
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 13
FIELD PRACTICES,INNOVATION,STRENGTHS
y Use of CFAR (crop forecasting and review system)software
y Regular soil testing program
y Package of Practices for gherkins and other crops, based on use of safe pesticides and cultural practices
y Deep ploughing and use of organic manure
y Training of field staff on latest developments
y Working closely with vendors for farmer and field staff training onbetter and more effective use of inputs
y Technically qualified and experienced team
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 14
SOCIAL CORPORATE RESPONSIBILITY
Calypso Foods aims to be an active force in community development
through the establishment of education and healthcare initiatives in ruralareas
Firm interact with the farmer communities to create additional employment
opportunities by funding small group activities such as making of cloth
from pineapple fibre (for the women of rural North Bengal), glass recycling,
primary processing like dill weed cutting and baby corn peeling.
Siliguri
Chatti Singh was a daily wage laborer whose livelihood depended on the
availability of work. Her home was the field or road where she was
employed and if there was no work, she would have no means to provide
for her family. After Calypso Foods set up their facility in Siliguri, she
began supplying tea to the factory workers. Step by step, Calypso enabled
her to build a small tea stall on their land where she also began supplying
lunch to the factory.
Today she is full partner with Calypso,with her own stall,fixed income,and
ob security .Calypso Foods has taken the initiative to help not just the
farmers but also bring about changes in the lives of the entire village
community. Firm will continue to expand and develop its social initiatives.
Hassan:A free medical camp was organized on 24th May 2009 for over
2,500 people. Health check- ups and medicines were provided free of cost
and 75 cataract operations were conducted. In addition to this, free
distribution of plates, spoons and glasses for children of 25 villages wasdone to enable them to access them the government mid -day meal
programme, which required them to have their own utensils
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 15
PRODUCT PROFILE
CALYPSO offers different catagories of product,list of them are as below:
y LYCHEES
y PINEAPPLE
y MANGOES
y JALPANOES
y TROPHICAL FRUIT JUICES
y GREEN PEAS
y SWEET CORN
y ASSORTI
y MIXED PICKLES
y MANDARIN ORANGE
y GHERKINS
y HARICOT BEANS
y CARROT
y PEPRIKA
These are the information about product package. calypso offers qualitylychees to its customer,
LYCHEES
Pack size(oz) Drained wt(g) Net wt(g)
units/carton
cartons
per
20'FCL
20 340 565
24 1300
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 16
PINEAPPLE
Pack size(oz) Drained wt(g) Net wt(g) units/carton
cartons
per
20'FCL
15 270 425 24 1600
20 340 565 24 1300
30 490 850 24 900
108 1840(pieces) 3060 6 1000
108 1750(slices) 3060 6 1000
TROPHICAL FRUIT JUICES
Pack size(oz) Net wt(g) units/carton cartons per
20'FCL
Aseptic Bag in
drums208 kg 225 kg
70--74 (13.30
Mtons)
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 1
Product Grade Pack Size# Carton /
Container
# Jars /
ContainerIn
Gherkins 6-9cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Gherkins w/garlic 6-9cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Cucumber pepper mix or
Gherkns w/pepper 6-9cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Gherkins w/pikant 6-9cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Dill Gherkins 3-6cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Cocktail Gherkins 3-6cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Sweet & sour gherkins
3-6 3-6cm 720ml 1824 21888 Jars
1872 22464 Jars
1853 22236 Jars
Bear's Garlic Gherkins 6-9cm 720ml in pallets 25200 Jars
Pickled Gherkins 6-9cm 850ml in pallets 15444 Jars
Gherkins 9-12cm 1400ml x 6 1816 10896 Jars
Bulk Gherkins 6-9cm 20-80grade barrel 80 12800 in kgs
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 19
JALAPENOS
They offer Freshly harvested Red, Green or Yellow, Hungarian or
Mexican Jalapeno pickles . The pickles are prepared as per the recipe of
the customers and are consumed with different food items. it supply the
pickles in glass jars of 370 ml, 720 ml, 1000 ml an d 1514 ml and are
available round the year to add zest to all cuisines.
