Music Event Management

In this unit you will:

• Work as team to create and promote a series of live music events; both real and hypothetical

• Learn about all aspects of music event management

• Develop teamwork skills

• Record evidence of your progress

1st Term Overview:

Weeks 1-6 : Tasks developing key knowledge of music event management

• Creating concept/ USP/theme • Promotion • Venues- PRS licenses, PLI, Health & Safety

• Costs- Venue hire, personnel, promotion, equipment, breaking even & creating a profit

Weeks 7-15 Set Task 1- Your team must design promotional materials and strategy for gig during performance week.

Set Task 2- Your team must plan a hypothetical live music event. Plan to include:• Promotion strategy• Cost break down including: promotion costs, ticket prices,

venue hire, staff, any equipment hired etc. • Health and safety plan

Knowledge:

• Creating live event concepts and unique selling points (USP)

• Promotion strategies• Legal aspects• Venue details• Costs

Through attending these sessions and through your own researchyou will develop your knowledge in the following areas:

Skills

Through group activities you will develop the following skills:

• Teamwork• Planning / Organisation • Creative• Research• Evidence gathering and recording • Presentation

Assessment

You will be assessed on the following 3 areas:

• Providing evidence of your experiences (recording & presentation)

• Working consistently and effectively as a team

• Your level of understanding of the topic

Grading criteriaPass 2Provide evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing understanding of the relevant processes and intended outcomes. Merit 2Provide good evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed understanding of the relevant processes and intended outcomes. Distinction 2Provide excellent evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed and insightful understanding of the relevant processes and intended outcomes.

Question:

5 minutes to think, make notes and present on:

What is your ideal live music event?

• Real or Imagined• Bands/ Artists?• Venue• Extras- i.e. refreshments, other entertainments

Lesson 1

Today we will be developing our teamwork and planning skills.

Questions:What are good team work skills?What are good planning skills?

Good Teamwork skills:

• Communication• Cooperation• Tolerance• Support• Collective Effort

Good planning skills:

• Meeting/discussion• Meeting minutes- note taking• Delegation- tasks divided up

Task

In groups of 4 you are to:

• Construct the tallest possible tower with supplies provided

• Create & present your design and team strategy to the rest of the group

Prizes will be awarded for the tallest tower and the group displaying the best team work skills

You will be assessed on the following:

• Your ability to work and plan effectively as a team

• The effectiveness of your design- i.e. how tall it is!

You will be graded using the module assessment levels: pass, merit and distinction

Grading criteriaPass 2Provide evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing understanding of the relevant processes and intended outcomes. Merit 2Provide good evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed understanding of the relevant processes and intended outcomes. Distinction 2Provide excellent evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed and insightful understanding of the relevant processes and intended outcomes.

Self assessment

In your teams discuss:

• How well you planned and worked as a team

Be prepared to say why (in relation to criteria discussed at start of lesson)

Lesson 2

Today we will:

Look at successful live music events and what makes them successful

Discuss unique selling points (USP) of music events

Create and plan an event with its’ own USP

Question

10 minutes

What makes a music event successful?

Tips:• Discuss in groups and make a list of your suggestions.• Think about events that you have been to and their unique

aspects

Case studiesEVENT: USP: Target Market:

Prince at the 02 (Aug 2007) • 21 day schedule• Album giveaway with Mail on

Sunday• The music• The venue• Competitions & prizes

20 – 50 year oldsR&B fansFunk fansRock fansPop fans

The Others guerrilla gig at Radio 1 reception lobby July 2004

• Gig for die- hard fans; info posted on band website

• Promoted by text message!• Excitement factor- illegal,

mystery• Set of requests• Bucking of music industry

convention• Free!• The music

15- 25 year olds‘Cool’ indie rock pressOld Punks

Glastonbury • Camping• West country arts and crafts• West country food and drink• Circus street entertainers• The music• Location/venue/history• Surprise factors/controversy

All agesFans of all contemporary genresCamping fansHippies!

Task:

In groups you are to:

• Research, create and plan a music event with it’s own USP- consider your target market

• Present your ideas to the rest of the group

The event can be anything your group decides

Assessment

You will be assessed on the following 3 areas:

• Providing evidence of your experiences (recording & presentation)

• Working consistently and effectively as a team

• Your level of understanding of the topic

Grading criteriaPass 2

Provide evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing understanding of the relevant processes and intended outcomes. Merit 2

Provide good evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed understanding of the relevant processes and intended outcomes. Distinction 2

Provide excellent evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed and insightful understanding of the relevant processes and intended outcomes.

Team work tips:

• Make sure everyone has a specific role • Provide opportunity for everyone to contribute

ideas

Work in a structured way: 1. (As a team) plan and delegate roles2. Work independently on tasks3. Meet to discuss findings/ prepare presentation

Assessment:

Question:How successful could this event be?

