We are one(ole ola)

By Connor Wheeldon

Purpose

• The purpose of this music video was to promote the 2014 FIFA World Cup in Brazil. This music video aims to get people in the football mood & interested about the event.

• It also promotes to rise in the charts on itunes to make more money & looks to be shown on TV for more viewers.

Form

• This is a 3 minute music video that is the official music video for the 2014 FIFA World Cup which was sung by Pop singer Pitbull featuring Jennifer Lopez & Claudia Leitte.

• The video includes many clips of footballers performing in major tournaments & previous world cups showing viewers what the music video is all about.

Genre

• The genre of this music video is known as pop, samba & dance. The most specific reason this song has the specific genres it has is apart of the culture brazil adapts to music & likes to show the world that brazil is all about football & is hosting the FIFA World Cup 2014.

• This music video has been deliberately structured to be like a pop video to give viewers that excitement & joy whilst listening to the song.

Intended audience • The intended audience for the music video is people that

watch football & will be supporting their country for the event. The gender that is mainly focused on are males as it is know males are more interested into football than females.

• The age group required for the music video can be any age & no restriction but as the World Cup is mainly watched by 15-25 year olds, this song would more likely be listened to by people of those age-ranges. There’s no harm or content included in the video that can only be seen for a specific age group

Mis-en-scene/Content • What’s shown in this video is mainly clips of real life

football action so there’s not many effects of this music video. The camera angles move all around the video, to give the video more excitement.

• Costumes being worn are linked to the theme of the world cup which is set in brazil to show a traditional look. Female dancers are seen wearing traditional samba dresses & males are seen wearing white clothing to show everyone ‘This is Brazil’ This also applies for the main singers in the song which the camera is focused most on in the music video.

Meaning

• The meaning of the music video is to focus on the 2014 FIFA World Cup. The music video aims to inspire people to watch the world cup by using popular artists to sing the song as there would more likely be more viewers.

• The reason these highly rated music artists have been chosen to create this song is to make people more interested to listen to the song. If artists were chosen that no-one knows about, not many people would want to listen to the song.