Product Pack Size#Carton/
Container # Jars/ Container In
JalapenoNacho
SliceA10x6 1008 6048 Cans
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 20
MANGOES
Mango is a tropical fruit that originated in southeast asia. Food historians
believe the mango has been cultivated for over 4,000 years in the areas in
which it was initially found. It is now grown in most countries with tropical or
near tropical climates. There are over 100 different types of mangoes.
Mangoes are used in a number of dishes of asian, indian and south
american origin. Many are familiar with the drink, mango lassi, in indian and
himalayan restaurants. It combines pureed mango, yogurt and honey into a
sweet and very popular smoothie drink.
Pack size(oz) Drained wt(g) Net wt(g) units/carton
cartons
per
20'FCL
15 250 425 24 1700
20 340 565 24 1300
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 21
Marinated Tomatoes
The pickles of whole tomatoes are prepared from fresh tomatoes and
comprises of different ingredients which enhances the taste of the pickles.
We supply the pickles in glass jars of 370 ml, 720 ml, 1000 ml and 1514 ml.
the secure packaging of pickled tomatoes in air tight jars maintains their
freshness and taste.
Product Pack Size# Carton /
Container
# Jars /
Container In
Marinated
Tomatoes 720 ml. jars 12 jars 1400 ml jars with
6 jarsJars
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 22
ORANGES
The sweet orange constitutes one of the world's most popular and
recognizable fruit crops. Sweet oranges are citrus fruits (Citrus spp.), which
are regarded as high sources of vitamin C (ascorbic acid) and other fruit
acids.
Today, oranges are primarily eaten fresh or prepared as frozen juice
concentrate. The byproducts of juice making (the pulp, rind and seed) are
utilized for cattle feed and molasses (for a lcohol or feed) as well as
flavorings, perfumes, pharmaceuticals and soap. The extracts of rinds and
seeds include pectin and oil. When fermented, orange juices producevinegar and liqueurs .
Yellow Corn:
Yellow corn is very significant source for various food industries and other
industries besides used as human and animal feed. They are engaged in
offering finest quality of yellow corn which is sourced from very renowned
cultivators of domestic market. They offer cleanest and hygienically
processed cereals .
Green Peppercorns
Supplying a range of fresh and ingredient/ spice, they offer superior quality
green peppercorns that are wide in demand in the market for household as
well as restaurant and hotel industry. Known for adding sumptuous aroma
to the dish or vegetables being cooked, these green peppercorns are also
used in preparing medicines and have been included as a successful
remedy for constipation, diarrhea, earache, indigestion and many more
diseases in Ayurveda.
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 23
CHAPTER 3
ORGANISATION STRUCTURE
Organization structure is a layout which clearly defines companies
operations in a detailed manner. and shows its functions. it depicts the
superior subordinate relationship with in the company.
It is a chart showing the lines of responsibility between departments
of a large Organization.
It refers to the different components of organization. and deals with
the determination and integration of various o ther activities such as
division of work, departmentation, number of workers,total number of
activities etc. which are involved in the day to day working of an
organization.
Organizational structure can be done on the basis of functions in the
organization, on the basis of product, on the basis of customer, on the
basis of geography, or on the basis of process
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CALYPS ¤ F ¤ ¤ DS PVT.LTD
Th x r usi ss t P
ORGANISATIONAL ART
A
i irector
V.P.( ¥
¦
§ ̈
© Agr i.)
Manager (Production)
Shi t In char ge
Asst. Mgr. (Engineer ing
Manager
( ommercial )
Purchase off icer
Asst. off icer (Store
Sr. Asst .(Excise )
Group ead (Quality
Manager (QA)
Director (HRD)
Manager (HRD)
Asst. Manager (Business Dev.)
