#MTM15 My Very Own Content Strategy
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MY VERY OWN CONTENT STRATEGY Michael Praetorius fb.com/michaelpraetorius @praetorius
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Transcript of #MTM15 My Very Own Content Strategy
MY VERY OWN CONTENT STRATEGY
Michael Praetoriusfb.com/michaelpraetorius@praetorius
Michael Praetorius2
CONTENT IS KINGDISTRIBUTION IS KING
Buzzword: Content Marketing
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Snapchat Stories & Facebook Instant Articles
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Snapchat Stories & Facebook Instant articles create a unique user experience for consuming rich media on mobile.
Targeted Realtime Content
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RELEVANCEIS KEY
Facebook’s Algorithm in one sentence: An object is more relevant
if less connected users interact faster on it.
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CRITICAL MASSCRITICAL AFFINITYCRITICAL CONNECTIONS
How to do mass communication?
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Targeting as community management
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CONTENT OF USERS & PERSONALITIES ON THE SAME LEVEL
What did we finally learn from the ice bucket challenge?
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Zero disctance with users
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ENGAGE YOUR TARGET GROUP WITH REAL CONTENTUnique content that drives identification
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LET PEOPLE BE AWESOME!It’s not only about your own #hasthtag
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Co-create vibrant content with passionated users and engage your target group to interact with.
Connect personalities, influencers and your target groupwith content and events.
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EXPERT GENERATED CONTENT
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CONNECT PEOPLEGermanfolkshouse
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How to find & select your influencers
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why?
who? what?
how? where?
fake occasion
daily mood news
celebrities
influencers
general media
brand / partner
discussions
activities
You brand asplatform
close
curated
connecting
guest authors
B2B Personalities
peer groups
visual strident
events
PASSION.
REACH.
EXCELLENCE.
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What Siemens did: Blogger Relations
In advance of the IFA Launch of its new
premium fully automated coffee machine
Siemens invited lifestyle-, tech- and
foodbloggers to an exclusive presentation at a
coffee roastery.
A Product manager and two engineers were on
hand for Q&As. The event was accompanied
by a professional photographer and a popular
and social media-affine barista.
Main objectives of the event were the creation
of fascinating stories and images around coffee
and Siemens’ coffee world and boosting brand
awareness, reach and trust.
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CREATE CONTENT TO PLAY WITH
Why so serious?
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Create content people can communicate with - #reactiongifs
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Ferrero - Compliments App
On Facebook, duplo motivates users to show their appreciation to people they love with a few clicks.
How to create a compliment choose a category (family & friends, love, work) choose name & compliment send the compliment (via message, mail, share or print it) stick a duplo on the printed version
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Für Alissa
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ShareableSnackableSpeedStringentSurprisingSimple
THE STORYOF 6 S’
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PAID. OWNDED. EARNED.
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Use the Business Canvas for planing
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Michael PraetoriusAKOM360 GmbH [email protected] twitter: @praetorius facebook.com/michaelpraetorius
