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RESEARCH TOPICS:

! Consumer Behavior (i.e., event-, social-viewing)

! Media Types (i.e., traditional, social TV, snippets)

! Channels (i.e., theater, TV, computer, mobile)

INNOVATION ROADMAP:

! How can businesses benefit from evolution?

! Who is positioned to leverage existing resources?

! What disruptive innovations lie in the future?

_________________________________

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Project Goal : Explore research being done at the Media Lab and create futureeducational platform for children age 8 – 12.

The problem we would address :Current technology mainly focuses on entertainment content. While children areattracted to the technology, the interactive education value has been leftunexplored. In addition, certain educational content such as history, science, andart are geographically bound. Therefore, we want to marry the advances intechnology and children’s innate curiosity to explore, to create the educationplatform for 2015.

Research Method :• Observe target children’s daily knowledge consumption behavior• Research and interview current technology trend being developed at MIT• Develop a technology platform that focuses on using these technologies foreducation purposes.

Help : Any contacts to talk about present technological trend related to FutureChildren’s Education or new contents expression methods will be helpful.

Team member : Ivy(ivyc@mit.edu), Young Eun(ye_yang@mit.edu), YJ(yjmin@mit.edu)

Education Platform 2015

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1 Problem

Dull speakers

=Bored

Audience

Why? No Feedback!

2 Solutions

Passive Feedback•Use webcam ubiquity to help teachers/speakerspractice•Dedicated “Speechy” website allows real-time feedbackfrom automated assistant or social network--”Um detector” help correct verbal blunders--Facial recognition (Viola-Jones) softwarecompares you to peers--Voice analysis predicts power of your style,MIT Media Lab Elevator Rater (Stoltzman)--Cross-cultural communication training

Active Feedback•Mobile app allows audience to give basic feedback --Speed up/down, unclear, more Q&A --Audience poses and votes on questions•Info synthesized onto speaker/moderator laptop•Target conference panels and classrooms•Powered by backchan.nl, developed by DrewHarry, Speech and Mobility group, MIT Media Lab

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Objectives:

! Understand the existing technologiesand trends

! Craft the industry value chain and thekey players

! Drivers of mobile technology andmobile apps in US market

! Compute the market size and identifywhich companies are capturing itsvalue

! Identify and understand the currentbusiness models and how they can beapplied to the Brazilian market

! Research the Brazilian market aimingto come up with real businessopportunities in the mobile business

Contents:

! Infrastructure, Device, Network,Platform and Applications

! Carriers, Developers, Manufacturers,customers

! Competition, technology, clusters,regulation, environment

! Key statistics (revenue, # users,margins), segmentation, major players,geographic spread

! Biz models per value chainstakeholders (*focus on apps),consolidation opportunity

! What are the real opportunities?

What is MyDateMistake.com?

WHAT DOES THIS MEAN FOR MARKETERS?

Online Marketing Offline Spending

MyDateMistake connects online marketing to offline purchasesby utilizing the viral, real-time nature of our site to drive trafficto physical stores that are dating related. Other call-to-actionpromotions will be sponsored by our affiliate marketers and wewill share in the profits of that as a lead generation provider.

So far, dating has focused on helping romantics

find true love, singles find other singles, and

generally helped a lot of people hook up.

No one is capitalizing on the stories that result

from these inherently awkward dates.MyDateMistake SOLVES THIS PROBLEM.

"%MyDateMistake is THE online locker-room, anonymous setting for men & women to post their dating war stories awkward momentsand mishaps during dating, connect through shared experience, commiserate, and discuss.

" MyDateMistake provides advertisers with a dedicated user-base around whom targeted marketers can focus on to promote dating-related discounts or offers.

" Contextual advertising around search terms or content creates opportunities to link and convert users on our site to make online andoffline purchases related to dating and highly valued by our target market of educated, urban, trendy, young, single professionals.

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