MWF Sponsorship Package 2011

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2011 PARTNERSHIP PACKAGE

A WORLD OF ENTERTAINMENT IN ONE WEEKEND


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CONTENTS

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WHO WE ARE......................................................................................

DEMOGRAPHICS................................................................................

ACHIEVING YOUR OBJECTIVES........................................................PARTNERSHIP PROGRAMS...............................................................

PRESENTING PARTNER.....................................................................

MAIN STAGE PARTNER......................................................................

PLATINUM PLUS PARTNER.............................................................

FAMILY FUN VILLAGE PARTNER...................................................

CHILDRENS STAGE PARTNER.....................................................PLATINUM PARTNER.....................................................................

BUSKER SQUARE PARTNER.........................................................

GOLD PARTNER.............................................................................

SILVER PARTNER..........................................................................

BRONZE PARTNER........................................................................

NEW FOR 2011.................................................................................

OUR TEAM.........................................................................................

WE CARE...........................................................................................

TESTIMONIALS.................................................................................

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WHO WE ARE

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Celebrating our Milestone 15th Anniversary, the Mississauga Waterfront Festival is a highlyanticipated weekend long festival that attracts close to 65,000 people and reaches more than1,000,000 through advertising and publicity. The variety of exciting events, live outdoor concertsand attractions draw visitors to the Mississauga Waterfront Festival from near and far.

This years festival will take place June, 17, 18 & 19, 2011, in the newly renovated picturesqueMemorial Park in Port Credit which boarders Mississaugas scenic waterfront.

Voted one of OntariosTop 100 Festivals eight years in a row, the MWF has set new standards ofexcellence, earning accolades from industry peers, business partners, media and attendees forexciting and innovative programming.

Concert Performances: MWF presents the best in Canadian and International talent. Past concertsinclude: Jim Cuddy, Jann Arden, Sam Roberts, Bedouin Soundclash, Tom Cochrane, Colin James,Chantal Kreviazuk, 54 40, Kathleen Edwards, Suzie McNeill, Skydiggers, Loverboy, Ric Emmett,Matthew Good and Bruce Cockburn

The Childrens Stage is home to popular TV stars: Max & Ruby, Miss Spider, Backyardigans,Care Bears, Dora the Explorer, Toopy & Bino, Caillou, Bob the Builder, Babar and Barney

The MWF Family Fun Village offers everything from exciting water shows, family carnival, deliciousfood and unique crafters and vendors

The MWF Sports Zone offers interactive sports activities

Busker Square has a variety of stilt walkers, fire-eaters, exciting and eccentric magicians & acrobats

The Heritage and Multicultural Stage showcases First Nations, Heritage and multiculturalperformances, dancers, costumed historians and displays

The Mississauga Waterfront Festival offers your company the opportunity to strategically enhanceyour local, provincial and national profile in association with one of Ontarios largest festivals of its kind.

Build, strengthen and leverage your brand awareness while benefiting from: media cross promotionand exceptional networking and business-to-business opportunities, directing your brand D2C (Directto Consumer) at the MWF ensuring maximum exposure and high visibility, working seamlessly with anexperienced professional team, and being associated with one of Ontarios Top 100 festivals.

What Mayor Hazel McCallion Says:As the Honorary Chair of the festival, I am proud that this event provides funding to charitableorganizations and aids children in need. It is encouraging to know that so many people are workingtogether for the communitys benefit.


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TARGET AUDIENCEThe primary target audience: Families, friends and visitors of all ages, from various walks of life whoenjoy participating, sharing and experiencing a fun, safe festival style atmosphere.

Participants will attend, on average, two or more performances per day

50% of them returned on two or more days

Target audience is between 5 and 55 years old

Adults 19 and up 64%

Children & youth 2 to 18 36%

TARGET MARKETMississauga and the GTA, Windsor to Oakville, Burlington, Hamilton, Brampton, Etobicoke, Toronto toOshawa, the Golden Horseshoe, Niagara to Kingston, Ottawa and Montreal, other cities in Ontario andUS border cities.

Mississauga is the 6th largest Canadian City, population 729,000

82% of residents have some form of post secondary education

66% of Mississauga residents own their own home

Mississaugas average household income is $80,000, a third higher than the Canadian average

MISSISSAUGA IS CANADAS GATEWAY Home to Toronto Pearson International Airport servicingmore than 32 million passengers on over 70 airlines to 60 countries around the world. The city is locatedwithin one days drive to over 164 million consumers.

