my folio

SONYHome Entertainment

1997 - 1999

Sony Home Entertainment in the Box | 1999Concept Big Sound comes in a Smal l Package

Sony Discman | 1997Concept Total ly Unshockable

TVC_Sony Discman_“Maximum Shock” - 30 secs

Awards

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Sony Gen A | 1998Concept Gen A (Generat ion Audio) refers to new breed of youths that enjoys music such as MTV, Clubbing etc.

Are always seen as being di fferent, innovat ive and have that X Factor.

Mechanics: Buy any Gen A Product > Get Free Gen-A-Rave Ticket > Free Shot@Fame > Free Vir tual Commune

Sony Gen A | 1998Mechanics: Buy any Gen A Product > Get Free Gen-A-Rave Ticket > Free Shot@Fame > Free Vir tual Commune

TVC_Sony Gen A_“Bedroom” - 15 secsTVC_Sony Gen A_“Tai Chi” - 15 secsTVC_Sony Gen A_“Lif t ” - 15 secs


Sony CMD-C8 | 1998Concept Who are You? Creat ing 3 Di fferent Character ist ics or Personal i t ies for Sony CMD-C8 Handphones.

Sony CMD-C8 | 1998

BLADERugged / Dr iven / Outspoken / Uncompromising

FLAMEExpressive / Spontaneous / Aggresive / Passionate

Sony CMD-C8 | 1998

FLASHStyl ish / Cool & Calm / Sel f Conf idence / Charming

MISTAl lur ing / Serene / Myster ious / Seduct ive

MINOLTA COPIER1998 - 2002

MINOLTA COPIER | 1998Concept Stress at Work Concept Posit ioning 100% of Minol ta Copiers rel ieve stress at the workplace.

Solut ion: A bold, s ingle-minded proposi t ion - Stress-Free photocopying with Minol ta. Hence, par i ty product features are t ranslated into an ident i f iable consumer end benef i t .

MINOLTA COPIER | 1999Concept Effects of Stress Concept Posit ioning 100% of Minol ta Copiers rel ieve stress at the workplace.

Solut ion: Exaggerate the Effects of Stress. Minol ta. An effect ive digi ta l solut ion for your stress.

MINOLTA COPIER | 1999Billboard The headl ine t ranslates “STRESS AT WORK?”.

The hair on the 3-D head of the man “recedes” gradual ly in 3 stages dur ing that per iod to show the effects of stress.

MINOLTA COPIER | 2000Concept Pressure Points Concept Posit ioning Minol ta Digi ta l Copiers rel ieve stress.

Solut ion: Minol ta Copiers. Point of No Stress.

MINOLTA COPIER | 2000Concept Minol ta. The better way of stress rel ieving than using these Stress Rel ieve Tools

Smal l Space Ads being placed in Classi f ieds.

MINOLTA COPIER | 2000Billboard Pressure Points

Lights are placed at the “pressure points” which act ivates f rom point to point leading to the Stress Free Minol ta Copier button.

MINOLTA COPIER - The Essentials of Imaging | 2001Concept 3D Paper Art created based on Facts and Document Management Concept Posit ioning The Essent ia ls of Imaging.

Minol ta can del iver al l the “essent ia ls of imaging“ to ensure you no more worr ies in photocopying.Minol ta is Conf ident, Professional , Rel iable yet Innovat ive and Exci t ing

Maneki Neko/Lucky CatThe Cat represents Good Fortune and Prosper i ty

for the end user (Savings).

MINOLTA COPIER - The Essentials of Imaging | 2001Concept 3D Paper Art created based on Facts and Document Management Concept Posit ioning The Essent ia ls of Imaging.

Minol ta can del iver al l the “essent ia ls of imaging“ to ensure you no more worr ies in photocopying.Minol ta is Conf ident, Professional , Rel iable yet Innovat ive and Exci t ing

Dol ly

MINOLTA COPIER - Integration | 2002Concept Minol ta is the essent ia l that can integrate the process of communicat ion ( for large organisat ions) by :

L inking ideas and opinions, informat ion, strategies, personal i t ies / indiv iduals, people

PIONEERSound • Vision • Soul

1999 - 2002

PIONEER TRINITY SERIES | 1999Concept Warning Signs!

PIONEER TRINITY SERIES HOME THEATRE HI-FI SYSTEM wi l l take youto an exci t ing rol lercoaster of sound and visual . So be WARNED for the “EXPERIENCE” of your l i fe

PIONEER TRINITY SERIES | 1999Concept Warning Signs!

PIONEER TRINITY SERIES HOME THEATRE HI-FI SYSTEM wi l l take youto an exci t ing rol lercoaster of sound and visual . So be WARNED for the “EXPERIENCE” of your l i fe

Translat ion: DANGER Protect ive gear is required for the enjoyment of DVD “Surround Sound”

PIONEER TRINITY SERIES | 1999POS Shelftalkers

PIONEER TRINITY SERIES 2 | 2002Concept So Powerful i t goes r ight to the heart of your system.

PIONEER TRINITY SERIES 2 | 2002

Postcards

TVC_PIONEER Trinity Series_“Apartment” - 15 secs

TVC_PIONEER Trinity Series_“House” - 15 secs


PIONEER DVD Promo | 2001Concept The DVD MAD RUSH HOUR

To create a Movie-Blockbuster Look and feel for the Promot ional Campaign in stores.

