Municipal Market Analysis Your Community - WI · Fact-based market analysis is often the ......

Strategic Business Solutions, Inc. www.MyResearchPartner.com

Municipal Market AnalysisYour Community - WI

Executive Overview

Prepared by:Strategic Business Solutions, Inc.

804 Lochtyn RidgeWales, WI 53183

Phone: (262) 968-2070Email: [email protected]

Presented by:Brian J. Klink PhD, MBA

President

Strategic Business Solutions, Inc.

Brian J. Klink President


Brian holds a PhD in Business Administration from Kennedy-Western University along with a B.A. in Finance and an M.B.A

from Western Illinois University emphasizing marketing and statistics. He is the author of Local Marketing Leverage - a book on

market planning strategies and efficient capture of market share.

In addition to his formal education, Brian has led many planning sessions and taught research techniques to financial services

professionals across the country.

For over 18 years, Brian held Product Management and Market Research positions at the following Fortune 500 companies:

• Citicorp

• Banc One Wisconsin

• Northwestern Mutual Life

• Fiserv

Brian has also served as a consultant for service organizations such as Big Brothers and Big Sisters and community Chambers of

Commerce. He is a graduate of the Professional Speakers program and has moderated groups and made presentations to groups

such as the Council on Financial Competition, WICPA, and the WBA.



Focus


Market Analysis (Fact-based)

Fact-based market analysis is often the foundation from whichsuccessful business plans are built.

Management teams making decisions using common and consistent information that cuts through political and hierarchical boundaries and focuses on Winning Specific Markets has a proven track record for success.

Maps Matrices Segmentation/Models

OLYMPIAHELENAA BISMARCK Where are our key markets?

SALEM ST..PAULLPIERRE AUGUSTAA

BOISEMADISON

CONCORDD

LANSING

Who are our key customers & prospects?DES MOINES A HARTFORD D

SALT LAKE CITYCHEYENNEE

LINCOLN

DENVERR SPRINGFI E LD COLUMBUSS TRENTONN

TOPEKAA WWASHINGTON

Market Size + Market GrowthSACRAMENTO JEFFERSONCITY

F FRANKFORR R T

RICHMOND

SANTA FEENASHVILLE

RALEIGH

Segments Where are the key segments?

LITTLE ROCK

PHOENIX ATLANTA COLUMBIA

Competitors Competitor strengths/weaknesses?

JACKSONNMONTGOMERYY

AUSTIN BATON ROUGEE TALLAHASSEEE


WI & IL Main Street Communities

Why Study Main Street?The mix of Main Street marketsprovided a mix of Urban, Suburbanand Rural communities to study.

Comprehensive review of thesemarkets in WI & IL led to the Identification of 10 Economic Factorsthat appear to significantly influenceeconomic growth.


Economic Growth Influence Factors (10)


1. Urban Influence - Is your community influenced by a larger market or serving as a standalone entity? Three baseline segments are used to classify municipalities. (Metropolitan, Micropolitan, Rural) Base = USDA Rural Continuum Codes

2. Population Size/Growth - How large is your community? Our segmentation helps identify markets of similar size and growth to add depth to the base Urban influence segmentation.

3. Highway Interchange - What are your market entry and departure points? Communities located adjacent to interstate and major highway interchanges have very different patterns of economic development.

4. County Seat - Does your municipality serve as the County Seat? County seat communities hold unique market positions (e.g. Court House, Administration) and also have unique implications for business and professional planning.

5. University or College - Is your community home to a university or college? The presence of a higher educational facility within a market also changes the business profile and related economic development.



6. SuperCenter - Has WalMart/Target entered your market with a SuperCenterstore? Clearly, recognizing the influences in a community of SuperCenter stores should be included in the mix.

7. Key Employers - Who are the dominant employers in your market? Understanding the relative importance of key employers and complimentary services is important in economic planning. Base = States Top 200 Employers.

8. Community Bypass - Has your Downtown been impacted by a Community Bypass? Understanding the importance of community bypasses in the evolution of municipal destination points is pivotal to creating growth and alignment with infrastructure.

9. Tourist Destination Points - How many and what type of tourist attractions are in our community? Illinois is a strong tourism state. Understanding how your current mix of destination points can strengthen your economic base is an additional component within a comprehensive economic development plan.

