Murray & Marples
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Transcript of Murray & Marples
Who Are We? We are two undergraduates from Lincoln University. Rebecca is a third year
student studying a degree in BA(Hons) Journalism, Charlie is a third year
student studying a degree in BA(Hons) Advertising & Marketing.
Since studying together we have formed a strong professional relationship on
collaborative projects ranging from marketing material for large
multinational companies to our local student magazine. Both coming from
highly differentiated academic backgrounds we still managed to find our
common ground, a zealous passion for creativity in our fields, which acts as a
key driver for our collaborative projects.
Within this portfolio we aim to showcase our talents in both copy writing and
art direction, illustrated across several projects.
We hope you will find our work of interest and we look forward to hearing
your responses.
Projects
Project A: Saudi Aramco Oils
The Project: To develop a theme and create material for a leadership event being held at Saudi Aramco, Saudi Arabia. The event was for the leadership centre based on the gulf
coast oil refinery, Ras Tanura. These team members come from across the world and
are responsible for instilling the strategic management and leadership development that
is taught throughout the world‟s largest oil company.
The thesis was to help coordinate a theme for the keynote speaker as to how branding
and social media help and effect leadership. From here, Rebecca established the title
„lifting the lid on leadership- inside the brand of an organisation.‟ The company‟s main
prerogative was to create a front cover on a pamphlet for the event that would entice
people to attend. By using words such as „lifting‟ and „inside‟ Rebecca felt it would
increase curiosity as to what would be revealed if they did attend.
The leadership centre is a fairly new organisation within the company. The concept for
the event was to summarise new beginnings and to celebrate its success. Therefore, an
idea of collecting famous quotes came to mind. Those in the business of leadership
often have quotes of other leaders that they live by or have as role models. As the
company also wanted the event to focus on being reflective of the work they had done
so far and also the future of what is yet to be achieved by them, We thought it would be
interesting to get quotes from the leaders about how they felt when they started, what
they think in the present and what they hope for the future. These quotes were turned
into large banners that hung across the tent being used for the event. Rebecca also
asked each leader for their personal and favourite quotes. These were then placed on
table placemats for each person to keep as a memoir.
Through feedback from Charlie back in the UK, we put our thoughts together and came
up with a design concept. Charlie arranged the front cover with Rebecca‟s words over
the top. Charlie suggested the semiotic message of the colours was really important as
to how the event comes across, so suggest the use of blue, yellows and grays; all bold
and strong colours to define the idea of starting something new, without an in balance of feminism or masculinity. Statistically the most feminine colour is actually yellow, not pink
based on colour theory research. The back cover of quotes should be the same colours
used on the front., for a theme of consistency and clarification of the internal message.
For the back of the invitation pamphlet, the quotes from the leaders were put together in
a variety of styles, as a taste of what would come at the event.
Rebecca then wrote a script for the leadership director, including how to manoeuvre
effectively around the room etc. She then also gave input to the keynote speaker,
through her own knowledge and thoughts gave him ideas on his topic, as to how social media could help their leadership strategies and how the use of television media and
outlets such as twitter and Facebook could help establish their inner brand for the rest of the company.
The event was held on the 19th January 2011 and my work was used down to each detail. This was particularly exciting as members akin to the royal Arabian family were in
attendance.
Below is a direct quote from the organization, addressed to Rebecca:
Project A: Saudi Aramco Oils- Designs
Project B: Bullet Magazine
Who we are: Official University of Lincoln Student‟s Union Publication
What we do: Cover local and national events relating to a student and local audience.
When: We are printed monthly and update daily on Facebook, Twitter and our website
Why: To keep our students up to date on what is going on across University as well as
around our local community.
Each year a new editorial team is given the opportunity to work at Bullet. We took on the
roles as editor in chief (Rebecca) and Online Editor (Charlie) in order to turn the
publication around and create something new. Since we took over and created our first
edition and web uploading in August; statistics for the magazine have gone from a few
hundred cumulatively, to thousands.
