Social Media + Multimedia = Effective Multichannel Marketing!

Michael TerpinFounder and CEO

SocialRadius

ERA D2C, Las VegasSeptember 12, 2012

A Review of Social Media Categories

Blogs Networks Platforms

Blogs

Blog FormatTraditional (WordPress)Picture-Oriented

(Tumblr)Video

Type of ContentEditorialThought LeaderEnthusiast

What’s Special About Tumblr?

70 million blogs, with 30 billion posts13 billion page views per monthTwice the retention rate of Twitter (85%

vs 40%)Huge sharing and engagementYoung demo, yet half its base is over 25 Works well as both gateway and

destination for other social media

Networks

Microblog (Twitter)B2C Social Graph

(Facebook)B2B Social Graph

(LinkedIn)Search-Enabled (Google+)Geo-local (Foursquare)Picture+Interest

(Pinterest)Video (YouTube)Presentation (SlideShare)Influence (Klout)

Social Networks Popular Formats and Networks

Landing page

Networks

Microblog (Twitter)B2C Social Graph

(Facebook)B2B Social Graph

(LinkedIn)Search-Enabled (Google+)Geo-local (Foursquare)Picture+Interest

(Pinterest)Video (YouTube)Presentation (SlideShare)Influence (Klout)

Social Networks Popular Formats and Networks

Editorial Blogs

Thought Leaders & Enthusiasts

Personal Diaries

Blogosphere Influencer Pyramid ™

Networks

Microblog (Twitter)B2C Social Graph

(Facebook)B2B Social Graph (LinkedIn)Search+Email (Google+,

Picasa)Geo-local (Foursquare)Picture+Interest (Pinterest)Video (YouTube)Presentation (SlideShare)Pictures (Flickr)Social Networks Popular Formats and Networks

Social Networks New Networks Since 2009

What You Need to KnowNot quite dead yet Six billion new photos uploaded

every month (vs 6 billion total on Flickr)

950 million users per month, including 552 million on mobile

Always a great gateway; can now click directly into live video chat

Great engagement creates a “viral loop”

Social Networks New Networks Since 2009

What You Need to KnowNot quite dead yet Six billion new photos

uploaded every month (vs 6 billion total on Flickr)

950 million users per month, including 552 million on mobile

Always a great gateway; can now click directly into live video chat

Social Networks New Networks Since 2009

What You Need to KnowFastest Growing B2C NetworkDramatic Impact on SearchHangouts: New Video

OpportunityCombines immediacy of

Twitter, large friend network of Facebook, multimedia blogging of Tumblr, and increased content for search.

Create once, live online forever.Social Networks New Networks Since 2009

What You Need to KnowFastest Growing B2C NetworkDramatic Impact on SearchHangouts: New Video

OpportunityCombines immediacy of

Twitter, large friend network of Facebook, multimedia blogging of Tumblr, and increased content for search.

Create once, live online forever.Social Networks New Networks Since 2009

Five Pillars in a Digital 3.0 World

What You Need to KnowFastest Growing B2C NetworkDramatic Impact on SearchHangouts: New Video

Opportunity

Social Networks Google+ Sample Page

Anastasia: Picturing EngagementAnastasia International is an international dating site and romance tour company.

The Firm has used Google+ to drive thousands of qualified leads to their signup page by showcasing pictures of their members.

Conversion to account sign-up exceeds 2 percent.

Blogger Outreach + Thought Leadership Case Study

What You Need to KnowFastest Growing B2C NetworkDramatic Impact on SearchHangouts: New Video

Opportunity

Social Networks Google+ Sample Page

What You Need to KnowDramatic growth – top 5 social network in 18

months.Combines the visual appeal of photos and

pictures with the addictive nature of social sharing.

Highest conversion to sales of any social network.

High female concentration – initially over 90 percent.

Highest conversion in US market.Social Networks Pinterest

MAGIC Show: Pinning Fashion BrandsMAGIC is the largest fashion business show in the United States, with more than 80,000 buyers attending.

SocialRadius created an engagement platform incorporating blogger outreach, social network engagement (including Pinterest), that led to a dramatic spike in engagement between buyers and brands.

Blogger Outreach + Thought Leadership Case Study

What You Need to KnowFastest Growing B2C NetworkDramatic Impact on SearchHangouts: New Video

Opportunity

Social Networks Pinterest Sample Page

Platforms

Social Reference (Wikipedia)Social Answers (eHow,

Quora)Social Bookmarks (Delicious)Social Discovery

(StumbleUpon)Social News (Digg, Reddit)Kickstarter, Indiegogo

(Crowdfunding)Social Networks Popular Types of Platforms

Blogger Outreach + Thought Leadership Case Study

Rewards-based funding (not loans or equity)“Wine futures” business modelBlogs love to write about interesting

crowdfunding efforts – for free.Our recent successes:

$75,000 for a transmedia (book + film) project$45,000 for a documentary film

Our

clie

nts…

Founded by entrepreneur and innovator Michael Terpin, founder of Terpin Communications and Marketwire, the third largest press newswire service in the world.

SocialRadius employs web and communications veterans with a wide range of backgrounds, including social media marketing and public relations experts in technology, business, entertainment and consumer products.

Wh

at

We D

o

Social Media Marketing

Innovative Social Campaigns- Blogger Outreach- Twitter / Social Networks- Community Building- Loyalty Programs- Social Brand Engagement

Traditional Public Relations

Leader in Emerging Tech PR- Strategic Communications- Extensive Media Relations- High-Level Strategy- Full Service Traditional PR- Analyst Relations

Traditional clients have included:

Michael Terpin, Founder and CEODirect/Mobile: 310-980-4676

michael@socialradius.comTwitter: @michaelterpin, Google+: +michaelterpinwww.socialradius.com

Los Angeles: 1237A Third Street Promenade, Santa Monica, CA 90401SF Bay Area: 100 Pine St., 10th Floor, San Francisco, CA 94111New York City: 419 Park Ave. South, New York, NY 10016Las Vegas: 3277 E. Warm Springs Road, #200, Las Vegas, NV 89120