Mutual Disruption: IM-Presence Meets the Mobile Phone R. Brough Turner SVP & CTO

Mutual Disruption:IM-Presence Meets the

Mobile Phone

Mutual Disruption:IM-Presence Meets the

Mobile PhoneR. Brough Turner

SVP & CTO

http://blogs.nmss.com/communications/

www.nmscommunications.com

PassionsPassions

Layer 0 competition for first mile access Condominium fiber; municipal dark fiber; …

Telecom for the next 4 billion people ICT for developing economies; rural telecom

VoIP disruption of telephony NOTNOT VoIP as digital POTS

http://blogs.nmss.com/communications/http://blogs.nmss.com/communications/


Five-Nines is a JokeFive-Nines is a Joke

User perspective: One nine! 80% of business calls go to voice mail

Vonage, CallVantage, Time Warner Digital Phone Service Digital POTS

Lower cost, “toll quality,” five-nines Telephony warmed over

What have we been doing for ten years?


Availability, not PresenceAvailability, not Presence

Always present somewhere

PC-based IM software recognizes when you haven’t touched keyboard recently

Mobile handset always with me, and always on, but I may not take your call Recognize ringer on “vibrate” ? Location, but only for some friends, some times Recognize patterns — I never take live calls from Joe, only

text messages…


Helping People ConnectHelping People Connect

Overcome today’s silo’d applications Active Phone Book

Choose person from buddy list Based on availability information

One click for text, voice &/or video based on both parties’ immediate situations Quickly test availability Live connection (IM, PTT & voice calling, video) Near real time (SMS, VoiceSMS, photos, videos)


Who?


Who?

Then,How!


Community and IdentityThe real value for usersCommunity and IdentityThe real value for users

Maslov’s hierarchy of needs Belonging, esteem

Teen usage: Mobile phone a social tool

Revenue: i.e. telecom vs movies, TV & music

Entertainment dwarfed by apps that foster community and/or promote self esteem


Internet Person-to-Person Internet Person-to-Person

IM usage 1.5B users by 2007 according to Ovum

Blogging, on-line communities # blogs doubling every 5 months MySpace, Facebook communities soaring

Image hosting 14.7M unique visitors in Aug 05, up 400% since January Top ref’g sites: MySpace, Xanga, LiveJournal, Blogger

Rapid growth of social networkingRapid growth of social networkingRapid growth of social networkingRapid growth of social networking


Community FormationCommunity Formation

MySpace Leveraged bands & music

Facebook Leveraged college communities & events

Facilitate natural communities Good UI necessary, but not sufficient Ubiquity also critical – walled gardens inhibit community

formation


The Internet TodayThe Internet Today

New services already available on the web For free, and with a rich user interface

Brands well established Google, Skype, AOL, Amazon, eBay, MSN, MySpace, Flickr Far ahead of mobile operators

What’s a mobile operator to do? Foster interoperability Focus on mobile, personal & immediate

What’s a VoIP operator to do? User point of view; figure out mobility !


It’s different in Asia…It’s different in Asia…

Ubiquitous mobile phones Mobile data works and is used

Real broadband connectivity Korea, Japan, Hong Kong: 100 Mbps $25/month

30% of Koreans have CyWorld homepage 90% of teens !

WAP as important as Web


Developing MarketsDeveloping Markets

Mobile Internet is key Mobiles outnumber PCs China, India, Africa, Latin America, CIS

If mobile IM worked across operators… Little opening for AOL, Yahoo, MSN Messenger


GSMA Ubiquitous Mobile IMGSMA Ubiquitous Mobile IM

Announced at 3GSM mid-February All Indian GSM networks; all major EU operators Target late 2006 interoperability Likely the only game for developing world

Developed world ? Teenager has mobile phone but shares family PC with

siblings. Flip to mobile IM? How fast? !

Serious threat to AOL, Yahoo & MSN instant messaging communities


Next-gen CommunicationsNext-gen Communications

Communities innovation Split: US, Asia, some EU

Mobile innovation Asia leads, EU follows, US last

Availability to become mobile issue Individual availability, presence, location, …

Who will combine mobiles and Web 2.0 ?


Telecom OpportunityTelecom Opportunity

Communications driving global economic, social, and political benefits

Underlying technologies improving exponentially

6.5 B people — only 2.0 B mobile phones

Enormous opportunity ahead!

Have fun, help mankind, make money!Have fun, help mankind, make money!

Brough [email protected]

Skype: brough

http://blogs.nmss.com/communications/

Mutual Disruption: IM-Presence Meets the Mobile Phone R. Brough Turner SVP & CTO

Documents

Transcript of Mutual Disruption: IM-Presence Meets the Mobile Phone R. Brough Turner SVP & CTO