Princesses, Executives, and

Unicorns:Rethinking Disney.com

Daniel Romano @dromano

Disney

Me

(1998-2012)

Mobile Web

AgingPlatform

EvolvingExpectations

Organizations develop around platforms.

Redesigns begin with your culture.

6 Continents85K EmployeesLots of Stakeholders

You think your job is hard? Try being a

Disney executive.

Breathe...

Unity.Desire change.Understand your brand.Focus your resources.

Vendors ?In-House

A Clean Slate

Specialization is the enemy of innovation.

DevelopersDesigners

Hybrids

+ =

Be Responsive.

Our Process in 3 Steps

WIRES

UX FEDBED

UX

FED

BED

CSS

HTML

DATA

3. Launch2. Iterate

1. Conversation

Stakeholders

“Prototypes Speak Loudest”

To Redesign.Redesign your culture.

Have a vision.Unify and focus.

Find & empower talent.

ThanksDaniel Romano@dromano