MUSIC VIDEO PRODUCTION

GENRE, CODES AND CONVENTIONS

There are 3 main types of music video: Performance, narrative and conceptual.

Performance Music Video

Narrative Music Video

Concept Music Video

Sub Genres of these types are:

Lyric, Live, Montage, Animation, Pastiche, Fan Made, Abstract, Parody, and Theme

Based.

Lyric Video

Montage Video

Animation Music Video

Pastiche Music Video

http://www.youtube.com/watch?v=aTwgqIQlqJY

Fan Made Music Video

Abstract Music Video

Parody Music Video

Theme Music Video

Codes and Conventions

The Different Techniques and Meaning in a Video

Digetic and Non-Digetic Sound, Style and Pace of Editing, Genre

Symbolic Presentation of Meaning

Camera Shots

Music videos as with an form of film or television medium employ a variety of camera shots to relate with the

audience and convey certain feelings and ideas to the viewer.

Camera AnglesAlong with camera shots the angle of the camera is also

very important in music videos. It helps to convey meanings and feelings attached to the images the

audience is seeing.

Sound

There are two types of sound:Digetic is where the sound is part of what we are seeing

(e.g. a radio or speaking within)Non-Digetic is where the sound is added afterwards (e.g.

the song)

Sound Parallel

This is when the video reflects the song: e.g. if the song is slow, the video is slow paced.

Mise-en-scene

An expression used to describe the design aspects of a theatre or film production, which essentially means "visual

theme" or "telling a story“.

Lighting, Props, Costume, Hair & Make-up, Location, Colour etc.

http://www.youtube.com/watch?v=yCd1vXsvkV4

http://www.youtube.com/watch?v=aSLZFdqwh7E

http://www.youtube.com/watch?v=-_qMagfZtv8

http://www.youtube.com/watch?v=Ppoo1EJ-Vrc