Management Representative
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 25
3.1 PROCUREMENT AND INPUT DEPARTMENT
Calypso Foods is committed to the farm family and recognizes its critical
role in its business success. Firm strongly believe that a happy and secure
farmer results in consistent, high quality produce. To that end, it has
developed a long-term, mutually beneficial farmer-partner relationship. The
farmer assures firm a quality harvest and firm commit to helping him
improve yield and transfer its benefits to his family and community.
In the field, Calypso-trained agricultural engineers or ³agri-extension
officers´ offer farmers comprehensive agricultural services. In the villages,
it is working towards community development through education and
healthcare. It is, in deed, rewarding to see over 5000 farm ers, within a100
km radius of its factory, empowered to invest in education, equipment,
better housing and an improved standard of living.
Firm source for them the very best seeds and planting materials procured
from reputed international suppliers.These high yield, disease -resistant
seed varieties are tested by a team of agri-scientists at R&D farm,
acclimatized to Indian conditions and then given out for cultivation.
Thereafter, agri-extension officers conduct routine farm visits to counsel
farmers on alternative / latest cultivation techniques. Regular training
programmes organized by the company and key vendors give the farmers
exposure to the latest developments in the horticultural industry.
Firm¶s practice of buy back at the village level, with fortnightly payments
through banks, gives farmers the ability to earn more frequently.
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CALYPS F DS PVT.LTD
Th x r usi ss t P
STRUCTURE OF PROCUREMENT DEPARTMENT
A
Manager
Deputy Manager
Assistant Manager
Extension Off i er
Superintendent
Ad inistrative A ount
Stenos
Helpers
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CALYPSO FOODS PVT.LTD
The Oxford College Of Business Management Page 27
3.2 PRODUCTION DEPARTMENT
The Production Department of calypso performs the function of
developing procedure to transform a set of input elements like fruits,
Money, and Machine into specified set of output elements such as pickles,
processed foods etc., in order to ensure best quality and in order to
achieve the Organizational Goals successfully. Production Department is
the most important and largest department in the organization.
calypso has a well-organized and totally computerized system of
production. The Scope of Department is to plan, execute and control all the
production activities with the available resource inputs and equipments in
co-ordination with other departments.
All the products are produced by this department and then passed onto
the Marketing Department for the end consumers.
OBJECTIVES
Execute, Co-Ordinate, Organize and Monitor the Production
Increase the Input as far as possible.
Decrease the Cost of Production and Wastages in production as much as
possible.
Ensure Process, Control and Quality of products manufactured.
Ensure that the production meets the Planned Requirement
within stipulated time.
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CALYPS F DS PVT.LTD
Th x r usi ss t P 8
STRUCTURE OF PRODUCTION DEPARTMENT
CHART 3
MANAGING
DIRECTOR
GM(PRODUCTION)
MANAGER(PRODUCTION)
STORE EEPER
Supervisor
(selection
Supervisor
(quality)
Supervisor
(packing)
orker worker worker
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3.3 QUALITY CONTROL DEPARTMENT
Right from the quality of seeds to the sealed jar,firm enforce the strictest,
internationally-benchmarked quality control. Calypso Foods is currently developing a
unique e-traceability system that will ensure complete transparency, giving clients the
ability to trace their product any stage of the Process.
Proximity of cultivation areas to its factory ensures minimum spoilage or wastage, as do
specially designed crates in which produce is transported to the factory. Strategic
investments in regular audits by specifically-appointed teams ensure close monitoring
of farmer activity. All protocol with regard to processes such as pasteurization and Fo
values, among others, is stringently implemented. Hassan plant has been certified for
HACCP for all the vegetable products. As part of its constant endeavor to meet
international quality standards, they are working towards the IFS certification which is
hoped to be completed by December 10.
Quality Certifications
HACCP ±Certified
FDA ± Approval received for process vegetables. Application made
for all other category of products for both the plants.