MISSISSAUGA IS SAFE Recognized as Canadas safest city 8 years in a row.MISSISSAUGA IS A CORPORATE CAPITAL Home to 61 Fortune 500 Canadian or major divisionalhead offices and 50 Fortune Global 500 Canadian Headquarters.

MISSISSAUGA IS GREEN More than 480 parks & 23 trail systems including part of a 485 milewaterfront trail running from Niagara-on-the-Lake to Quebec.

DEMOGRAPHICS


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DELIVERING VALUEProvide partners with versatility to promote brands within a solid marketing platform

Provide an opportunity to expand brand image and product awareness on local and provincial levels

Provide the opportunity to brand your product D2C Direct to Consumer

Provide the opportunity to benefit from profitable Business-to-Business relationships among partners

We will help identify the best Commercial and Promotional opportunities within the Festival

We will help devise and implement custom-tailored strategies

We will deliver maximum ROI with a powerful focused brand message

PARTNERSHIP ELEMENTSPartnership programs are designed to give maximum recognition and exposure of your brand and yourcompany. MWF offers a wide range of partnership levels offering different opportunities to participate

with Mississaugas signature family event. Choose an existing program or MWF can custom designa program for your company. MWF offers the opportunity of multiple year contracts with enhancedbenefits and special features, where your company can increase its ROI year after year.

EXCLUSIVITYExclusive rights depend on the commitment of the partner and the program level. Once established,partners, suppliers, and stakeholders at leadership levels will enjoy product or service categoryexclusivity with the Mississauga Waterfront Festival throughout the term of the agreement.

PARTNER RIGHTSPartners, suppliers, and stakeholders may use the festival name and logo on their promotional materialsto promote their official partner, supplier, or stakeholder status, subject to the Mississauga Waterfront

Festivals approval, and dependent upon level of support.

DIRECT MARKETING, COMMUNICATIONS & ADVERTISINGThe MWF media and promotional campaigns reach an audience of more than 1,000,000.

BRANDINGPartners, suppliers, and stakeholders brand, logos will be displayed prominently throughout the park.Key areas: main stage, childrens stage, entrances, fences and the high traffic Lakeshore Road locations,will be negotiated depending on level of partner commitment.

ACHIEVING YOUR OBJECTIVES


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SIGNAGEThe Festival will be promoted heavily throughout Mississauga, the Greater Toronto Area, TorontoTourism, Festival & Events Ontario, Mississauga Tourism, Ontario Tourism and Attractions Ontario.

PRINT MATERIALS

Partners and suppliers brand logos will be featured on a variety of print materials that generate in excessof 725,000 total impressions, conditional upon print deadlines and level of commitment, including;

Ads in The Mississauga News 123,000 homes; View / Goodlife Magazines 50,000 homes;Mississauga This Week 73,000 homes

Port Credit Village Times 25,000; Evening Out 20,000; The Booster 75,000

Posters 1,000 / Flyers 175,000 / Programs 40,000 / Postcards 20,000Magazines / Periodicals / Street Banners / Event Programs / Site Map

RADIO AND TELEVISION MARKETING CAMPAIGN

With the support of MWF media sponsors and government partners an award-winning radio andtelevision campaign has been developed.

The campaign is aired on selected stations that range from popular local channels with significant reachto those located 100 km beyond the local radius. This draws attendees from Niagara Falls, Buffalo andas far away as Ottawa, New York and Montreal.

These popular partner stations have earned the highest ratings due to a large listening audience andexciting contests, that helps attract more visitors from farther distances!

With over 374 radio and television commercials within the advertising and marketing campaign, theMWF was bestowed the prestigious Best Overall Media, Marketing and Promotional Campaign, awardfrom Festival and Events Ontario, two years in a row.

RADIO AND TV STATION LISTENERSHIP NUMBERS

Q 107 & The Edge, Toronto & GTA 995,900 listeners per week Ontario to BC60 spots

AM 740, Toronto & GTA 550,600 listeners per week Ontario to BC to Florida 63 spots

HITZ 97.7,Toronto & GTA 364,000 listeners per week Ontario to BC3 spots

105.7 Easy Rock, St. Catherines 225,000 listeners per week Golden Horseshoe, GTA 4 spotsRogers TV 150,000 viewers per week Southern Ontario 5 to 8 appearances

CJAD 800 AM, Montreal 212,186 listeners in Montreal, Ottawa, Vermont, New Hampshire,New York and Ottawa 80 spots

CKLW AM 800, Windsor130,874 Canadian, 85,900 Americans, Detroit plus the Eastern Seaboard 17 spots

CIDR 93.9, Windsor161,191 Canadians, 166,200 Americans, Detroit plus the Eastern Seaboard 17 spots

CKKL BOB FM, Ottawa 136,773 listeners in Ottawa / New York 40 spots.

