Social Media Demographics and Usage Stats

Ray Hydrick – Digital Sales Manager, AL.com

What is Social Media?

Word of Mouth – but FASTER!

Word of Mouth – but FASTER!

Why We Use Social Networking:

Social media marketing can help with a number of goals,

such as:

• Drive Website traffic

• Generate Conversions

• Expand Brand awareness

• Creating a brand identity and positive brand association

• Communicate and Interact with Key Audiences

Why is Social Media Important to you?

Two Types of Users on Social Media:

Creators:46% of adult internet users

post original photos or videos online that they

themselves have created.

Curators:41% of adult internet users take photos or

videos that they have found online and repost

them on sites designed for sharing images with many

people.

… actually, Three Types of Users:

So, Which Platform is Right for you?

Actually, the best practice is to use as many as you can but

focus on the big three or four platforms.

Who’s Winning the Traffic Battle?

Facebook is certainly winning, but Instagram is growing fast

Let’s Not Forget YouTube.

• Over 6 billion hours of video are watched each month

• 100 hours of video are uploaded to YouTube every minute

Let’s Talk Demographics:

Not surprising at

all

Fastest growing segment, so why is Grandma on

Facebook?

So, why is Grandma on Facebook?

Grandma Likes This

Let’s Talk Demographics:

Let’s Talk Demographics:Facebook:Men: 66%Women: 76%

Twitter:Men: 17%Women: 18%

Instagram:Men: 15%Women: 20%

Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%

Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%

Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%

Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%

Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%

Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%

Let’s Talk Demographics:Facebook:Men: 66%Women: 76%

Twitter:Men: 17%Women: 18%

Instagram:Men: 15%Women: 20%

Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%

Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%

Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%

Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%

Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%

Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%

Let’s Talk Demographics:Facebook:Men: 66%Women: 76%

Twitter:Men: 17%Women: 18%

Instagram:Men: 15%Women: 20%

Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%

Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%

Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%

Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%

Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%

Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%

Let’s Talk Demographics:Facebook:Men: 66%Women: 76%

Twitter:Men: 17%Women: 18%

Instagram:Men: 15%Women: 20%

Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%

Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%

Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%

Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%

Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%

Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%

How Social Media Influences Travelers:

How Social Media Influences Travelers:

“92% of respondents reported that a positive recommendation from a

friend,family member, or someone they trust is the biggest influence on whether they buy a product or

service.” ― Paul M. Rand

How Social Media Influences Travelers:

Life Activities on Social Media

16% of people 16% of people search for search for

travel from…travel from…

The Bathroom!!!The Bathroom!!!

Messages are Different on each Platform

3,400 likes

1,200 comments

Use Engaging Posts vs Announcements

Visual Communication:

We process visual images 60,000 times faster than

text

Use Photos and Videos

Find a local photographer and give them credit for any pics they can

share

Use Photos and Videos

Embrace Social Media

Trends – use

#hashtags for things like #TBT

(Throw Back

Thursdays)

Utilize #Hashtags Often

Be creative in writing

your posts. This post isn’t just a picture of the beach,

but a challenge to visitors.

Be Creative

Write your posts as if

you’re having a

conversation with your

visitors

Be Creative

Be Creative

Most of All…

Make It Fun.

#Thank You