IFS ± Initiated. Completion planned by 3rd Q µ10
Star K Kosher ± Certified
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ST T E OF QUAL TY CONT OL DE AR TMENT
CHAR T 4
GM (QUALITY)
MANAGER(QUALITY)
ENGINEER(QUALITY)
Supervisor
(quality plan)
Supervisor
(qualitycontrol
Supervisor
(quality check)
worker worker worker
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Agri-Sciences
Firm is having the resources to introduce new varieties of planting
materials, acclimatize them to Indian conditions, develop localized nutrient
management programs and transfer skills and knowledge to
farmers.firm¶s ongoing endeavour is to continuously provide holistic,
comprehensive agri-services at the village level.
Food Technology
They have expertise and experience in food technology and
infrastructure, enabling them to process a variety of food products in
different packaging formats.
Quality and Account Management
Firm adhere to internationally benchmarked quality and regulatory
standards prescribed for the food processing industry. Aware of country-
specific regulations, it ensure products and facilities that are appropriatelycertified. Customization is a key component of account management
competency. Firm have in place the capability and capacity to meet
customers¶ precise requirements and individual specifications.
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Crop Forecasting & Review System (CFAR) Software
The CFAR software enables firm to monitor the performance of different
farmers / regions / employees in order to make more accurate production
plans and sales commitments. It also streamlines all accounting / finance -
related activities.
Some of the features of the software are:
User-Defined Political & Administrative Heirachy : Data can be
accesses by state / district / taluk or an administrative hierarchy
defined by the organization, e.g. region / centre / area / sub -area /
cluster.
Unlimited Crops / Varieties / Seeds / Models : The software
works for as many crops, varieties & seed-types ± each with its own
grading systems, yield distribution models, grade % models,
gestations periods, etc. (which can also vary from place-to-place
and season-to-season.
Multiple Accounting & Planning Years : Data with cumulative
online balances can be kept for multiple and overlapping financial
years, accounting years and agricultural planning horizons.
Top-Down & Bottom-Up Budgeting : It is possible to make and
revise budgets for different farmers, villages or geographic regions
at different levels and to split this to lower levels or collate upwards,
e.g. from region to villages or vice versa. Each budget consists of a
set of weekly harvest projections obtained from assumptions of
sowings, failure rates, yields, yield distribution models, gestation
days, etc. This can be combined with actual forecasts made on thefield and/or actual harvests for periods that are already over.
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Crop Forecasting : It is possible to revise the parameters
determining future yields based on the latest feedback received
from the farmer and / or agri-extension officer during the pre-harvest
or harvesting periods. This helps to estimate what harvest is
expected in the next few weeks and from where. Estimates are
continually updated to facilitate better production / sales / route
planning.
Qualitative Analysis : It is possible to collect and compare various
factors affecting yield from place-to-place or season-to-season,
which may not necessarily be quantifiable, e.g. moisture level,
pests, fertilizer application, wind, temperature, etc. at differentperiods during the harvesting cycle.
Task Scheduling : It is possible to document the standard and
conditional tasks to be performed for different varieties and bring
out a schedule or checklist for the farmer, village level worker or
area extension officer.
Village/Farmer/Plot Surveys : It is possible to document and
summarize surveys of villages, farmers and / or plots based on
user-defined criteria and options.
Purchase Order Processing : It is possible to document all
purchase orders, amend them with authorization and receive /
return goods against them.
Store Accounting : It is possible to monitor the receipts / issues /
adjustments / transfers / stock-balances of all items at different
locations and lying with different persons. Revaluation of stocks of
overlapping active financial years is also possible in the event of
back-dated entries being rectified.
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3.4 MARKETING DEPARTMENT
ARKETING
Marketing is a process of exchanging goods and services between
producer and consumers. It is a human activity directed at satisfying needs
and wants of consumers.
Marketing is becoming more attractive not only at the Company Levels,
but also at State, National, International Levels. Many organizations have
involved on developing marketing activities to satisfy needs and wants of a
group of customer . The movement of products from producer to ultimate
consumer involves a lot of hurdles like lack of advertisement , finance and
other problems; Marketing Department is responsible to evaluate these
problems and to find remedial measures for such problems.
CALYPSO has a well established Marketing Department, under the controlof Marketing Manager. Marketing manager is responsible for Marketing
and Sales of the Products. He is responsible for selling to Target Markets,
framing the plans and policies to achieve the marketing goals and he is
also responsible for forecasting the demands for their products in the
market.