CJMJ FM, Ottawa 196,705 listeners in Ottawa / New York 15 spots.

WTSS / WWWS 155,000, Canadians and Americans, Buffalo, Niagara Falls, New York 23 spots.



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FESTIVAL WEBSITE AND WEBSITE ADVERTISINGLinked to a minimum of 14 popular sites throughout Ontario including:

MWF Festival website 197,000 hits April 1st to June 30th, 2010

Year round name / listing with optional link to sponsors websites

Mississauganews.com 150,000 unique visitors per monthRogerstelevision.com 100,000 unique visitors per monthThe Star.com 1,000,000 hits per dayOntarioTourismPartners.com 40,000 hits per monthAttractionsOntario.com 150,000 hits May to September, 2010

SOCIAL MEDIAWorking with the most popular Social Media networking sites to promote the MWF:

FACEBOOK MYSPACE YOUTUBE BLOGSPOT TWITTER LINKEDIN

CONSUMER PROMOTIONSHigh profile consumer promotion opportunities exist. These can take the form of contests, giveaways,product and information displays, product samplings, use of the MWF logo and costumed characterappearances.

Promotional customization is available. Partners may tie the festival into the promotion of their businessthroughout the MWF campaign of advance distribution of MWF flyers, posters, postcards and onsiteprograms advertising our event.

CONCLUSIONSAs a Festival Partner, opportunities to maximize the brand exposure exist by leveraging the excitementgenerated by the Festival, its personalities and extensive media coverage

As a Festival Partner, there are opportunities to showcase your business at one of Ontarios PremierMusic Festivals while entertaining your guests in a VIP Hospitality environment

As a Festival Partner, opportunities exist to establish valuable new Business-to-Business partnershipswith many of the Festivals Key Sponsors



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PRESENTING PARTNER

MAIN STAGE PARTNER

PLATINUM PLUS PARTNERFAMILY FUN VILLAGE PARTNER

CHILDRENS STAGE PARTNER

PLATINUM PARTNER

BUSKER SQUARE PARTNER

GOLD PARTNER

SILVER PARTNER

BRONZE PARTNER

VIP AND HOSPITALITY PACKAGESVIP SEATING VIP TENT PACKAGES

Customized Hospitality Packages to suit your requirements

$25,000

$15,000

$15,000

$10,000

$10,000

$10,000

$5,000

$5,000

$2,500

$1,500

PARTNERSHIP PROGRAMS


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RIGHTSPrimary logo/brand identification on event print materials

Signage in park (as provided by sponsor restrictions may apply)

Media identification in press kits as Presenting Partner

Opportunity to develop awareness of product in specialized marketPotential designation as official product supplier can conduct promotions at event and can use eventlogo in their promotions as agreed upon in advance by sponsor and Mississauga Waterfront Festival

Title Partner for the Festival

BENEFITSGain positive image in public eye by supporting signature community family event

Promote to captive audience with opportunity for multi-year arrangement

Additional traffic as your outlet becomes a source of Festival information

Provides valuable image and awareness building for Corporate Partners on site

Provides a creative alternative to company socials/client entertaining while still providing a goodin-house positive corporate image

ADVERTISING & COMMUNICATIONSPrimary, feature inclusion in all print advertising

Logo/brand identification: print material, billboards & banners, media advertisements, signage on site

Product sampling on site (certain restrictions may apply)

Opportunity to develop awareness of product in specialized market

HOSPITALITYVIP lounge exclusive access for 25 (value $5,000)(Must display admission wristband for admittance no exceptions)

50 all inclusive admissions to Festival to use for employee, client & customer entertaining

PARTNERSHIP PROGRAM$25,000CASH

MAXIMUM 2

PRESENTINGPARTNER


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RIGHTSLogo/brand identification on event print materials


Media identification in press kits as Main Stage Partner

Opportunity to develop awareness of product in specialized marketPotential designation as official product supplier can conduct promotions at event and can use eventlogo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival

Title Partner for events taking place on Main Stage






ADVERTISING & COMMUNICATIONSInclusion in all print advertising







MAIN STAGEPARTNER


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Media identification in press kits


Title Partner for designated events












PARTNERSHIP PROGRAM$15,000

PLATINUMPLUS

PARTNER


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Title Partner for Family Fun Village













