My Card is a unique loyalty programme which rewards residents for spending time and

money in their local High Streets

Residents receive cash credits on their Pay as You Go card.

Participating independent merchants grow their trade and income so keeping local money local

My Card generates income for local regeneration

My Card

My Card Objectives

• To support and grow vibrant and resilient Town centres.

• Promote local spending with local merchants, so contributing to growing the local economy and increasing local well-being

• Help support and grow local supply chains.

• To establish a local income stream to support local regeneration

• Encourage positive behaviours that will reduce impact on the environment.

There are two elements to My Card

Innovative and unique technology.

Collaborative marketing and a real community feel.

What does My Card do?

A swipe with My Card through existing facilities will process a rebate and distribute it automatically to the

cardholder, the local beneficiary and to cover necessary administration costs

CARD SWIPEREBATE

PROCESSINGCARD

HOLDER

LOCALBENEFICIARY

ADMIN COSTS

In store process

Each business takes 100% of the transaction total and then swipes the card.

The rebates are credited onto the cardholders My Card prepayment account.

Benefits for local merchant

No additional system access devices– Swipe on same PDQ terminal for credit / debit cards– Less clutter on retail payment desk– Minimal training for sales people– Detailed web based sales reports updated daily– Improved sales forecasting and business planning

Can be combined with Visa / Mastercard – No additional card for consumer to carry (future option)

Targeted marketing to customers via Mobile phone application– One to one marketing by push notification, text and email

Benefits for Residents

Cash back rewards for purchasing

Supports local economy

Ease of use

Web based purchasing / rebate reports

Possible personally customised purchasing recommendations

Play an active role in regenerating their town

Flexibility

Each business will have its own website accounts where offers are entered; this information instantly

activates the offer on the swipe terminal.

Offer rebates across all items. Rebates on over-average transactions i.e. 5% over

£25 and 10% over £50. Special promotions on specific days. Happy hour rebates to encourage shopping in quiet

periods or evenings. Cards can also be used in any machine that

supports MasterCard or Visa.

Reporting facility

Each business can see how the scheme is working for them with online reporting.

This reports; How many My Card transactions have taken place. How much rebates has been refunded and how

much sales have increased. Current average transaction. Customer activity such as partial postcode of

cardholder.

This feature allows the business to continually change their offers to suit their needs.

Beneficiaries

We plan to have locally nominated beneficiaries that are recommended by the local partners. For example;

A local charity.

Local non profit organisation.

Local school.

Local event such as Christmas lights etc.

Or the user takes the rebate in whole or in part

How to obtain a card

Cards will be available online and via high street champions

My Card local partners

My Card will work with local partners to develop added benefit by jointly-

Offering networking facilities.

Encouraging collaborative marketing deals.

Organising events and promotions.

Creating inter business emails.

Collating offers for a monthly email to cardholders.

What kind of business can join?

Examples

All independent high street stores.

Solicitors, accountants etc.

Car dealerships and garages.

Restaurants & cafes

Creative & leisure businesses.

Home based.

My Card Delivery Programme

To compliment the My Card Loyalty platform, the delivery programme, run in partnership with the local host organisation will:

Run business to business events Create and promote collaborative deals Run exclusive card holder member events Report back to local stakeholders each quarter Cross promote My Card areas Create new card functions reflecting needs of local merchants Have staff “on the Streets” during local my Card start up Up date platform to reflect new technological opportunities -

such as contactless payment

Future Developments

My Card anticipates new technological innovations in payments and how payments are made so has future proofed its current

Platform to be able to react quickly to innovation. Such as:

Contactless payment – PDQ readers replaced by Near Field Communication devices

Smart phone applications using Near Field Communication devices

A non payment card/phone application that will appeal to start up and micro businesses

My Card platform that integrates into other pre-payment, loyalty and membership offers, such as Transport & Leisure

Any questions

Contact Mark Barnes

mycard@btinternet.com

07590 005692