Jennifer Holloway Personal Brand Expert. “My work should speak for itself.”
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Making the Most of Your Brand: YOU Jennifer Holloway Personal Brand Expert
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People buy people
Transcript of Jennifer Holloway Personal Brand Expert. “My work should speak for itself.”
Making the Most of Your Brand: YOUJennifer Holloway
Personal Brand Expert
“My work should speak for itself.”
People buypeople
1. Desirability2. Sexuality3. Education4. Politics5. Religion6. Ethnicity
7. Sophistication8. Wealth9. Success10. Credibility11. Trustworthiness
The first 7 seconds…
Source: New York University, Graduate School of Business
Clues
1. Desirability2. Sexuality3. Education4. Politics5. Religion6. Ethnicity
7. Sophistication8. Wealth9. Success10. Credibility11. Trustworthiness
The first 7 seconds…
Source: New York University, Graduate School of Business
People buypeople
TAKE THE POLL:
Do you agree that people buy people?
People buyyour personal brand
WHAT IS A PERSONAL BRAND?
VALUES
DRIVERS
REPUTATION
BEHAVIOUR
IMAGE
SKILLS
TAKE THE POLL:
Do you have a personal brand?
I respect others and am always truthful – I believe honesty can get you far.
I’m motivated by being my own person, even if that’s out of step with everyone else.
I’m known for delivering under pressure – often with an ‘added extra’ that wasn’t even asked
for. My personality is calm and composed
with an underlying drive and focus.
My creative thinking is reflected in my dress sense, giving me a unique look that shows I like to be individual.
I enjoy solving problems and relish the challenge of thinking differently to create an unexpected solution.
VALUES
DRIVERS
REPUTATION
BEHAVIOUR
IMAGE
SKILLS
“
Your brand is what people say about you
when you’re not in the room.Jeff Bezos, founder of Amazon
“
“I’m totally invisible.”
What do people say about you?
CLEARAUTHENTIC
CONSISTENT
PROMOTING YOUR PERSONAL BRAND
TAKE THE POLL:
How confident do you feel about promoting yourself?
The channels…
Written
Verbal Physical
An opportunity…
Email clues…
• Email address• Subject heading• Salutation and sign off• Typeface, size and colour• Language• Spelling and grammar• Email signature
“It is better to be looked over than be overlooked.”
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