Making a Video for Nonprofit Communicators

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Presented by Stacy Laiderman, Producer, See3 Basics from Pre-Production to Post-Production Introduction to Video

description

Stacy Laiderman presented "Make a Video", a hands-on class teaching nonprofits the basics of strategy and production around making a video at the Making Media Connections Conference in Chicago. Learn how to determine which story to tell, what equipment can you use on your own, and how to set up a shot and get good sound.

Transcript of Making a Video for Nonprofit Communicators

Page 1: Making a Video for Nonprofit Communicators

Presented by

Stacy Laiderman, Producer, See3

Basics from Pre-Production to Post-Production

Introduction to Video

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•  About See3 •  Rethinking “Viral” •  Video in the Donor Cultivation Cycle •  11 Rules of Video Fundraising •  What You Can Do Right Now •  Discussion

www.see3.net | [email protected] | 773-784-7333

Today’s Plan

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STEP 1: Pre Production

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Ask These Questions

•  What are our goals? •  What is our audience? •  What is our timeframe/budget?

•  How will we measure success? •  Who will help shoot and edit the footage? •  How will we share/use the

finished film?

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Preparing for Production

•  Create a production schedule •  Determine format •  Get familiar with your gear (practice shoot

in close to actual conditions and review footage)

•  Scout location & plan •  Prepare interview questions/script

•  Review any pre-existing media

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STEP 2: Production

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Before You Press Record

•  Check location for lighting and sound issues and adjust as needed

•  Educate interview subject re: line of sight and off-camera questions/complete answers

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Before You Press Record

•  Find your frame

Medium close up (MCU)  Close up shoot (CU)

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Before You Press Record

•  Set your white balance, focus, and iris •  Check audio levels: record/playback test •  Place interviewer close to the camera

•  Run 15 sec of black or color bars at the beginning of the tape

•  Process your environment, B-roll

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White Balance

Not white balanced White balanced

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Framing

Too small 

Head & body cut off  Eye‐line off frame 

Centered, less dynamic 

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Framing

BEST 

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Natural Light From Windows Place subjects with the window behind the

camera rather than behind the subject.

Window behind subject  Window behind camera 

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Adding Depth to the Frame Bring subjects away from the walls

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Audio

•  Audio on-board mic only http://www.youtube.com/watch?v=CUw9d8Cji6AA

•  Audio with lavalier microphone SEED Initiative (1:15) http://www.youtube.com/watch?v=gXTnGAAZrsQ AJWS (3:53) http://www.youtube.com/watch?v=rsqjVHO8iZg

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STEP 3: Post Production

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Workflow and Process

•  Import and organize your media •  Render out clips for transcription as

needed

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Technical Resources

•  Lynda.com •  CreativeCow.net •  Mac Online

For Equipment •  Amazon.com •  NewEgg.com

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Editing Software Recommendations

•  Final Cut Express (Mac only) •  Avid Express •  Adobe Premier

•  MPEG Streamclip •  InqScribe

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Questions? "Stacy Laiderman

•  Email: [email protected] •  Phone: 773-784-7333 •  Web: www.see3.net/video-faqs

We will send a follow-up email with the slidedeck, so sign up!