Another thing lagging previous to our editorial takeover was the use of Facebook and
twitter. We felt these were of as much value as our online presence, in particular dealing
with students. We had regular meetings as to how we could best create awareness of
our social pages. We decided to upload content not only to the website, but also to
Facebook at the same time. Making use of status updates, we have encouraged people
to interact with our content and create debate with news and features. This creates
communication between us and our audience in order to establish what they like and
don‟t like or what they would like to see. This has proven to be successful and again, our audience participation has increased. Our website and tweets are followed by our local
newspaper, the Lincolnshire echo and also student beans, one of the largest student websites in the UK, which shows that we are targeting correctly, and our success is been
recognised by other figures in the market. In order to further advance ourselves and push
further than print, this year we conceptualised an idea to create „Bullet TV.‟ Bullet TV
brings to life the content of the magazine with a team of over 25 people. This has been
integrated within the website in order to create a multi-platform and more interactive
internet presence. One of our largest online campaigns was reporting on the recent student protests in London, Bullet media reported live through TV reporting, as well as
reporting on the spot feedback to our team back in Lincoln, who Facebook updated and
uploaded content onto the website continuously throughout the day for live updates.
We are currently working on this concept again for our upcoming Student Union
election announcements in which we aim to stream live.
Understanding that we need to further create a technological stance with Bullet we also
came up with the idea of an Iphone/pad app. A staff member of the Student Union put
this together. This has made access to our website easier and quicker for Smartphone
users- the majority of students at our University. Through research this was found to be
extremely successful within our target audience.
Our links to our pages are below:
Bullet Online: http://www.bulletonline.org/
Twitter: http://twitter.com/#!/BulletMagazine
Below are examples of our social media and online presence, supported by statistical figures:
Projects …In Progress
Project C: University Campus Elections We are currently working on the election campaigns for the new Student Union officers.
Here, Charlie is creating posters and campaign advertisements for the elections and one
of the candidates. Rebecca is currently helping to script and also interview the
candidates. This is an on-going process throughout March.
We have worked together on an integrated strategy to make sure all visual and written
communication is complementary to each other. We shall be working on updating,
commenting on and marketing the elections as one of our tasks for Bullet Media. This will
include on-going advertising, creating an online social media presence for quicker information on the campaigns, including live updates on the night of election
announcements.
We also came up with the idea of creating a barcode on the posters, in which
Smartphone‟s can scan across and instantly gain access to the candidate‟s social media pages and website.
Below are preliminary designs for the posters, and promo leaflets:
Project D: Personal Team Projects “Spread”
Alongside our work and degrees, we have also started to conceptualize our own blog
website.
Although in initial starting process, here we aim to play to our strengths and have
founded a space for personal writing and creative work in order to further our skills.
Rebecca will be responsible for journalistic content and Charlie for the colloquial writing
and branding and marketing material.
As we both live and breathe our interests in writing and design, this is an ideal productive
outlet for us to work on not only building our personal strengths, but also solidifying our
work as a team.
We believe this will also be productive and fulfilling tasks for post-graduation and long
term gain.
Below are some images for our initial barding strategy:
We chose the name “Spread” for our magazine, to play on colloquial terminology used
within our target market (18-25‟s- Students). Such as spread the gossip etc.
We metaphorically symbolised this with a toast been spread with butter, also an iconic
image of stereotypical student diet, subliminally reinforcing core trends and values of the
target group.
The sub section headers shown also are seen to be consistent with this brand image and
theme.
The main aim of the magazine would be to take a satirical but honest look at student life
through the eyes of two people who‟ve experienced it all before. Two graduates, us.
The Serious
Stuff…
My CV
CURRICULUM VITAE
Rebecca Poynton-Murray
Tel: 07837 484851 Email: [email protected]
Nationality: British & Canadian (Dual).
________________________________________________________________________
WHY AM I PRESENTING THIS CV FOR YOUR PERUSAL?
I started in the Media industry at the age of 14 and have recently obtained a B.A Hons degree in Journalism. I am
a graduate with professional networks and extensive multi platform experience; including the role of Editor- at-
large of Bullet Media (Lincoln University, UK) and a short film documentary maker acknowledged by the BBC and
ITN.