10. Demographic Profile - What are the core demographic trends? Demographic projections provide a "road map of cultures". Age, income, occupational mix, ethnicity are all important in aligning economic development with the people who live in your community.



Profiles of similar markets provides a

foundation for… identification of Best Practices



So we can build an index of businesses

and isolate Gaps & Underserved sectors.


Which leads to prioritization of

Top Brands & Franchises.

Sectors Brands

Example: Restaurant Gap AnalysisReview of 100+ possible restaurant opportunities as potential fitsto see what emerges as potentially filling local market gaps.

Restaurants & Franchises1 Applebees 41 Cinnabon 81 Jimmy Johns 121 Popeyes Chicken

2 Arbys 42 Claim Jumper 82 Joes Crab Shack 122 Potbelly Sandwich Works

3 Arthur Treachers 43 Coffee Bean and Tea Leaf 83 Johnny Rockets 123 Qdoba

4 Atlanta Bread Company 44 Cold Stone Creamery 84 K-Bobs Steakhouse 124 Quiznos

5 AW Root Beer 45 Cousins Subs 85 KFC 125 Red Lobster

6 Backyard Burger 46 Cracker Barrel 86 Krispy Kreme 126 Red Robin

7 Baja Fresh 47 Culvers Restaurant 87 Krystal 127 Romanos Macaroni Grill

8 Baskin Robbins 48 Dairy Queen 88 Lees Chicken 128 Rubios Mexican Grill

9 Beef O Bradys 49 Del Taco 89 Lennys Sub Shop 129 Ruby Tuesday

10 Bennigans 50 Dennys 90 Logans Roadhouse 130 Rubys Diner

11 Bertucci Brick Oven 51 Dickeys BBQ 91 Lone Star Steakhouse 131 Rudys BBQ

12 Bill Miller BBQ 52 Dominos Pizza 92 Long John Silvers 132 Ruths Chris Steakhouse

13 BJs Restaurant 53 Dunkin Donuts 93 Longhorn Steakhouse 133 Ryans Restaurants

14 Black Angus 54 Einstein Bros Bagels 94 Max and Ermas 134 Sbarro Pizza

15 Blakes Lotaburger 55 El Chico 95 Mazzios Pizza 135 Schlotzskys Deli

16 Blimpie 56 El Pollo Loco 96 McDonalds 136 Shakeys Pizza

17 Bob Evans 57 El Torito Restaurant 97 McDonalds w/ PlayPlace 137 Skyline Chili

18 Bobs Big Boy 58 Famous Daves 98 Melting Pot 138 Smokey Bones Bar Fire Grill

19 Bojangles 59 Fatburger 99 Mimis Cafe 139 Sonic

20 Bonefish Grill 60 Fazolis 100 Moes Southwest Grill 140 Sonnys Barbeque

21 Boston Market 61 Firehouse Subs 101 Ninety Nine Restaurants 141 Starbucks

22 Braums Ice Cream 62 Five Guys Burgers 102 Noodles and Company 142 Steak N Shake

23 Brueggers Bagel Bakery 63 Fosters Freeze 103 O Charleys 143 Subway

24 Brusters Ice Cream 64 Friendlys Restaurant 104 Old Spaghetti Factory 144 Sweet Tomatoes/Souplantation

25 Buffalo Wild Wings 65 Fuddruckers 105 Olive Garden 145 Taco Bell

26 Burger King 66 Georgios Pizza 106 Outback 146 Taco Bueno

27 California Pizza Kitchen 67 Giordanos 107 Panda Express 147 Taco Johns

28 Caribou Coffee 68 Godfathers Pizza 108 Panera Bread 148 Teds Montana Grill

29 Carls Jr 69 Golden Corral 109 Papa Johns 149 Texas Land and Cattle

30 Carls Jr / Green Burrito 70 Grandys Restaurant 110 Papa Murphys 150 Texas Roadhouse

31 Carrabbas Italian Grill 71 Hardees 111 Peets Coffee and Tea 151 TGI Fridays

32 Checkers Rallys 72 Hooters 112 Perkins 152 The Cheesecake Factory

33 Chevys Fresh Mex 73 Huddle House 113 Peter Piper Pizza 153 Tim Hortons

34 Chicken Express 74 Hungry Howies 114 PF Changs 154 Waffle House

35 Chick-Fil-A 75 IHOP 115 Piccadilly 155 Wendys

