Kim LucasTraveler

Athlete

Planner

My Favourite Sports

Places I have traveled

Events I have planned

My Brand Positioning

Position myself as a knowledgeable resource in the areas of Sport, Event Planning and Travel.

CURRENT ONLINE PRESENCE…..

Facebook Profile

Twitter

Google

MY GOALS

• To establish an online presence which is a true representation of myself, my values and my interests

• To allow followers to get a true sense of who I am with focus on my love of sport, traveling and planning

Objectives

• Be recognized by PR professionals • Become more Google-able• To position myself as versatile both in

my interests and in ways of communicating

• Gain more that 100 followers on Twitter• Gain following from people relevant to

my brand

SWOT

Strengths- Leadership skills- Sense of humor- Bilingual in French- Build strong long-lasting relationships- Can talk to anyone at any age- Experience in planning events- Good at math- Bring people together no matter how different- Growing up overseas, cultural background

Weaknesses- Not on LinkedIn- No established personal blog- Not a member of CPRS or IABC- No experience in PR - No real PR contacts / mentors- Public Speaking

Opportunities- Develop a personal blog - Join LinkedIn- Volunteer opportunities- Join CPRS and IABC- Tight Humber family - Networking opportunities from CPRS and IABC- Internship

Threats- Other PR professionals for similar jobs- Constant change in technology and trying to keep up

Key Messages

• My goal is to work in a PR agency to match my various interests

• Promote myself as an effective planner • Promote my love for sport and physical

activity• Promote myself as a world traveler and

cultured• I can communicate to all types of

people through all kinds of mediums

Channels

• Facebook• Twitter• Personal Blog• LinkedIn• Ning• Youtube• Comments on other peoples blogs

Strategies• Add more social media applications to my

repertoire• Increase my online presence among

students and professionals relevant to my brand

• Communicate my love of sport, travel and planning to my audience

• Network with individuals in these fields• Contribute online to other peoples blogs• Follow relevant blogs daily• Showcase my current class work online

Tactics• Get account on LinkedIn• Write a personal blog focusing on sport, travel and

planning• Interact with professionals in these areas through blog

comments, Twitter etc.• Increase followers and relevant individuals to follow on

Twitter• Increase quantity and value of tweets• Write guest blogs• Write Twitter posts in relation to personal brand• Join IABC and CPRS for networking opportunities and to

interact with a mentor• Continue to volunteer in related areas of interest• Use my French as an advantage in communications• Dedicate more time to reading RSS feed• Find more relevant blogs for RSS feed• Develop an online portfolio

Critical PathDecember 31, 2009 - Increase tweets by 10%

- Become an established Linkedin user- Contribute 5 comments to relevant blogs- Find 5 relevant individuals to follow on Twitter- Write 2 blog posts- Start online portfolio- Join CPRS or IABC

February 31, 2010 - Increase tweets by another 10%- Add 5 professional individuals to LinkedIn profile- Find another 5 relevant individuals to follow on Twitter- Add 2 relevant blogs to RSS feed- Contribute another 5 comments to relevant blogs- Write 2 bog posts- Add current work to online portfolio- Participate online with IABC or CPRS

March 31, 2010 - Increase tweets by another 10%- Add another 5 professional individuals to LinkedIn profile- Find another 5 relevant individuals to follow on Twitter- Add another 2relevant blogs to RSS feed- Contribute another 5 comments to relevant blogs- Write 2 bog posts- Add current work to online portfolio-- Further participate with IABC or CPRS online, talk to mentors

May 31, 2010 - Increase tweets by another 10%- Add another 5 professional individuals to LinkedIn profile- Find another 5 relevant individuals to follow on Twitter- Add another 2 relevant blogs to RSS feed- Contribute another 5 comments to relevant blogs- Write 2 bog posts- Finalize online portfolio- Make contact list of my mentors found through IABC or CPRS