My First and Next Nonprofit Video

July 29, 2015

Brian Oster Creative Director

» Name

» Organization

» Email (If you’d like a copy of the presentation)

» Video question you’d like answered

» What makes a good nonprofit video?

Discuss!

» Does your nonprofit have a video?

If yes,

» What is it about?

» Is it current/relevant today?

» Direction to plan your first video

Give you a fish and feed you for a day

» Steps to create future videos with confidence

Teach you to fish and feed you for a lifetime

» Why Video

» Easier Than you Think

» Types of Nonprofit Videos

» First Steps

» Next Steps

» Internet speeds

» Fewer technology needs

» Less costly

» YouTube popularity

» Future of marketing, social media

» …

» Two minutes of text VS. two minutes of video

» Common Misconceptions ˃ Costly

˃ Time consuming

˃ Overwhelming/daunting

˃ Too much equipment needed

» Call to Attention/Awareness

» Fundraising

» Thank You

» Testimonials

» Welcome / Branding

» Call to Attention/Awareness ˃ Explain what you do

˃ Highlight a specific service or event

˃ Address a common misconception

˃ Show the problem and how you are trying to fix it

» Examples ˃ FSA Believe with Us: https://vimeo.com/110500324

˃ Help Victims Become Survivors: https://youtu.be/0XQK5fj4Q34

˃ 50 Men who Cook DeKalb: https://www.facebook.com/casadekalbcounty/videos

» Fundraising ˃ Donors love to see where they money is going!

˃ Ask for donations

˃ Annual event

» Examples ˃ Make-A-Wish Foundation: https://vimeo.com/65235824

˃ TAILS: https://vimeo.com/127979581

˃ Family Service Agency: https://vimeo.com/130156370

» Thank You ˃ Donors love to see where they money went!

˃ Event highlight

˃ Year end highlight

˃ We had a great year

» Examples ˃ AIDS Foundation Year End: https://youtu.be/aaSJxLvHYxE

˃ Children of Nations: https://vimeo.com/82735196

˃ Blood:Water: https://vimeo.com/55956194

» Testimonials ˃ Making progress

˃ Showing the process

˃ 3rd person success stories

» Examples ˃ Slaying Childhood Cancer: https://youtu.be/szpN6nn2sMo

˃ Lynchburg College (group): https://vimeo.com/33743865

˃ Caine’s Arcade: https://vimeo.com/40000072

» Welcome / Branding ˃ Broad in scope

˃ But avoid the talking head!

» Examples ˃ Harvest Oakville: https://vimeo.com/103467201

˃ YMCA: https://vimeo.com/83513864

˃ Dorothy House Hospice: https://vimeo.com/113734311

» What should be your next nonprofit video?

» What would be its purpose?

Call to Attention/Awareness

Fundraising

Thank You

Testimonials

Welcome / Branding

» Evergreen (Timeless) Marketing

» Consistent Messaging (Branding)

» Know your Audience

» Storytelling

» Be Concise (one purpose)

» On-Camera or Off-Camera

ADP+

» Audience

» Distribution

» Purpose

» + Benchmarks (Comps)

Answering the “W” Questions

» Who is your primary audience?

» What story or stories do you want to share?

» Where will this be shown?

» When is the best time to deliver it?

» Why is this important?

» How will you know this was successful?

» Who is supposed to do all this? ˃ Intern

+ NIU (including NGOLD)

+ Kishwaukee College

+ High School

˃ Talents of board members and/or their family

˃ Part time

˃ Marketing Committee

˃ “Friends” Group

˃ Volunteers

˃ Outsource

» With what budget?

» Why Video

» Easier Than you Think

» Types of Nonprofit Videos

» First Steps

» Next Steps

“Don’t be different to be different,

be different to be better.”

- Seth Godin

Brian Oster Creative Director, OC Imageworks (815) 756-8000 briano@ocimageworks.com Portfolio: https://vimeo.com/ocimageworks