CASH

FAMILY FUNVILLAGEPARTNER


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RIGHTSLogo/brand identification on event print materials for Childrens Stage



Opportunity to develop awareness of product in specialized marketPotential designation as official product supplier can conduct approved promotions at event and canuse event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival

Title Partner for designated events on the Childrens Stage













CASH

CHILDRENSSTAGE

PARTNER


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PLATINUMPARTNER


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RIGHTSName identification on event print materials




Title Partner for designated events at Busker Square











BUSKERSQUAREPARTNER


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Opportunity to develop awareness of product in specialized marketRight to use event logo in their promotions as agreed upon by sponsor and Festival






Provides a creative alternative to company socials/client entertaining while still providing a good

in-house positive corporate image






GOLDPARTNER


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Right to use event logo in their promotions as agreed upon by sponsor and Festival

Supporting Partner






ADVERTISING & COMMUNICATIONS

Inclusion in all print advertisingLogo/brand identification: print material, billboards & banners, media advertisements, signage on site

HOSPITALITYVIP lounge exclusive access for 4 (value $800)(Must display admission wristband for admittance no exceptions)



SILVERPARTNER


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Supporting Partner






ADVERTISING & COMMUNICATIONSCompany listing in press kits and event program

HOSPITALITY6 all inclusive admissions to Festival to use for employee, client & customer entertaining


BRONZEPARTNER


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NEW FOR 2011

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ITS MWFS 15TH ANNIVERSARY!... Join the celebration by taking the MississaugaWaterfront Festival to a whole new level of excitement!

Starting with the MWF MUSICFEST CONCERT SERIESAs a result of the success of the annual FRIDAYFEST concert night, MWF is expanding the thrill

to SATURDAYROCKS! The main stage will shake with excitement as the best in emerging talent asCanadian and International headliners are showcased under the stars.

FULL CIRCLEFull Circle, an award winning benefit for children, raises money and awareness ofThe Mississauga Waterfront Festivals Sponsor a Child Program. Support enablessponsorship of children from local shelters and helping agencies, schools and church

organizations with outreach programs to attend the festival totally free of charge! Since 1997, over$170,000 has been raised and close to 31,500 children and their families have been welcomed tothe festival to enjoy a free weekend of entertainment, attractions, delicious food, carnival rides andenough smiles and memories to last a lifetime.

The 8th annual Full Circle is set for Thursday, April 21, 2011 at Le Treport Convention & BanquetCenter, a fantastic night of networking, four course dinner, runway fashion show, entertainment andinspirational speaker.

Margaret Trudeau, celebrated Canadian and mental health advocate is the keynote speaker. From herdeeply moving memoir, Changing My Mind, Margaret will share with candor and insight, the illness thatsilently shaped her life. Her book will be available for purchase and signing.

GOLF TOURNAMENTOur 13th annual golf tournament will take place on Thursday, May 26th, 2011, at popularLakeview Golf & Country Club. Enjoy a scrumptious barbeque dinner, prizes, silent auctionand gift bag.

FESTIVAL PREVIEWThe Festival Preview happens at one of our most popular free Shuttle Stops, South Common Center inMississauga. On Saturday, May, 28th, 2011, come out and enjoy a variety of our festival entertainersalong with prizes, inflatables and ticket give-a-ways, always a fun afternoon for all!

MEDIA LAUNCHYou wont want to miss our annual Media Launch on Monday, June 6th, 2011. There will be anopportunity to meet other sponsors, listen to live performances and hear highlights of the excitingschedule of our 15th Anniversary events and attractions.


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OUR TEAM...

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DELIVERING VALUEThe Mississauga Waterfront Festival team is an energetic, innovative group of individuals working on thecutting edge of the festival and events industry.

PAT ANDERSON, ChairpersonPat exemplifies the true spirit of volunteerism and has been honoured with prestigious awards; theCivic Award of Merit, the Sam McCallion Award, the Ontario Medal of Citizenship and Leading Women,Building Communities Award. Pat, a highly successful and accomplished business owner, oversees thevolunteer Board of Directors. The MWF Board work throughout the year and during the festival withover 350 volunteers from non-profit agencies and service clubs to ensure the festival runs smoothly.Pat and husband Wayne have been major MWF sponsors since 1997. The harsh reality that for manystruggling families, an afternoon at a festival can be a luxury, led Pat to create the Festivals Sponsor aChild Program. Since its inception, it has subsidized approximately 31,500 children in need!