Accolades/Awards
Accolades from ‘ones to watch,’ a journalism talent search website
Nominated for The Guardians ‘Student Television Journalist of the year’ for my documentary ‘Secret Shopper- An undercover investigation into customer service’
Board Committees
University of Lincoln Committee Trustee Chair Member
Student Union Board Member for Media and Communications EDUCATION
B.A. (Hons) in Journalism (2008-2011) Lincoln University
A Levels (2005 – 2007) King George the Fifth College
A Level Qualifications achieved:
English Literature
English Language
Classical Civilisation GCSE - High School (2000 – 2005) Greenbank High School
GCSE Qualifications achieved:
Media, English literature, English language
Religious education, Spanish, French
Science, Maths, History
Internship 2010 – Present Lincoln Universities Bullet Magazine and
multi-platform media (Print, Radio & TV).
Editor in Chief
Duties Include: web address: www.bulletonline.org
In charge of a large team of editors, sub editors, online editors, section editors and contributors
In charge of a Television production crew, organising live interviews, educational packages and entertainment pieces.
Responsible for overall direction and content
In charge of budget and advertising
Solely responsible for organisation, communication and board meetings
Held numerous presentations for Bullet Media and spoke to students on working within the journalism industry
Headed numerous events to promote readership and contribution
In charge of a publication with a readership of 35,000+ from students to the local community and branching to national.
Constructed business relationships with top brands house such as House of Fraser and Toni and Guy
Wrote columns for Microsoft and Amnesty International
Turned Bullet Online ratings to hundreds a day and thousands per month.
Set up a social media presence
Created monthly magazines and a daily updated website
In charge of design and original photography for the website
Attended conferences for student media, Amnesty International and NUS conferences in order to create awareness of global issues through Bullet magazine
Attended numerous student fee campaigns including events in London on behalf of broadcasting the outcomes
Have produced breaking news stories that directly concerned my student community, including university expenditure and building closures.
Solely responsible for hiring my own team
Responsible for live streaming of student elections for union candidates. This involved following the campaigns of potential candidates, streaming their vetoes and tracking their progress up until voting day.
Alternative Art College
Innovative educational project based on providing an alternative to university education
Press Officer and Communications
Duties Included:
Publishing media content for the website
Creating press releases
Organising media exposure with the BBC and ITV.
Apprenticeship Experience
December – January 2011 Saudi Aramco Oil Company
Dhahran, Saudi Arabia
Duties Included:
Design and Event Management of major management event
Reference
In December 2010, I had the pleasure of getting to know Rebecca Poynton-Murray while she interned within
Saudi Aramco’s Leadership Centre in Ras Tanura, Saudi Arabia. Rebecca was assigned to a planning team
tasked with designing and implementing a Corporate division – wide professional symposium. As of 4 team
members, Rebecca’s responsibilities included: development of a business event theme, selection of a keynote
speaker, marketing strategy including event notification along with the development and printing of all poster
materials.
Rebecca displayed strong interpersonal and written communication skills while assigned to the project. This
level of professionalism coupled with her creative ability, attention to detail and positive team dynamics
contributed to a very successful outcome for the project. In summary, I highly recommend Rebecca for any
position or endeavour that she may seek to pursue in the future.
Michael R. Larsen, Administrator
Leadership Development Division, Saudi Aramco Oil Company
August 2010 Hollyoaks soap opera (Channel Four)
Duties Included:
Worked with the design crew. Set stages and props for scenes
Assisted off location
Helped as a runner for wardrobe
April 2009 Paver Smith Public Relations
Duties Included:
Executive account Intern
Participation with organising a large tennis tournament event
Helped with case studies for clients
Participated in meetings for new ventures with clients
April 2008 Forum for European Journalism (FEJS) Conference
Organiser for the students
Duties Included:
Organising hospitality
Arranging guest speakers from the BBC and Coca Cola company
Planning social events throughout Lincoln for the conference members
Raising money for event sponsorship through local companies
January – August 2006 Ormskirk Hospital Radio (UK)
Duties Included: On-Air DJ
2001 – 2004 88.9 Shine FM (Radio) Calgary, Canada
Duties included: Member of the commercial promotions team,
and On-Air DJ
Promoting the station at live on location events
Working alongside radio presenters
Breakfast show trainee host