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STRUCTUR E OF MARK ET NG DE AR TMENT
CHAR T 5
GM (MKTG)
MANAGER(MKTG)
Manager
(Public
relation
Manager
(marketing
database
Manager
(corporate
events
worker worker worker
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FUNCTIONS:
Conduct Customers Survey at regular intervals to know the customer
feedback on quality and service.
Develop proper Budget for Advertising and Sales Promotion.
Plan the Advertising Campaign and make effective.
Ensure the proper function of Sales and Distribution Channel.
Take required steps to improve the Market Share
Market opportunity:
Identification of market opportunity is critical before the management of
affirm takes a decision to launch or diversify in any product area. This
involves analysis of the following:
Size of the market
Marketing strategies and the extent and quality of services rendered by
other firm in the industry.
Market programmed required to satisfy market wants.
Identification of key success factors in an industry and linking them to a
firm¶s strengths and weakness.
How well the market is served.
Prospective inches. Marketing mix required to succeed.
Core competencies required.
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3.5 PURCHASE AND STORES DEPARTMENT
INTRODUCTION:
In every organization success mainly depends on the efficiency of
the Purchase Department. This is due to the fact that, every organization
requires Material during functioning. Hence Purchase Department fulfills all
the Material needed for each and every Department.
FUNTIONS
Purchasing of raw material when it is needed
Selection of supplier,should be done in order to get good raw materials
Procurement of component
Component delivery to other department
Supplier negotiation
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STRUCTURE OF PURCHASE AND STORES DEPARTMENT
CHART 6
Manager
De ut Mana er
Assistant Manager
Purchase/Store Off icer
Superintendent
Accounts Assistant I
Accounts Assistant II
Helpers
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3. FINANCE DEPARTMENT
INTRODUCTION:
Finance is Life Blood and Nerve Center of Business, just as circulation of
blood is essential for maintaining life, finance is a very essential to smooth
running of business. It has been rightly termed as Universal Lubricant
which keeps the enterprise dynamic. No business, whether Big, Medium, or
Small can be started without an adequate amount of finance.
Right from the very beginning, i.e. Conceiving an idea to
Investigations such as Business, finance is needed to Promote or Establish
the business, Acquire Fixed Assets, make Investigation such as Market
Survey, etc., Develop Product, keep Men and Machine at work, Encourage
Management to make progress and create values.
If the Financial Status of the organization is sound then the other
departments function smoothly. For example: if the financial status is
sound then the organization can think of producing new product, or can
hire more employees, spend more money on marketing etc., thus the
finance department is the heart of the organization.
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OBJECTIVES:
The main objective of finance department is as follows:
To asses the Working Capital Requirements.
To protect the Financial Interest of the Company.
To monitor the Budget and Budgetary Controls.
Monitoring the Funds Collection and Payments.
Liaison with Banks and Financial Institutions
To Identify and Reduce the Idle Funds.
To Maintain Adequate Funds to carry on the business.
Controlling the Inflow and Outflow of Cash
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CALYPS F DS PVT.LTD
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Managing Director
General Manager(f inance)
Helpers
STRUCTURE OF FINANCE DEPARTMENT
CHA
Deputy manager
Assistant manager (FIN)
Accounts off icers
Super intendent
Accounts assistant
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FUNCTIONS:
It prepares and maintains journals, ledgers, profit & loss account and
balance sheet.
Analyze the financial position of the organization by maintaining the
required records and by preparing and analyzing the financial statements.
Assess the working capital requirement of the company.
Preparation of annual report.
Forecast the future requirements of funds and makes decisions regarding
such funds.
Make calculations and take decisions regarding the funds of the company
accordingly.
SOURCES OF FINANCE: The main Source of Finance is Sale Realization (Retained Earnings).
Sales are purely on Cash \ Cheque basis. Hence this forms the only source
and . Portability period of other products is slightly more in that case
sales are realized and money gained out of it can be Source of Finance.