Discuss with your group and say why (consider criteria discussed at start of lesson)

Lesson 3

Visual promotion

Today we are:

• Exploring visual promotion for live events

• Creating our own visual promotion for an event

• Devise promotion strategy

• Calculate potential costs

Identify the artist or event that these logos represent

1. 2. 3.

4. 5. 6.

Visual promotion:

Should contain the following:

• Branding/ logo• Information on who’s playing• Ticket prices/entry fee• Date• Venue• Restrictions

Distribution strategies

• Posters- placement: venue and surrounding area

• Flyers- street team, handouts at gigs prior to the event

• Stickers- free, cheeky alternative flyposting

• E- flyers- sent to mailing list

• Magazine pages- which magazines?

All should be low cost!

Task:

In teams half of you are to:

Design and create visual promotional materials for the following event:

3 indie-folk bands (you make up names!)

At Hertford Corn ExchangeFriday October 4th Doors open 7:30pmEntry £9

NB: Venue capacity is 400 (approx.)

Meanwhile:

The remaining team members are to devise strategy to distribute promotional materials

• Think about where your materials will be displayed and how you will distribute them

• Choose your materials and the quantity using brochure provided

• Add up the cost of your strategy using price information provided

• Think about profit (ticket revenue will bring in £3600)

Team work tips:

• Make sure everyone has a specific role • Provide opportunity for everyone to contribute

ideas

Work in a structured way: 1. (As a team) plan and delegate roles2. Work independently on tasks3. Meet to discuss findings/ prepare presentation

Grading criteriaPass 2Provide evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing understanding of the relevant processes and intended outcomes. Merit 2Provide good evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed understanding of the relevant processes and intended outcomes. Distinction 2Provide excellent evidence of their experiences in working consistently efficiently and effectively in a management capacity, relevant to the organisation and staging of a real event, showing clear, detailed and insightful understanding of the relevant processes and intended outcomes.

Finally:

Present your ideas to the group

PRSPerforming Rights Society

MEM Lesson 4

Venue owners:

Need a PRS license!

PRS Members:

• Songwriters

• Composers

• Publishers

Own mechanical and /or performance rights

MECHANICAL RIGHT PERFORMING RIGHT

If you hold the copyright to your musicYou are entitled to a ‘mechanical right’ if your music is:

• Copied to compact disc• Placed on internet music

sites ITunes etc.)• Used on radio or TV ads/

shows• Movies

You are entitled to a ‘performance right’ f when your music is publicly performed e.g.

• At a music venue/ club• In a shop• In a waiting room• Whilst on hold

If you can ‘hear’ your music you may receive a performance royalty

Task

In groups of 3 you have 1 hour to:

• Plan and create questions on specific areas of PRS for interview of our guest artist: Dominic Graham

Your questions should be based on your research on PRS MCPS etc.

Extra: look up Dom’s Band Casablanca Sunshine(formerly known as ‘Broken Mile’)

Subject Groups:

• Group 1: Mechanical rights (MCPS)

• PRS licensing at music venues

• TV and Radio

• PRS Membership

• Legal aspects

Interview skills-

• Research your subject/ interviewee

• Ask questions that are relevant

Don’t be like this prat

Next week

Event Health and Safety:

• Go on blog- music event management and read health and safety documentation.

• Research Health and safety at live music events find case studies

Health and Safety

MEM Lesson 5

Music Venues and PLIMusic Venues are required to carry Public Liability Insurance (PLI) to cover costs of any injury to members of the public whilst at the venue. Cover is usually between 1 and 5 million pounds

• Bespoke document covering what a venue does and what’s in and around it- i.e. equipment, stage exits car parks etc.)

• By having PLI music venues do not need a health and safety plan!

• A health and safety plan only becomes necessary if the venue changes in any way or brings in special equipment e.g. pyrotechnics

Events Promoters

If you are promoting and staging an event at a music venue that has PLI then no health and safety plan is required

If you are promoting an event such as a festival in an open space then you will need to create a health and safety plan

Question:

As a promoter, what do you think you should provide to ensure the health and safety of your clients?

client

As an event promoter you are

Obliged to make planning and provision for

Task:

In groups you are to:

• Create a Health and Safety Plan for a folk festival taking place in Buryfields in Ware

• Complete a risk assessment identifying Health & Safety issues

The Event:

• Open- air folk festival• 2pm- 11 pm• 2 stages: main electric

and smaller acoustic stage

• 25 Acts• 3000 estimated

attendees• All ages • No dedicated car park

Health and safety plan:

Consider your obligations:

Create Health and safetyplan using form provided

Show on site Map!

Risk Assessment

• Consider potential health and safety issues at this event

• Consider likelihood and impact on event

• Identify personnel responsible for dealing with issues

• Feel free to use continuation sheet

Good Teamwork skills:

• Communication• Cooperation• Tolerance• Support• Collective Effort

Good planning skills:

• Meeting/discussion• Meeting minutes- note taking• Delegation- tasks divided up

Finally:

Present your ideas to the group

Self assessment

In your teams discuss:

• How well you planned and worked as a team

Be prepared to say why (in relation to criteria discussed at start of lesson)