http://eiadigital.eia.edu.co/sao/ingresarDocumentoAspirante.do

HOW TO APPLYTo apply online, visit:

APPLICATION DEADLINEJuly 30th

the future of strategic marketing!Challenge

SNIE

S: 9

0610

MSc in INTERNATIONAL STRATEGIC MARKETING

MAESTRÍA EN MERCADEO con doble título

Go ahead!

Why specialise in International Strategic Marketing?This programme is designed for graduates who wish to pursue careers in strategic marketing or market analysis within international and multinational organisations.

You will develop the knowledge and the ability to analyse, evaluate and manage market opportunities within an international context and gain in-depth understanding of current issues and controversies within the global business environment.

Therefore, you will acquire analytical and interpretive abilities, that will enable you to integrate essential marketing management skills, with other management functions and disciplines.

By the end of the programme, you will have developed a strategic approach to thinking and will be able to relate decision making on marketing activities with other business functions including finance, procurement and product.

Outstanding features

•University of Glasgow is ranked among the 60 best universities in the world (QS World University Rankings 2014/15)

•Dual Degree Program

•No work experience required

•One year programme

•Study an academic term in Colombia and the other two in United Kingdom

•Studying in multicultural environments. Students from more than 120 countries worldwide

•Adam Smith Business School is an accredited member of the Association to Advance Collegiate Schools of Business (AACSB International)

“(…) The teaching staff are very knowled-geable and famous in the academic world. The professors are from different countries thus providing the students with broad understanding of international aspects of marketing. A Glasgow degree is highly welcomed around the world by the best employers. (…)” Denis Tarasevich, Russia

"La Maestría en Mercadeo es, claramente, una experiencia multicultural única que reta tu visión del mundo y te permite desarrollar competencias para la creación de estrategias de marketing desde una perspectiva crítica y global" Jorge Andrés Vélez Muñoz, Colombia

This programme consists of both core and optional courses (3 taken), followed by a substantial independent piece of work, normally in the form of a dissertation.

THE PROGRAMME

FIRST TERM at EIA (September – December)

•Consumer behaviour

•Global business environment

•International strategic management

•Managing across cultures and comparative management

•Strategic marketing management

•Marketing communications

SECOND TERM at University of Glasgow (January – May)•Marketing ethics and society•Marketing planning and decision making•Services marketing

OPTIONAL COURSES•Advanced topics in marketing futurecast

•Analytical problems in marketing futurecast

•Export marketing

•E-Marketing strategy

•International brand management

•International marketing foresight

•Marketing simulation

•Sales management and techniques

THIRD TERM •DissertationThis term can be studied 100% in Glasgow or 50% in Glasgow and 50% in Colombia

MSc in INTERNATIONAL STRATEGIC MARKETINGEIA- U. Glasgow

ENTRY REQUIREMENTSA first degree from an approved university. Grade Point Average (GPA) of 80% or aboveEnglish proficiency: IELTS 6.5 (Academic module, with a minimum score of 6.0 on each band) TOEFL IBT 92 (with no less than 21 in listening &writing, 22 in reading, 23 in speaking)

COLFUTUROApplications from March to AprilLoan: $25.000 USD per year, 25% could be forgivable

FUNDING YOUR STUDIESENLAZAMUNDOSApplications from April to MayLoan: $7.200 USD per year, 100% could be forgivable

ICETEXLoan: up to $16.000 USD per year

Founded in 1451, the University of Glasgow is the fourth oldest university in the English-speaking world.The University has been placed to be among the top 10 in the United Kingdom and the top 1% in the world, along with its reputation as a "research powerhouse".The research-led approach is one of the reasons why a degree from the University of Glasgow is so prized, ensuring that students graduate equipped with the skills they need to compete in a global workplace.

UNIVERSITY OF GLASGOW

Phone: (+57) 4 – 354 90 90 ext. 623 – 101maestriamercadeo@eia.edu.co

www.eia.edu.cowww.gla.ac.uk

CONTACT INFORMATION

Founded in 1978, EIA is a private higher education institution, focused on promoting applied research to contributing to the country’s social, economic and scientific progress.EIA has been awarded with Institutional High Quality Accreditation from the National Education Ministry, a recognition that only 10% of the higher education institutions in Colombia have.

ESCUELA DE INGENIERÍA DE ANTIOQUIA

http://eiadigital.eia.edu.co/sao/ingresarDocumentoAspirante.do

HOW TO APPLYTo apply online, visit:

APPLICATION DEADLINEJuly 30th

EIA / Institución de Educación Superior sujeta a inspección y vigilancia por el M.E.N.