PATTI JANNETTA BAKER, Event/Artistic Manager

Patti has 30 years experience in the entertainment industry. Recipient of the Queens Golden JubileeMedal, the 2008 M.A.C. Laurie Pallett Patron of the Arts Award, President of the Canadian Associationfor the Advancement of Music & the Arts, Patti is a performer, songwriter and Juno nominee. She startedas the volunteer entertainment director, becoming staff in 2004, with grants, sponsorship, media andcommunications added to her role. Patti works to bring the best in main stage and childrens performersto Mississauga and is thrilled that as Mississaugas leading family festival, the MWF has earned thedistinction of being named one of Ontarios Top 100 Festivals eight years in a row!

GERALDINE ONEILL ANDERSON, Event CoordinatorGeraldine started as a festival volunteer in 2003, and joined the MWF staff in 2005. Her many talentsinclude coordinating various aspects of important festival fundraisers and events including Full Circle,Golf Tournament, Media Launch and sponsor and volunteer Thank You Celebration. She oversees allvendor requirements and helps facilitate festival hospitality including the sometimes tricky entertainerriders!

PROFESSIONAL CONSULTANTSDuring the year as required a number of key professionals are added to the team including a specialist inproject management and an expert in sponsorship and fundraising.


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BOARD OF DIRECTORSUnder the direction of festival Chairperson, Pat Anderson, the festival boasts a dedicated 14 memberBoard of Directors, comprised of professionals from all walks of life in the community. They bring awealth of talent necessary to ensure the successful operation of an event of this size and scope.

Pat Anderson Chair Helen GoljakWayne Anderson Deanna InsleySusan Avery Sheila OrrDave Baker Ashley PickettSteve Barrett Karen PriestMike Boyle Toby GardnerToby Gardner

Shelley Tsolakis (City Liaison)Patti Jannetta Baker (Staff)Geraldine ONeill Anderson (Staff)Sandra Badali (Staff)

CITY OF MISSISSAUGAMWF works in partnership with the City of Mississauga through the city liaison, Shelley Tsolakis, whocontinuously assists with opportunities for education and strategic planning. MWF works closely withthe Department of Arts and Culture as stakeholders to support Arts and Culture in Mississauga.

VOLUNTEERSMany local not-for-profit and charitable organizations provide services on site in exchange for donationsthat, in turn, support various outreach programs; a winning formula. Volunteers are an integral part ofthe team. MWF enjoys a strong base of onsite community volunteers who range from teens to seniors.

Designated with bright volunteer t-shirts and hats that can be seen throughout the park, these smilingfestival ambassadors return year after year for the sheer fun of it!

CONTACT US FOR MORE INFORMATIONCall: 905 891-0002 Fax: 905-891-0072

Email:Pat Anderson, [email protected] Jannetta Baker, Event/Artistic [email protected]

Geraldine ONeill-Anderson, Event [email protected] Badali, Project [email protected]

Visit our web site: www.themwf.comMail to:The Mississauga Waterfront Festival70 Wesley Avenue, Mississauga, Ontario L5H 2M9

OUR TEAM...


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WE CARE

COMMUNITY OUTREACHThe Mississauga Waterfront Festival works with a number of not-for-profit and charitable organizations.These include Civitans International, Scouts Canada, Lions International, Mississauga Canoe Club, DonRowing Club, the SickKids CALIPER Project and Peel Mobile Family Care Tent. In exchange for supplyingthe festival with essential services we support their good work and community outreach programs.

CAMERON HELPSMWF is proud to partner and to host the third annual Fathers Day run for Cameron Helps, an organizationworking to bring awareness and raise funds for the prevention of teen suicide.

CULTURAL AND HERITAGE ORGANIZATIONSClose relationships with many Cultural and Heritage Organizations are maintained to ensure the festivalprogramming reflects and showcases artists and artisans that represent Mississaugas rich and diverse,cultural mosaic.

CO-OP AND INTERN OPPORTUNITIESThe MWF welcomes high school, college and university interns from various event based programs. Manybecome an integral part of planning and orchestrating the festival. The MWF was recognized with theHumber College Hospitality Partner Award for its mentorship of students.

SPONSOR A CHILDSince its premier in 1997, the Mississauga Waterfront Festivals Petro Canada Sponsor a Childprogram has invited approximately 31,500 children and their families, marginalized by their livingcircumstances to the festival. Over 4,000 attend yearly as festival guests and along with their familiesare given free admission, food on site, carnival rides and a full weekend of fun.

Letters of thanks have shown that for some it is the highlightof their summer, for others their only summer holiday.

MWF Sponsorship Package 2011

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