Sometimes they even get grant from government
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3.7 HUMAN RESOURCE DEPARTMENT
INTRODUCTION:
In an organization, Human Resources are the most Valuable Assets. The
Human Resource Department is responsible for getting the best people,
training them and providing mechanism to ensure that the employees
maintain their productivity affiliations with the organizations objectives and
strive to attain the organizational goal within the specified time. Thus
Human Resources Department plays a very important role in an
organization.
Material can be purchased at most competitive prices and
machines may be worked at their full capacity, but output cannot be
maximized without the willing co-operation of workers.
ADMINISTRATION DEPARTMENT OF CALYPSO:
The Human resource Department is also called the
administration Department. They have a strong and willing manpower
that works energetically to meet the Organizational Goal.
At present the department has a total strength of 7200
Permanent Employees of which 1300 are Women. The employees are
divided into Technical and Non-Technical Staff. The Technical Staff
includes Factory Employees, Supervisors, Technicians, Engineers etc,
where as Non-Technical Staff includes Office Staff.
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STRUCTURE OF HUMAN RESOURCE DEPARTMENT
CHART 8
M A A I
I ECTOR
M HRD
M A A ER
OFFICER
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HR faces the challenges posed by the ever changing dynamic environment
of today .Calypso analyses the need for new/ additional human resources
and provides this based on the requirement.They ensures that its
personnel are competent having appropriate education, training, skills and
experience to perform their work which effects product quality.
The future of the company hinges on its ability to ±
y Select and recruit persons
y Train and up grade skill sets
y Extract and retain talent
y Robust performance appraisal and reward system
y Evolve performance parameters with respect to key result areas
Functions of HR at calypso
Taking care of new recruits and takes necessary actions for their smooth
settle. Down in the new environment.
Leave details of all the employees and maintaining the record thereof.
Attending the day ±to-day problems of the employees and to take
corrective action settles the issues.
Maintaining and constantly up dat ing employee¶s personal file by giving
incentive, attendance bonus as per their work.
Activities of HR Department
Human resource can be regarded as the quantitative and qualitative
measurement of workforce required in the organization. Manpower planning may be expressed as a process by which the management
ensures the right number of people at the right place at the right time for
the right job for which they are suited for the achievement of goals for the
company.
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Calypso food believe in the HR needs to understand the complexities of
each unit and should be sensitized to the environment in which it operates.
A single solution that will fit all the units is a sure recipe for failure.Innovative scheme need to be drawn to compensate and reward the
employees. HR needs to be aware of the external environment and market
forces.
Recruitment
Recruitment involves attracting and obtaining as many applications
as possible from eligible job-seekers. The Recruitment Policy mainly
depends on the CADRE AND RECRUIMENT RULES which is a part of approved subsidiary rules of CALYPSO
It has its own Expert Committee, which recruits as per the vacancy created
by company
Recruitment is done both from External and Internal Sources.
Internal Sources includes : a) Present Employees.
b) Promotion.
External Sources includes : a) Advertisements.
Selection
the selection procedure is essentially a series of steps thought which
additional information is secured about the application at any stage
candidate may be rejected due to no-compatibility. Therefore selection is
actually a negative process of rejecting the unit candidates.
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Selection process
Followi l tion ocedure i dopted cal pso f or selecting t e
employees
Flow chart 9
Advertisement
Screening of application
Interviews of the candidate
Appointing theskilled
candidate
Rejection of unskilledcandidate
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TRAINING AND DEVELOPMENT:
Recruited candidates placed on jobs need training to perform their duties
effectively. Workers must be trained to Operate Machines, Reduce Scraps
and Avoid Accidents. Training is provided to all employees in their particular fields,., The main aim of giving training is to gain knowledge and
experience in their work, Which is helpful to the employees and the
organization.
PERFORMANCE APPRAISAL:
A performance appraisal system is a strong tool in the development of
human resources in the organization. It is consider as a mutual feedback to
the management and thereby help to decide the carrier growth, training
needs and other human resources development interventions required for
each of them there by aiding their self -development.