Consists of Pr int Ad, Banner, POP,Radio and Leaft let .

Leaflet

PIONEER DVD Promo | 2001Concept “GIMME, GIMME CASH! Promo

To promote and increase sales for the PIONEER VCD / DVD

Hif i -Systems Category. Get a RM $5 cash when you buy any of the products.

LEE KUM KEE2002

LEE KUM KEE VEGETARIAN OYSTER SAUCE | 2002Concept 1st Day

The visual depicts a Chinese calendar that interprets the message of “CHOR YAT” (The 1st Day of the Lunar Calendar ) .The signi f icance of th is day is i t symbol ised a “Vegetar ian Day” for a l l buddhist .

But what the message l i teral ly says on the visual is to communicate that EVERYDAY is a Lee Kum Kee Day. You can have this Vegetar ian Oyster Sauce cooked in your EVERYDAY meal.

MAHSURI OYSTER SAUCE | 2002Concept Your Highness

Mahsur i Oyster Sauce is HALAL. I t ’s targetted at Malays (musl ims).This toungue in cheek visual shows a typical malay man being served with a lot of good food cooked with Mahsur i Oyster Sauce.

Like they say, “To pleaase a man’s heart is through his tummy.

Translat ion:

The head l ine t rans la tes ,

Husband is t rea ted l i ke a K ing ,

What he ea ts o r wear shou ld be taken care o f ,

H is food must be appet is ing ,

Present ing h is h ighness ,

Mahsur i Oys te r Sauce.

WINNUnited Detergent Industries

2000 - 2002

WINN LOW SUDS WASHING DETERGENT | 2000Concept The perfect match for your f ront loading machine.

WINN - Mother‘s Day | 2000Concept The perfect match for your f ront loading machine.

Winn Laundry Detergent is Special ly formulated to set Winning Moms on the mark for a Winning Start .We salute them for their tender loving care and for always ensur ing we have clean clothes to wear.

CONFIDENCE FROM WASH TO WEAR

WINN - TV COMMERCIALS | 2002

TVC_PETAL SOFTENER_“Animal Target” - 15 secs TVC_PETAL SOFTENER_“Glass Beaker” - 15 secs


SILICON INTERNETInternet Service Provider

1996 - 1997

SILICON INTERNET - Inter | 1996 -1997Concept Si l icon Internet Is More Fun Than This

A Ser ies of Ad Campaign to launch the brand for an Internet Provider

GRAPHIC DESIGN

Brit ish Council - St . Mart ins in the Fields - Booklet | 1992 KL Mutual Funds - Leaflets | 1996

Concorde Hotel - The Living Tree | 1992Concept/Deisgn/I l lustrat ions

Greeting Cards - Chinese New Year, Hari Raya & Christmas

FOCUS POINT - National Day Poster - Vis ion 20/20 | 2001Concept/Deisgn/Typography

ASATSU - ProBono - In House Greeting Card | 2001Concept Colours Of Uni ty

ASATSU - ProBono - In House Greeting Card | 2000Concept Have a Scentsat ional Celebrat ion

ASATSU - Recruitment Ad | 2000

PERSONAL - Wedding Card Invitation | 2002

FEBRUARY - Business Card Design | 2006

DALER ROWNEY - Packaging Design | 2006Acryl ic Ink Gif t Set & Murano Mixed Media Set

EMMANUEL EVANGELICAL CHURCH - Invitations | 2005 / 2006

EMMANUEL EVANGELICAL CHURCH - Invitations | 2008

EMMANUEL EVANGELICAL CHURCH - Invitations

FEDERAL LAND DEVELOPER AUTHORITY (FELDA) - Architect BEP Sdn Bhd For Compet i t ion. Publ icat ion in Majalah Aki tek, a leading Malaysian Archi tectural magazine and Exhibi t ion Board.

Compet i t ion spread and entry for BEP Archi tect Sdn Bhd. PAM awards for bui l t -work category

Wolvercote Paper Mil l , University of Oxford - Architect JThompson & Partners Project - Resident ia l Development wi th communal faci l i t ies in Wolvercote Vi l lage near Oxford

History - Used to be old paper mi l l , now to be re-developed

Posi t ion -Short l is ted to 2nd stage, f rom 6 selected Archi tects

For Compet i t ion. To format and prepare document for compet i t ion entry and submission

Layout & Design Practice only

Campaigns which didn’t see the light of day

If it ’s about Malaysia, It ’s in here

SEBASTIANConcept Hair to Die For

SEBASTIANConcept Hair Aesthet ics

FOCUS POINT - Vis ion Care GroupConcept Makeover

FOCUS POINT - Vis ion Care GroupConcept Accessor ize

PIONEER DVD - AUDIOConcept Super Sensi t ive, Super High-Def in i t ion DVD-Audio Technology

PIONEER HOME THEATRE SYSTEMConcept Cinema in your home

MINOLTA T- SERIES COLOUR COPIERConcept True to LI fe Colour

MINOLTA APS CAMERAConcept Vect is or Nothing

© 2010 by Roland Lim. All rights reserved

Roland Lim | 16 Warwick Chambers, Pater Street, W8 6EN London | hp: 0783 432 0669

email: [email protected] | http://www.coroflot.com/orbyss

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