CASE STUDY

Magnify Marketing was approached to work on a new food concept called Muriel’s Kitchen in South Kensington, London.

It’s brief was to ensure that all areas of the marketing mix were executed to maximum effect and to deliver a concept

that people wanted to be associated with from day one.

Working with the team as part of the team ensured a close working relationship

and partnership, critical to the success of the project.

A number of areas were picked up to deliver the new concept...

Sourcing

CHARLOTTE NOBLE

M: 0780 857 1603

E: charlotte@murielskitchen.co.ukmuriel’s kitchen

1-3 pelham street london sw7 2nd

www.murielskitchen.co.uk

DesignMarketing Solutions

Print

Digital

Services included;

• Planning

• Language style and copy writing

• Location visits to establish customer traffic, profile and demographic

• Concept development and positioning

• Customer promise, values, needs and occasion

• Food and drink offer

• Merchandising

• Pricing

• Customer journey

• Promotional support

Marketing Solutions

Marketing Solutions - Local

• Review of location in relation to key businesses and approaching with relevant offer pre-opening

• Competition review to identify pricing and offer to ensure key differentials for opening – not just another “me too”

Working with the outline creative to use across multiple applications and uses to create a solid brand identity.

Design

Exciting nEw gourmEt dEli in South KEnSingtoncomE along to our opEn dayS at

StEaK & co, 3/5 charing croSS road, london wc2a 0ha from 12pm-5pm bring your cVwww.muriElSKitchEn.co.uK

you can alSo find uS on facEbooK

rEcruitmEntopEn dayS 17th & 18th fEbruaryall poSitionS

CHARLOTTE NOBLE

M: 0780 857 1603

E: charlotte@murielskitchen.co.ukmuriel’s kitchen

1-3 pelham street london sw7 2nd

www.murielskitchen.co.uk

DRINKS MENU

1-3 PELHAM STREET LONDON SW7 2ND

www.murielskitchen.co.uk

Follow us on Facebook

MM1508 Muriel's Kitchen Free Wine Offer Card.indd 1

21/09/2011 11:23

A GLASS OF WINE ON US!

Terms and conditions: One voucher redemption per person and must be over

18 years old. Offer available until 30 October 2011. Manager reserves the right

to remove promotion at any time and without notice. Managers decision is final. No other alternative will be offered.

This voucher is redeemable against a 175ml glass of Il Carreto Bianco di Sicilia 2010, Italy or a 175ml glass of El Campesino Cabernet/Carmenere 2010, ChileAvailable every day from 6pm. Enjoy!

MM1508 Muriel's Kitchen Free Wine Offer Card.indd 221/09/2011 11:23

Digital

• Facebook business page created and updated pre-opening to build awareness

• Website holding page capturing customer data

• Viral emails to customers day of launch

• External contravision building anticipation

Print

• Printing onto blackboards for clear navigation

• Menus

• Staff training manuals

• Promotional POS

Sourcing

• Cups/holders and lids

• Bags

• Boxes and stickers

• Promotional wallets

• Wooden spoons for table numbering

By working across a range of services and products, the launch of Muriel’s Kitchen has been implemented

and maximised to its full potential.

“Magnify Marketing have been instrumental in the marketing elements of this project and are considered very much part of the team”

Charlotte Noble, owner of Muriel’s Kitchen

Impact

Magnify Marketing23 Kimberley Court, Kimberley Road, London NW6 7SG

T. 020 7625 7328E. office@magnifymarketing.co.uk

www.magnifymarketing.com