My Branded Words

www.thinkandgrowchick.com

Every successful brand can be quickly summarized into powerful adjectives that describe that brand. For instance, “innovative” or “creative” immediately come to mind when thinking of Apple, while “upscale” comes to mind when thinking of Nordstrom. When you think of say, Chipotle, what adjectives come to mind? Are they the same ones that come to mind for Taco Bell? (Probably not!)

Powerful branded words are helpful not only in attracting your ideal client (Chipotle and Taco Bell do not attract the same kind of customer) but they help you differen-tiate yourself from similar businesses in your space. The tricky thing about branded words, however, is that your customer won’t automatically associate them with your business just because you come up with them. Branded words can’t just be stated...they have to consistently be conveyed in everything you do. Thus, before you “do” anything with your business - including design your logo or launch your website - it’s a good idea to first get clear on what your branded words are!

The simplest way to discover your true branded words is to follow the formula of “what it is” - “what it isn’t.” For example:

My branded words:

What it is: feminine, relatable, creative, smart, inspiring

What it isn’t: girly, snarky, crass, stuffy, impractical

Feminine

sophisaticated

motivatingengaging

down-to-earth fresh

“girly” snarky crass

impracticalstuffy

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Relatable

Smart Inspiring

Creative

In the spaces below, brainstorm adjectives that accurately describe your brand is and what it isn’t.

(NOTE: “What is isn’t” is NOT simply the opposite of “what it is.” Come up with each group of adjectives separately to truly uncover your unique branded words.

MY BRAND IS:

MY BRAND ISN’T:

MY BRANDED WORDS:1.2.3.4.5.