36 Chilis 76 In-N-Out Burger 116 Pizza Hut 156 Whataburger

37 Chipotle Restaurant 77 Jack in the Box 117 Pizza Inn 157 White Castle

38 Chuck E Cheese 78 Jamba Juice 118 Pizza Ranch 158 Wienerschnitzel

39 Churches Chicken 79 Jasons Deli 119 Pollo Tropical 159 Winchells Donuts

40 CiCis Pizza 80 Jersey Mikes Subs 120 Ponderosa - Bonanza 160 Wingers Grill and Bar

161 Zaxbys Restaurant

Often Open 24hrs

ABCDE Standalone Restaurant

Possible Combination

Corporate Stores Only

13

Chili’s Example – Provide Corporate Profile

36 Chilis

Category Family

Company Name Brinker International

Address 6820 LBJ Freeway

City Dallas

State TX

Zip 75240

Phone 800-775-7290

Franchised Units None

Company Units 1000+

Total 1000+

Cash Investment (000)

Total Investment (000) 1,000+

Registered All

Description

Chili's® Grill & Bar is a leading casual dining

restaurant chain with a fun and energetic

atmosphere where family and friends can

gather over a delicious meal.

Notes:

City State Chili's - 14Appleton WI

Brookfield WI

Delavan WI

Germantown WI

Green Bay WI

Kenosha WI

Madison WI

Madison WI

Milwaukee WI

Oconomowoc WI

Plover WI

Sheboygan Falls WI

W. Milwaukee WI

Waukesha WI

14

Contact Information

15

Company Name Street Address City State Zip Executive Last Name Executive First Name Executive Gender Executive Title Phone Number

Chili's Grill & Bar 1170 N Casaloma Dr Appleton WI 54913 Gaupp Dave Male Site Manager (920) 954-1188

Chili's Grill & Bar 17915 W Bluemound Rd Brookfield WI 53045 Mauer Jack Male Site Manager (262) 792-9790

Chili's Grill & Bar 8190 Cass Ave Darien WI 53114 (414) 302-5650

Chili's Grill & Bar 2003 E Geneva St Delavan WI 53115 Paul Chris Male Site Manager (262) 728-8510

Chili's Grill & Bar 6439 S 27th St Franklin WI 53132 Bullen Julie Female Site Manager (414) 761-5889

Chili's Grill & Bar N96w18640 County Line Rd Germantown WI 53022 Boettcher Brian Male Site Manager (262) 250-1254

Chili's Grill & Bar 2363 W Mason St Green Bay WI 54303 (920) 491-1078

Chili's Grill & Bar 6903 75th St Kenosha WI 53142 Peterson Ryan Male Site Manager (262) 697-3667

Chili's Grill & Bar 4344 East Towne Madison WI 53704 (608) 242-8530

Chili's Grill & Bar 7301 Mineral Point Rd Madison WI 53717 Miller Terry Male Site Manager (608) 833-8851

Chili's Grill & Bar 1601 Miller Park Way Milwaukee WI 53214 Guezlow Mike Male Site Manager (414) 389-9739

Chili's Grill & Bar 1229 Corporate Center Dr Oconomowoc WI 53066 Fitzgerald Matt Male Site Manager (262) 567-4233

Chili's Grill & Bar 165 Crossroads Dr Plover WI 54467 (715) 254-3922

Chili's Grill & Bar 4001 Highway 28 Sheboygan WI 53081 Vosters Jim Male Site Manager (920) 453-9580

Chili's Grill & Bar 1260 W Sunset Dr Waukesha WI 53189 (262) 549-9898

Individual store contact information is captured from a separate sourceand may vary slightly from data found in the corporate listings.

Municipal Market Analysis


Profile Your Community…

Compare it to Similar Markets…

LOB Index to Isolate Gaps & Underserved Sectors…

To Identify Top Brands &

and area contacts.

Thank you for the invitation

&

look forward to working with you!


Municipal Market Analysis Your Community - WI · Fact-based market analysis is often the ......

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