Performance is the way forward for every individual and for the company
as a whole. It is therefore vitally important that every individual has a clear
understanding of his or her work, objectives and responsibilities, because
performance will measure against these.
The Board of Directors have fixed certain performance standards and the
Departmental Heads compare these standards with the Actual
Performance of the employee so that can inform the higher authorities
which helps them to take decisions with regard to:
Promotions and Demotions.
To let the employees know where they stand so far as their performance is
concerned.
To assess the Training and Development needs of the employees.
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WELFARE MEASURE
Consistent with the policy of the company through its employee and their
families happy and contended, it is operating a number of schemes to
promote their welfare.
Employees labors welfare fund scheme.
A fee of 2% is given to the children of employees. Other facilities like
medical and transport facility is provided.
Canteen facilities:
The canteen facility is on a contract basis. For the conveyance of the
employees. Workings in the factory division¶s canteens are run where food,
coffee, tea and snacks are served.
Transport facilities:
For all the employees they provide conveyance through bus, vans cabs
etc, and to who these facilities are not there, to them travelling allowances
is provided.
SHIFT ALLOWANCE:
y Shift Allowances\ are being paid to the employees who work in shifts in
respective places.
y Shift Allowance being paid at rate of Rs.15/hrs for second shift and
Rs.20/hrs for 3rd shift.
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3.8 SHIPMENT DEPARTMENT
S ipment dept will take care of all customs/tax/Vat and ot er regulatory pre
requisites to make shipment of finished procurement. this depar tment will
take care of transpor tation, warehousing, and shipping arrangement
STRUCTURE OF SHIPPING DEPARTMENT
CHART
CALYPS LTD
DIRECTOR (CALYPSO)
MARKETING
MANAGER
Resp#
nsible f #
r
re$ eiving
pur$ hase
# rder
DIRECTOR (OTHER
COM)
FINANCE
MANAGER
Resp#
nsible f #
r
finan$ ing the
a$ tivities
PROCUREMENT
MANAGER
Resp#
nsible f #
r
re$ eiving the
g# #
ds
QUALITY
CONTROL
MANAGER
Che% king the
quality
SHIPPING
MANAGER
Resp#
nsible f #
r
pr#
du$ t
re$ eiving, and
shipping
arrangement
SHIPPING
MANAGER
Resp#
nsible f #
r
pr#
du$ t
transp#
rtati#
n
,and shipping
arrangement
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SWOT ANALYSIS
y The CFAR software enables them to monitor the performance of
different farmers / regions / employees in order to make more
accurate production plans and sales commitments. It also
streamlines all accounting / finance-related activities
y Regular soil testing program will help to know the quality of the
soil and their by quality of the vegetables and fruits grown.
y Practices of package for gherkins and other crops, based on
use of safe pesticides and cultural practices, which ensures
consumer will get a safe product..
y For agro processing sector Priority status is given by the
central Government
y Training of field staff on latest developments in technology and
field practices will benefit the farmers to grow their by utilizing
resources effectively.
y Technically qualified and experienced team will work for
organizations upliftment.
STRENGHTS
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Opportunities
y Large crop and material base offers a vast potential for agro processing
activities.which helps to meet the market demand
y Setting of SEZ/AEZ and food parks for providing added incentive to
develop greenfield projects
y Rising income levels and changing consumption patterns of consumers will
enhance companies profit.
y Integration of development in contemporary technologies such as
electronics, material science, bio-technology etc. offer vast scope for rapid
improvement and progress
y Vast untapped global markets provides new opportunities .
y Technological advancement will provide new scope for development.
y The end users response will help in developing new products, and to
understand their needs
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Threats
y Affordability and customer preferences of fresh food could not be
maintained and followed.
y High inventory carrying cost because of so many procedure to follow
y High taxation that is high import duty and export duty has been charged.
y High packaging cost because sincere effort has been done to provide safe
product to consumer.
