CASE STUDY

“The Christmas Kitchen Makeover” Contest

How TFC will help House Proud promote and spread the word about the Christmas Kitchen Makeover contest on various social media platforms.

Objectives

To promote the kitchen products of House Proud.

To increase engagement on FB during the festive season.

To bring about 500+ new likes, 100+ entries and over 100k fan impressions on Facebook during Christmas.

The contest was based on making the best selection of kitchen items along with a creative slogan and shares.

To increase visibility amongst core TG – homemakers.

Creatives used for Facebook

Creatives used for Facebook

Creatives used for Facebook

Contest Application

Continued

Share Window

Contest Application- How it works

When a fan landed on the app, they had to first “like” the fan page to enter the contest

The next step was to select 8 of their favourite items from the many Kitchen items listed on the app.

The next phase of the contest was the completion of the slogan “I am HouseProud because…”

The next step was to fill in their personal details and hit ‘submit’.

The final step was to share the app on their wall by hitting the ‘share’ button located besides the ‘submit’ button on the app.

The campaign time frame was 12th of Dec to 26th Dec 2012

Our Approach

Regular posts were done on Facebook to increase entries all through the Pre-Christmas Week

This contest was also promoted through Facebook ads for non fans

Promoted posts on Facebook was also a part of the Christmas campaign for regular fans

Expectations

To achieve our objectives within the stipulated time frame

Entries were expected from all over India

Expected 100+ entries within 15 days of the campaign

Minimum 500 new fans on the page

Expected 100k+ fan impressions

Only one winner will be selected at the end of the contest along with 10 consolation prizes

Posts On FB

Posts On FB

Posts On FB

Results

An overwhelming response - entries received from all over India

350 entries within 15 days of the campaign

Increase of fan impressions by more than 1.3 M

Total fan count increase by 797

Increased talking about us by more than 350%

Average post reach increased from 800 to 1.2 k

FB Ad spends: INR 2500

The Winner

The main winner got a kitchen makeover.Due to overwhelming response 11 consolation prizes were also given.

Thank You

http://trinetrafocus.com/