Weaknesses
y Inadequate infrastructural facilities ,will affect the day today operation of the
company
y Lack of adequate quality control and testing methods as per international
standards will some time affect the companies brand image.
y Inefficient supply chain due to a large number of intermediaries
y High requirement of working capital is needed to carry out all the functions,
y linkages between R&D labs and industry,is in adequate
y Seasonality of raw material affects the production process
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FINDINGS:
CALYPSO is contributing for the Economic Upliftment of Rural Farmers by
paying them Fair Returns.
FIRM is Earning Profit year after year and is not confronting any Financial
Problems.
FIRM is Serving the Society and its Customer by providing Better Fruites
and vegetable Products.
FIRM is equipped with fully Automatic System which ensures Total Quality
Maintenance.
FIRM provides Training and Education Program that creates Legal
Awareness about Social and Economic Upliftment among Rural People,
especially Women.
FIRM has an efficient MIS Department which maintains up to date
information and helps in major Decision Making.
FIRM gives importance towards farmer partenship model and innovative
agricultural practices
FIRM has a Sound Financial Department, which takes care of all Financial
Transactions and Financial Decision.
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It has got its own Quality Control Department with fully equipped
Laboratory and Equipments that help detecting any adulteration
.
SUGGESTIONS:
CALYPSO can increase its sales and earn more profit by Increasing its
Sales Points, and Market Places, and other Public Places.
Firm should keep Introducing New Products in market by studying the
Consumer Tastes and Preferences and the Demand in the Market andincrease its Market Share.
Firm practices Promotion based on Seniority Basis, it should even give
Promotion on the Basis of Performance.
Firm should give importance in keeping the Premises Clean and Hygienic
and make it more attractive which keeps the employees fresh and
motivated, it even attracts the visitors.
Performance Appraisal of all the employees must take place at least once
in a month.
The Marketing Department needs to focus more on Promotional Activities
which seems to occupy the backseat at present.
A Suggestion Box System needs to be maintained where in the workers
can drop their valuable suggestions which lead to the Development of the
Union.
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Firm should control expenses on Transportation as much as possible.
CONCLUSION:
CALYPSO, is playing a vital role in serving the Rural Class and contributing
for the Economic Upliftment of Farmers. It is helping the farmers by giving
them facilities under farmer parternship model.
CALYPSO is reaping profit by equipping the Latest Technology and
producing Better Quality Products. It is serving the best Quality FRUITES
AND VEGETABLE, their by, maintaining their Position in the Market.
It is an Automatized Manufacturing and every process is
Computerized. In other words, through Autoimmunization it has achieved
great success and Good Recognition.
It has its Own Quality Control division with Quality Control
Devices and Techniques which has helped it in maintaining its Standard
Quality.
Hence calypso is not only helping the Rural Society but is also
helping towards economic growth of the country and serving foreign
customers with its best quality.
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BIBLOGRAPHY
BOOKS
FOOD PROCESSING INDUSTRY BY MIKA SINGH,
HUMAN RESOURCE DEVELOPMENT BY
Financial management b&
prasanna chandra
WWW.CALYPSOFOOD.NET
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ANNEXURE
PRODUCTION PROCESS
STAGE1 STAGE 2
STAGE 3 STAGE 4
STAGE 5 STAGE 6
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STAGE 7 STAGE 8
STAGE 9 STAGE 10
STAGE 11 STAGE 12
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STAGE13 STAGE14
STAGE 15 STAGE16
STAGE 17 STAGE18
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STAGE 19 STAGE 20
STAGE21 STAGE 22
STAGE23 STAGE 24
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STAGE 25 STAGE 26
STAGE27 STAGE 28
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PRODUCT PROFILE
PINEAPPLE
GHERKINS
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JALAPENOES
MANGOES
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Th x r usi ss t P
TOMATOES
ASSORTI
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Th x r usi ss t P 8
PAPRIKA
HARICOT BEANS
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Th x r usi ss t P
GREEN PEAS
CARROTS
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Th x r usi ss t P
MIXED PICKLES
SWEET CORN
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MANDARIN ORANGE